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High Intensity Business

by Lawrence Neal

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

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Episodes

  1. 585 - Are You Ready For The Strength Training Gold Rush? (with Luke Carlson)

    Ever wonder why some strength training businesses thrive while others quietly fade away? Want to make sure you're on the right side of these trends? Discover Strength CEO Luke Carlson returns to talk about the quiet gold rush that's happening right now and how you can take advantage of the boom.…

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  2. 584 - It's Time For Strength Training Business Owners to Embrace AI (with EverStrongSF Founder Abe Williams)

    If you're not using AI in your strength training business yet, you could be missing out on a lot more than you think. EverStrongSF Founder Abe Williams explains how he runs a more efficient strength studio now with the help of AI, and he walks through what he did, how he did it, and what you can…

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  3. 583 - A Guide To Starting Your Own HIT Strength Training Business On a Budget (with HITuni's Simon Shawcross)

    Want to start your own strength training business, but you're worried about how much you need to spend before you launch? HITuni Founder Simon Shawcross says you probably don't need as much money as you think you do, and he lays out some realistic options if you want to start a successful…

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  4. 582 - 15 Years After Body By Science — How Does Dr. Doug McGuff Do His HIT Workouts in 2026?

    Body by Science was released 15 years ago — does it still hold up? How does Dr. Doug McGuff approach working out today? Blain Duesing and Dr. John D'Ambrosio decided to ask him about it (along with a few other questions) on the Fitless podcast. In this episode, they dive into the origins of Body…

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  5. 581 - One Set A Week (Yes, Really) (with John Little)

    There may be pitchforks, so watch your head: What if the secret to bigger gains for your clients was doing almost nothing in the gym? Nautilus North Founder, prolific author, and master strength trainer John Little returns to talk about his one-set-per-week experiments and the surprising results...

  6. 580 - Personal Trainer Secrets: Attract New Clients and Keep Them Coming Back For More (with Aldon Tibbs)

    What if the secret to building a thriving strength studio isn't just better workouts, but becoming the kind of trainer clients actually want to keep coming back to? The Garage Gym Founder Aldon Tibbs talks about how he went from powerlifting and mainstream personal training to building a HIT…

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  7. 579 - Strength Forum 2026: The Most Important Fitness Business Event of the Year

    What's happening at this year's Strength Forum and what can you get out of it? Discover Strength CEO Luke Carlson sits down to talk about what might be the most important and meaningful event for strength training business owners in 2026. We talk about why this matters for you and your strength...

  8. 578 - The Fitless Podcast Interview with Dr. John D'Ambrosio, Blain Duesing, and Lawrence Neal

    If all roads lead to Rome in high-intensity strength training, what should you focus on to get the most meaningful results? In a bit of a role reversal, I'd recently had the privilege of being a guest on the Fitless Podcast, hosted by Dr. John Ambrosio (DC) and Blain Duesing, and they've kindly…

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  9. 577 - Deep Dive: Designing HIT Workouts & Making Adjustments For Different Types of People (with Dr. Bryce Lee)

    What adjustments should you make (and why) when designing HIT workouts for your personal training clients? Strength Space Founder Dr. Bryce Lee returns to the podcast, and we go deep into HIT workout design, talking about fatigue, recovery, selecting exercises for different types of clients,...

  10. 576 - How Blain Duesing Became a HIT Client Magnet — Do The Things That Make People Naturally Like You

    Why do some personal trainers seem to just get clients so easily? Blain Duesing talks about the specific things that you can do that can turn you into a client magnet, and we break down what you can learn from his approach, step-by-step, to understand why people won't be able to help but do your...

  11. 575 - Designed Wrong: What Many HIT Workout Programs Forget To Factor In And Why It Matters (with Tim Dettmann)

    What's the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life? Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life:...

  12. 574 - Monk-Mode HIT: How Steve McKinney Does 30 Sessions a Day (and How He Stays Happy and Organized)

    What if the secret to growing your strength studio wasn't just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices? Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how…

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  13. 573 - This Works: Get More HIT Clients Without Being "Sales-y" Using This Simple Email Marketing Method (with Lawrence Neal)

    You've got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it? This is probably one of the most effective ways to attract clients without being all sales-y about it: the "Client of the Week"...

  14. 572 - Big Lessons From Over 40 Years of HIT Strength Coaching (with Matt Brzycki)

    What's it like to be a HIT strength coach training high-performing athletes at every level? Matt Brzycki is a highly regarded university lecturer and strength coach with more than 40 years of experience working with athletes from college to the NFL. He returns to the show to share how he used HIT...

  15. 571 - The Best MedX HIT Machines You Didn't Know Existed — How MedX Europe Made Something Already Great Even Better (with Luke Carlson)

    MedX is already a legendary HIT machine brand, but someone quietly made them better. Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe's version of MedX machines — including the ones that you didn't think...

  16. 570 - Will AI Replace Personal Trainers? What The Future of HIT Look Like (with Simon Shawcross)

    Is High-Intensity Training still the smartest way to build and grow a strength training business today? HITuni Founder Simon Shawcross returns to talk about how the strength training world is training and how HIT personal trainers and studio owners can adapt and continue to thrive. We talk about...

  17. 569 - Doug Holland's HIT Workouts — How He Runs His 30-Minute Client Sessions from Start to Finish

    If you wanted to average over 100 client workout sessions a week, how would you do it? One of the best to ever do it, Doug Holland, talks about how he does his 30-minute HIT Client workouts from start to finish, and he does so in the most Doug Holland way possible (so make sure your kids are out…

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  18. 568 - A HIT Business Owner's Guide to Time Blocking: Grow Your Strength Training Business Faster and Get More Free Time Back In Your Life (with Lawrence Neal)

    Are you a personal trainer or strength studio owner who feels pulled in too many directions while trying to grow your business? This episode is your guide to time blocking, one of the most powerful tools you can use to grow your strength training business while getting back more free time for the...

  19. 567 - How I Earned Up To 3X More as a HIT Personal Trainer by Doing Virtual Training (with Daniele Schittone)

    How can a strength training business help you earn almost 3x more than you used to while giving you more free time and a lot less stress? Renfo Max Pro Founder Daniele Schittone knows exactly how that feels, because he's done just that! He joins the podcast to talk about how he went from working…

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  20. 566 - The Marketing Mindset That Attracted 20,000 Clients — with Tim Dettmann

    What's the best way to get more people to strength-train at your studio? There's probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn't just a marketing expert in title, but he's actually done the work to attract over 20,000 new clients! In this...

  21. 565 - How I Built A Highly Successful and Enduring HIT Business Brand — 20 Lessons From 20 Years of Discover Strength (with Luke Carlson)

    How can you build a successful strength training business that stands the test of time? In this episode, Luke Carlson talks about the 20 biggest lessons he's learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training...

  22. 564 - The "Proven Process" That Grows Sessions + Revenue and Makes Your Strength Training Business Stand Out From The Competition (with Hannah Johnson)

    What makes your strength training business stand out amongst your competition? That's a question that every HIT business owner needs to answer and build a process for if you want to be seriously successful, and this previously members-only episode with marketing expert Hannah Johnson goes into...

  23. 563 - Building a Successful HIT Fitness Business — The Simpler, Lower Stress Approach (with fit20 CEO Walter Vendel)

    Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups? fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him grow a HIT business empire that shows no sign of...

  24. 562 - Debate Ended? New Study On Low-Volume HIT versus High-Volume HIT (with Dr. James Steele)

    Could this study be the nail in the coffin for the high-volume HIT versus low-volume HIT debate? Dr. James Steele returns to talk about a new study that dives deep into the high-versus-low conversation that the high-intensity world has gone back and forth on for decades. James talks about the...

  25. 561 - Masterclass: HIT Machine Buying Guide (with Mike Petrella)

    What HIT machines are right for you if you're looking to make the most from your money, your scale, and your approach to strength training? This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and...

  26. 560 - HIT Business Coaching — This Is What Strength Training Business Owners Are Doing To Get More HIT Clients and Grow Faster

    You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you're a personal trainer and strength training business owner? This week's episode is exactly that — watch as HIT entrepreneurs jump on a coaching...

  27. 559 - Fixing Back Pain Using HIT Strength Therapy and the MedX Medical Lumbar Machine (with Bernd Sigl)

    What if you could help more clients beat back pain effectively and significantly improve their quality of life even throughout old age? Bernd Sigl is the Head of Therapy at the ATOS Kliniken in Munich and is an expert focusing on using high-intensity training principles to help clients recover…

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  28. 558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)

    What actually makes a great personal trainer? How does a client actually get a great HIT workout session? This episode features HITuni Founder Simon Shawcross, who also happens to be a master personal trainer with tens of thousands of client sessions conducted, and we go through what every…

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  29. 557 — The Proven System That Grows HIT Studio Revenue by the Thousands (with Lawrence Neal)

    How do highly successful HIT strength studios generate leads and do marketing that gets them thousands in monthly revenue? We've used this one simple, powerful system to help many new HIT fitness businesses in our community add an average of $10k each month, and we'll walk through how you can do...

  30. 556 — How To Build a HIT Fitness Business While Raising a Family (with Ted Harrison)

    You want to build a successful strength training business, but you also want to build a strong family and not miss out on your kids growing up — how could you possibly do both? Vital Exercise Founder and family man Ted Harrison talks about how you can build a successful fitness business while…

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  31. 555 - Never Worry About Getting Clients Again: How To Market Your HIT Strength Training Business Like The Best Trainers Do (with Jeff Tomaszewski)

    How do the biggest and most successful strength studio owners and trainers get clients while still having enough time for living life? MaxStrength Fitness owner Jeff Tomaszewski explains how he grew a massive strength training business while building a strong family and raising his kids the right...

  32. 554 - The Secrets To Attracting HIT Clients, Keeping Them Forever, And Building A Successful Strength Studio (with Super Slow LA's Ben Fisher)

    Tired of struggling to grow your strength training business and want to know the secrets to getting – and keeping – high-ticket clients? SuperSlow LA's Ben Fisher joins us to talk about how he went from being a skeptical carwash owner to going all-in on High-Intensity Training — this is the story...

  33. 553 - How To Maximize The Last Reps in HIT Workouts, Polyvagal Theory, and Central Nervous System Effects on Strength Training (with Janaya Skye)

    Clients hitting walls, losing focus, and quitting on the most meaningful reps too soon? Is it the client's fault or the trainer's, without even realizing it? Paradox Strength President Janaya Skye returns to the podcast to talk about something that many trainers don't realize: if you ignore your...

  34. 552 - Strength Training, Improving Your Body Composition, and The Science Behind Measuring Body Fat Accurately (with Dr. James Steele)

    What really matters if you want to fine-tune your body composition and optimize for lean muscle mass? Exercise Scientist and Head of Research at MacroFactor Dr. James Steele returns to the podcast to talk about the science behind measuring body fat using different methods, the effects of strength...

  35. 551 - Using HIT Workouts To Build Muscle, Get Shredded, and Thinking About Rep Ranges, TUL, Exercise Variety, and more (with Skyler Tanner)

    What's the Best HIT Workout for building muscle and getting shredded? Smart Strength Austin Founder Skyler Tanner talks about how he's building lean muscle with the latest evidence-based approaches to both the strength training and nutritional aspects of his current regimen. We dive deep into…

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  36. 550 - How to Sell A HIT Fitness Business The Right Way — What You Need To Know (with Mike Zarrillo)

    What's actually involved in successfully selling a HIT Business? Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael "Mike" Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and...

  37. 549 - GLP-1 Use, Strength Training, and Longevity (with Dr. Ben Bocchicchio)

    Want to know how GLP-1s could change the way you help your personal training clients build muscle, stay healthy, and get great results for the long term? Dr. Ben Bocchicchio is an award-winning athlete and a prolific and highly respected figure in exercise science, fitness and wellness,...

  38. 548 - How To Use AI To Get More Clients For Your HIT Strength Studio — Fitness Business Website SEO Guide for 2026 (with Connie Holen)

    AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want? Pixality Design Founder Connie Holen returns to talk about how you can use AI to make sure your strength studio's website attracts more clients...

  39. 547 - No Ads Needed — How Owen Dockham Built a Million-Dollar HIT Strength Studio Anyway (And So Can You)

    Can you really grow your strength training business into a $1-million studio with little to no advertising? Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well. We go over things like how to make...

  40. An Apology to Doug Holland

    Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in…

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  41. 546 - MedX, But Better — an Interview With MedX Europe's Eggert Barwich

    Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX…

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  42. 545 - The 21 Habits, Behaviors, and Decisions That Kill Revenue Growth in Strength Training Businesses (featuring Luke Carlson)

    What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he's seen in strength studios that kill...

  43. 544 - How To Become A High-Earning HIT Personal Trainer Clients Love — Start Like This (Anthony "Tony" Sandbothe)

    What's it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? That's the story of Sandbothe Strong Founder Anthony "Tony" Sandbothe, and buckle up — he's going after Million-Dollar Trainer Pete Cerqua's weekly workout...

  44. 543 - Mike Mentzer: American Odysseus — John Little on the New Book and Defending Mike's Life and Legacy

    Who is Mike Mentzer, really, and why is he considered so controversial? Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened…

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  45. 542 - How To Become a Great HIT Personal Trainer Who Naturally Attracts Clients (with Sara Rufener)

    What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities? In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally. We talk...

  46. Your One Wish?

    I've helped 41 strength training business owners add between $12,000 and $58,480 per month. If I were to coach you, what would you want me to help you with? You get one wish. I will help you achieve it. What would it be? If I could help you achieve one result, what would you want my help with?...

  47. 541 - Build A $40K-A-Month HIT Fitness Business on Strength Training for Athletes, Seniors, and Special Needs Children (with Kevin Quinn)

    Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here's somebody who's already done it: Quinn's Gym Founder Kevin Quinn joins us to talk about how he did that. It wasn't all smooth sailing, though, because he did run through some…

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  48. 540 - How To Design Good HIT Workouts For Athletes and Older Trainees (with Matt Brzycki)

    How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert Matt Brzycki is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity...

  49. 539 - How To Design Great HIT Workouts Like A Legend (Featuring Ryan Hall)

    What does it take to build a thriving HIT business that stands the test of time? Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer. Ryan returns to the podcast to talk about the vital lessons he's learned...

  50. What's Happening At The Strength Forum in 2025? (Featuring Luke Carlson)

    The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend? Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities...

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ABOUT THIS SHOW

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

HOSTED BY

Lawrence Neal

CATEGORIES

business health fitness

Frequently Asked Questions

How many episodes does High Intensity Business have?

High Intensity Business currently has 592 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is High Intensity Business about?

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science,...

How often does High Intensity Business release new episodes?

High Intensity Business releases new episodes frequently with a large back catalog of 592 episodes. Check the episode list for recent publication dates.

Where can I listen to High Intensity Business?

You can listen to High Intensity Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts High Intensity Business?

High Intensity Business is created and hosted by Lawrence Neal.
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