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Higher Ed Demand Gen Podcast

by Concept3D

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.Concept3D helps Higher Ed Leaders create location-driven interactive mapping, virtual tour, and event calendaring solutions that engage your students, showcase your university, and effectively tell your story. Visit Concept3D.com to learn about out how we may help your institution.

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Episodes

  1. Ep. 136: Increasing transfer student by 43% & a surprising enrollment that works Paige Piontkowsky

    In this episode of the Higher Ed Demand Gen podcast, host Shiro Hatori sits down with Paige Piontkowsky, AVP of Enrollment Management at the University of La Verne. Discover how this small private university increased transfer student enrollment by 43% and the innovative strategies behind their...

  2. Ep: 135 Creating Enrollment from Applied Marketing Learning.

    In this episode of the Higher Ed Demand Gen podcast, we sit down with Krissy Buck, Director of ShockStarter at WSU Tech. Krissy shares her journey from a DIY blogger to a leader in digital marketing education, highlighting the innovative ShockStarter program. Discover how this in-house,...

  3. Ep 134: University of North Dakota's Year of Momentum / / Why Logo's Are Not Marketing Campaigns

    In this episode, Shiro Hattori speaks with Melanie Linder, VP of Marketing Communications at the University of North Dakota, about the significant growth in enrollment and the strategic marketing initiatives that have contributed to this success. They discuss the importance of centralized...

  4. Ep. 133: Very first year as a higher ed CMO // Higher Ed Demand Gen - Andrew Sogn

    Join us in this insightful episode as we reconnect with Andrew Sogn, now serving as the Chief Marketing Officer at Dakota State University. Andrew shares his journey from South Dakota State University to DSU, highlighting the unique challenges and rewarding experiences of transitioning into a CMO...

  5. Ep. 132: How to ACTUALLY Implement AI in Higher Ed Marketing // Higher Ed Demand Gen - Brian Piper

    In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web...

  6. Ep. 131: Leadership When It Matters MOST // Higher Ed Demand Gen

    Unlock the secrets to deeper student connections and boosted enrollment in this episode of the Higher Ed Demand Gen Podcast. We delve into the critical topic of enrollment personalization, drawing wisdom from a past summit featuring higher education experts.Discover how to move beyond…

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  7. Ep. 130: Enrollment Personalization in 2025 // Higher Ed Demand Gen

    This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing…

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  8. Ep. 129: A Talk With The Master Poster on Ed-Tech and Education Jobs // Higher Ed Demand Gen - Jeff Patterson

    In this episode of the Higher Ed Demand Gen Podcast, we sit down with Jeff Patterson, Founder and CEO of Gaggle, a prominent figure in higher education, largely due to his popular weekly job postings on LinkedIn. We'll explore the enduring power of relationships in this field and how the...

  9. Ep. 128: Practical AI Applications for Higher Ed Marketing Teams // Higher Ed Demand Gen - Tina Miller

    Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve.We explore Arizona State University's innovative approach…

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  10. Ep. 127: Why a TRUE User-Friendly Experience is an Accessible Experience & How to Scale Your Email Enrollment Marketing Drip Campaigns // Higher Ed Demand Gen - Jonathan Blundell

    Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results.Jonathan Blundell shares his personal journey,...

  11. Ep. 126: New Federal Digital Accessibility Ruling & Starting an AI Task Force // Higher Ed Demand Gen - Paul Schantz

    Join us for an enlightening conversation with Paul Schantz, a seasoned IT leader at California State University, Northridge (CSUN), as we delve into the critical intersections of accessibility, technology, and student success in today’s higher education landscape. This episode unpacks the…

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  12. Ep. 125: How to Market a University & A New Way To Measure Brand Efforts // Higher Ed Demand Gen - Terry Flannery

    The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing...

  13. Ep. 124: How a One Person Marketing Leader Works in Higher Ed // Higher Ed Demand Gen - Valerie Kelly

    Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader.Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive...

  14. Ep. 123: Social Media Marketing for the BEST College in the World MIT // Higher Ed Demand Gen - Jenny Li Fowler

    Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and...

  15. Ep. 122: Demand Generation with Pre-College Programming & Why Higher Ed Institutions Need to Know CAC // Higher Ed Demand Gen - Brandon Busteed

    Want to create truly transformative educational experiences that drive enrollment? This episode dives into the power of industry-immersive education and experiential marketing in higher ed.We explore how partnering with iconic brands and industry experts can create unparalleled learning...

  16. Ep. 121: Increasing Applications & Breaking Down Silos Across Your Campus // Higher Ed Demand Gen - Shane Baglini

    Are silos hindering your higher ed marketing efforts? Do you want to maximize your impact and drive enrollment? This episode is a must-listen for higher ed marketers seeking practical strategies and actionable insights. We dive into the importance of breaking down departmental silos and fostering...

  17. Ep. 120: Mastering College Content Creation & Leading A Team // Higher Ed Demand Gen - Mathias Reed

    Want to create higher ed content that truly resonates? This episode dives into the power of authenticity and user-generated content (UGC) in higher education marketing. We explore how to connect with prospective students on a deeper level by prioritizing genuine student voices over polished...

  18. Ep. 119: Increasing Demand & Enrollment for Graduate & Professional Programs // Higher Ed Demand Gen - Dave Gladson

    At Point Loma Nazarene University, everything changed when marketing became centralized. Led by an effort to increase enrollment for Graduate & Professional programs, marketing went from being a disconnected department to a centralized unit. Not only were they able to be more efficient and…

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  19. Ep. 118: Changing the Perception of College // Higher Ed Demand Gen - Tamalyn Powell

    Is higher education facing a brand crisis? This episode we’re diving deep into the growing negative perception surrounding college and what we, as higher ed marketers, can do about it. We explore the concerning trend of declining interest in college among potential students and the urgent need…

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  20. Ep. 116: Why You Should Scale 3/4 Marketing & Not Just Paid Media // Higher Ed Demand Gen - Christian Ponce

    Join us as we delve into the world of higher education marketing with Christian Ponce, Associate Vice President for Marketing at Old Dominion University. We discuss the importance of strategic marketing, the power of storytelling, and the need for cross-functional collaboration. As well as 3/4...

  21. Ep. 117: Higher Ed Podcasting 101 // Higher Ed Demand Gen - Robert Li

    Tune in to this episode of the Higher Ed Demand Gen Podcast as we dive deep into the world of higher education podcasting with Robert LI, a podcasting expert in the Higher Ed Space. Discover the secrets to creating successful podcasts that resonate with your audience and drive engagement, and...

  22. Ep. 115: The Difference Between Waffle Brands & Higher Ed Differentiation // Higher Ed Demand Gen - Suzan Brinker

    Unleash the Power of Storytelling: A Guide to Higher Ed Marketing DifferentiationCalling all higher education marketers! Are you tired of your institution looking like all the others? Feeling the pressure to attract students in a crowded and competitive landscape? This podcast episode is for…

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  23. Ep. 114: Aligning your Strategic Plan to Your Website Redesign // Higher Ed Demand Gen - Meaghan Milliorn

    Elevating Your Website: A Strategic Approach to Digital Transformation In this episode, we delve into the world of higher education website redesigns. Join us as we discuss the importance of aligning your website with your institution's strategic goals, creating a seamless user experience, and...

  24. Ep. 113: Getting Marketing a Seat At The Executive Table // Higher Ed Demand Gen - Dr. Matthew Gann

    Elevating Higher Education Marketing: A Strategic Perspective In this podcast, we'll explore the latest trends, best practices, and challenges facing higher ed marketers. Hear from industry expert Dr. Matthew Gann, who shares insights on the evolving landscape of higher education marketing. We...

  25. Ep. 112: The Winning Higher Ed Social Framework// Higher Ed Demand Gen - Brianna Blackburn

    Elevate Your Higher Ed Marketing: Strategies for Success Join us as we dive into the world of higher education marketing and explore the latest trends and strategies. Discover how to leverage social media to reach new audiences, engage with your students, and showcase your institution's unique...

  26. Ep. 111: Creating Demand for Professional School Programs // Higher Ed Demand Gen - Erin Keane Scott

    In the competitive world of higher education marketing, understanding your audience is key. In this podcast, we delve into the diverse needs and motivations of graduate students, exploring how to tailor your messaging and communication strategies for maximum impact. Join us as we discuss the...

  27. Ep. 110: Why Graduate Enrollment Marketing is DIFFERENT & How To Play This in Your Favor // Higher Ed Demand Gen - Jack Klett

    Enrollment Marketing can often lump undergraduate and graduates together. But doing so is costing you thousands of missed opportunities to find your students. That’s because undergrads and graduates couldn’t be more different. And with the ever changing interests of grad students, there is an…

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  28. Ep. 109: The New Age of Alumni Engagement Strategy - Why Volunteer Recruiting Works // Higher Ed Demand Gen - Priya Vin

    Priya Vin has found an underutilized demographic for marketing and admissions: Alumni Volunteers. Many people in Higher Ed aren't talking about alumni volunteers, and that's because they're not traditionally considered in marketing. However, they may prove to be one of the most beneficial drivers...

  29. Ep. 108: Creating a Community of 13,000 Higher Ed Marketers & Why Your Social Media Account is NOT Your Campus Calendar // Higher Ed Demand Gen - Kasandrea Sereno

    Kasandrea has been an early adopter of social media since the beta days of Facebook. She knows and understands the value of social media marketing, especially in today’s market where social media is still considered an afterthought. Having built her own community of 13,000 higher ed social media...

  30. Ep. 107: The Secret To Building Your Personal Brand on Linkedin & Forming Connections // Higher Ed Demand Gen - Jeff Doyle

    What does a Personal Brand and Student Retention have in common? It’s all about community and fostering meaningful connections with others. Jeff Doyle has been in Higher Ed for over 30 years, and has done research on student success and retention in higher ed. We discuss what those factors are…

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  31. Ep. 106: Why We Should Break The Habit of Overpricing & Over-discounting Tuition // Higher Ed Demand Gen - Emily Coleman

    Recent data shows that on average, private institutions discount their tuition price 55%. This means on average students are paying 44% of the advertised price of tuition at private institutions. This has numerous negative effects and is contributing to the erosion of the middle class in Higher…

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  32. Ep. 105: Launching A Central Marketing Podcast & What it Means to be a Senior Marketing Leader // Higher Ed Demand Gen - Nate Jorgensen

    Podcasts are on of the greatest marketing opportunities of the modern age. You see them everywhere, after all this is a podcast too! But how can you take advantage of this medium as a higher ed institution? Well that’s wheat Nate Jorgensen is here to share. Nate is the Senior Director of…

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  33. Ep. 104: How To Use Your Main Campus Account To Drive Traffic To Other Campuses // Higher Ed Demand Gen - Noelle Seybert

    Social media marketing is often undervalued in Higher Ed. It’s not always easy to see how posting on Instagram, Facebook, or Linkedin is helping the institution. But that is simply not true. As Noelle Seybert notes in our conversation, it’s about finding the story in the data. And there is a LOT…

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  34. Ep. 103: Re-Engineering Anti-Melt Campaigns to Maximize Yield // Higher Ed Demand Gen - Kelly Nolin

    Melt has been a common issue in Higher Ed, but solutions are few and far between. Kelly Nolin has taken new initiatives to tackle melt. And one of the solutions, to no one’s surprise, is breaking down silos. But what else can you do to combat melt? Listen to the full episode and find out more....

  35. Ep. 102: How To Increase Gender Parity & Why Even Engineering Schools Need Marketing // Higher Ed Demand Gen - Caroline Harrah

    Gender Parity is a huge issue especially in engineering schools, and CU Boulder is no different. That’s why Caroline Harrah has made it a priority to tackle this issue head on, starting with K-12 programs that expose students to engineering programs. But that’s not all, Caroline still heads the...

  36. Ep. 101: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency // Higher Ed Demand Gen - Jess Lanning

    Are you making the most of your digital marketing partners and agencies? Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic...

  37. Ep.100: Confessions of a Higher Ed CMO & The Inevitable Enrollment Cliff // Higher Ed Demand Gen - Jamie Hunt

    Jamie is the host of Confessions of a Higher Ed CMO, which is a rapidly growing podcast where she shares her experience and insights. After working internally for years, she has opened up Solve Higher Ed Marketing, where she helps institutions create innovative and transformative solutions custom...

  38. Ep.99: Why Even Big Name Schools Need To Worry About Brand // Higher Ed Demand Gen - Catherine Tolleson

    Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students. With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have...

  39. Ep.98: Future Proofing Your Institution & Improving UX Experience During Application Process // Higher Ed Demand Gen - Blair Lee

    Website redesigns are a common occurence in higher ed institutions. However, they often are not acheiving the true goal of the redesign, which is to make it easy for prospective students to connect, and enroll with that institution. Blair Lee has been a part of many website redesigns, and has…

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  40. Ep.97: The Power of Higher Ed Branding & How That Can Lead To Double Digit Growth // Higher Ed Demand Gen - Meloney Linder

    If you are not focusing on your institution’s branding, then you are missing out on tons of potential students. Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding! That’s…

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  41. Ep.96: How To Re-Engineer Anti-Melt Campaigns & Recruiting International Students Successfully - Scott Cline & Shiraz Chavan

    Summer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID. What changes and tactics are higher ed institutions taking to tackle this issue? This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California...

  42. Ep.95: How IT & Student Affairs Join Forces To Create A Better Student Experience // Higher Ed Demand Gen - Paul Schantz

    Higher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential. But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students...

  43. Ep.94: How To Retain Student Interest Through Summer // Higher Ed Demand Gen - Webinar

    Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing. We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue. Connect with Kelly Nolin:...

  44. Ep.93: Practical Advice For Smaller & Regional Institutions // Higher Ed Demand Gen - Bart Caylor

    What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts? Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller...

  45. Ep.92: Why Higher Ed Marketing NEEDS To Be A Part of the Strategic Planning // Higher Ed Demand Gen - Megan Horton

    Megan Horton is the Interim AVP of Brand Management at Oklahoma State University. She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents. We deep dive into why marketing and...

  46. Ep. 91: What to Do in the First Year as Director of Marketing & New Media // Higher Ed Demand Gen - Brian Wetherby

    Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College. But what do you do in such a new position? And what exactly is New Media? Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media…

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  47. Ep.90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos // Higher Ed Demand Gen - Robynne Lofton & David Poteet

    Learn more about how to create a better experience for both your students and admin on your website on this week’s episode. Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using...

  48. Ep.89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen Stockham

    With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie. Now that...

  49. Ep.88: Did COVID Kill The Campus Tour? // Higher Ed Demand Gen - Seth Odell

    Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries. We talk about how covid has impacted campus visits, how to make them better, and...

  50. Ep.87: The SECRET To Building Business School Enrollment // Higher Ed Demand Gen - Dorothy Harpool

    Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University. We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges…

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ABOUT THIS SHOW

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.Concept3D helps Higher Ed Leaders create location-driven interactive mapping, virtual tour, and event calendaring solutions that engage your students, showcase your university, and effectively tell your story. Visit Concept3D.com to learn about out how we may help your institution.

HOSTED BY

Concept3D

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does Higher Ed Demand Gen Podcast have?

Higher Ed Demand Gen Podcast currently has 136 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Higher Ed Demand Gen Podcast about?

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.Concept3D helps Higher Ed...

How often does Higher Ed Demand Gen Podcast release new episodes?

Higher Ed Demand Gen Podcast publishes regularly with 136 episodes available. Check the episode list for the typical release schedule.

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You can listen to Higher Ed Demand Gen Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Higher Ed Demand Gen Podcast?

Higher Ed Demand Gen Podcast is created and hosted by Concept3D.
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