All Episodes
Higher Ed Demand Gen Podcast — 136 episodes · page 1 of 2
Ep. 136: Increasing transfer student by 43% & a surprising enrollment that works Paige Piontkowsky
Ep: 135 Creating Enrollment from Applied Marketing Learning.
Ep 134: University of North Dakota's Year of Momentum / / Why Logo's Are Not Marketing Campaigns
Ep. 133: Very first year as a higher ed CMO // Higher Ed Demand Gen - Andrew Sogn
Ep. 132: How to ACTUALLY Implement AI in Higher Ed Marketing // Higher Ed Demand Gen - Brian Piper
Ep. 131: Leadership When It Matters MOST // Higher Ed Demand Gen
Ep. 130: Enrollment Personalization in 2025 // Higher Ed Demand Gen
Ep. 129: A Talk With The Master Poster on Ed-Tech and Education Jobs // Higher Ed Demand Gen - Jeff Patterson
Ep. 128: Practical AI Applications for Higher Ed Marketing Teams // Higher Ed Demand Gen - Tina Miller
Ep. 127: Why a TRUE User-Friendly Experience is an Accessible Experience & How to Scale Your Email Enrollment Marketing Drip Campaigns // Higher Ed Demand Gen - Jonathan Blundell
Ep. 126: New Federal Digital Accessibility Ruling & Starting an AI Task Force // Higher Ed Demand Gen - Paul Schantz
Ep. 125: How to Market a University & A New Way To Measure Brand Efforts // Higher Ed Demand Gen - Terry Flannery
Ep. 124: How a One Person Marketing Leader Works in Higher Ed // Higher Ed Demand Gen - Valerie Kelly
Ep. 123: Social Media Marketing for the BEST College in the World MIT // Higher Ed Demand Gen - Jenny Li Fowler
Ep. 122: Demand Generation with Pre-College Programming & Why Higher Ed Institutions Need to Know CAC // Higher Ed Demand Gen - Brandon Busteed
Ep. 121: Increasing Applications & Breaking Down Silos Across Your Campus // Higher Ed Demand Gen - Shane Baglini
Ep. 120: Mastering College Content Creation & Leading A Team // Higher Ed Demand Gen - Mathias Reed
Ep. 119: Increasing Demand & Enrollment for Graduate & Professional Programs // Higher Ed Demand Gen - Dave Gladson
Ep. 118: Changing the Perception of College // Higher Ed Demand Gen - Tamalyn Powell
Ep. 116: Why You Should Scale 3/4 Marketing & Not Just Paid Media // Higher Ed Demand Gen - Christian Ponce
Ep. 117: Higher Ed Podcasting 101 // Higher Ed Demand Gen - Robert Li
Ep. 115: The Difference Between Waffle Brands & Higher Ed Differentiation // Higher Ed Demand Gen - Suzan Brinker
Ep. 114: Aligning your Strategic Plan to Your Website Redesign // Higher Ed Demand Gen - Meaghan Milliorn
Ep. 113: Getting Marketing a Seat At The Executive Table // Higher Ed Demand Gen - Dr. Matthew Gann
Ep. 112: The Winning Higher Ed Social Framework// Higher Ed Demand Gen - Brianna Blackburn
Ep. 111: Creating Demand for Professional School Programs // Higher Ed Demand Gen - Erin Keane Scott
Ep. 110: Why Graduate Enrollment Marketing is DIFFERENT & How To Play This in Your Favor // Higher Ed Demand Gen - Jack Klett
Ep. 109: The New Age of Alumni Engagement Strategy - Why Volunteer Recruiting Works // Higher Ed Demand Gen - Priya Vin
Ep. 108: Creating a Community of 13,000 Higher Ed Marketers & Why Your Social Media Account is NOT Your Campus Calendar // Higher Ed Demand Gen - Kasandrea Sereno
Ep. 107: The Secret To Building Your Personal Brand on Linkedin & Forming Connections // Higher Ed Demand Gen - Jeff Doyle
Ep. 106: Why We Should Break The Habit of Overpricing & Over-discounting Tuition // Higher Ed Demand Gen - Emily Coleman
Ep. 105: Launching A Central Marketing Podcast & What it Means to be a Senior Marketing Leader // Higher Ed Demand Gen - Nate Jorgensen
Ep. 104: How To Use Your Main Campus Account To Drive Traffic To Other Campuses // Higher Ed Demand Gen - Noelle Seybert
Ep. 103: Re-Engineering Anti-Melt Campaigns to Maximize Yield // Higher Ed Demand Gen - Kelly Nolin
Ep. 102: How To Increase Gender Parity & Why Even Engineering Schools Need Marketing // Higher Ed Demand Gen - Caroline Harrah
Ep. 101: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency // Higher Ed Demand Gen - Jess Lanning
Ep.100: Confessions of a Higher Ed CMO & The Inevitable Enrollment Cliff // Higher Ed Demand Gen - Jamie Hunt
Ep.99: Why Even Big Name Schools Need To Worry About Brand // Higher Ed Demand Gen - Catherine Tolleson
Ep.98: Future Proofing Your Institution & Improving UX Experience During Application Process // Higher Ed Demand Gen - Blair Lee
Ep.97: The Power of Higher Ed Branding & How That Can Lead To Double Digit Growth // Higher Ed Demand Gen - Meloney Linder
Ep.96: How To Re-Engineer Anti-Melt Campaigns & Recruiting International Students Successfully - Scott Cline & Shiraz Chavan
Ep.95: How IT & Student Affairs Join Forces To Create A Better Student Experience // Higher Ed Demand Gen - Paul Schantz
Ep.94: How To Retain Student Interest Through Summer // Higher Ed Demand Gen - Webinar
Ep.93: Practical Advice For Smaller & Regional Institutions // Higher Ed Demand Gen - Bart Caylor
Ep.92: Why Higher Ed Marketing NEEDS To Be A Part of the Strategic Planning // Higher Ed Demand Gen - Megan Horton
Ep. 91: What to Do in the First Year as Director of Marketing & New Media // Higher Ed Demand Gen - Brian Wetherby
Ep.90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos // Higher Ed Demand Gen - Robynne Lofton & David Poteet
Ep.89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen Stockham
Ep.88: Did COVID Kill The Campus Tour? // Higher Ed Demand Gen - Seth Odell
Ep.87: The SECRET To Building Business School Enrollment // Higher Ed Demand Gen - Dorothy Harpool
Ep.86: Success Strategies for Enrollment During FAFSA Changes // Higher Ed Demand Gen - Mary Beth Marks, Bobby Gandu, Adam Stoltz, Curt Dircks
Ep.85: When to bring PPC in-house & Marketing For A Business School // Higher Ed Demand Gen - Brian Connelly
Ep.84: The SECRET to YoY GROWTH in Enrollment & Helping Families with the Updated FAFSA Deadline// Higher Ed Demand Gen - Cynarah A.
Ep.83: Building A Sense of Belonging for Prospective Students // Higher Ed Demand Gen - Kate Coffman
Ep.82: How To Craft Compelling Student Testimonials and Content To Increase Enrollment Yield // Higher Ed Demand Gen - John Azoni
Ep.81: Uplifting your University Brand & 2024 Higher Ed Marketing Bets // Higher Ed Demand Gen - Timm Baldwin
Ep.80: Higher Ed Social in 2024: What’s Next // Higher Ed Demand Gen - Nikki Sunstrum, Andrew Cassel, Andrew Sogn
Ep.79: Improving the Student Journey From Inquiry to Enrollment // Higher Ed Demand Gen - Rustam Irani
Ep.78: Saving the World Through Agriculture & Making Your College Stand Out // Higher Ed Demand Gen - Tim Senft
Ep.77: The Sweet Harmony of When Strategic Branding Meets Strategic Planning // Higher Ed Demand Gen - Anne Peters
Ep.76: Are You Using Student Insights to Inform Marketing Decisions? // Higher Ed Demand Gen - Allison Turcio
Ep. 75: Increasing Enrollment from Digital Marketing Channels & The First 90 Days as a Higher Ed CMO // Higher Ed Demand Gen - Kin Sejpal
Ep. 74: The Coach Prime Effect on University Advancement // Higher Ed Demand Gen - Maria Kuntz
Ep. 73: Coach Prime & Breaking the Cycle in Higher Ed Marketing // Higher Ed Demand Gen - Jennifer Schufer
Ep. 72: Breaking Down Silos in Higher Ed // Higher Ed Demand Gen - Myla Edmond
Ep. 71: How To Be A Campus Where People ACTUALLY Want To Work // Higher Ed Demand Gen - Eddie Francis
Ep. 70: Improving Retention Rates Up to 83% // Higher Ed Demand Gen - Jody Owen
Ep.68: Breaking Down Silo Campuses // Higher Ed Demand Gen - Chantell Cosner
Ep.66: Building A Social Media Team From The Ground Up // Higher Ed Demand Gen - Andrew Sogn
Ep. 64: The First 90 Days as an Executive Director in Marketing & Enrollment Management // Higher Ed Demand Gen - Sarah McMaster
Ep. 63: Student Success Solutions: Retention and Persistence // Higher Ed Demand Gen - Aaron Basco, Gil Rogers, John Andrick
Ep.62: Where Does Higher Ed Marketing Fall Short? // Higher Ed Demand Gen - Philip Smith
Ep.61: Everything You NEED To Know About Creating Student Experiences // Higher Ed Demand Gen - Dustin Ramsdell
Ep. 60: Improving 1st Year Experience & Student Retention // Higher Ed Demand Gen - Nii Abrahams
Ep. 59: How To Prepare For The Removal Of Affirmative Action // Higher Ed Demand Gen - Jonathan Martin
Ep. 67: How to Better Understand & Connect With The LGBTQ+ Community in Admissions Marketing // Higher Ed Demand Gen - Shamell Forbes
Ep. 58: What to do with Threads? And Social Media Strategy on Move in day and Commencement // Higher Ed Demand Gen - Mike Gombita
Ep. 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast // Higher Ed Demand Gen - Kate Young
Ep. 65: Crafting a Physical Experience that Embeds Students in the University Brand // Higher Ed Demand Gen - Chris Alexander
Ep.57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed // Higher Ed Demand Gen - Carrie Phillips
Ep.56: Using Social Media To Communicate The Power of Higher Ed // Higher Ed Demand Gen - Nikki Sunstrum
Ep. 55: The Future Role of The CMO in Higher Ed // Higher Ed Demand Gen - Rob Zinkan
Ep.54: Importance of Brand from a Vice Chancellor for Marketing // Higher Ed Demand Gen - Renea Morris
Ep.53: The Ever Evolving Game of Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Andrew Cassel
Ep.52: Increasing Student Success Post Covid with Orientation // Higher Ed Demand Gen - John Andrick
Ep.51: Revisiting AI: How To Use It and What’s Next // Higher Ed Demand Gen - Kyle Campbell
Ep.50: Optimizing Higher Ed Website To Convert, Simple and Effective Tips // Higher Ed Demand Gen - Joel Goodman
Ep.49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI // Higher Ed Demand Gen - Isaac Munoz
Ep.48: Sharing Stories and Structuring Long Term Marketing plans with 3 Core Brand Principles // Higher Ed Demand Gen - Mike Barzacchini
Ep. 47: Maximizing Your Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Courtney O’Banion
Ep 46. Accessibility Mini series Episode 3: Maximizing Accessibility On Campus and Online Through UX/UI // Higher Ed Demand Gen - Terrill Thompson
Ep. 45: How to Use Dashboards to Elevate Your Marketing Function in Higher Ed // Higher Ed Demand Gen - Ryan Morabito
Accessibility Mini Serieis Episode 2 : Creating Inclusive Environments, Online and In Person - Jordan Prewitt
Accessibility Mini Series Episode 1 : Accessibility and Inclusion: The Importance of Leading with Universal Design - Katie Grennell
Ep. 42: NFTs and Moving Fast By Using Data // Higher Ed Demand Gen - Sol Nasisi
Ep. 41: The “Death of Inquiry” and Using Transparency in Marketing // Higher Ed Demand Gen - Mike Sklens
Ep. 40: Innovating Higher Education for Non-Traditional Students // Higher Ed Demand Gen - Elliot Talbert Goldstein
Ep. 39: Amplifying Student Voices and Equitable Community Design // Higher Ed Engagement Strategies - Robert Andrews
Ep. 38 Showcasing Student Work and Community-Led Design // Higher Ed Demand Gen - Eric Corriel
Ep. 37 Collaborating for Success: Using Analytics to Inform Marketing Strategies // Higher Ed Demand Gen - Joshua Charles