PODCAST · business
How To Start Up by FF&M
by Juliet Fallowfield
How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us! Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship. How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence. Subscribe to build your startup knowledge & receive invitations to exclusive
Episodes
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How to build a business that works with your ADHD with Amanda Perry, Founder of Brain First and Author
What if the way you're running your business isn't actually working for you? In this episode, Juliet speaks to Amanda Perry about building a business with ADHD, recognising the signs of burnout and finding ways of working that suit your brain rather than following conventional business advice....
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How to test your business idea before you launch, with Ana Martins, Froot Pops
How do you know if customers will actually buy your product before you launch? Juliet talks to Froot Pops founder Ana Martins about testing an idea with real customers, spotting genuine demand and knowing when you have enough proof to scale. Ana first tested Froot Pops through Pantree, her…
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How to build a 40,000-strong paid community from scratch with Jo Hutton, Yoga For Tired People
How do you turn an audience into a loyal, paying community? If you're building a newsletter, working out when to monetise a community, or wondering whether a paywall is the right call, this episode is for you. Juliet talks to yoga teacher and Substack creator Jo Hutton about rebuilding her…
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How to turn a viral moment into a global brand with Vivien Wong, Little Moons
How do you turn viral attention into lasting business growth? Juliet talks to Little Moons co-founder Vivien Wong about what happens when a brand suddenly goes viral, how to scale without compromising your product, and how to turn a moment of visibility into long-term customer loyalty. Vivien...
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How to never make a bad hire again with Joe Woodward, Vizzy
Joe talks to Juliet about what founders should really look for when hiring, where traditional recruitment falls short and how to use AI without losing the human judgement that helps you spot exceptional people. If you're making your first hires, struggling to spot real potential or wondering how…
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How to get Steven Bartlett to invest with Bethan Higson, Mother Root
One of the biggest pieces of advice you'll hear as a founder is to find a gap in the market. But what if the real opportunity isn't finding a gap at all, it's solving a problem you've experienced yourself? After more than a decade in the wine industry, Bethan Higson became frustrated by the...
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How to build a brand through PR & VIP, with Kate Halfpenny, Halfpenny London
Before Kate Halfpenny designed wedding dresses, she dressed Kate Moss, Rihanna and Cate Blanchett for a living. That client list didn't just shape her design eye, it built her a reputation before she'd designed a single dress for the public. When a commission for actress Emilia Fox in 2005 became...
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How a career built on calm couldn't fix her own insomnia with Hayley Dawes, Dreem Distillery
Every guest on this podcast talks about looking after yourself and your sleep when starting a business so I was keen to speak to someone who has first hand experience in losing it, how to get it back & making a business from it too. Hayley Dawes spent years designing beautiful, calming homes for...
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How (& why) to build a second business with Laura Butler-Madden, GROVE England
Laura Butler-Madden is an award-winning interior designer with 14 years of expertise restoring and transforming period properties. Laura hasn't left her design career. She's simply added a second one. For anyone starting a business, this may feel like a lot given how many hats you’re already...
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How to turn waste > revenue & family founder farming, Le Prunier's Jacqueline Taylor
Most founders start with an idea & go looking for an ingredient. The Taylor sisters started with the ingredient and had to build everything else around it. Their family has farmed plums in Northern California for four generations. For most of that time, the plum pits were just waste. Le Prunier...
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How to pivot in your mid-life, Jo Glynn-Smith, The Ascent Associates
Jo Glynn-Smith is a coach & specialises in leadership growth, career transition and personal transformation, working with people to navigate change. Alongside her coaching practice she hosts The Midlife Entrepreneur podcast, which explores the shift from corporate life into entrepreneurship, so…
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How to think like a CFO when you're a founder with Thea Brook, CALMM
According to the Office for National Statistics, only around four in ten UK businesses live to see their fifth birthday. And for most of the ones that do make it, the bottleneck isn’t the market - it’s the founder. Our guest today learned that the hard way. Thea Brook spent over a decade as a CFO...
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How to overcome founder loneliness, with Emmie Faust, founder of Female Founders Rise
In this episode I'm joined by Emmie Faust, serial entrepreneur, investor in over 30 women-founded businesses & founder of Female Founders Rise, the 11,000-strong UK community supporting female entrepreneurs. Emmie is also the author of the newly published RISE Report, the largest independent…
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How to grow a brand with intent, Izipizi: Charles Brun
Charles Brun, co-founder of IZIPIZI, talks about how to start a brand from a simple idea and grow it into a global consumer business without losing sight of the initial values. This episode is about spotting overlooked opportunities, building a brand around design and accessibility and scaling...
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How to: build a truly consumer-led business, Nick Croft-Simon, White Rabbit
Nick Croft-Simon, is the co-founder & CEO of White Rabbit, the UK’s largest gluten free pizza brand & the No.1 contributor to growth in the category. But this is a conversation about more than pizza. It’s about how to build a truly consumer-led business. From building their own gluten free bakery...
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How to scale early by saying no: Dan Cray, PHIZZ
In this episode Dan Cray, founder & CEO of PHIZZ, talks about how to scale without losing your North Star, stay focussed and go global. After raising capital, PHIZZ had the opportunity to go broad early. New markets, new use cases and major international interest created momentum - but also...
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How to make podcasting work for your business with Samantha Cusick
Samantha Cusick is one of the most recognisable voices in hair & uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially & position herself as an authority in a crowded market. In this episode, we unpack what podcasting really does for you as an...
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How to start, scale & stay married Marie du Petit Thouars & Matt Berkson, Maison Louis Marie
In today’s episode of How To Start Up, I’m joined by Marie du Petit Thouars and Matthew Berkson - the founders and partners behind Maison Louis Marie, the clean luxury fragrance house that blends centuries-old botanical heritage with modern consciousness. We discuss how they turned a personal...
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How to use social media to grow your business, Sophie Paterson Interiors
Today on How To Start Up, I’m joined by Sophie Paterson, founder of the internationally recognised design studio Sophie Paterson Interiors. Since launching her studio in 2008, Sophie has completed over 80 luxury projects worldwide but it’s her strategic use of social media that transformed her...
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How to start a business & stay healthy, Rhian Stephenson, Artah
Rhian Stephenson is a nutritionist, naturopath and founder of ARTAH, the practitioner-led supplement brand built around a core belief: performance starts with your health. In this episode, Rhian shares the realities of building a company in the wellness space, how to stay healthy while navigating...
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How To Start With No Experience, Andy Varley, Insanity Group
Andy Varley started Insanity at just 17 years old & has since grown it into a multifaceted business spanning artist management, brand partnerships, music publishing and content production. Stay tuned to hear Andy’s journey from teenage entrepreneur to leading one of the UK’s most respected...
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12 How to be more productive & less stressed, Emily Austen
The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the...
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11 How to harness your cycle, Le'Nise Brothers
Le’Nise Brothers is a leading nutritionist & yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise’s first book, You Can Have A Better Period, was released in March 2022 and she also hosts the Period Story podcast, breaking taboos around menstrual health…
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10 How to love your business finances, Rachel Harris, Accountant She
Rachel Harris is passionate about financial well-being & running values-led businesses. Rachel has created a modern, cloud‑focused accountancy & tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education. Stay...
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9 How to build emotionally intelligent teams, Daisy Bird
Daisy Bird, founder of BIRD PR, leads with a deep belief in the power of culture, emotional intelligence & building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed...
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8 How to build personal brand, Eshita Kabra-Davies, By Rotation
Eshita Kabra-Davies is the founder & CEO of By Rotation. Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her...
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7 How to protect your sleep, Prof Russell Foster CBE, FRSB, FMedSci, FRS
Russell Foster, Professor of Circadian Neuroscience & the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of Life Time explains why a good night’s sleep is so important, as well as what ‘good’ means to an individual, plus how to balance…
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6 How to improve your mobility, Tim Blakey
In this episode, we hear from physio, Tim Blakey, creator of PRIME BODY. Born from his own health and fitness challenges and overcoming training injuries, Tim combines corrective work with strength training to optimise body composition and combat body betrayal. Tim shares his perspective on why...
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5 How to balance work with a healthy diet with Jenna Hope
Jenna Hope, registered nutritionist and founder of Jenna Hope Nutrition helps implement beneficial nutrition strategies, through a combination of talks, presentations and workshops, to improve people’s well being, productivity, sleep, stress management and mental health. FF&M enables you to own...
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4 How to manage stress with breathwork, Jamie Clements
Jamie Clements, founder of The Breath Space: using breathing techniques to overcome anxiety and panic attacks, Jamie discovered the extensive benefits of breathwork for improving physical, mental and emotional wellbeing. FF&M enables you to own your own PR & produces podcasts. Recorded, edited &...
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3 How to avoid burnout, Nina Nesdoly
As a workplace stress and burnout prevention consultant, Nina Nesdoly, Nina shares her advice on maintaining a work/life balance, identifying stress triggers and techniques for relieving stress. If you’d like to contact Nina, you can reach her at [email protected] FF&M enables you to…
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2 How to manage your mental health, Matt Johnson
In this episode, I’m joined by Broadcaster & Mental Health Ambassador, Matt Johnson for a grounded, practical conversation about letting go of archetypes and expectations and instead getting honest about who you are, where your patterns come from, and how to forgive yourself and start again with...
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1 How to manage imposter syndrome, Hamish Mackay-Lewis
Hamish Mackay-Lewis shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a syndrome and some simple things you as a founder can do to manage those sometimes sabotaging thoughts that can come into your head when going out on your own....
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Trailer: 12 Days of Christmas - your guide to health & wellness this festive period
As the year draws to a close, many founders feel exhausted, overwhelmed, and stretched thin - while being told to relax, be festive, and switch off, but it isn't always possible. This trailer introduces How To Start Up’s 12 Days of Christmas mini-series: a calm, practical collection of short...
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How to bootstrap your business, Aimee Connolly, Sculpted by Aimee
Today’s episode of How To Start Up dives into the reality of building a business from the ground up or bootstrap, so without investors, without a big marketing budget, and without a safety net. Joining us is Aimee Connolly, Founder and CEO of Sculpted by Aimee and Sculpted: The Academy, the…
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How to manage a portfolio career, The Women's Chapter, Michelle de Klerk
Today we’re joined by the brilliant Michelle Pughe-Parry de Klerk, founder of The Women’s Chapter, the UK’s first network for women in business to achieve B Corp certification. Michelle’s journey is an extraordinary example of how a passion project, started on a shoestring as a side hustle, can...
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How to build a purpose-led brand, Siff Haider, Arrae
In today’s episode, we’re joined by Siff Haider one part of the co-founders due behind Arrae - the wellness brand that’s redefining the supplement space with elegant, effective, natural solutions for issues like bloating, anxiety and sleep. Since launching in 2020, Arrae has gained a cult…
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How to manage imposter syndrome as a founder, Ella McKay, FATSO
In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world. Launched in 2022 after being dreamt up in lockdown, FATSO is on a mission to make chocolate fun again - big, chunky, and full of...
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How to start in stealth mode, Candace Bertram, Studio88
In today’s episode, we’re joined by Candace Bertram, founder of Studio88, a fast-growing Pilates community in Birmingham. After opening her first Reformer Pilates studio in November 2024, she expanded just six months later with a second location in Hall Green. What started as one small space has...
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How to start your NPD, Jianne Jamil, DIOME
In today’s episode, we’re joined by Jianne Jamil, founder of DIOME, a premium supplement brand developing science-backed formulas to support the demands of modern life. Inspired by her mother’s decades-long struggle with prescription sleep medication, she set out to create effective, natural...
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How to self-fund your startup, Neada Deters, Lesse
In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability. Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless…
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How to restart after 30 years of success, Bruce Poon Tip, G Adventures
Today, I’m joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage in Toronto and has since built a global movement…
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How to embrace AI in your startup, Richard White, Fathom
In this episode, we’re joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Previously the founder of UserVoice, Richard brings deep experience in user-centric product design…
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How to build an emotionally intelligent team, Daisy Bird, BIRD Travel PR
In today’s episode, we’re joined by Daisy Bird, founder of BIRD PR, a creative communications agency specialising in luxury travel and hospitality brands since 2010. Daisy leads with a deep belief in the power of culture, emotional intelligence and building a people-first business. After 15 years...
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How to tackle your business finances, Rachel Harris, Accountant She
In this episode we’re joined by Rachel Harris, co-founder of striveX & founder of Accountant She. Passionate about financial well-being and running values-led businesses, Rachel has created a modern, cloud‑focused accountancy and tax advisory firm for both businesses and individuals alongside a...
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How to start sustainably, Chloë Luxton, Bramley
In this episode we’re joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refill pouches, and recycled packaging. Keep listening to hear how Chloë got started and why slow…
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How to solve your own problem, Caragh Keen, SuperKeen
In today’s episode, we hear from Caragh Keane, founder of SUPERKEEN. A shock lupus diagnosis in 2021 turned her world upside down and sparked a radical shift in her lifestyle. Refusing to settle for a life dependent on medication and steroids, Caragh took matters into her own hands—turning to…
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How to build resilience in sales, Lauren Currie, UPFRONT
Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track. But how can we manage rejection alongside the expected setbacks? To find out, I spoke with Lauren Currie OBE, Founder of UPFRONT, a global organisation…
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Jamila Brown | How to start over, speak up & lead with impact
Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong. From running Soho House’s global ESG programme to discovering her knack for freelancing during a sabbatical Jamila’s journey...
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Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector
In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a…
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ABOUT THIS SHOW
How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!
Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.
How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.
Subscribe to build your startup knowledge & receive invitations to exclusive
HOSTED BY
Juliet Fallowfield
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Frequently Asked Questions
How many episodes does How To Start Up by FF&M have?
How To Start Up by FF&M currently has 179 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is How To Start Up by FF&M about?
How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced...
How often does How To Start Up by FF&M release new episodes?
How To Start Up by FF&M publishes regularly with 179 episodes available. Check the episode list for the typical release schedule.
Where can I listen to How To Start Up by FF&M?
You can listen to How To Start Up by FF&M on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts How To Start Up by FF&M?
How To Start Up by FF&M is created and hosted by Juliet Fallowfield.
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