PODCAST · education
How to Strive - with Nick Adkins
by Nick Adkins
Hi I am your host and coach Nick. With over 14 years of experience in professional sports coaching, I have dedicated my career to player and coach development across a variety of sports and industries. My expertise spans both on-field coaching and strategic development roles, where I’ve worked to enhance performance, build high-functioning teams, and foster long-term growth in athletes and coaches alike. In addition to my work in sport, I have also collaborated with businesses to transfer my coaching skills and principles into organizational development, helping teams and leaders thrive in dynamic environments through my transformational leadership approach. My commitment to continuous learning and fostering a growth mindset drives me to always pursue excellence in every aspect of my work.
Episodes
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Dan Clark - The BRIT School
Send us Fan Mail What does it take to help someone discover their potential, and build a future on their own terms? If you feel inspired to understand the great work happening at Brit you can visit the website www.BRIT.school You can also email [email protected] and follow the School on instagram...
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Tom Hartley - Who's Coaching the Coach?
Send us Fan Mail What if the biggest opportunity to improve your coaching isn't another qualification, another session plan or another coaching course? What if it's learning to understand yourself? In this episode of How to Strive, I'm joined by Tom Hartley, an experienced coach, coach developer...
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Dr. Jamie Taylor
Send us Fan Mail In this episode of How To Strive, I’m joined by Dr Jamie Taylor, a leading coach developer, researcher and educator whose work sits at the intersection of coaching, skill acquisition, talent development and expertise. Jamie has coached at the highest levels of sport, worked...
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The Sunday Strive
Send us Fan Mail In a world where we are constantly moving, achieving, reacting and rushing into the next challenge, one of the most powerful skills we can develop is the ability to pause, reflect and intentionally choose our next step. Welcome to the Sunday Strive, a guided weekly practice...
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Creating and developing winning teams - Nigel Adkins
Send us Fan Mail In this episode of How to Strive, I sit down with Nigel Adkins to explore the leadership, culture and human behaviours behind sustained success in elite sport. Nigel shares the lessons and principles that helped him guide Southampton FC from League One to the Premier League with...
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Mindset
Send us Fan Mail Why do some people grow through challenge… while others shrink from it? In this episode of How to Strive, we explore the powerful concept of mindset, inspired by the work of Dr Carol Dweck, and how it quietly shapes your performance, progress and potential. We break down the...
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Alignment
Send us Fan Mail How to Strive: Aligning Your Behaviours to the Outcome Most people know what they want. Very few align how they live to get there. In this episode of How to Strive, we explore the powerful connection between outcomes, identity and daily behaviours and why this is the missing link...
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Direction
Send us Fan Mail What if the biggest barrier to progress isn’t effort… but direction? In this episode of How to Strive, we explore why clarity is the foundation of meaningful progress and how aligning your actions with your purpose allows your effort to truly matter. Using the simple equation...
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How we learn
Send us Fan Mail Why do we forget so much of what we learn… and what actually makes something stick? In this episode of How to Strive, we explore the science behind learning, memory, and behaviour change, so you can move from simply consuming information to truly becoming better. Drawing on...
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The role of developer
Send us Fan Mail What does it really take to develop elite coaches? In this episode of How to Strive, we explore the challenge and opportunity of working with expert and master practitioners. When someone already performs at a high level, traditional coaching approaches often fall short. So how…
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How to maximise a developer
Send us Fan Mail Are you truly maximising the support around you? In this episode of How to Strive, we turn the lens onto the coach. Having access to a mentor or coach developer is a privilege, however the real impact comes from how you show up to that relationship. We explore how to move from...
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Anthony Limbrick
Send us Fan Mail In this episode of How to Strive, Nick is joined by Anthony Limbrick, who is a highly respected football coach with experience leading professional teams and developing elite footballers internationally. Anthony brings an methodical coaching identity shaped by years in...
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2026 Continuing intentions
Send us Fan Mail As a new year begins, this episode of How to Strive invites you to maintain your progress and align intentions heading as we move into 2026. Using the Striver Table concept, Nick guides you through a powerful process to define a meaningful title for your year and build the…
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Paul Holder
Send us Fan Mail Nick is joined by Paul Holder AKA Noddy who has supported the development of many players and coaches through his energetic coaching style. This insightful episodes will be fantastic for people Striving to be better at supporting the development of people in sport and life by...
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Leave Well - Neil Mullarkey
Send us Fan Mail In this final episode of How to Strive’s mini-series on Neil Mullarkey’s Seven Steps to Improve Your People Skills, Nick explores the essential and often overlooked skill of leaving well. Drawing on Neil’s insights from the stage, business, and psychology, we unpack why endings...
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Neil Mullarkey
Send us Fan Mail In this special episode of How to Strive, Nick is joined by the brilliant Neil Mullarkey; actor, author, comedian and co-founder of The Comedy Store Players, Europe’s longest-running improv troupe. Neil shares insights from his book Seven Steps to Improve Your People Skills,...
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Lighten - Neil Mullarkey
Send us Fan Mail In this episode of How to Strive, Nick explores Step Six of Neil Mullarkey’s Seven Steps to Improve Your People Skills 'Lighten'. Humour, as Neil reminds us, is about connection. It’s a leadership tool that builds trust, creativity and resilience. A leader who can laugh at...
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Link - Neil Mullarkey
Send us Fan Mail In this episode of How to Strive, Nick explores the next step in Neil Mullarkey’s Seven Steps to Improve Your People Skills 'Link' Link is the step that connects all the others where learning, looking, listening, and letting come together to create genuine connection. Neil…
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Listen - Neil Mullarkey
Send us Fan Mail In this episode of How to Strive, Nick explores the third step in Neil Mullarkey’s Seven Steps to Improve Your People Skills, Listen. Neil reminds us that hearing is automatic, but listening is a skill, one that requires attention, presence, and empathy. We look at the difference...
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Let - Neil Mullarkey
Send us Fan Mail In this episode of How to Strive, Nick explores one of his favourite chapters from Neil Mullarkey’s Seven Steps to Improve Your People Skills, Let. We dive into the quiet power of pausing, creating space in conversations, and the skill of bringing out the best in others. Neil’s...
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Look - Neil Mullarkey
Send us Fan Mail In this episode of How to Strive, Nick explores the second step in Neil Mullarkey’s Seven Steps to Improve Your People Skills Look. We dive into the power of presence and the art of seeing what isn’t said, the body language, energy, and nonverbal cues that shape every…
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Learn - Neil Mullarkey
Send us Fan Mail In this episode of How to Strive, Nick dives into the first step of Neil Mullarkey’s Seven Steps to Improve Your People Skills Learn. We explore how real learning happens through doing, reflecting, and applying, and why a growth mindset is essential to becoming the person you…
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Sunday Strive 19th October 2025
Send us Fan Mail In this episode of How to Strive, Nick guides you through a powerful weekly reflection practice designed to help you pause, reflect, and realign before stepping into a new week. Together, we: Celebrate last week’s wins and moments of pride. Acknowledge adversity and the lessons…
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Sunday Strive 12th October 2025
Send us Fan Mail In this episode, Nick explores how journaling can become a powerful daily tool to help you strive. Nick breaks it down into three key benefits: Clarity – Understanding yourself more deeply and spotting patterns that shape your growth. Direction – Turning reflection into clear...
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Tuesday 7th October 2025
Send us Fan Mail Start Striving at www.strive25.co.uk/
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Monday 6th October 2025
Send us Fan Mail You space to set great intentions for you day to help you stay accountable for your striving. Start Striving at www.strive25.co.uk/
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Sunday Strive 5th October 2025
Send us Fan Mail A guided insight in to how Nick structures his Sunday Strive with reflections and intentions. Start Striving at www.strive25.co.uk/
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Dr Sally Needham
Send us Fan Mail In this powerful episode, Nick is joined by Dr. Sally Needham, a leader in human development and performance. Sally shares incredible insights from her experiences shaping performance by truly understanding the individuals you work with. Drawing on neuroscience and developmental...
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Sunday Strive - September Reflections October Intentions
Send us Fan Mail Nick guides you through your September reflection to inform your October intentions. He also shares two excellent clips from the episodes with Cody Royle and Dr Phil Hopley, relevant to performing in elite sport, dealing with external pressure and adversity. Very timely with the...
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Monday - Intentions
Send us Fan Mail A daily habits to help you Strive. Start Striving at www.strive25.co.uk/
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Sunday Strive - 21st September 2025
Send us Fan Mail Nick helps you with a guided reflection and intention episode that will help you Strive this week. Start Striving at www.strive25.co.uk/
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Damien Broad
Send us Fan Mail Nick is joined by the fantastic Damien Broad is this How to Strive episode. Damien shares what he is striving for and his perspective on developing skills to help develop others. His curiosity to seek challenge for his growth is fluent throughout and the stories he shares, which...
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Sunday Strive - Seek to Understand
Send us Fan Mail In this week’s episode of How to Strive, we take time to pause, reflect, and refocus. Together, we look back on the intentions you set last week, celebrating what worked, unpacking what didn’t, and discovering how those reflections can shape more purposeful intentions for the…
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Phil Hopley - Cognacity
Send us Fan Mail In this episode Nick is joined by Dr Philip Hopley MRCPsych who is a Consultant Psychiatrist and Co-Founder of Cognacity Ltd Phil is a Medical Doctor and Consultant Psychiatrist. After 19 years working with the NHS, he founded Cognacity. Phil’s training in forensic, general and...
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Guided sessions August Reflections & September Intentions
Send us Fan Mail Nick guides you through the process of reflecting on the month of August and helps prompt powerful intentions for September. Grab your journal and lets get Striving. Start Striving at www.strive25.co.uk/
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Gamification -
Send us Fan Mail In todays episode we explore the principles of Gamification to help you on your striving journey. Ways to win and different ways to win more Check points Side quests to gain more points or XP Bonus levels Repetition Basics that develop in complexity Start Striving at...
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Lee Richardson - Aim-For
Send us Fan Mail Nick is joined by the highly respected Lee Richardson. Lee is the co-founder of Aim-For and a hugely important staff member of one of the most successful football teams in England. We explore the four pillars of Lees work and practical methods of psychology that helps sports…
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How to Journal - August 2025 set up
Send us Fan Mail “The goal isn’t to fix anything right now, it’s simply to see what’s true. Awareness is the first step in striving forward.” This episode helps you reflect on your last months progress and use that reflection to set up success with intentions for the incoming month. Bring a pen…
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Prof Holly Bridge
Send us Fan Mail Start Striving at www.strive25.co.uk/
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Fiona Murden
Send us Fan Mail In this episode of How To Strive, we’re joined by Fiona Murden. Fiona is a chartered psychologist, award-winning author, Podcaster and performance coach. Feeling Curious? https://www.fionamurden.com/ Linkedin https://www.linkedin.com/in/fionamurden/ Dot to dot podcast...
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Jamie Carr - Resilience in Motion. Lessons from the Marathon des Sables & Rowing the Atlantic Solo
Send us Fan Mail In this powerful episode of How to Strive, Nick is joined by the inspiring and humble Jamie Carr, who shares the mindset, strategies, and deep resilience it took to complete two of the world's toughest physical challenges: running the Marathon des Sables across the Sahara and...
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EURO 2024 Technical report
Send us Fan Mail In this episode, Nick dives into the Euro 2024 Technical Report, unpacking key insights and trends that are shaping the modern game. From goal-scoring to chance creation, pressing strategies, and low block structures, Nick breaks down what the data reveals and more importantly…
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Tom McIntyre - In pursuit of greatness
Send us Fan Mail Join Nick Adkins as he welcomes Tom McIntyre, a professional footballer in the English Championship, for a truly unique insight into the realities of elite sport. Tom opens up about his journey from academy player to established professional, revealing the lessons learned, the...
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Chris Key - Performing Perfectly
Send us Fan Mail In this powerful episode of How to Strive, we’re joined by performance specialist Chris Key from Performing Perfectly to explore how you can develop unshakeable resilience and become more intentional in the way you communicate both verbally and non-verbally. What we cover: How to...
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The Striver Board
Send us Fan Mail In this short bonus episode, Nick introduces the Striver Board, a powerful visual and reflective tool designed to help you turn big dreams into daily action. Building on the Striver Table concept, this board helps you stay accountable to your values and goals in areas like…
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Jody Palmer - Performance Chef
Send us Fan Mail In this insightful episode, Nick sits down with Jody Palmer, a renowned Performance Chef, to explore the intersection of nutrition, performance, and personal growth. With a wealth of experience in crafting dietary strategies for elite athletes, Jody shares her journey,...
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The Striver Table
Send us Fan Mail In this reflective episode of How to Strive, Nick invites you to imagine your life as a table, with each leg representing a pillar of your life that supports what you’re striving for. Whether your table top is happiness, fulfilment, or your birthday BBQ vision, this simple…
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Will Webster
Send us Fan Mail In today’s episode, Nick is joined by Will Webster, a globally respected figure in the rugby world, best known for his work coaching head coaches. We dive deep into Will’s fascinating journey from player to head coach, with a detour through teaching English literature. Will…
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Sunday Strive - Home base
Send us Fan Mail In this episode, Nick revisits a powerful clip from his conversation with Cody Royle to dive deeper into the language of resilience. He explores how developing resilient thinking is a learnable skill and shares a brief but practical insight into cognitive behavioural therapy…
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What I am Striving for
Send us Fan Mail Episode Summary: In today’s episode, I take you behind the scenes into a very personal reflection: what I’m striving for — and how that vision shapes my daily actions, career aspirations, and relationships. I share the powerful image of my "100th birthday BBQ," inspired by…
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ABOUT THIS SHOW
Hi I am your host and coach Nick.
With over 14 years of experience in professional sports coaching, I have dedicated my career to player and coach development across a variety of sports and industries. My expertise spans both on-field coaching and strategic development roles, where I’ve worked to enhance performance, build high-functioning teams, and foster long-term growth in athletes and coaches alike. In addition to my work in sport, I have also collaborated with businesses to transfer my coaching skills and principles into organizational development, helping teams and leaders thrive in dynamic environments through my transformational leadership approach. My commitment to continuous learning and fostering a growth mindset drives me to always pursue excellence in every aspect of my work.
HOSTED BY
Nick Adkins
CATEGORIES
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