IAMN: I Am Northbound
by Jayson John Evans
Welcome to I Am Northbound, a Podcast for the New Music Industry.It's music marketing like you've never seen it before -- advanced insights into the psychology and strategy you can use to authentically grow your audience. Get access to even more content at iamnorthbound.com.Brought to you by ListenPath -- bringing you the latest social media updates (+ way more) in your inbox each week, for free.Sign up at jaysonjohnevans.com/list
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Episodes
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IAMN #076: Promoting Old Music When New Music Is a While Away
Merry Christmas and a Happy New Year! This will be the last episode before the Christmas break. See you in 2023. In episode #075 of IAMN: I am Northbound, Jayson wants to show you a call he did with an artist that was stuck in an awkward place. I think any music artist who has released music…
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IAMN #074: Creating All Your Weekly Content in Two Hours
In episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you can create a week’s worth of fantastic social content in just a few hours of your time. How can you create so much content in so little time? Find…
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#073: Don’t Chase Happiness, There’s Something Better
In episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness. Most artists will chase happiness, but this is a mistake — there is something far better to set your sights on. What should you chase instead of...
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IAMN #072: Hooking Up Electrical Impulses to Rat’s Brains
In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will result in far more growth — and it all starts with putting electrodes on rat’s brains. How can you use...
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IAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing Strategies
In episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many music artists don’t see results on their paid advertisements because they don’t approach their angle correctly, but this can easily be fixed. How...
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IAMN #070: Content Won’t Catch On Without a Hook
In episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the time, content creators fail because they aren’t able to capture attention, and this presentation will solve that issue for you. How can you make...
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IAMN #069: Instagram Content Strategy Made Easy
In episode #69 of IAMN: I am Northbound, Jayson answers a question he received from a music artist that asked for the best Instagram strategy for 2022. Instagram has found it difficult to find their identity this year, so a focused strategy that is able to be adapted to change is more important...
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IAMN #068: Using Trending Audio When You Want People to Listen to Yours
In episode #68 of IAMN: I am Northbound, Jayson shows a consulting call on which using trending audio was brought up. On top of that, we discussed different ways to tell your Story through your content. How can you get promotion for your own music by using trending audio? Find out on today's...
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IAMN #067: Attribution Modelling Through Dark Socials
In episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attribution through dark socials. This episode is quite advanced, but it received rave reviews — and you can hear it today. What on earth is attribution...
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IAMN #066: Monetising Music in ‘22
In episode #66 of IAMN: I am Northbound, Jayson wants to talk about the ever-elusive question, “How do you make money from music these days?”. You may not want to hear the first answer, but there’s another option that is far easier and much more rewarding than any other option out there. What’s…
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IAMN #065: Promoting Music With Subject Matter You’d Rather Not Talk About
In episode #65 of IAMN: I am Northbound, Jayson wants to show you another great consulting call he was on recently with an artist who finds it difficult to discuss subject matter. Discussing the message of your movement can be an uncomfortably personal thing, something many artists experience.…
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IAMN #064: How to Easily Move Listeners to True Fandom
In episode #064 of IAMN: I am Northbound, Jayson wants to show you an exclusive presentation he did from the IAMN Inner Circle. This presentation dives deep into content strategy and how you can easily resonate with your target listeners and grow your audience with committed true fans. How should...
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IAMN #063: Growing Audiences When You Are Busy In The Studio
In episode #063 of IAMN: I am Northbound, Jayson answers the submitted question, “How do you promote your music when you are always busy in the studio?”. The bad news is that you need to put more effort in. The good news is that you can do this easily each day. How can you streamline your...
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IAMN #062: Marketing Music Through Paid Advertisements
In episode #62 of IAMN: I am Northbound, Jayson is back to show you a consulting call he did with a music artist. Some fantastic things were discussed about advertising music through paid advertisements in the current industry. How should you use Meta Ads to market music today? Find out on…
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IAMN #61: Subconscious Psychological Gatekeepers & Making Music Marketing More Introvert Friendly
Enjoy! I'll be back in the studio soon. Jayson
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IAMN #60: Listeners Won't Listen Without an Intentional Staircase
Have you ever tried to release new content (music, video, content etc) and no one really cares? Well, in today's episode of IAMN: I am Northbound, I am going to tell you why that is, and how you can make that a thing of the past -- by utilising what I like to refer to as the 'staircase' of your...
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IAMN #59: What is Working For Music Artists in 2022?
Join me in the car again for a rapid-fire discussion on what is working for music artists trying to grow their audiences in 2022. I go through all of the platforms that are worth (and not worth) posting on, and how you should, as well as touch on a few strategies you can use to get the best…
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#58: Don't Expect That Getting Results Will Be a Sexy Thing
I work with a lot of music artists, and when they run into issues, it can usually be solved by returning back to their marketing foundation and correcting issues there. It's never in Spotify play listing, sync licensing etc -- they are great ways to compliment an already established marketing...
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IAMN #57: When Promoting Your Music Goes Wrong
In episode #57 of IAMN: I am Northbound, Jayson wants to break down a recent video that went viral on Tik Tok of a music artist promoting their music the wrong way. This video frustrated a lot of people and Jayson wants to break down what went wrong. How could you avoid making these mistakes?…
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IAMN #56: Building 'Dem Content Pillars
In episode #56 of IAMN: I am Northbound, Jayson wants to tell you how to create and establish solid content pillars for your online presence. If you can do this, you'll build connection in your audience like never before and also never run out of things to post. What are content pillars? Find out...
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IAMN #55: Talkin' 'Bout Cognitive Processing Fluency
In episode #55 of IAMN: I am Northbound, Jayson wants to introduce you to the concept of cognitive processing fluency. If you can implement this into your creative process, your messages will be more persuasive and you'll find it easier to grow your audience. What is cognitive processing fluency?...
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IAMN #54: Noise Is Now a Thing of the Past
In episode #54 of IAMN: I am Northbound, Jayson wants to tell you how you can use his new strategies to make sure that you find your true Motivation -- the message behind your creative vision. If you can do this, your marketing will be easier, your direction will become clearer and the results…
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IAMN #53: I Bought a Ton of Spotify Playlist Courses So You Don't Have To
In episode #53 of IAMN: I am Northbound, Jayson is back and ready to tell every music artist why they should avoid focusing their marketing and promotion efforts on Spotify playlist strategies. He also tells you what he believes every music artist should be focusing on, if they want to grow the...
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IAMN #??: No Episode
Shhh... Nothing to see here. 🤫
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IAMN Showcase: Thinking Outside of the Box with Liz Manchenn
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Liz Manchenn to talk about how music artists can expand the creative vision outside of their music. How can you find new ways to expand your vision? Find out on today's episode of IAMN: I am Northbound! Jayson John…
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I'm back with a big announcement!
I've been AWOL. Sorry! In this short little podcast, I want to tell you where I've been, but also tell you some huuuge news that you should be excited about. Regularly scheduled podcasting next week!
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IAMN Showcase: Creating 'Song Experiences' with Sarah Tilghman
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Sarah Tilghman to discuss how to create experiences around music, to allow songs to stand out from the online noise and gain attention. Sarah recently launched a track with a ton of creative thought behind it…
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IAMN #52: Answering (a ton of) Questions About Facebook Ads
In episode #52 of IAMN: I am Northbound, Jayson talks a little about the overwhelming response he received to his offer to work with music artists. He also answers a ton of questions that were asked about Facebook Ads for music artists. How can you make sure that you don't lose money on Facebook...
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IAMN #51: The Reason You Won't Reach Your Music Goals
In episode #51 of IAMN: I am Northbound, Jayson talks about the current changes coming to ListenPages and also loses his mind a little. Also, he dives deep into the reason why you won't reach your music goals -- and how to use a simple 3 step process to avoid it. How can you make sure that you...
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IAMN Showcase: Adapting to an Ever-Changing Music Industry with Trenton Woodley (Hands Like Houses)
In the first ever episode of the IAMN: I am Northbound Showcase, Jayson sits down with Trenton Woodley to discuss how he and his band have adapted to an ever-changing music industry. Trenton has been the frontman of Hands Like Houses for over 10 years, and has needed to navigate everything...
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IAMN #50: Make CPMs Your Best Friend
In episode #50 of IAMN: I am Northbound, Jayson talks not only about the big 5-0 milestone... but also the other massive milestone we hit this week. Also, he dives deep into a Tik Tok he saw this week that contained a genius way to find ridiculously cheap CPMs for your promotion. What are CPMs…
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IAMN #49: You Are You (Whether You Like It or Not)
In episode #49 of IAMN: I am Northbound, Jayson talks a little about the brand new free workshop (mini-course, crash course, whatever) he made for you to help you level-up your livestreams and earn money in this crazy time we're living in. Also, he discusses a thought he's had through the week --...
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Happy Easter!
Jayson's got a just short message to give you today -- to enjoy your Easter weekend and also tell you about something exciting that is coming in the next week. For free. To help you monetise your live streams properly and earn some income during this time of quarantine. Regular podcast schedule...
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IAMN #48: Facebook Ads Won't Work (Yet)
In episode #48 of IAMN: I am Northbound, Jayson talks about a common mistake he sees (on a daily basis) from music artists asking for advice: Thinking that throwing money at Facebook Ads is going to bring quick results. It won't. And Facebook Ads should be something you steer clear of (for the...
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IAMN #47: Another Quarantine Episode
In episode #47 of IAMN: I am Northbound, Jayson provides you with the last thing you need -- another quarantine special. Look, everyone's doing it. And it's not about jumping on a trend. Several music artists have asked what they should be focusing on in this time of (potential for some, apparent...
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IAMN #46 - The Key to Everything
In episode #46 of IAMN: I am Northbound, Jayson dives into the 'Key to Everything' -- your Motivation -- and why that is so important to you as a music artist. In fact, if you can refine your motivation, you'll have every part of your musical direction figured out (even down to the font you use…
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IAMN #45: Getting Music Heard at Coachella
In episode #46 of IAMN: I am Northbound, Jayson dives deep into one of his harebrained schemes for getting music heard at large music festivals, without actually performing there. If you are a regular listener of the show, you'd know that Jayson usually recommends that music artists stay away…
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LIVE S02E01 - Reigniting the Flame, Incorrectly Seeking Motivation & Avoiding Tik Tok Lameness
Live with Jayson John Evans is back for a second season! I figured that I'd put the episodes here, rather than try to separate them into another podcast. More content is better right? Today we answer the questions: "How do you reclaim your love for music as you get older?", "How do you keep focus...
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IAMN #44: Haters
In episode #44 of IAMN: I am Northbound, Jayson dives deep into online haters and how you can go about managing any negative comments you receive. Should you always delete them as soon as you see them? Well... no, you shouldn't. You should leverage them to establish your culture as an artist, and...
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IAMN #43: Watch Me Fix Your Social Media & Online Presence
In episode #43 of IAMN: I am Northbound, Jayson invites you to come and watch the first episode of 'Bandaid' -- a new show in which he helps you refine your music marketing! The first episode (and every other episode from the Friday live streams of the future) can be found exclusively in the...
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IAMN #42: How to Steal Listeners From The World's Biggest Music Artists
In episode #42 of IAMN: I am Northbound, Jayson breaks down the incredibly outside-of-the-box thinking of Sarah Tilghman, a fellow member of the IAMN community, for her brand new single release. She managed to turn her single launch into an inspiring influencer campaign / incredible user…
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IAMN #41: How To Create An Endless Supply of Fan-Building Content
In episode #41 of IAMN: I am Northbound, Jayson shows you how you can create an endless supply of connection-building content to grow your audience and market your music in the right way and how you can effectively make use of your temporary content (like stories) to take full advantage of…
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IAMN #40: "Why Aren't You Like Me?"
In episode #40 of IAMN: I am Northbound, Jayson talks about why all of your decisions should be made knowing that your listener will unconsciously think of themselves and also why you should be putting yourself out there and showing your audience who you are, scars and all (just watch out for the...
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IAMN #39: Scientifically Proven Ways to Persuade
In episode #39 of IAMN: I am Northbound, Jayson talks about three scientifically proven methods that you can use to get your message heard, separate yourself from all of the other music artists and get your music heard. He talks about; how you can get more people listening to your music by…
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IAMN #38: One Single Sentence Brings a Passionate Global Following
In episode #38 of IAMN: I am Northbound, Jayson dives into one single sentence that contains the five things you need to build a truly committed following. The world's biggest leaders are using these five things, be it a successful businessman like Gary Vaynerchuck or Russell Bruson, or the...
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IAMN #37: Five Books I Read in 2019 that You Should Read in 2020
In episode #37 of IAMN: I am Northbound, Jayson lists the five books he read in 2019 that he thinks you'd benefit a ton from reading in 2020. In this episode, he gives a brief overview of what each book was about, some key takeaways and what you should expect from reading it. THE 4D SONGWRITER IS...
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IAMN #36: The Five Universal Principles for Gettin' Things Done
In episode #36 of IAMN: I am Northbound, Jayson dives into the five principles he sees recur throughout all of the books he reads. If you are able to stick to them, these five universal rules for life will help you on your music journey. Merry Christmas, by the way! THE 4D SONGWRITER IS HERE. Get...
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IAMN #35: Where Are You Directing Your Audience?
In episode #34 of IAMN: I am Northbound, Jayson talks wants to ask you the question: "Where are you directing your audience?" As a music artist, you should always be moving your audience toward one common destination, so you are able to measure it. Oh yeah, and he also talks about all the new...
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IAMN #34: Bring More People to Your Live Shows by Caring
In episode #34 of IAMN: I am Northbound, Jayson talks about why you should pay attention to the individual lives of your listeners -- and how Taylor Swift is using this same strategy to dominate the music industry. THE 4D SONGWRITER IS HERE. Get your copy at the4dsongwriter.com. Instagram:...
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IAMN #33: Your Current Location = Easy New Fans
In this episode of I am Northbound, Jayson discusses a recent real-world example of using your location to your advantage when advertising your music. This super-powerful, yet seemingly important tactic can make a real difference, so don't underestimate it! Also, to make up for my two missed…
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About this show
Welcome to I Am Northbound, a Podcast for the New Music Industry.It's music marketing like you've never seen it before -- advanced insights into the psychology and strategy you can use to authentically grow your audience. Get access to even more content at iamnorthbound.com.Brought to you by ListenPath -- bringing you the latest social media updates (+ way more) in your inbox each week, for free.Sign up at jaysonjohnevans.com/list
Hosted by
Jayson John Evans
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