PODCAST · business
Innovate & Elevate with Fractal
by Gerard Doyle
Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense
Episodes
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Clear to Convert: Fixing Your Positioning Problem
Do your current customers love you, but new customers are struggling to figure out exactly what you're selling? Well, you might just have a positioning problem.
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Competing on Price: Why It's a Marketing Fail and What to Do Instead
If you're competing on price, you've probably failed in marketing. Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs. If you're a business founder, I bet that's not the kind of...
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Avoiding the Trap of the False Positive Turning Engagement into Sales
Is your startup falling into the false positive trap? You’re not alone. Many startups see huge engagement from creative campaigns, but if that interest doesn’t lead to sales, it’s a false positive. In this episode, we dive into how Fractal helps startups avoid this common pitfall. Discover the...
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Should You Fear Business Copycats?
Every startup founder seems to share one fear: that someone will steal their business idea. In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants to copy your startup idea, it means it's desirable and validated by the market. Build a strong…
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Is a Better Product Really All You Need?
Good products fail all the time – when they’re not marketed properly. In this episode, Gerard discusses how a product’s success depends on a combination of factors, including effective marketing. You can't kid yourself into thinking a better product is all you need. Instead, understanding your...
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Could Your Small Business be Overlooking Its Biggest Advantage?
There’s one thing that so many startups miss when first getting started: being small can be a big advantage. In this podcast, Gerard discusses how acting like a big company can often cause customers to avoid interacting with you, and presenting yourself authentically can be one of the biggest...
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Is Marketing About Tricking Customers, or Understanding People?
What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972? In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service.…
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Can Letting Customers Leave be Good for Business?
Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was? In this episode, Gerard explores why making it easy for customers to leave can actually boost your success and help build a high-quality user base. In a world…
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Want to Build Real Trust With Your Customers?
What sounds better: marketing that loudly bludgeons you over the head with its message, or something that calmly integrates into everyday life? In this episode, Gerard discusses how the best marketing is subtle and unobtrusive, seamlessly blending into daily life. Native and experiential…
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What Sets a Startup Apart: Low Pricing, or Real Value?
Is having the lowest price really the selling point you want? In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price, which can lead to perceptions of poor quality, low profits, and a race to the bottom. By…
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How Can Your Writing Stand Out in the Age of AI?
What do we do when an AI can just write all our content for us? In this podcast, Gerard discusses the importance of personality and authenticity in content creation in a world dominated by AI, and how infusing personality into your writing through tone, voice, humour, anecdotes, and stories can...
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Do Venture Capitalists Not Care About Marketing?
Venture capitalists want growth, but why do they so often ignore their investments’ marketing strategies? In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, highlighting its importance for attracting customers, establishing a brand, driving growth, and...
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Why Do We Give In To Platform Hype?
Are the fundamental principles of marketing still relevant when there’s a new platform every week? Find out in the first Fractal Podcast episode of 2023. Start-up business owners, don't get caught up in the hype of new marketing technologies. In our latest podcast episode, Gerard reminds us that...
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We're All Marketers Now
In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye. Using the marketing framework AIDA (Awareness, Interest, Desire & Action), Gerard breaks down the common...
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The Best Thing Since Sliced Bread
In this podcast, Gerard talks about the idea people often believe that, 'the perfect product will sell itself'. Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning to ensure that your product, no matter how perfect, is...
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The Answer Is Yes
In this podcast, Gerard from Fractal discusses the importance of understanding and knowing what to prioritise when it comes to marketing in the context of your business goals and time frame. Through the lens of Gerard’s years of experience in SEO he emphasises the fact that businesses and…
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Mount Stupid
Gerard from Fractal goes into great detail explaining the Danny Kruger effect and how this effect seeps into the marketing and business world. He outlines the importance for Founders and Business owners to be proactive and vet so-called “experts” through acknowledging their background and...
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Marketing Is Just Tricking People
Often marketers get a bad rap as a result of the belief that they are good at convincing people to do things they don't want to do. However, good marketing is about driving change and making people aware of better alternatives. If done correctly, marketing can help improve people's lives by...
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Listen, Don't Shout
In this episode of the 5-minute podcasts, Gerard from Fractal explains the challenges when facing social media and trying to stand out from the crowd. Through examples and experience working with start-up companies. Gerard describes the importance of audience engagement and listening to…
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It Does What It Says On The Tin
In this podcast, Gerard from Fractal talks about the importance of properly positioning your company in a way that delivers a concise and direct message towards your customers. He discusses the fluffy style of marketing that has seen recent uptake which in turn has now left customers confused....
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Gap Theory
“The best marketing tricks you need to know before you start marketing”. In this short 5-minute podcast. Gerard from Fractal discusses the power of Information Gap Theory and how you can best implement this marketing practice into your own copy writing and marketing. From good examples to bad,...
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Fingers Thumbs
Just like all thumbs are fingers but, not all fingers are thumbs. All advertising is marketing but, not all marketing is advertising. In this short 5-minute podcast, Gerard from Fractal dissects the crucial details between properly defining what is advertising and what is marketing. Gerard delves...
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Video Killed The Podcast Star
Did video really kill the radio star? In this short 5 minute Podcast, Gerard from Fractal Marketing discusses the many reasons why short podcasts are a perfect way to organically grow your start up business and view it as an extension of your marketing mix. Expanding on the nuances of podcasting,...
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Naked Wines – transforming physical retail into a subscription
This episode features Daniel Mcgowan, and Louise Flynn, the Growth Marketing Consultants for Fractal Marketing. They discuss Naked Wines trading approach, what it represents, the choice of partnerships, and their means in getting their message to the market to win customers. From making their...
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SpaceX – Elon-gated branding
SUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and stakeholders to a seamless...
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Pet Circle – Instagram and Subscriptions
SUMMARY This episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pick apart Pet Circle’s subscription marketing model. The company leverages social media to create social proof to reach their well-defined target audience: people with disposable...
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SEMrush - Fast Brands and Community
SUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal as they provide a marketing review and analysis of SEMrush. They analyze the company’s dependence on Google and the way the brand appeals to their niche: end-users of a certain size that want…
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The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood
This episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid advertising that fosters a robust online community of...
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Numa and the Power of Case Studies with Andrew Miller
This episode of Fractal Marketing features Andrew Miller, Startup Marketing Advisor & Coach at AndrewStartups. He discusses Numa, an AI that answers calls for businesses and the strategies they use to pitch to retail SMB’s. Gerard and Andrew take a closer look at their website and the ways Numa...
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Kajabi picking a positioning fight with every B2B SaaS company – Guest Louise Flynn
This episode features Louise Flynn, Founder and Marketing Advisor at Rulu Marketing. She talks about Kajabi, an online business platform that replaces multiple tools and offers a full-stack solution to solopreneurs, and how it positions itself to this very specific target market. Louise and…
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Smart Passive Income: Building trust with transparency – Guest Jason Wright
This episode of Fractal Marketing features Jason Wright, New York Times Bestselling Author and Speaker, as he discusses the branding of Smart Passive Income (SPI) by Pat Flynn. Gerard and Jason look at Pat’s success in blogging and podcasting, as well as break down SPI’s branding elements like...
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Fall Guys Marketing Launch Review with Daniel McGowan
In this episode of Fractal Marketing features Daniel McGowan, Co-Founder at Humble Links, discusses the almost overnight rise to fame of Fall Guys: Ultimate Knockout. Today, Daniel introduces what makes the game so unique and its appeal to gamers. He explains the role of their Twitter in growing...
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JB Hi-Fi – Marketing genius or lucky last man standing?
This episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are effective in a shrinking market. They discuss Click & Collect…
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Koala Mattresses: A Brand Strategy Review with Melissa Packham
This episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going international. They then discuss Koala’s guerilla marketing choices, their...
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Allbirds: Marketing Analysis with Iain Calvert
Today, Gerard Doyle features Iain Calvert, eCommerce Consultant at Boom Ecommerce training, to talk about the branding success of Allbirds in carving out its own niche. They identify Allbird’s key strengths and discuss the brand’s core messaging. They further break down the brand’s strategy to...
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Don’t fear your Trumpian brand
In the US, voting is optional, just like our consumer spending is. And Trump (maybe unwittingly) has discovered that it doesn’t matter how many people hate you, just how many people love you. Because if your ‘love’ something, then you get out and vote for it. or you’ll get out and buy it. In this...
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How to launch a product with a latent need
This episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its primary use is to manage difficult-to-access…
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How to be unique in a booming niche like craft beer
This episode of Fractal Marketing is called “How to be unique in a booming niche like craft beer” and today’s guest is Richard Jeffares, founder of TWØBAYS Brewing Co, is a pioneer of gluten-free, vegan, and lactose-free craft beer in Australia. Richard starts by laying the context for a...
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Should You Build Distribution Channels or Sell Products Directly?
This episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales to a niche market created early success for...
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The Sunk Cost Fallacy
A quick monologue podcast from me on ‘sunk cost’, A sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken. Business insider ‘lottery ticket video‘ Humans may be...
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Winning Online Retail with Position & Purpose with Marty Cornish
This episode of Fractal Marketing with Gerard Doyle is called “Winning Online Retail with Position & Purpose” and today’s guest is Marty Cornish, Founder of Defence Sporting Apparel (DSA). Marty starts the conversation with an introduction to DSA and his military roots. He then shares the…
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Scaling Your Business Using A Remote Team – with Meryl Johnston
This episode of Fractal Marketing with Gerard Doyle is “Scaling Your Business Using A Remote Team – with Meryl Johnston”. Meryl is the Founder of Bean Ninjas, a bookkeeping and financial reporting firm, and today leads an in-depth discussion on how to achieve success using a remote team that…
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Dissecting a successful course and book business with Anthony Metivier, the creator of the Magnetic Memory Method
People with excellent memories and memory championship winners are not too different from you and I. They just use a combination of techniques to enable their minds to memorize things. You might find it hard to remember names, facts, equations, lists, tasks you need to take care of, a new…
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Automating your business with Christopher Drake & Zapier
As an Entrepreneur who is as lazy as I am smart, I’ve always loved automating and sliming down my to-do list. Out of all the automation apps, Zapier has always been my favourite. What I’m talking about here, is the automation of activities in your business. If you like your ‘Out of Office’…
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How to grow your business through referrals with Joe Sova
With many new ways to advertise to potential customers, we often forget about the oldest and most trusted form. That is referral marketing. A Nielsen study showed that consumers still thought of ‘word of mouth’ advertising as the most trustworthy. 83% of consumers say they either completely or...
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The journey from Practitioner to Product with Hassanatou Barry
If you’re a freelancer, contractor, agency or consultant, you know the pain of billable hours. I’m guessing you’ve also dreamt of productizing or knowledge in some way? If you’ve tried to package up your advice, then you know how hard that can be. In this episode, I’m talking with Hassanatou…
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Could you Sponsor an Athlete? with Andrew Stallings
While sponsoring Tiger Woods or Roger Federer is most likely way outside of your budget. Athlete sponsorship can be more accessible than you’d think. On this episode, I chat with Andrew Stallings from the Athelo Group, about how he identifies opportunities, what areas are undervalued, and why the...
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New Year’s Business Resolutions
New Year’s resolutions make lots of sense. If you could improve one thing every year, the results would be amazing. So here are 13 ideas for new years business resolutions. I’m not going to be so arrogant as to suggest you should follow any of these; rather, I hope the following 13 New Year’s...
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How to measure influencer marketing with Anthony Richardson from Q-83
To understand whether or not your influencer marketing campaign is successful, you need to know how to measure that success. With influencer marketing transitioning from a marketing fad to mainstream marketing. There’s an increased need for professional presentation of the media buying...
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ChatBots are so hot right now, but most are poorly created - I talk with Chat-bot expert Sean Melis of BotHello
There’s no denying it, chatbots are a thing. If you conduct any kind of business online, you’ve looked at or thought about introducing a chatbox. And if you spend yourself any time online, you’ve no doubt encountered one. But the problem with chatbots are, for the most part, they’re implemented...
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ABOUT THIS SHOW
Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense
HOSTED BY
Gerard Doyle
CATEGORIES
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Frequently Asked Questions
How many episodes does Innovate & Elevate with Fractal have?
Innovate & Elevate with Fractal currently has 122 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Innovate & Elevate with Fractal about?
Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an...
How often does Innovate & Elevate with Fractal release new episodes?
Innovate & Elevate with Fractal publishes regularly with 122 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Innovate & Elevate with Fractal?
You can listen to Innovate & Elevate with Fractal on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Innovate & Elevate with Fractal?
Innovate & Elevate with Fractal is created and hosted by Gerard Doyle.
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