PODCAST · business
It's All Money
by 707 Media
Your 401k, a classic car collection, quantitative easing and the rising cost of your fast food burger all seem like wildly different topics. And yet somehow, they all end up hitting your checking account one way or another. It's All Money draws the throughline for investing, sales, taxes, business stories, economics and day-to-day spending. Every episode is designed for you to walk away at the end with 1 useful tip to increase your financial confidence, even if (actually especially if) you knew very little about the topic at the start. Because ultimately, It's All Money. It's All Money is powered by Sonoma Wealth. The show is hosted by Sonoma Wealth Managing Principal Daren Blonski, CFP® AIF® and Marketing Director Dano Weir. Sonoma Wealth is the private wealth arm of Fermata Advisors. Fermata's holistic financial services also includes Fermata 401k and Fermata Tax. Fermata is headquartered in Sonoma, California with offices across Northern Califo
Episodes
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Inside Impact100 Sonoma: The Women's Giving Circle Changing Sonoma Valley
"The women have taken over It's All Money!" - Jackie Egidio, 2026 On a special episode of It's All Money, Sonoma Wealth COO Jackie Egidio and Financial Advisor Shelby Wirick dive deep on supporting critical needs in the Sonoma Valley with Leslie Blankenship and Cristine McMillan of Impact100...
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Social Security at 62 vs 70: What to Know Before You Claim
Would you take $20 now or $40 in a week? Deciding when to claim Social Security can feel like the same test, with far more money on the line. Sonoma Wealth Managing Principal Daren Blonski CFP® and Marketing Director Dano Weir are joined on It's All Money by Certified National Social Security...
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$145 Trillion Is BORING? - Bonds Explained
The global bond market is nearly three times the size of the US stock market, yet many don't know how it actually works. Sonoma Wealth Managing Principal Chris Sipes joins Marketing Director Dano Weir this week on It's All Money to explain the major types of bonds, how prices and yields move...
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Roth Conversion vs RMD: What Every High Earner Needs to Know Before Age 73
Roth Conversion vs RMD: What Every High Earner Needs to Know Before Age 73 Your RMD isn't just a withdrawal — it's the IRS setting off a chain reaction that can spike your Medicare premiums, tax your Social Security, and wipe out the charitable giving move you didn't even know you had. In the...
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Retro Games Earn Returns? The Entrepreneurial Success Of Nostalgia Alley
If you had $55,000 cash, buying 10 unopened boxes of used video games probably wouldn't be the first investment you'd choose. But when you're Jason and Rebecca Moorhouse of Petaluma, you have a system in place to turn those games into a potential 20%, 30% or even 40% return. This week on It's All...
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Detailing Into Dollars: How One Sonoma Couple Keeps Millions In Assets Sparkling
Protecting millions in luxury automobiles and millions in real estate takes two qualities- precision and trust. We are excited to share the entrepreneurial stories of Ivan Jimenez of Sonoma Auto Spa and Alison Pulido of Green Casa Cleaning in the latest episode of our podcast It's All Money. In...
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How The New Fed Chair Could Change Your Mortgage Rate
Kevin Warsh is the new Fed chair, and real estate buyers (and sellers) want to know what that means for mortgage rates. In his first Fed Meeting this week, rates held, with 9 governors indicating a potential increase this year. Sonoma Wealth Marketing Director Dan Weir and Advisor Clay Dunkle sit...
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Trump Accounts vs 529 vs Custodial Roth: Which Could Win for Your Grandkids
Last summer Congress created a brand new savings vehicle for minors called the “Trump Account” or 530A account. For families building generational wealth, the rules might not be what you'd expect. In the latest episode of our podcast It's All Money, we're stacking it head-to-head against 529...
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BONUS Episode - Behind the Firm: Jackie Egidio on Running Sonoma Wealth Advisors
Our Sonoma Wealth Chief Operating Officer Jackie Egidio recently joined the Beyond the Vines podcast with Amy Ahlers, and we're sharing the audio here as a bonus for It's All Money listeners! What's it really like running a financial firm with 12 advisors, thousands of clients and $1 billion…
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Inside A Century In The Ag Business With Serres Ranch
Wine, blueberries and construction- chances are you’ve experienced Serres Ranch in the last 100 years in Sonoma County. A Farm Bureau Farm Family Of The Year, the Serres family has become a pillar of the community, with decades of business successes and lessons along the way. On the latest…
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Are Taxes Crushing Your Gains?
Most households treat taxes as a seasonal exercise in document collection. Meaningful wealth preservation demands something fundamentally different- proactive, year-round tax architecture designed to compound after-tax outcomes over a lifetime. What if there were tools your fiduciary financial...
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What The Marine Corps Taught Me About Finance
Physical fitness, crisply-made beds, chopping with high knees and precise execution are foundational principles that could get you through basic training in the United States Marine Corps. But what could those very tenets also teach anyone, even you, about finance? Sonoma Wealth Advisor Gaetano...
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Saving Torched Data With DriveSavers
It's a Digital Age, no, it's a Cloud Digital Age, no no, it's an AI,Cloud, Digital Age where everything is saved forever and lives in your pocket, anytime you want. Until it breaks. Gets dropped in a lake. Hard drive with all your crypto goes click click click. Pirate hackers hold your business...
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10 Ways To Avoid The Inheritor’s Dilemma
Kicking off season 3 of It's All Money with a special double-episode answering what seems like an obvious question- is inheriting money a good thing? Well...maybe. In the next 20 years, the largest wealth transfer in the history the USA is about to take place. Whether giving or receiving...are…
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How The Glen Ellen Star Won 12 Straight Michelin Bib’s
Following an unbelievable 12th straight Michelin Bib Gourmand award, host Dano Weir had to track down Chef Ari Weiswasser and Managing Partner Spencer Waite of the Glen Ellen Star restaurant for an episode of It's All Money. • Just what is a Michelin Bib Gourmand award, how is it different from a...
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What The Gold?!
It’s one of the oldest "stocks" ever...GOLD. It’s over though, right? That’s the late-night TV infomercial stuff? Your grandpa had it in a safe but you’re living in the future and everything’s digital now? ...right? Then why’s it up 43% this year, and 105% in the last 5 years? Stock or not,...
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Crypto Goes Legit?
First came seashells, then gold, then paper, and now, hold your breath, crypto. That last one is hard to swallow because of it's mysterious, scandalous, and in one case truly unknown origin. But like it or not, crypto is becoming a part of the world outside your friend's boyfriend's cousin's...
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8 Secrets Learned Retiring Thousands
(00:00:00) 8 Secrets Learned Retiring Thousands (00:02:16) Don’t retire away, retire to something (00:06:19) The go-go years, the slo-Go years, and the no-go years (00:11:40) People are living longer (00:18:26) Social Security isn’t designed for retirement (00:22:09) Everyone gets along until you...
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From The Ritz To Cotati: The Amazing Business Story Of Acme Burger
It’s 2025! Every business is Robots! Franchises! CORPORATE! ...then how is an upstart local restaurant with humans expanding from 1 to 5 locations in under 6 years? Through a global pandemic? In one of the world’s most highly competitive restaurant markets? On the back of good ol’ burgers and...
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Why Bitcoin Is Different Than Other Cryptos
Imagine 17,134 grains of sand in zen garden sand box. ONE is an absolute winner. Could you pick it? Could you pick it from a much smaller box of 534 even? That’s essentially cryptocurrency right now. Dismissing cryptocurrency is a logical reaction and yet- would you believe as an asset class, if...
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4 Strategies When Interest Rates Won’t Drop
We're in year 3 of interest rates being basically 2-4x what they were the prior 3 years. Just this past month, June 2025, Fed Chair Jerome Powell said “For the time being, we are well positioned to wait to learn more about the likely course of the economy before considering any adjustments to our...
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CERTIFIED FINANCIAL PLANNER® Reacts To Bad Internet Money Advice
We've all been doomscrolling on a phone at god-knows-AM when some stranger in a video says something that makes “sense” about money. Ever wonder what a CERTIFIED FINANCIAL PLANNER® might say to that same video? In this fun episode of It's All Money, we open up the pandora's box of internet money...
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What Actually Happens When Social Security "Goes Broke"?
Everybody knows ‘Social Security is going to go broke’...but is it? A Social Security discussion often becomes a political one, and a key question often gets ignored for a retiree - what functionally happens to the check I get every month when Social Security 'goes broke'? Would you be surprised…
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Getting Real About Real Estate in 2025
Real Estate Headlines hurt these days don't they? "Pending Sales Hit All Time Low." "Commission Litigation Could Impact Sales." "REAL ESTATE HALTED." While trends, data and comps matter, in real estate every deal is unique and individual. Your friend's house price doesn't matter as much as your...
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You Don't Want To Hear This Episode...About Estate Mistakes
You don't want to watch this episode. No one does. But if you're a planner, you probably need to. Depending on the situation, the government can take a 40% bite of what you have just to transfer it from you to your loved ones. Did you know naming every one of your kids as a mutual trustee can...
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8 Ways Sonoma Wealth Thinks About Money
"Money's all in your mind" sounds pretty hokey, doesn't it? But trace every decision you've ever made in life, including your money. Where did it all flow from? Right 😉🧠. At Sonoma Wealth Advisors, we offer a holistic approach for our clients (and future clients!). This includes starting at...
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What Is Tax Planning?
We’ve all “done our taxes”. Gather up documents, send them in to your person or software program, maybe you write a check or maybe you receive a check. But have you ever had a conversation with a professional about the long-term tax burden of being in certain investments? How a move you make…
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Is It Time To Breakup With Your Broker?
Is your "financial advisor" actually a Broker? An insurance agent? Or a Fiduciary to you? Host Dano Weir and Sonoma Wealth Managing Principals Daren Blonski CFP® and Chris Sipes CFP® look at the key questions around the broker v. fiduciary divide. How are they paid? Why is a "suitable" investment...
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From Carpenter To Cattle Rancher: Johnny Fagundes Of Full Circle Ranches
It's a New Year, and you might be dreaming of making that big leap. That career you've always wondered and worried about. How would it affect your income? Would you make it? How could you afford it before you make it? How much would it cost? This guy did it. In 2020, carpenter Johnny Fagundes saw...
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Back To School With A Billion (First Live Audience!)
Back To School after 20+ years to pay it forward. Dano Weir and Daren Blonski CFP® host the first episode of It's All Money with a live audience back at their high school, Casa Grande High School in Petaluma, CA. The firm recently passed the billion dollars under management mark, and it felt like…
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Bitcoin Explained To A Guy Who Knows ZERO
Ok Cypto Bros, with the 100k milestone upon us, it's finally time to do an episode on Bitcoin. As basic an episode as possible, because while host Daren Blonski CFP® has been wise to the coin world for some time, co-host Dano Weir only knows what he's seen in a few headlines. So for educational...
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Why Gratitude Can Pay Dividends
In the spirit of Thanksgiving, Dano and Daren discuss both data-based and anecdotal evidence how practicing gratitude could possibly benefit your health, wealth, business and more. Full video on our YouTube Channel If you're new to Sonoma Wealth, book your Wealth Analysis right here:...
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Portfolios Don't Care Who's President
Well...Tuesday November 5th has come and gone, and as expected some people are excited and others are fearful. We try and keep our shows focused on finance, not politics. But considering the weight of the event and the concerns and opinions floating around, we decided to do an episode about the...
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How Much Does Pain Cost?
It's a story you've heard before- you've got back pain, or knee pain, perhaps from running or too many years stuck at a computer. When you have a medical concern, if you have health coverage, you go to your health system, and whatever solution they present is all of what's available and is...
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F Is For FIDUCIARY
Broker, money manager, wealth manager, private banker, accountant, stock broker, investment advisor...financial services has so many titles for very similar positions. Host Dano Weir dives into a perhaps more important word that begins with F, FIDUCIARY. What is it? How is it different than a...
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The 1 Answer That Could Determine Where All Your Money Is Invested
Risk tolerance probably doesn't feel like a key to financial success for you. Did you know your reported risk tolerance could determine where and what investments your entire portfolio goes into? Hosts Dano Weir and Daren Blonski, CFP® sit down with Sonoma Wealth Financial Advisor Shelby Wirick…
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Trends From A Thirty Year Trader
FOR THE RECORD- this episode was recorded on Aug 21 2024. And just so happens to mention why Daren Blonski, CFP® typically in his experience advises against big portfolio moves in September/October. But why? Believe it or not, after years of doing this, Daren has noticed some unbelievably,...
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Are CDs "No Risk" ?
An episode on CDs? Before you fall asleep, ask yourself: why are some clients seeking Certificates of Deposit in this high interest rate environment? How do they differ from Money Market accounts? Are they actually "no risk", "low risk" or something else? And just what is the risk of a CD or…
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The Back To School Choice That Could Be Costing you 155% MORE
Back to school costs are hitting all-time highs, but just what does that mean for the average family? Daren and Dan break down the averages category by category, float a theory about what's driving them, and reveal the shocking real-life test Dan ran that showed how your choice of store could...
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Why Does The Stock Market Even Exist?
You were born into this world and there just, was all this stuff- Nasdaq, S&P, futures, interest rates, bonds and now crypto. Did you ever wonder where it all came from? WHY it all came from? It's All Money Host and Sonoma Wealth Marketing Director Dano Weir sits down with Sonoma Wealth…
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Should I Put Everything In A 5% Money Market?
It seems simple enough- money markets and similar instruments are "paying 5% right now" and it seems like a "sure thing." But are cash and other near-liquid investment really risk-free? Dano Weir sits down with Chris Sipes, CFP®, AIF® to unpack where these rates actually come from, how the Fed's...
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1 Change To Your Mortgage Could Save You 6 Figures
You pay your mortgage every month. But have you ever wondered what would happen if you paid it every 2 weeks instead? Daren and Dano run the numbers on a $500k scenario (which may work in some states, but perhaps not in others...) and show the shocking impact of making just one more mortgage...
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Episode 0 - 3 Moments From Your Life In Money
Introducing YET ANOTHER financial advisor podcast... It's All Money. But wait what's different? Your 401k, your classic car collection, quantitative easing and the rising cost of your Disney+ subscription all seem like wildly different topics. And yet to the average American, they all end up...
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ABOUT THIS SHOW
Your 401k, a classic car collection, quantitative easing and the rising cost of your fast food burger all seem like wildly different topics. And yet somehow, they all end up hitting your checking account one way or another. It's All Money draws the throughline for investing, sales, taxes, business stories, economics and day-to-day spending. Every episode is designed for you to walk away at the end with 1 useful tip to increase your financial confidence, even if (actually especially if) you knew very little about the topic at the start.
Because ultimately, It's All Money.
It's All Money is powered by Sonoma Wealth. The show is hosted by Sonoma Wealth Managing Principal Daren Blonski, CFP® AIF® and Marketing Director Dano Weir. Sonoma Wealth is the private wealth arm of Fermata Advisors. Fermata's holistic financial services also includes Fermata 401k and Fermata Tax. Fermata is headquartered in Sonoma, California with offices across Northern Califo
HOSTED BY
707 Media
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Frequently Asked Questions
How many episodes does It's All Money have?
It's All Money currently has 43 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is It's All Money about?
Your 401k, a classic car collection, quantitative easing and the rising cost of your fast food burger all seem like wildly different topics. And yet somehow, they all end up hitting your checking account one way or another. It's All Money draws the throughline for investing, sales, taxes, business...
How often does It's All Money release new episodes?
It's All Money has 43 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to It's All Money?
You can listen to It's All Money on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts It's All Money?
It's All Money is created and hosted by 707 Media.
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