Let's Grow Your Agency
by John Doherty
The podcast for agency owners and entrepreneurs. Join me as we talk about growing agencies, the mindset needed to be successful, and more. Come along as I share my thoughts while driving in my car or on walks in my Denver neighborhood.
Episodes
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Why your agency doesn't have enough leads
Learn more about me at johnfdoherty.com I speak with dozens of agency owners a month, and they all tell me they need more leads. But when we get under the hood, it becomes apparent why they don't have leads - they're not doing anything!This is what I hear, what works, and what you should do to...
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An update - I'm back!
I'm back! It's been a minute (well, over a year), and I've been aching to get back on the mic, so here's an update from the last year and where things are heading in the fall. Check out my coaching - johnfdoherty.com/coaching/ Show notes: John returns to the mic after a break to share a major…
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Google's AI Mode is HERE. What does it mean?
This episode is brought to you by content editing and writing company EditorNinja. Schedule an Intro Call to learn how they can help you uplevel your marketing content. In this episode, John Doherty from EditorNinja introduces Google's 'AI mode' and its sweeping impact on search results, content...
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21 Lessons from $3.5M in Agency Revenue
In this episode, John Doherty, founder and CEO of EditorNinja, shares 21 vital lessons he learned while generating over three and a half million dollars in revenue with his marketing agencies in just six years. He emphasizes the importance of skills in sales and marketing, scaling a business, and...
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What if you changed your identity faster?
I always identified as an organic marketer - seo and content. But over the last couple of years I’ve become a decent ads person. What if I had become that sooner? Who knows, but it’s a good lesson for all.
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Quit Limiting Yourself (Tough Love)
Are you limiting yourself without even knowing it, or knowing it and don't know how to get around it? Here's 12 minutes of tough love from the lessons I've learned over the last 10-15 years of self-development and observing a lot of others in the entrepreneurial or marketing world.
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Are Entrepreneurs Actually Artists?
I just got back from a few days in San Diego with an incredible mastermind that I'm honored to be a part of. We talked about artistry, and being an artist, and here I talk about why I think entrepreneurs are really just artists who make good money. My site: editorninja.com
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Doing More Is Usually The Right Answer
Welcome back. Today, I want to break the myth that doing more is usually not the right strategy. In fact, I believe that too many entrepreneurs move on to a new marketing channel or feature way too quickly, when instead what they need to do is double down on that thing. Listen and enjoy. My…
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You're Testing Marketing All Wrong
So many companies "test" marketing, but they're doing it wrong. You're not failing with your tests. You're simply not doing enough to test things properly. Here's my take on how to do it better, and some mindset shifts around how you spend on marketing and how you get the results you actually…
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Here’s how to make a ton more money as a freelancer
Here’s a rant about closing more work. You have to follow up with your leads quickly.
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How To Make More Good Decisions (Pull Them Forward)
Something I've learned this year is the importance of moving quickly, when you know what you should do. Instead of scheduling a meeting for tomorrow to discuss something, handle it right now. Instead of letting someone schedule a sales call for 8 days out, try to make it happen in the next few...
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Maybe neither of you is toxic
I’ve been called toxic once or twice in my life. But here’s the thing I realized recently - I also thought that THEY were toxic. Maybe neither of us were toxic people. Maybe we were just toxic for each other. This applies to customers too. Have a listen.
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Don’t launch too late
I had a convo with a good friend about their business and struggles to launch without everything done. Here’s my take. Site - EditorNinja.com Bsky - johnfdoherty.com
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You don’t have to work with every prospect
Experienced freelancers and operators know that all revenue is not equal. You can make great money and be miserable, or make great money and enjoy what you do. You don’t have to pitch every project that is interested in working with you. The Universe will take care of you if you don’t.
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Entrepreneurship is equal parts optimism and realism
Had a thought today that entrepreneurship means constantly balancing optimism that your dreams and goals will be met, while also knowing that they may not be.
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How To Build An Agency - Tests, ICPs, Packaging, and More
Today I get into the sequence of building an agency, starting from scratch with the skills you sell, and then growing it until you can determine your ideal customer and then start to focus on them by doing more volume. Enjoy. My agency - editorninja.com (content editing services)
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Day 619: Trust Yourself
I’ve hired a lot of coaches. But I also realized a year or so ago that I was relying on them for me to not fail, not on me for me to not fail. It’s an important difference. Have a listen.
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Day 618: Back in Action
I’m back from Toronto. Here’s how I structure my days just after a trip so that I can catch up and work on the right things.
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Day 617: step out to check in
Over the last few years I’ve learned the value of stepping out of my usual context to check in with myself, and my business always grows afterwards. Here’s what I thought about in Toronto.
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Day 615: Craft and Building a 100 Year Company
What would you do differently if you were building your company to last for 100 years, instead of trying to flip it in 3-5? Thats what I’m thinking about today.
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Day 614: Travel and Why I Hire Coaches
Today is a travel day. Yes, on a Saturday, but the event I’m attending starts on Sunday. Today I share why I’m going to Toronto and why I invest in coaching, both business and personal. If you’ve ever been coach-curious, I recommend you have a listen. My company - EditorNinja.com. We help content...
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Day 613: Overdue Taxes, Guides, and Sales
In the last day, I did some sales calls, a lot of outreach, published the guide to style guides, and paid overdue taxes. All in a Friday.
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Day 612: offers and operating cadences
Today was all about a new offer and discussing it with people, and a morning of business operations. Here’s how I run my business.
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Day 611 - Writing A Book
In this episode, I recap day 610 and then talk about writing a book. What, why, the schedule, the challenges, and general thoughts around writing and creating. Enjoy. My site - editorninja.com Me on social media - dohertyjf
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Day 610: Why Start An Editing Company and Where is EditorNinja Right Now?
Welcome to The Ride - my podcast chronicling building an editing agency from the ground up. Today is day 610 of my first 1,000 days. I give you the background, why I'm working on it, where EditorNinja currently stands as a business, what we've learned and where we're going and how we're focusing....
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You Need To Be Reminded
We need to be reminded more than we need to be taught, and we need conviction when we're selling. I knew this, and I've heard it many times, but I was reminded of it yesterday. When you're in a dead zone of sales, look at how convicted you are about what you're selling and how much you love...
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Why Knowing Your Business Numbers is Key to Business Success
If you want to make smart decisions about your business, such as what you can spend and where, or even what products and offers to sell, you have to know your numbers. Here's a bit of a view into my journey learning these for my business, EditorNinja, and what it could mean for yours. My business…
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How Gratitude Can Change Your Life
Too much of the world walks around being triggered by anything and everything. Their environment controls how they feel. What if it was possible to not be that way? Take a journey with me today as I talk about an instance where I was triggered this morning, what meditation taught me about…
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You Have To Give Up Control
If you want to really grow your business, you have to learn to give up control. This doesn't mean you have no oversight, but you have to develop the skill of working through other people instead of just doing things yourself. My details: LinkedIn - https://www.linkedin.com/in/johnfdoherty/...
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Success is about who you become, not what you do
It’s recently become real to me that success isn’t about the thing you build or the money you make. It’s about the kind of person you have to become to have that type of business or material “success.”
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The danger of over-titling positions at your company
There is danger in over-titling positions at your company, especially when it comes to "C-level" titles that are for the first person at a company. Giving someone a "CMO" title when they're doing marketing manager-level "IC" type work is extremely dangerous, because eventually they'll tap out…
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How to deal with procurement teams
I’ve recently been dealing with a lot of procurement teams and people wanting to negotiate terms. As a productized service, this doesn’t really work well. But I’ve accepted I have to, so here’s how I’m dealing with it (and how you can too).
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What would a more skilled entrepreneur do?
In this episode, John talks about a question posed to him through an intake form for the DC Accelerator, from the guys at the Dynamite Circle. What would a more skilled entrepreneur do? Episode brought to you by EditorNinja.
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Avoiding Premature Optimization - Working on the Right Thing
Hear John talk about his experience with premature optimization, “real work,” and doing the stuff that matters when it actually matters. Check out EditorNinja- https://editorninja.com/
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Opinions vs Advice - How to Lead Well
In this episode, John talks about the difference between opinions and advice, how to deduce which is which regardless of what was asked for, and how to lead more junior employees so they don’t feel disempowered or ignored. Listen and subscribe! John: EditorNinja.com Twitter.com/dohertyjf...
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How I organize my week to get everything done
As a solo founder, straddling some management and some individual contributor roles, I have to be super productive to get everything done. Here’s how I organize my week to get it all done.
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How to ACTUALLY change your actions (and your life)
Identity, habits, actions. What are these and how do they interact to actually change who you are and therefore your life? I’ve overcome a lot of bad habits (like biting my fingernails) and started good ones (meditated every day for 567 days from the start of the pandemic until late 2021). Along...
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How to dominate overwhelm in your life
I have a simple strategy for overcoming overwhelm. It moves you from fear to clarity and action quickly. Enjoy.
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The metrics you need to know for your agency
Listen to John talk about an agency metrics exercise he just did, learned from Alex Hormozi, and the insights it brought.
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This Is Your Job
I recently was smacked in the face with the realization that something at my company was/is my job, because I've not delegated it to someone else. If you're an entrepreneur, or even a leader of any sort, you're told to "work on the business not in it." But, I think that's a detrimental mindset to...
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Why You Shouldn't Say "No" In Sales
When you're doing sales, do you tell prospects "no," or do you give them options? Something I've learned over the years during sales and negotiations around price etc is the practice of not saying no (except in cases of what they need being outside of what we do), but rather giving a set of…
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Who's Your Biggest Competitor?
Here's a fun question for you - who's your company's biggest competitor? You might think it's Y Agency or Z Company, but I disagree. I think it's your prospective customer's interest in not rocking the boat and not making any changes. When you accept this, it changes your approach to interacting...
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The danger of doing too little
Have you heard of dopamine? It’s that thing in the brain that tells us we’re doing something good. It is what allows us to feel anything, such as accomplishment. I’m a dopamine fan, of course, but I also see its dangers. Take starting a new marketing channel. Just pushing Publish gets you…
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Maybe you need to do…more?
Riffing on the blog post I just published on johnfdoherty.com, I think the way founders and many marketers think about investing is all wrong. Listen to hear my take. And check us out at EditorNinja.com for help scaling your content production.
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How to change your life (and make it stick)
If you change an action, it might stick for a bit. But most people who make a commitment to an action change, like going on a diet or stopping drinking alcohol, go back to where they were before. Why? Because they changed an action, not their *identity.*
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What got you here, will eventually hurt you.
Have you heard the saying “what got you here won’t get you there?” I agree with that, but I think we need to take it further. What got you here won’t just eventually keep you from continuing to grow. It’ll start actually hurting you. Here are two stories from my own life about this happening...
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Quitting hard mode. Also talking about Google Ads and coaching
I’ve decided to stop doing business on hard mode, and I’m tired of not learning things in the way I learn best. Here are a few things I’ve done recently that changed my mind.
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This Mindset Shift Will Change How You Think About Hiring
This episode brought to you by EditorNinja.com. Schedule an intro call at editorninja.com/intro-call/ to see how we can help streamline your content editing. What do you do when your business has grown and you can no longer do it all? Who do you hire, and for what? I struggled with this for a…
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When Times Change, You Have To Change Too
*This episode brought to you by EditorNinja, the best place to give your content that final polish before it's published. Learn more at editorninja.com* The business landscape has changed in the last 6 or so months. Everything has gotten harder. I don't know anyone who is "killing it." So what do...
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When should you get second opinions, and when should you just FOCUS?
*Episode brought to you by EditorNinja, a professional content editing service for in-house marketers and marketing agencies. Schedule a free editorial assessment at editorninja.com/demo/* I was reached out to recently by a financial advisor on LinkedIn. The thing is, my wife and I already have a...
About this show
The podcast for agency owners and entrepreneurs. Join me as we talk about growing agencies, the mindset needed to be successful, and more. Come along as I share my thoughts while driving in my car or on walks in my Denver neighborhood.
Hosted by
John Doherty
Categories