PODCAST · business
Launch and Scale®
by Khierstyn Ross
Launch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully on Shopify online through a mix of actionable content, business challenges, and interviews with industry leaders and successful entrepreneurs. Giving you the tools you need to succeed where others have failed in the E-commerce business.
Episodes
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100 - “Ads Don’t Work Anymore” | Facebook and Instagram Ad Strategy 2024
Welcome to the 100th Episode of the Launch and Scale Podcast! Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024. In Today's Discussion: We tackle the common perception...
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99 - Optimize Your Influencer Marketing: Steer Clear of These Mistakes
Welcome to another episode of the Launch and Scale Podcast, where we bring you the latest insights and strategies for scaling your e-commerce business. In this episode: We're exploring essential tips and common mistakes to avoid in managing a successful brand ambassador program. Understand how to...
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98 - Ready for 2024? Key E-Commerce Shifts to Watch
Welcome to our Forward-Focused LinkedIn Live Session! As 2024 approaches, the e-commerce landscape is rapidly evolving. Join us for an insightful exploration of the latest trends that are shaping online retail. In this session, we will: Uncover key trends set to dominate e-commerce in 2024.…
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97: Build A Pre-Order Pipeline For Shopify eCommerce | 2024 Edition
Discover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock. Episode Outline: 1. Foundational Prep: Establishing Your...
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96: Best Practices When Hiring Your Next Marketing Partner
Welcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency,"...
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95: Escaping the E-Comm Trap: Beware These 3 Dangerous Trends
Welcome to Episode 95 of the Launch and Scale Podcast. In this insightful episode, we uncover critical findings from my extensive audit of hundreds of brands in the wellness space. We'll discuss "Three Key Factors Hurting Sales in Wellness Brands" and delve into the common pitfalls these…
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94: Why you should ignore your CPA (and what to do instead)
Welcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a...
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93: Are Your Products Scalable? The other side of validation
Are Your Products Scalable? The other side of validation Introduction: Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product....
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92: The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales
In this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place.…
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91 - 2024: Kickstarter or Shopify? The 3 Things to Consider
In today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment…
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90 - Why Your Shopify Store Isn't Growing
We're going to talk about why your Shopify store isn't growing, and how you can fix it. If you're serious about growing your Shopify store, then listen to this episode! We'll discuss the different factors that can affect your store's growth, and how you can fix them.
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89 - Crowdfunding On Your Shopify Store vs Kickstarter?
Are you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo? If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're...
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88 - Expert-Approved Tips to Increase Your Shopify Conversion Rate
Mastering Conversion Rate Optimization is crucial for e-commerce success. By dispelling misconceptions and understanding the true essence of CRO, you can implement strategies that improve your website's conversion rate and overall performance. With the guidance of industry experts like Chase...
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87 - Is My Shopify Store Ready For Paid Ads?
Are you a Shopify Seller that's got some organic traction for your product, but you aren't sure if you're ready for paid ads, what platform to use, or even where to start? Watch to learn if your store is ready for traffic, some common pitfalls to avoid, and how to get started. Work With Us For As...
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86 - How Suzy Went From Zero to $20K In 30 Days With Shopify For Her Baby Brand
In this video, I'm sharing with you how Suzy Weeks hit $20K in her first month on Shopify with a new baby brand [with just one product]. If you're thinking of starting your own business and you're not sure where to start, then you should watch this video! Suzy Weeks is a successful e-commerce...
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85 - Unlock Your Brand's Growth Potential with Cash Flow Financing | 8Fig.co
In this video, I'm going to show you how to unlock your brand's growth potential with cash flow financing. This is an important video for anyone who is looking to start or grow their business. We interview 8Fig.co to understand their inventory cash flow financing options better for Amazon and...
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84 - How Do I Validate My Product?
In this video, I'm going to show you how to validate your product. This is an essential step in the product development process and it can help you make sure that your product is ready for launch. Validation is the process of determining whether a product or idea is sound and meets the…
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83 - Discover How to 10X Your E-Commerce Brand with TikTok Ads
TikTok ads are a great way to promote your e-commerce brand on the popular app. In this video, we'll show you how to run TikTok ads for your brand and increase your traffic and conversion rates! If you're looking to take your e-commerce business to the next level, then watch this video interview...
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82 - The 30-Day Launch: How BigSpoonPillow.com Hit $4K In Revenue Starting From Zero
In this video, we share the story of how BigSpoonPillow.com hit $4,000 in revenue from zero in just 30 days. If you're looking for a blueprint for starting your own online e-commerce business, then you need to watch this video! I'll show you how our Product Launchpad member, Brodie Wilkinson of...
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81 - The Hidden Danger of Kickstarter Campaigns
In this video, I'm going to talk about the hidden danger of Kickstarter campaigns. Kickstarter is a great way to get your products into the hands of consumers, but be aware of the dangers of running a campaign. This video will give you a sneak peek into the dangers of running a Kickstarter…
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80 - Secrets Entrepreneurs Use to Master Mindfulness | ft. Julie Barlow of JMBLiving.com
In today's world, it's easy to get stressed out and overwhelmed. But mindfulness can help you to manage and thrive in the crazy, fast-paced world. In this video, we'll share some mindfulness tips for entrepreneurs, so you can stay calm and focused no matter what the situation. Mindfulness is a...
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79 - From Lawyer to Full Time CEO Disrupting the Breastfeeding Space
Lisa Myers, Founder and CEO of CeresChill.com is joining us LIVE today on YouTube to talk about her journey from lawyer to full-time CEO. If you aren’t familiar with Lisa and Ceres Chill... Ceres Chill is a brand that helps to make breastfeeding easier with their on-the-go solutions for busy…
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78 - The $400K Kickstarter Email Marketing Strategy
Having the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a...
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77 - [ONLINE SELLERS] The 4 Keys to Scaling to 10K+ Months
Are you looking to scale your online store? In this video, we share the four keys to scaling your business to 10K+ months. Whether you’re just starting out or you’re looking for ways to take your business to the next level, these tips will help! RSVP to the Intensive here --...
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76 - The BEST Way Brands Can Use Kickstarter For Their Next Product Launch
Looking to launch your next product? Kickstarter might be a great option! In this video, we explore some of the best ways brands can use Kickstarter for their next product launch. From generating buzz to building a community around your brand, Kickstarter can help you take your product to the…
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75 - I’M LEAVING KICKSTARTER (Part 2)
This is a follow-up video to my popular "I’m leaving Kickstarter" from November 2021. In it, I discuss what has changed over the last 8 months, and go more in-depth on WHEN you should use it. RSVP to our INTENSIVE here -- https://launchandscale.co/intensive
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74 - 3 Things You Can Do Today To Recession Proof Your Business
There are three things you can do RIGHT NOW to recession proof your business! There's no doubt that we'll experience a recession. But that doesn't mean your business has to suffer. Listen to this podcast and find out what they are!
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73 - 7 Top Ezra Firestone E-Commerce Marketing Tips
Ezra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take…
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72 - Use Short Form Video to Build A Content Machine For Your E-Commerce Brand (ft Rebekka Reynolds)
Short form video is a powerful way to drive traffic and sales for your eCommerce brand. In this video, you'll learn how to create a content machine that produces short, engaging videos that will keep your customers coming back for more.
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71 - How Jake Scaled from $187 to $10K/mo on Shopify in Under 6 Months
In this video, Jake shares how he was able to scale his Shopify store from $187 to over $10K/mo in just six months. He'll share some of the tactics and strategies that he used to achieve this growth, so if you're looking to grow your own Shopify store, be sure to listen!
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70 - Should I Manufacture My Product In the USA Or China?
Making the decision on where to manufacture your product can be tough. In this video, we'll compare some of the pros and cons of manufacturing in the USA vs China. By the end of it, you'll hopefully have a little better idea of which option is best for you!
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69 - How Paul Used Pre-Orders to Validate His New Product
In this episode, we're going to talk about how to use pre-orders as a way to validate a new product. Now, pre-orders can be a great way to gauge interest in something that you're thinking of launching. You can also use them as a way to get some early traction and start building your customer…
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68 - 7 Step Process To Rapidly Test New Product Ideas For Your Next Launch
7 Step Process To Rapidly Test New Product Ideas For Your Next Launch // You've launched a product successfully and have ideas as to what you'll create next for you audience. In this video I break down our 7 step process to test new product ideas and maintain the momentum you built from your…
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66 - How to Set Up A Recurring Payments in Shopify in 2022? 10X Your Product Revenue!
Setting up subscriptions or recurring payments in Shopify is a great way to streamline your ecommerce strategy and increase your revenue in 2022. Selling product is great, but it can be troubling when you have to find new customers every day. Subscription models help you sell to one customer many...
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65 - Build A Pre-Order Pipeline For Shopify eCommerce | The Ultimate Guide
Watch this video is you want to ensure your pipeline remains full from preorders to fulfillment and beyond. How To Build A Pre-Order Pipeline For Shopify eCommerce. Are you looking to build a pre-order pipeline for your Shopify eCommerce store? In this video, you'll learn everything you need to...
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64 - The Mindset Of A 7 Figure eCommerce Business (5 Lessons From My Best Clients)
Over my years, of working with multiple 7 Figure eCommerce Businesses, I have learned some valuable lessons that I wish to teach you. There are 5 Mindsets that are consistent among the eCommerce brands that succeed. How do you build a new eCommerce store to 7 Figures and beyond? How do the most...
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63 - STOP Spending Too Much On International Wire Fees And Save On Foreign Exchange Rates With OFX
If you are ordering products overseas, making a wire transfer, or paying international employees you might be paying a lot in international transaction fees and dealing with varying exchange rates. Using money transfer services like OFX can help you save potentially thousands of dollars a year....
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62 - The Hidden Danger Of Crowdfunding Your eCommerce Business
One of the most popular ways to finance your eCommerce business is through crowdfunding platforms like Kickstarter or Indiegogo. But what many people don't know is that there's a hidden danger in using these platforms. Crowdfunding can actually hinder the growth of your product launch and can…
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61 - How To Make Over $100,000 Per Year On Shopify With ONE Product
In this podcast, you'll learn how to make over $100,000 per year on Shopify with one product. You'll also learn the exact steps you need to take to get there. So if you're looking to make some serious money with Shopify, then be sure to listen to this podcast
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60 - How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)
As any entrepreneur knows, Kickstarter is a great way to get funding for a new product or business idea. And if you're running a Kickstarter campaign, you might be wondering how to make the transition to Shopify in 2022. But what happens when you're ready to move beyond Kickstarter? In 2022, the...
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59 - 3 Reasons Why You Should STOP Using Kickstarter To Launch in 2022
Kickstarter is a great way to launch your product, right? Think again! In this podcast, I share 3 reasons why you should stop using Kickstarter and start launching your product the smart way. Kickstarter isn't the platform it once was and it may not be the right platform for you. In fact, most...
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58 - Top 5 Shopify Mistakes To Avoid When Scaling Your Brand
Looking to scale your Shopify business? Make sure you avoid these top 5 mistakes! From not having a clear plan to neglecting your branding, these tips will help you grow your store the right way. I want to share with you top five mistakes that people make when scaling their business on Shopify.…
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57 - The Reason Your Launch Failed And 5 Product Launch Strategies To Fix It
I've seen a lot of launches fail. If your product launch failed, don't worry. You're not alone. The reason why is often the same: The product launch strategy was not optimized for the audience, and the person launching it didn't have an understanding of their customers. It's no secret that...
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56 - What Completing An Ironman Taught Me About Product Launches
Building an eCommerce Business and competing in a 17 Hour Triathlon actually have a lot in common. A few years ago, I decided to sign up for an Ironman race. I had no idea what I was getting into, but I knew it would be a challenge. And it was! Completing an Ironman taught me a lot about product...
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55 - The Best Email Marketing Software For Shopify Stores In 2022
I've done a lot of research and testing, so in this podcast, I'll show you what I believe is the best email marketing software for Shopify stores in 2022. With so many options to choose from, it can be hard knowing which email marketing software is right for you. There are some things that every...
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54 - STOP! Use This Product Launch Timeline Strategy Or Go Broke
If you're planning a product launch, it's crucial to create and follow a timeline. Without one, you'll likely end up overwhelmed and struggling to hit your deadlines. In this podcast, I'll share with you the steps you need to take to create an effective product launch timeline - so you can avoid...
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53 - Pre-Launch Marketing Strategies To Have A Successful Launch
If it's your dream to launch and scale an eCommerce brand of your own and get freedom in your life then you're going to want to watch this video. The truth is a lot of businesses don't have successful product launches. In fact, most product launches fail due to a few misses early on. In this...
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52 - 5 Strategies To Successfully Launch Your eCommerce Product
Launching a successful eCommerce product is no easy task. But with these five fail-proof strategies, you'll be on your way to success in no time! From researching your competition to building a strong social media presence, these tips will help you every step of the way. There are so many things…
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51 - How To Use Pre-Orders To Validate Your Product Ideas
Have you launched a product, invested thousands of dollars, only to watch it fail? What if there was a better way? Bringing a product to market is always challenging. There are so many unknowns and yet, what if we had a system to reduce the risk of launching a product and increase our profits?...
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50 - Commit 2022: How to Go From Average to a High Performer
In this interview with Commit Action Founder, Peter Shallard, we dig into what's actually holding you back from achieving your goals.
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ABOUT THIS SHOW
Launch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully on Shopify online through a mix of actionable content, business challenges, and interviews with industry leaders and successful entrepreneurs. Giving you the tools you need to succeed where others have failed in the E-commerce business.
HOSTED BY
Khierstyn Ross
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Frequently Asked Questions
How many episodes does Launch and Scale® have?
Launch and Scale® currently has 98 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Launch and Scale® about?
Launch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully on Shopify online through a mix of actionable content, business challenges, and interviews with industry leaders and successful entrepreneurs. Giving you the tools you need to succeed where...
How often does Launch and Scale® release new episodes?
Launch and Scale® has 98 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Launch and Scale®?
You can listen to Launch and Scale® on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Launch and Scale®?
Launch and Scale® is created and hosted by Khierstyn Ross.
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