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All Episodes

Launch and Scale® — 98 episodes

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Title
1

100 - “Ads Don’t Work Anymore” | Facebook and Instagram Ad Strategy 2024

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99 - Optimize Your Influencer Marketing: Steer Clear of These Mistakes

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98 - Ready for 2024? Key E-Commerce Shifts to Watch

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97: Build A Pre-Order Pipeline For Shopify eCommerce | 2024 Edition

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96: Best Practices When Hiring Your Next Marketing Partner

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95: Escaping the E-Comm Trap: Beware These 3 Dangerous Trends

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94: Why you should ignore your CPA (and what to do instead)

8

93: Are Your Products Scalable? The other side of validation

9

92: The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales

10

91 - 2024: Kickstarter or Shopify? The 3 Things to Consider

11

90 - Why Your Shopify Store Isn't Growing

12

89 - Crowdfunding On Your Shopify Store vs Kickstarter?

13

88 - Expert-Approved Tips to Increase Your Shopify Conversion Rate

14

87 - Is My Shopify Store Ready For Paid Ads?

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86 - How Suzy Went From Zero to $20K In 30 Days With Shopify For Her Baby Brand

16

85 - Unlock Your Brand's Growth Potential with Cash Flow Financing | 8Fig.co

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84 - How Do I Validate My Product?

18

83 - Discover How to 10X Your E-Commerce Brand with TikTok Ads

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82 - The 30-Day Launch: How BigSpoonPillow.com Hit $4K In Revenue Starting From Zero

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81 - The Hidden Danger of Kickstarter Campaigns

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80 - Secrets Entrepreneurs Use to Master Mindfulness | ft. Julie Barlow of JMBLiving.com

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79 - From Lawyer to Full Time CEO Disrupting the Breastfeeding Space

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78 - The $400K Kickstarter Email Marketing Strategy

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77 - [ONLINE SELLERS] The 4 Keys to Scaling to 10K+ Months

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76 - The BEST Way Brands Can Use Kickstarter For Their Next Product Launch

26

75 - I’M LEAVING KICKSTARTER (Part 2)

27

74 - 3 Things You Can Do Today To Recession Proof Your Business

28

73 - 7 Top Ezra Firestone E-Commerce Marketing Tips

29

72 - Use Short Form Video to Build A Content Machine For Your E-Commerce Brand (ft Rebekka Reynolds)

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71 - How Jake Scaled from $187 to $10K/mo on Shopify in Under 6 Months

31

70 - Should I Manufacture My Product In the USA Or China?

32

69 - How Paul Used Pre-Orders to Validate His New Product

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68 - 7 Step Process To Rapidly Test New Product Ideas For Your Next Launch

34

66 - How to Set Up A Recurring Payments in Shopify in 2022? 10X Your Product Revenue!

35

65 - Build A Pre-Order Pipeline For Shopify eCommerce | The Ultimate Guide

36

64 - The Mindset Of A 7 Figure eCommerce Business (5 Lessons From My Best Clients)

37

63 - STOP Spending Too Much On International Wire Fees And Save On Foreign Exchange Rates With OFX

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62 - The Hidden Danger Of Crowdfunding Your eCommerce Business

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61 - How To Make Over $100,000 Per Year On Shopify With ONE Product

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60 - How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)

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59 - 3 Reasons Why You Should STOP Using Kickstarter To Launch in 2022

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58 - Top 5 Shopify Mistakes To Avoid When Scaling Your Brand

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57 - The Reason Your Launch Failed And 5 Product Launch Strategies To Fix It

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56 - What Completing An Ironman Taught Me About Product Launches

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55 - The Best Email Marketing Software For Shopify Stores In 2022

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54 - STOP! Use This Product Launch Timeline Strategy Or Go Broke

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53 - Pre-Launch Marketing Strategies To Have A Successful Launch

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52 - 5 Strategies To Successfully Launch Your eCommerce Product

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51 - How To Use Pre-Orders To Validate Your Product Ideas

50

50 - Commit 2022: How to Go From Average to a High Performer

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49. Iron Cowboy: Mental Stamina & Defying The Odds

52

From $0 to $250K in 12 months - scaling fast in a pandemic (feat. Cali Weights founder, Eric Howard)

53

No prototype? How to STILL work with Influencers

54

What Is Clubhouse? IMPORTANT For Brand Owners!

55

Understanding The Halo Effect & How To Use It w/ Your Launch

56

What Is The BEST Type of Influencer For Your Business

57

What You MUST Know Before Manufacturing in China

58

TIK TOK: How To Use TikTok For eCommerce | Feat. Rachel Pedersen

59

How To Set (AND Accomplish) Your Goals

60

How Nathan Hirsch Makes The Process For Hiring A Virtual Assistant Easier

61

The Importance of Understanding Your Customers w/ Pavlok Founder, Maneesh Sethi

62

Why PR Is One Of The Most Powerful Types Of Advertising | The Importance Of An Effective PR Strategy w/ Norman Farrar

63

Why You NEED To Focus On The Big Picture | The Monk Manual Planner

64

How To Build An Audience That's Hungry To Buy (Using A Giveaway Contest!) -Timothy Moser

65

Crowdfunding VS Venture Capital or Debt - Case Study with Jamstack

66

Why Kickstarter Can Ruin Your Life 😱😱 Interview With Gareth Everard of Rockwell Razors

67

My Weird Rewards Hack

68

LS32 - How To Approach Patents And Trademarks For Your Product Launch

69

LS31 - How To Set Prices When You Don’t Know Your Shipping Costs

70

LS30: Learn How To Market A Product Using Social Proof

71

29. Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis

72

LS27 - Part 3: How to Launch Your Product Online

73

LS26 - PART 2: How to Launch Your Product Online (Mini Series)

74

LS25 - PART 1: How to Launch Your Product Online (Mini Series)

75

LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir

76

LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics

77

LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)

78

LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova

79

LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy?

80

LS18 - Questions to ask before selling your business with Coran Woodmass

81

LS17 - Treating your audience building like a political campaign, with Lisa Myers

82

LS16 - Campaign failing? Here's what to do

83

LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff

84

LS14: Why people buy results, not features

85

LS 13 - Hiring A Facebook Ads Expert For Your Launch

86

LS12 - Setting your Kickstarter goal -- what agencies won't tell you

87

LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran

88

LS10 - The art of product licensing, with Stephen Key

89

LS09 - Kickstarter video: How to make sure you're hiring the right videographer

90

LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively)

91

LS07 - Amazon first, or Kickstarter?

92

LS06 - Niche clarity

93

LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away

94

LS04 - My software stack for building a targeted audience

95

LS03 - Going it alone: When (and who) to bring onboard

96

LS02 - How to be sure people want your product

97

LS01 - Brands can't co-exist with "me too" products

98

Start here: Welcome to Launch and Scale™