PODCAST · business
Let's Talk Socials!
by Hanna Rauch
Let's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your business presented to you by Hanna - your Social Media Strategist.
Episodes
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#111: How to avoid social media burnout
Feeling tired of showing up on social media 24/7? You’re not alone. In this episode, I'm talking about social media burnout — why it’s so common, how to spot the early signs, and the practical boundaries you can set to protect your time, creativity and mental energy. Links: Get my free social…
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#110: The social media metrics that REALLY matter for your next launch
In this episode, I'm breaking down the metrics that actually matter during a launch - and spoiler: it’s not your likes. I’ll walk you through how to measure what’s working so you can tweak, optimise, and sell with more confidence (and less stress). Whether you’re mid-launch or gearing up for one,...
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#109: Ethical marketing in the age of clickbait & AI
How do you market your business without selling your soul? In this episode of Let’s Talk Socials, we’re diving into the world of ethical marketing — what it means, why it matters, and how to stick to your values in a sea of clickbait, AI noise, and “hot take” culture. Links: Listen to episode #83...
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#108: How to get your first 1,000 Instagram followers
Hitting 1,000 followers on Instagram is one of those milestone moments we all chase. In this episode, I’m breaking down exactly how I did it for my new account, Busy with Books. I launched the account in August 2024 and reached 1k followers in May 2025 — all without posting every day, dancing on...
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#107: The big TikTok episode - why I love TikTok, busting myths & how to start using it
“I’m too old for TikTok!”, “Isn’t it just dance videos?”, “My kids use it!” – sound familiar? In this episode, I am busting some myths. Breaking down whyTikTok isn’t just for Gen Z. And show you why I genuinely think it’s one of the most exciting platforms out there for growing your business -...
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#106: Succeeding at PR & social media in 2025 with Fiona Fraser
Think PR is old-school and social media is the only way to grow your brand in 2025? Not quite. In this episode, I’m joined by PR consultant Fiona Fraser to unpack how traditional media coverage and social content don’t compete - they complement each other. We dive into why getting featured in the...
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#105: Why I think the proposed social media ban in NZ is a bad idea
It's been all over the headlines: the proposed social media ban for NZers under 16. In this episode, I unpack what this proposed ban is all about, what the research really says, and why I think we might need a different approach. Thank you so much for tuning in! If you are enjoying Let’s Talk...
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#104: Creating videos for social media with Cheyenne Blackburn
Video content is a must on social media in 2025. In this episode, we unpack why video is so important, what to prioritise when you’re just starting out, and how to create scroll-stopping content (even if you're awkward on camera or filming with your phone). If you’ve been putting off video, this...
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#103: UGC vs influencer marketing - what’s better for your next product launch?
Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we’re going to break it down — what’s the difference, what’s the actual goal behind both approaches, and how to choose the best option for your next launch. Thank you so much for tuning in!…
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#102: Using Meta ads for your next launch
Meta ads can be very powerful when done right — and equally frustrating when they're not... Love ‘em or hate ‘em, they can seriously support your launch if you know how to use them. In this episode, I’m gonna walk you through how ads can actually work with your launch, instead of feeling like a...
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#101: How to plan the social media content for your next launch: a step-by-step guide
Planning your next launch and have no idea where to start with the social media side of things? This episode breaks it all down step-by-step — from mapping out your overall launch timeline to planning content that actually supports your goals (instead of just filling the grid). Thank you so much...
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#100: 10 lessons from 100 episodes
We made it to 100 episodes of Let's Talk Socials! To celebrate this milestone, I'm sharing 10 lessons with you because - believe me - podcasting isn't always smooth sailing 😅 Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to…
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#99: How to launch for the first time - even without testimonials
Launching something brand new is exciting. But it can also be terrifying, especially if you don't have any testimonials! In this episode, I’m breaking down exactly how to market an offer when you have zero testimonials or past results to show – and I share the strategies I used to market my first...
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#98: Why your last launch flopped (and how to fix it)
Failed launches are painful but the good news is: they are fixable. In this episode, I’m breaking down the biggest mistakes I see people make in their launches, so you can avoid them next time. And of course, I’ll share how to actually set your launch up for success. Thank you so much for tuning...
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#97: Launch trends to watch - what’s changing in 2025
In 2025, the classic launch formulas don’t work anymore & people can smell the ick a mile away. In this episode, I’m breaking down three major shifts in the launch space that you need to be aware of if you want your next launch to be successful. Thank you so much for tuning in! If you are…
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#96: WTF is going on in social media right now? with Jodine McIntyre
To say that the social media world has gone WILD in the last few days would be a massive understatement: the TikTok ban, Meta's new platform policies including the end to fact-checking, and social media CEOs attending an inauguration... In this episode, I talk to Jodine (@socialsmarty.co) about…
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#95: “I need to post every single day during my launch” and other launch myths
If you are launching anything in 2025, chances are you will be using social media to build buzz and grow an audience. In this episode, I break down the most common misconceptions I come across in my work as a launch consultant for businesses. Thank you so much for tuning in! If you are enjoying...
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#94: My predictions for social media in 2025
I’ve done the research (and a LOT of note-taking) to bring you my predictions for what’s coming in the social media world in 2025. We’re talking about overall trends, platform-specific predictions, content that will do well and what it all means for your business. Thank you so much for tuning in!...
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#93: Marketing my first reading retreat
Marketing something for the first time can be tricky, especially when you don't have any testimonials or footage to showcase. In this episode, I’ll share the three biggest challenges I faced when promoting my first reading retreat, how I tackled them, and my key takeaways. Thank you so much for...
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#92: Is going viral worth it?
We’ve all seen those posts that blow up overnight: millions of views, comments, likes and SALES are pouring in. But the reality of going viral often looks different. In this episode, I talk about the pros and cons of going viral, give you some tips in case it should ever happen to you and answer...
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#91: Don’t panic! Use my last minute Black Friday tips!
We’re just under two weeks away from Black Friday and if you’re sitting there thinking, ‘I haven’t done anything yet but I should’, then this is the episode for you. In today’s episode, I’m giving you some last-minute tips for Black Friday so you can still pull off a successful campaign without…
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#90: The worst social media advice you’ve been told…
As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this Halloween-inspired episode, I’m uncovering five of the scariest social media myths that could be holding your brand back - and what you should be doing instead. Thank you so much for tuning in! If...
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#89: Things I struggle with as a social media strategist
Even though social media marketing is my job, I do have my own little struggles that you might not expect. In this episode, I talk openly and honestly about what I find hard when it comes to social media. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider...
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#88: Are you using social media like a pro?
Wondering if your social media presence is actually working for your business? In this episode, I dive deep into the telltale signs of a strong, professional social media strategy that’s driving real results — beyond just followers. You'll discover: The 3 levels of social media proficiency How to...
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#87: I'm starting a new business & social media accounts...
I'm excited (and also a little bit scared) to write these show notes because... I am starting a new business and need to build a new social media audience from scratch 😱 In this episode, you'll discover: What this new venture is all about The first steps I have taken when it comes to social…
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#86: 3 lessons I learned in my 3rd year of business
My business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months! Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting…
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#85: The social media strategies we used to fully book my partner's physio practice in less than a year
Next to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy...
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#84: Growing a sustainable startup through social media with Anneliese Hough
A third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client Anneliese Hough who is tackling this issue head-on with her startup, Magic Beans. Magic Beans uses social media marketing to...
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#83: Faceless accounts, MRR, "coaches" and other Insta BS with Maggie Patterson
Social media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴), people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson, a vocal advocate for humane business...
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#82: The power of evergreen content with Anita Dykstra
Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra about how we can use it on social media, what benefits this type of...
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#81: Crafting a seamless omnichannel experience with Jen Kirchhofer
No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and...
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#80: Influencer marketing 101 with Brittany Luhrs
Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing. You'll discover... What we wording we...
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#79: How to fix your Instagram reach and other questions from my community
You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram! You'll discover: Industry benchmarks for reach on Instagram & Facebook - what do we consider "good" and "bad"...
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#78: Using social media to grow an online membership with Lisa Macale
Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media. You'll discover... Why our generation craves a different type…
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#77: I tested Meta Verified for over a year. Here's my verdict.
Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money? You'll discover: What Meta Verified is The 2 types of Meta...
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BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)
This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves. You'll discover:...
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#76: LinkedIn 101 with Jodine McIntyre
LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business. You'll discover... The 4…
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#75: Is now the right time to hire a marketing agency? with Elise Dalrymple-Keast
Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a...
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#74: Can I use AI to write my social media captions? with Ami Williamson
Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business. You'll discover... How being a…
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#73: Your ultimate guide to Instagram stories
Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories! You'll discover:...
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#72: Do I still need a Facebook business page in 2024?
Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business....
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#71: Forget Influencers. This is how you get your customers to create content for your brand (UGC)
Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build...
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#70: How to run successful Facebook ads for your business - Zeden Cider case study
In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines. You'll...
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#69: Make 2024 the most profitable year yet with these social media habits
As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please...
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#68: My 2024 social media trend forecast
2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳 You'll discover... Which of my predicted trends from 2023 have become reality What my predictions are for 2024 What that means for you as a business And what Taylor...
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#67: Navigating inclusivity & accessibility on social media with Jay Brooker
Inclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in business. You'll discover... What inclusivity really...
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#66: "What the h*ll do I say in my emails?" And other email marketing questions answered with Lisa Davey
Both email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven. You'll discover: Why you shouldn't sleep on emails as an e-commerce brand What…
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#65: Low sales? You might have a messaging problem! with Hayley Maxwell
"Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode. You'll discover... What messaging actually means Why it's...
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#64: Can I take a social media break over the holidays? And how do I prepare for it?
To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also sharing what my plans are and how I'm getting ready...
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#63: How a strong & engaged community can help you in a crisis with Charlotte Rae Lightbody
Everyone talks about the importance of building a community around your brand but how do we actually do that? And why is a community crucial in a moment of crisis? That and more is what I talked about with Charlotte in this episode. You'll discover... Why building a community around your brand is...
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ABOUT THIS SHOW
Let's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your business presented to you by Hanna - your Social Media Strategist.
HOSTED BY
Hanna Rauch
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Frequently Asked Questions
How many episodes does Let's Talk Socials! have?
Let's Talk Socials! currently has 112 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Let's Talk Socials! about?
Let's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your business presented to you by Hanna - your Social Media Strategist.
How often does Let's Talk Socials! release new episodes?
Let's Talk Socials! publishes regularly with 112 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Let's Talk Socials!?
You can listen to Let's Talk Socials! on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Let's Talk Socials!?
Let's Talk Socials! is created and hosted by Hanna Rauch.
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