All Episodes

#111: How to avoid social media burnout

#110: The social media metrics that REALLY matter for your next launch

#109: Ethical marketing in the age of clickbait & AI

#108: How to get your first 1,000 Instagram followers

#107: The big TikTok episode - why I love TikTok, busting myths & how to start using it

#106: Succeeding at PR & social media in 2025 with Fiona Fraser

#105: Why I think the proposed social media ban in NZ is a bad idea

#104: Creating videos for social media with Cheyenne Blackburn

#103: UGC vs influencer marketing - what’s better for your next product launch?

#102: Using Meta ads for your next launch

#101: How to plan the social media content for your next launch: a step-by-step guide

#100: 10 lessons from 100 episodes

#99: How to launch for the first time - even without testimonials

#98: Why your last launch flopped (and how to fix it)

#97: Launch trends to watch - what’s changing in 2025

#96: WTF is going on in social media right now? with Jodine McIntyre

#95: “I need to post every single day during my launch” and other launch myths

#94: My predictions for social media in 2025

#93: Marketing my first reading retreat

#92: Is going viral worth it?

#91: Don’t panic! Use my last minute Black Friday tips!

#90: The worst social media advice you’ve been told…

#89: Things I struggle with as a social media strategist

#88: Are you using social media like a pro?

#87: I'm starting a new business & social media accounts...

#86: 3 lessons I learned in my 3rd year of business

#85: The social media strategies we used to fully book my partner's physio practice in less than a year

#84: Growing a sustainable startup through social media with Anneliese Hough

#83: Faceless accounts, MRR, "coaches" and other Insta BS with Maggie Patterson

#82: The power of evergreen content with Anita Dykstra

#81: Crafting a seamless omnichannel experience with Jen Kirchhofer

#80: Influencer marketing 101 with Brittany Luhrs

#79: How to fix your Instagram reach and other questions from my community

#78: Using social media to grow an online membership with Lisa Macale

#77: I tested Meta Verified for over a year. Here's my verdict.

BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)

#76: LinkedIn 101 with Jodine McIntyre

#75: Is now the right time to hire a marketing agency? with Elise Dalrymple-Keast

#74: Can I use AI to write my social media captions? with Ami Williamson

#73: Your ultimate guide to Instagram stories

#72: Do I still need a Facebook business page in 2024?

#71: Forget Influencers. This is how you get your customers to create content for your brand (UGC)

#70: How to run successful Facebook ads for your business - Zeden Cider case study

#69: Make 2024 the most profitable year yet with these social media habits

#68: My 2024 social media trend forecast

#67: Navigating inclusivity & accessibility on social media with Jay Brooker

#66: "What the h*ll do I say in my emails?" And other email marketing questions answered with Lisa Davey

#65: Low sales? You might have a messaging problem! with Hayley Maxwell

#64: Can I take a social media break over the holidays? And how do I prepare for it?

#63: How a strong & engaged community can help you in a crisis with Charlotte Rae Lightbody

#62: Why your website & social media pages need to sing the same song with Adria Green (Grahn Creative)

#61: What makes a great FMCG brand and how do we market it on social media? with Laura Feavearyear

#60: How working at an apple factory turned me into a Social Media Strategist

#59: "7-figure business" and other SMM red flags with Hannah Horner 🚩

#58: How to use PR effectively on social media so you don't waste profitable opportunities

#57: How to grow & monetise a Facebook group with Sarah Chant

#56: Should I use AI to market my business?

#55: How to be more confident when showing up online with Trang Nguyen

#54: Why you shouldn't rely on social media alone with Jen Kolbuc

#53: Pinterest: a seriously underrated platform with Sarah Burk

#52: Don't post boring testimonials on Insta - do this instead!

#51: Can you sell anything with the right messaging? with Jaz

#50: Metrics you should track on Instagram to make better content

#49: Is Meta Verified worth the money? with Loren Tomlinson

#48: Don’t make THESE types of reels!

#47: 3 reasons why you aren't making any sales on Instagram

#46: I'm no longer a Social Media Manager...

#45: How to stay motivated & consistent on social media

#44: Is Instagram really dying?

#43: Honey, you probably don't need a Social Media Manager...

#42: Social media habits you should leave in 2022

#41: My 2023 social media trend forecast

#40: Keeping your cool in the lead-up to Christmas

#39: Let's set up your social media strategy for 2023 together!

#38: Living the digital nomad dream - my experience of traveling through NZ and working remotely for a whole month

#37: "Help, I don't just want to make 'salesy' posts on my Instagram!"

#36: Everything you need to know about Influencer Marketing

#35: How to make an Instagram post from start to finish

#34: How to become a Social Media Manager in 2022

#33: How to keep your sanity as a business owner when it comes to social media

#32: What I've learned from being on TikTok so far - 4k followers & 300k+ view videos

#31: THIS is why your Reels aren't working

#30: The 4 buyer types and what kind of content you need to make for each one of them

#29: Stop the content burnout & start repurposing!

#28: How do I get more followers? And other burning listener questions - Q&A episode

#27: THIS is why you aren't converting your followers into clients

#26: Watch out for these RED FLAGS when hiring your first SMM

#25: Is now the right time to hire a SMM?

#24: I am breaking up with social media and so should you

#23: 4 lessons from my first year in business

#22: How to get started with your first Instagram Live

#21: Why podcasting and social media go so well together with Helen King

#20: 5 books you HAVE to read as an entrepreneur

#19: Don't follow this outdated Instagram advice

#18: Define your ideal client with me - beyond the basic demographics

#17: Why you aren't growing on Instagram

#16: "Hey girl!" - What I really think of DM strategies on Instagram

#15: Social media habits you should leave in 2021

#14: Top 3 Instagram myths debunked

#13: Preparing a successful launch with Katie Bambrick