Level Up Business

There’s a simple phrase entrepreneurs repeat every day—often without realizing the power it holds. In this episode, JR shares a real story from a recent studio session that exposed how the identities we carry can influence the stories we tell, the wisd...

Is your past an anchor, an apex, or an asset? How you answer that question determines whether your past holds you back—or helps you level up. JR invites you to pause, reflect on your journey, and begin looking at your past through a completely differen...

No matter how refined your marketing is, how optimized your funnel is, or how disciplined you try to be, your business will always rise — or shrink — to match who you believe you are. If growth feels heavier than it should… if visibility feels uncomfor...

Drawing from the philosophy of Memento Mori, JR challenges visionary founders to rethink what they’re building and why. In a world where AI can generate endless content and “expertise” is everywhere, JR makes the case that wisdom — earned through lived...

You’re a visionary entrepreneur who has gained wisdom. You’ve built—or are building—a meaningful business while creating space for faith, fitness, and family. Life is good. And yet... you feel called to something higher. Not from ego or pride, but from your commitment to create an even bigger impact.We believe unique wisdom is within you.Wisdom you’ve earned through lived experience. Wisdom no AI model can replicate. Wisdom that can guide people who are standing where you once stood.However, for many entrepreneurs, their wisdom stays locked inside them. Not because it is not there, but because they’ve never been given the space or have been asked the right questions to unlock and share it.This is why Level Up Business exists.We help visionary entrepreneurs elevate their brand by publishing their books through podcast conversations. You never have to stare at a blank page or worry about what to write. That’s because your voice writes your book with the Level Up Business OS. You already carry wisdom that someone else needs right now.We help you unlock it one question at a time.

Most entrepreneurs say they want to write a book. Most never do. In this episode, JR and Audrey unpack the real reason why — and it’s not lack of time, talent, or opportunity. JR shares his own seven-year journey from “Who am I to write a book?” to bec...

JR sits down with Dr. Bobby Low, performance psychologist, BYU mental performance coach, and author of Wiring Intelligence: From Reactive to Proactive, to unpack what it really means to become a business athlete.

After one year of building Level Up Business, JR Lay sits down with Operations Lead Audrey Cannata to reflect on what it really takes to turn vision into reality. They unpack the lessons learned from launching a podcast, serving entrepreneurs, building...

Kyle McGee —entrepreneur, podcast host, and now bestselling author of Built to Lead —opens up about the moment he knew “someday” was a lie and why the loss of family member lit a fire in him to finally write the book he’d been putting off for years. He...

From posture and facial expression to the internal identity shifts that power lasting transformation, Chris Gillett breaks down what he calls the “confidence stack”—a layered approach to building unshakable presence from the inside out. JR shares his o...

What happens when the business you built becomes the thing that breaks you? In this powerful episode of the Level Up Business Podcast, JR sits down with Travis Bell — The Bucket List Guy — to unpack the identity collapse, burnout, and deep personal wor...

In a world driven by fast answers and automated solutions, what if the real edge in business is asking better questions? In this heart-centered and deeply practical episode of the Level Up Business Podcast, JR welcomes Colleen Bowler —entrepreneur, adv...

What happens when the identity that made you successful starts costing you the life you actually want? In this episode of the Level Up Business Podcast, JR sits down with entrepreneur, developer, and innovator Lance Cox for a raw conversation about ide...

In this episode of the Level Up Business Podcast, JR sits down with Chris Jarvis —mathematician, financial fixer, and trusted advisor to hundreds of millionaire families and multiple billionaire families—for a conversation that goes far beyond money, m...

Most entrepreneurs don’t think about legal… until it’s too late. In this episode of the Level Up Business Podcast, I’m joined by Eric Jeppson, founder of Jeppson Law and the creator of the Clean Legal Bill of Health. Eric shares real stories—including ...

Most people try to change their lives by changing their actions. But what if the real transformation starts before you ever make a move? In this episode of the Level Up Business Podcast, JR sits down with Chris Walker to unpack the S cience of Frequenc...

What if the next chapter of your life wasn’t just a continuation… but a complete reinvention? In this episode of the Level Up Business Podcast, JR sits down with Toni Haber — a powerhouse in luxury real estate with over $2B in transactions — who’s not ...

What happens when a high-achieving leader decides not to chase the next opportunity—but to pause, fast, and be still? In this powerful and deeply personal conversation, JR sits down with Kelly Price —entrepreneur, philanthropist, and founder of the Cha...

What happens when decades of striving for traditional success leave you feeling empty? In this powerful conversation, JR Lay sits down with Dave Hime, creator of the Gentle Mastery Method and Consciousness Signature™, to explore what it really means to...

In this episode of the Level Up Business Podcast, JR Lay sits down with Jonathan Cotten, entrepreneur, marathoner, and author of The Business of Character. From dropping out of high school to building a mission-driven company that now spans 40+ locatio...

Work-life balance? It’s a lie. In this episode, JR Lay sits down with Chad Willardson —author of Fully Invested —to explore what it really means to go “all in” without losing yourself in the process. You’ll learn how to integrate your values across lif...

What if the very thing you’ve been avoiding or undervaluing is actually your superpower? What if you're unknowingly suppressing your authentic intelligence while chasing artificial solutions? Too many entrepreneurs are trapped doing work that drains th...

In a business world obsessed with artificial intelligence, entrepreneurs are feeling the pressure to automate, scale, and optimize everything—but many are left wondering where the human element fits in. In this episode, JR sits down with Lior Weinstein...

What happens when the business you’re building no longer fits the life you want to live? In this episode, JR sits down with Nick Bennett, co-founder of Duo, to talk about what it really means to design a business that aligns with who you’re becoming—no...

Too many entrepreneurs feel stuck—not because they lack drive or talent, but because they’re operating outside of their Unique Ability. They’ve built businesses on what they’re good at, not what truly energizes them. And over time, that disconnect lead...

In a world where AI-generated content is rapidly taking over, creatives and entrepreneurs are facing a new challenge—how do you stand out, stay authentic, and keep your work grounded in real human experience? Brad Swonetz, a commercial photographer, cr...

What do you do when you seemingly have it all—money, career wins, first-class flights, the “perfect life”—but on the inside, you’re crumbling? For many entrepreneurs, that relentless drive comes at a cost: broken relationships, fading health, and a los...

What if your greatest entrepreneurial strength isn’t hustle or strategy—but your ability to turn pain into purpose? In this episode of the Level Up Business Podcast, JR sits down with Kim Snyder, founder and CEO of KlariVis, to unpack how personal loss...

What if the real reason your bold ideas aren’t gaining traction isn’t strategy—but misalignment? In this episode, JR sits down with Eleonora Cino, founder of Tranquilo Solutions, to explore why visionary entrepreneurs often feel stuck—and how creating ...

What if the biggest threat to your business isn’t cash flow or competition—but conflict at home? James and Rebecca Lockwood, founders of Thrive Together, unpack how entrepreneurial couples can move from surviving to thriving—both in their relationship ...

What if the breakthrough you’ve been chasing only takes one second? JR sits down with Tanner Clark, founder of One Second of Strength, to explore how a single moment of courage can help you break free from fear, distraction, and self-doubt. They unpack...

Is AI a threat to your business—or the greatest opportunity you’re ignoring? That’s the question JR Lay explores with today’s guest, Mike Koenigs — creator of the AI Accelerator, advisor to organizations like NASA, and a true pioneer in the AI and digi...

What does it mean to build a business that’s rooted in purpose—not just profit? In this episode of the Level Up Business Podcast, JR welcomes Rob Robinson, CEO of Taylor White, for a deep and powerful conversation on leading from a foundation of faith,...

What does it really take to scale your business without burning out or blowing it up? In this episode, JR sits down with Peter Caputa —former HubSpot exec and current CEO of Databox—to unpack the mindset shifts and strategy moves that help founders go ...

Most businesses fight tooth and nail to earn the attention of potential buyers… only to waste it with outdated, boring, and ineffective case studies. In this episode of the Level Up Business Podcast, JR sits down with James De Roche —founder of Lead Co...

Most entrepreneurs are unknowingly robbing themselves. You work hard, you hustle, and yet something invisible keeps capping your growth. That’s the hidden heist—limiting beliefs and emotional baggage around money that you didn’t even know you were carr...

What if the future you’re chasing isn’t somewhere out there—but already inside you, waiting to be tuned into? That’s exactly what today’s guest, Chris Walker, believes. He’s the founder of Encoded, and he’s helping entrepreneurs upgrade their internal ...

Many B2B founders feel the pressure to stand out in an AI-driven world—but often get stuck copying tactics that don’t feel authentic. The result? More noise, higher acquisition costs, and a brand that blends in instead of breaks through. Ognjen Boskovi...

What if the hardest part of selling your company isn’t the deal itself—it’s who you become once the ink is dry? In this episode, JR sits down with Jerome Myers —entrepreneur, exit advisor, and creator of the Founder’s Exit Paradox framework. Jerome kno...

What if your business isn’t growing—not because you lack ideas, but because no one’s talking about it? In this episode, JR sits down with Jeremy Macliver, a visionary entrepreneur and founder of the Be Retellable Movement, to unpack what it really take...

Feeling invisible on LinkedIn? You're not alone—and in a noisy digital world, the scroll is real, and attention is rare. But there's a smarter way to get seen, trusted, and chosen. In this episode, JR Lay sits down with Joshua B. Lee, founder of Stando...

What if your intellectual knowledge isn’t enough anymore? As traditional expertise loses value, the real differentiators are wisdom, intuition, and emotional connection. In this episode, Mike Grinberg, founder and CEO of Proofpoint Marketing, joins JR ...

Most entrepreneurs dream about building a billion-dollar business—but the idea of giving things away for free feels counterintuitive. The truth is, some of today’s most successful companies like Zoom, Dropbox, and Canva were built on this exact model. ...

One of the biggest challenges entrepreneurs face isn’t finding the next opportunity — it’s protecting their confidence while juggling it all. Over time, many founders get stuck on autopilot, doing the same things, talking to the same people, and slowly...

Most B2B entrepreneurs have a love–hate relationship with webinars. You put in the effort, drive registrations, and even see strong attendance—only to face the dreaded “conversion cliff” with little to no ROI. It’s frustrating and leaves many founders ...

Many entrepreneurs chase success by pushing harder—only to burn out, feel stuck, or question if the grind is even worth it. In this episode of the Level Up Business Podcast, JR Lay sits down with Billy Bloom —founder of Bloom Financial and Diane Money—...

Many entrepreneurs dream of taking the leap—but fear, imposter syndrome, and the comfort of a steady paycheck often hold them back. Greg Martin, a former commercial banker turned fractional CFO, joins JR to unpack what it really takes to step out in fa...

In a world where trust is at an all-time low and marketing funnels no longer work like they used to, how can B2B entrepreneurs grow their business without selling their soul to algorithms? In this episode of the Level Up Business Podcast, JR Lay sits d...

In today’s world of AI-generated sameness, how do you cut through the noise and actually make space for your brand? Most B2B entrepreneurs are stuck recycling tactics, chasing trends, and blending in with the competition—without realizing that their un...

Mark Morris, author of The Secure Future Advisor, shares his powerful journey from battling addiction to becoming a trusted financial guide. Mark reveals why true financial security isn’t just about numbers—it’s about relationships, stewardship, and al...