PODCAST · arts
Magazeum
by Patrick Mitchell
Podcasts about magazines and the people who made (and make) them.
Episodes
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Megan Wray Schertler (Cofounder & Managing Director: In Real Life Media)
THE (MAGAZINE) DOCTOR IS IN — Megan Schertler wants to help you make magazines. Yes, you … and you … and you too. But she also wants to ensure that once you make a magazine, you make another one. And then one after that. She wants to make sure that you know it's not easy to create a magazine or…
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Best of PID: Neville Brody (Designer: The Face, Arena, Actuel, more)
THE PRIME OF MR. NEVILLE BRODY — “Once you have broken down the rules, literally anything is possible.’” In the business of magazine design, few names resonate as profoundly as Neville Brody. And, to this day, he lives by those words. Renowned for his groundbreaking work and commitment to pushing...
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Phillip Picardi (EIC/Chief Brand Officer: Playboy)
BAD BUNNY — Playboy is many things to quite a few people. We don't have to go into its history, but the thing you need to know is this: it's back. Yes, there will be photos of women in various stages of undress, and yes, there will be sharp writing from sharp minds. But mostly, the people behind…
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Best of PID: Willa Bennett (Editor: Cosmopolitan, Highsnobiety, GQ, Seventeen, more)
THE INDUSTRY'S LITTLE SISTER — In early April, what’s left of the magazine industry gathered at Terminal 5 to see who would win this year’s National Magazine Awards—the ASMEs. Throughout the evening, the usual suspects stepped up to accept their Alexander Calder brass elephants—the ‘Ellies’—on...
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Adele Blanton (Founder: Waiting)
CHECK, PLEASE — Thanks for tuning in. Just a note before we get going: This is the 50th episode of The Full Bleed, and I, along with the team here at Magazeum, truly appreciate the time you spend with us. Waiting is what I consider a perfect magazine. Not because of its design or the writing,...
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Best of PID: Arem Duplessis (Designer: Apple, The New York Times Magazine, GQ, more)
ONCE UPON A TIME IN THE WEST — Where do magazine designers go after all the magazines are gone? That’s a question we’ve often pondered in recent years. Well, if you’ve been paying close attention, you’d probably guess, as it turns out, a lot of them go to Cupertino. And much of this migration can...
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David Temkin (Founder: InFormation)
THE INTERNET WILL NOT BE TELEVISED — The tech industry is easy to dislike, admire, ridicule, resent, need, and all of the above. Look, this podcast doesn’t exist without tech. But there is also no "enshittification" without tech. Coined by writer Cory Doctorow that word has entered the general...
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Best of PID: Mark Seliger (Photographer: Vanity Fair, Rolling Stone, more)
THE NEW YORK OBSERVER — “I finally went up to Graydon and I said, ‘Hey, you know, I know you like me. I know you wanted me to be here, but I can also do covers.’” • • • That’s today’s guest, Mark Seliger. He’s the same Mark Seliger who, at the moment of this exchange with Vanity Fair editor…
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Laura LeBleu (Editor: Geezer)
REALITY BITES — I am Gen X. I’m telling you this because, well, this is hardly something that is ever relevant to any conversation when, in fact, it is also always relevant to everything. But I just don't talk about it because who cares when I was born, or that we Gen Xers all live in the long…
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Best of PID: Tyler Brûlé (Founder: Monocle, Wallpaper*, more)
ONE EYE ON THE WORLD — Monocle, the brainchild of the expat Canadian magazine maker, Tyler Brûlé, was born in early 2007, a relatively awful year for the magazine business, not to mention the entire world. In that year alone, more than 100 print magazines folded—or, as Wikipedia terms it, were...
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Heidi Saman (Editor: Seen)
THE MAGAZINE'S THE THING — When you chat with a filmmaker who has become a magazine editor you start to note the parallels between filmmaking and magazine making that you never considered before. Ok, that I hadn’t considered before. The relationship between editors and art directors, and the...
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Best of PID: Stella Bugbee (Editor: The New York Times Styles, more)
A STYLE ALL HER OWN — Maggie Bullock: Last month, the big, bad headline in the world of women’s media was the shuttering of the groundbreaking feminist website Jezebel. We’ve since learned that Jezebel could be revived, but who even knows what that means? Regardless, the “closure” unleashed a…
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David Wolf (Editor: The Guardian Long Read)
THE JOY OF READING — Newspapers are in trouble and that’s not news to you. Print is expensive, the ads moved to Facebook and Google, the classifieds bled over to Craigslist. You know all this. So, hats off to the newspapers that succeed today. And the ones that do, the big ones, the legacy media,...
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Best of PID: Robert Priest (Designer: Daily Beast, Cosmo, Marie Claire, more)
AN ENGLISHMAN IN NEW YORK — If you can count yourself among the lucky ones who’ve met Robert Priest in person, any chance you remember what you were wearing? Well, fear not: He does. According to his business partner, the designer Grace Lee, Priest possesses a near-photographic memory of how…
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Sarah Ingram (Founder: ArtBar)
AN ART BAR FOR EVERYONE — ArtBar is the perfect name for ArtBar magazine and that’s not always the case with the names of magazines. Founded by photographer and filmmaker Sarah Ingram in LA, ArtBar is like a dive bar for artists and their art. It’s democratic in its tastes, and wide in its scope....
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Best of PID: Joanna Coles (Editor: Daily Beast, Cosmo, Marie Claire, more)
THE LAST CELEBRITY MAGAZINE EDITOR — Maggie Bullock: It’s 2016. Rachel and I are sitting at our desks on the 24th floor of the Hearst Tower working at Elle magazine when the glass double doors blow open—or at least that’s how I remember it—and a vision of white-blonde hair, metallic pants, and...
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Steve Watson (Founder: Stack)
THE MAGAZINE OF THE MONTH CLUB — One of the things I’ve learned while hosting this podcast is that there are a lot of magazines out there. More than I imagined. Meaning there was never a “death of the magazine,” simply a realignment of dollars and attention. If anything, there are more magazines...
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Best of PID: Adam Moss (Editor: New York, The New York Times Magazine, more)
Highbrow, Brilliant: The Adam Moss Approval Matrix — Adam Moss is probably painting today. He’s not ready to share it. He may never be ready to share it. You see, this ASME Hall of Famer unabashedly labels himself as “tenth rate” with the brush. And he’s okay with that. As Moss explains, it’s not...
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Nathan Thornburgh (Cofounder: Roads & Kingdoms)
NO RESERVATIONS — Welcome to a new season of The Full Bleed. This year, we’re going to be talking to makers and creators, of course, but also more about the business of magazines. Because, let’s face it, making a magazine is not easy. It never has been. But we’re seeing more and more magazines—in...
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Christian Nolle (Founder & Editor: Direction of Travel)
THE VIEW FROM THE WINDOW SEAT — Despite its name, Direction of Travel is not a travel magazine. Sure, it’s a celebration of a certain kind of travel, but this is not a publication that takes you somewhere. Unless you think of Air World as a destination. Which I do. Founder Christian Nolle is an...
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Françoise Mouly (Art Editor: The New Yorker, more)
WHEN EUSTACE MET FRANÇOISE — I first met Françoise Mouly at The New Yorker’s old Times Square offices. This was way back when artists used to deliver illustrations in person. I had stopped by to turn in a spot drawing and was introduced to Françoise, their newly-minted cover art editor. I should...
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Antonella Dellepiane Pescetto (Founder: Orlando)
A 5-STAR MAGAZINE (DO NOT DISTURB) — Orlando is the magazine as hotel, quite literally—we’ll explain what that means in a bit—a magazine that one can inhabit and live in, a love letter to culture in the most expansive use of the word. It’s also very Italian. Maybe because it comes from Italy.…
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Kenzie Yoshimua (Editor-in-Chief: Fare)
ONE CITY AT A TIME — There are two kinds of travelers. The first group are those that need to see as many attractions as they can. The second are those that would rather wander around, get a feel for the place they’re visiting, and live as much like a local as possible. Neither is better. There’s...
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Nikki Ogunnaike (Editor: Marie Claire, more)
A MODERN MAGAZINE EDITOR IN A POST-MAGAZINE WORLD — In the media storm that is 2025, the person you want captaining your ship is smart, decisive, and cool, calm, and collected—in other words, she’s Nikki Ogunnaike. The editor-in-chief of Marie Claire, whom we got to know when we worked together…
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Kade Krichko (Founder: Ori)
THE PURPOSE OF TRAVEL — The world is adrift in travel magazines that tell you to go here and stay there, to order certain foods at “of-the-moment” restaurants. And when you go to these places you find yourself surrounded by other travelers like you, and the only locals you interact with are…
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Susan Casey (Editor: O, The Oprah Magazine; Designer: Outside; Writer: Esquire; Best-Selling Author)
PART OF THE STORY — Susan Casey has won National Magazine Awards for editing, writing, and design—a feat that may well be unprecedented in the industry’s history. In her native Canada, they call people like this “Wayne Gretzky.” She has worked—under various titles—for the following magazines: The...
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Kyle Yoshioka (Editor: Provecho)
FOOD IS FOR EVERYONE — That meal your grandmother always cooked. Or your mother. Or your father, for that matter. The odors that permeated a kitchen or the entire house. The first taste. The idea of comfort food. So much of who we are and what we remember are about food, sure, but also about…
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Charles Emmerson (Founder: Translator)
LOST IN TRANSLATOR — There are more than 7,000 languages in the world and there’s a good chance that you don’t speak or read most of them. Being an English-language speaker is, among other things, a huge privilege in this multilingual world because while it may not be the most widely spoken first...
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Michael Grynbaum (Author, Empire of the Elite: Inside Condé Nast: The Media Dynasty that Reshaped America)
AN ELEGY FOR THE ELITE — Michael Grynbaum is a correspondent for The New York Times, where he has covered media, politics, and culture for 18 years. He’s reported on three presidential campaigns, two New York City mayors—they're always so boring—and the transformation of the media world in the...
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Greg Grigorian & Vicson Guevara (Creators: Playground)
POP GOES PRINT — “Today, creativity feels like it’s being squeezed into smaller and smaller boxes. Content is designed to chase likes, rack up views, serve a clear function—a purpose….we’re here—to celebrate creativity for creativity’s sake, no strings attached. Analog isn’t dead; it’s the new...
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Sarah Ball (Editor: WSJ. Magazine, Vanity Fair, GQ, more)
SHE LOVES HER WORK — The word ‘unicorn’ gets thrown around a lot these days. But in our book, Sarah Ball is the Real Deal. The editor of WSJ. Magazine is a student of old-guard, in-the-trenches, work-on-a-story-for-years magazine making, which has earned her cred among the Jim Nelsons and David...
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Yannic Moeken, Sandra von Mayer-Myrtenhain, and Junshen Wu (Founders: Famous for My Dinner Parties)
A NEW RECIPE FOR FOOD MAGAZINES — You may think a magazine called Famous for My Dinner Parties would be about food or entertaining—and I wouldn’t blame you if you did. You wouldn’t be wrong, but you also wouldn’t be right. Taking its name from Robert Altman’s film, 3 Women, Famous for My Dinner...
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William Randolph Hearst III (Chairman: Hearst Corp; Founder & Editor, Alta, more)
THE GOOD CITIZEN — This episode is a special one for us here at Magazeum. We even gave it its own code name: “Project Rosebud” (IYKYK). But if you only know our guest as the grandson of the man who inspired the lead character in the film classic Citizen Kane and the founder of one of the largest...
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Keeley McNamara & Jen Swetzoff (Founders: Anyway)
THE KIDS ARE ALRIGHT — While it’s not true that kids don’t read, it may be true that adults aren’t teaching kids to read. It’s also true that today’s children face issues that those of the past didn’t. And the pandemic—there’s that word again—impacted everyone in ways we’re still figuring out,...
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Matthew Rolston (Photographer: Harper’s Bazaar, Rolling Stone, Interview more)
A MODERN FORM OF WORSHIP — Name the five photographers who, more than any others, defined the dramatic shift in the approach to magazine photography in the late eighties and early nineties. There’s Herb Ritts, Bruce Weber, Steven Meisel. Richard Avedon, of course. Who’s missing? I’m getting to...
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Josh Jones (Author: “Just Make Your Magazine”)
WHAT ARE YOU WAITING FOR? — Josh Jones has done a lot of things when it comes to magazines: Editor. Writer. Maker. Custom publisher. Mentor. Evangelist. All of the above. Has Josh helped write a book about hip hop in Mongolia? Yes. Has he sat back and watched Gordon Ramsey mash his face into a...
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Steven Heller (Designer, Author, Educator)
GUARDIAN AT THE GATEFOLD — Today’s guest has become almost synonymous with graphic design and editorial publishing. His career began in the defiant New York “sex press” of the late 1960s, where not-actually-that-surprisingly, as a teenager he was already art-directing magazines like Screw and The...
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Anup Kaphle (Editor-in-Chief: Rest of World)
THE REST OF THE STORY — Most people in the world live in what we in the west sometimes dismissively call the “rest of the world.” Depending on where you live, “the rest” probably includes parts, if not all, of Latin America, Africa, and the vast majority of Asia. Much like the tendency of…
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Joshua Glass (Founder: Family Style)
IMAGINE FRIENDSGIVING AS A MAGAZINE — The pandemic hit New York first and harder and longer than most places. And as a New Yorker, Joshua Glass was appalled by the eerily quiet and empty city that resulted. He wanted to connect with people, any people, but he wanted quality gatherings, as opposed...
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Julia Cosgrove (Founder: Afar)
THE ROADS LESS TRAVELED — Much of travel media comes with a kind of sheen to it. A gloss. Whether you are traveling Italy with a hungry celebrity or cruising Alaska in the pages of a magazine, the photos are big and Photoshopped, the text kind of breathless. And while Afar has plenty of both, it...
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Yuto Miyamoto & Manami Inoue (Founders: Troublemakers)
GOOD TROUBLE — Troublemakers is a magazine about society’s misfits. At least from the Japanese point of view. A bilingual, English/Japanese magazine, Troublemakers came about as a way to showcase people who were different, who stayed true to themselves, or about the long road those people had…
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Tanya Bush & Aliza Abarbanel (Founders: Cake Zine)
A LIFE OF SLICE — What happens when a pastry chef meets a magazine editor in Brooklyn? No, this isn’t the setup for a joke that perhaps three people might ever find funny. But…what do you get when a pastry chef meets a magazine editor in Brooklyn? You get the start of a media brand and a movement...
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Jeppe Ugelvig (Founder: Viscose Journal)
DÉPÊCHE MODE — Viscose Journal calls itself “a journal for fashion criticism” which sounds like a simple enough—and niche enough—premise for a magazine. Founded by Jeppe Ugelvig in Copenhagen and New York in 2021, Viscose has quickly become a vital touchpoint in the fashion world. And it has...
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Graydon Carter (Editor: Air Mail, Vanity Fair, Spy, more)
THE GOING WAS VERY, VERY GOOD — I’m a writer and the former deputy editor of Vanity Fair. Now if you know anything about me, which statistically you don't, unless—shameless plug—you read my memoir, Dilettante, about my time at Vanity Fair and the golden age of the magazine business. Which,...
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Alex Hunting (Founder: Footnote)
NOTED. (RELENTLESSLY) — When a company publishes a magazine, or at least an “editorial” product, for whatever reason, it is called custom publishing. I have a long editorial background in custom. And custom has a surprisingly long history itself. How long? John Deere started publishing The Furrow...
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Debra Bishop (Designer: The New York Times for Kids, More, Martha Stewart Kids, more)
THE SYSTEM WORKS — When I decided to launch this podcast back in 2019, it didn’t take me long to realize that I didn’t want to do it alone. The first person I called? Today’s guest, Debra Bishop. I’ve known Deb a little bit for a long time, but well enough to know her insight, humor, and world…
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Tiffany Jow (Editor-in-Chief: Untapped Journal)
A BETTER-BUILT MAGAZINE — When a company publishes a magazine, or at least an “editorial” product, for whatever reason, it is called custom publishing. I have a long editorial background in custom. And custom has a surprisingly long history itself. How long? John Deere started publishing The…
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Laurie Kratochvil (Photo Editor: Rolling Stone, InStyle, more)
THE PERSON BEHIND THE PERSON BEHIND THE CAMERA — Close your eyes and picture a classic Rolling Stone cover. Dozens probably come to mind—portraits of music legends, movie stars, political icons, cultural rebels. Bruce. Bono. Madonna. These images are etched into our cultural memory as more than...
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Louis Dreyfus (CEO: Groupe Le Monde)
IT’S LE MONDE’S WORLD AND WE’RE JUST LIVING IN IT — Name a major newspaper—anywhere in the world—and you will find a magazine. Or two. Or three. The New York Times is the obvious example of this. The Times of London is another obvious example. And now more and more legacy newspapers from around…
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Philip Burke (Illustrator: Rolling Stone, Vanity Fair, The New Yorker, more)
TWIST & SHOUT — Philip Burke’s portraits don’t just look like the people he paints—they actually vibrate. Just look at them. With wild color, skewed proportions, and emotional clarity, his illustrations have lit up the pages of Rolling Stone, The New Yorker, Time, and Vanity Fair, capturing...
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