PODCAST · business
Main Character Marketing
by Jess | Copywriter for Course Creators, Coaches, and Service Providers
Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day? Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out?Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers.My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With
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193: How I Step Into New Timelines As An Ever-Evolving Entrepreneur
Welcome back, my lovelyyyyy!!! Omg hiii! It's been a WHILE, I know. I took a podcasting break, and in this episode of Main Character Marketing, you'll learn why + how it serves YOU. Chat soon!! xoxo ------------ Become an INDUSTRY ICON to build your million-dollar movement, become the industry standard, and triple your income. ------------ ✉️Join CTRL+ALT+CONVERT here and get weekly insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ 💻Learn more about my messaging and sales services or read the blog.
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192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers)
Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create dream lead magnets with an intentional email sequence funnel to turn new subscribers into paying clients within the first week of joining your email list. In this episode of Main Character Marketing, we're talking through 5 examples of different lead magnets pushing to different offers in incredibly different industries with (obvi) different ideal clients. These examples include online storefronts, coaches, done-for-you service providers, coffee shops, and course creators. Listen to this episode of Main Character Marketing to learn exactly how to create a lead magnet sequence that converts email subscribers through proper email marketing. ------------ Get my Social-Free Email Templates here and write your lead magnet sequence in one day! ------------ Book your Subscribed To $OLD sequence, and I will write your fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ This is the relevant IG post to see some of these examples on paper. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.
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191: How To Create A Lead Magnet For Paying Clients Vs Just New Subscribers
So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason people aren't paying you after signing up for your lead magnet is NOT because they don't want to spend money. It's because your lead magnet was designed to sign new subscribers, not clients. (yeah, there's a big difference, and others simply aren't teaching this.) In this episode of Main Character Marketing, learn how to create a lead magnet for dream clients (vs subscribers) and what to implement on the backend automations so it ACTUALLY converts. Listen to this episode of Main Character Marketing to turn new email subscribers into paying clients with a high-converting lead magnet and new subscriber email sequence. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Book your 1:1 Telegram Power Hour ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.
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190: 7 Bro-Marketing Tips That...Kinda Ate, NGL
As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decades, and won't stop anytime soon. In this episode of Main Character Marketing, we're diving into seven marketing tips that work - no matter what industry, offers, or business you have. AND I'm telling you where the bro-marketers got it wrong, and how to avoid the hustle-culture they push while building a sustainable business you enjoy. Listen to this episode of Main Character Marketing to learn these 7 marketing trends that convert fast af, why they work, and how to bring them into your business for bigger results. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Listen to episode 110: How To Write A Call To Action ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.
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189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple]
When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I joined Madi Maple, Personal Brand & Confidence Mentor, on her living room couch to yap about the industry insight no one else is talking about (or at least providing solutions for). Listen to this episode of Main Character Marketing to get our take on boring pitches, outdated industry advice (that may not be as "wrong" as we think), and more on doing online business as a confident af leader. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Connect with Madi Maple: Listen to Breaking Butterfly Follow on Instagram ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.
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188: Looking To Invest In A Business Coach? Don't *Just* Ask For Their Case Studies. BE SURE to do this, too (if you want to pay GOOD people).
When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know they GET results. But something no one is talking about is how important it is to know how they treat the people THEY pay and the containers THEY are in. In this episode of Main Character Marketing, we're talking about the truth behind multi-million dollar teams, coaches who think they sh/t don't stink, and LeAdErS who never take their own medicine. Listen to this episode of Main Character Marketing to learn how to find GOOD coaches, mentors, and service providers who run ethical businesses. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. 💻Learn more about my messaging and sales services or read the blog.
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187: The Rebrand: 3 Downloads For Main Character Marketing in 2026
Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas with a videographer about turning his local business into a profitable remote strategy. As he's headed out of the country to travel, we created a brand new offer suite that felt fun af for him AND talked all things business, marketing, and sales so he felt READY to go get that bag. Listen to this episode of Main Character Marketing to learn the top 3 downloads I had during this chat that you'll use to step into your Main Character Marketing energy for 2026 & beyond. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter)
It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions
In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) with low-maintenance visibility so you can get seen & paid on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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184: Your Low Maintenance Recurring Visibility Strategy To Grow Monthly Recurring Revenue
If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell Like A Copywriter, build your low-maintenance recurring visibility strategy to sign new clients on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith
Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finally click into place. That's why Taylor & I are excited to invite you to something I know will create real momentum in your business. In this episode of Sell Like A Copywriter, listen to Taylor Smith & I yap about getting visible AND getting paid as a personal brand and business owner. ------------ Join The Stand Out & Sell Out Summit for Free Here! Here's what's included: → 45+ powerful sessions from vetted, experienced entrepreneurs → Mastermind-style prompts so you leave with action steps, not just ideas → Focused tracks on visibility, profitability, and personal brand authority → Real networking with other business owners doing the work It's 100% free to attend live. You can upgrade later if you want lifetime access or the full bonus bundle that has over $3,000 worth of courses, templates, softwares & live events (I recommend grabbing this ticket because you literally cannot purchase this anywhere else). Claim your seat here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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182: This Is Why Your Email List Isn't Converting (And How To Fix It ASAP)
You've been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody's clicking. Nobody's buying. Your list is like a ghost-town. You're overdelivering education. You're dripping with value. You're giving people free TED Talks in their inbox…and never actually telling them how to pay you. In this episode of Sell Like A Copywriter, we'll look at how to turn your empty inbox into a conversion party. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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181: How I'd Sell 3 Different Offers Using Email Only (No Social Media)
You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I'm gonna show you what I actually mean when I say: You don't need more posts. You need better emails. In this episode of Sell Like A Copywriter, we'll look at 3 very different offers, and exactly how I'd position each one inside Inbox It Girl 💅🏼 to sell each one using email. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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180: How To Tell Stories That Sell (Even When You Aren't "Selling")
So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sleep...But they aren't good at telling you HOW. How to determine which story to tell. How to connect your story to your client. How to use your story to sell. So most people (prob u -- though, not your fault) are doing it completely wrong. In this episode of Sell Like A Copywriter, get a free mini-masterclass in telling stories that actually sell even when you're not "selling." ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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179: BTS: Why May Was My Highest Cash Month In 2025 (So Far)
May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.) How did I go from barely covering biz expenses in April to EASILY covering them, paying my credit card balance in full, send some to savings, AND transferring fun money to my personal? In this episode of Sell Like A Copywriter, I'm giving you the top 5 reasons that led to this, as well as where my 'work' is going now. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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178: 3 Everyday Rituals to Go from Business Owner Brain to Clocked Out IRL Human
As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative ideas, admin notes, and execution ever end? In this episode of Sell Like A Copywriter, learn my top 3 favorite quick and easy rituals to go from clocked in to clocked out so you can get back to living first, working second. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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177: Should You Focus On Branding Or Messaging First (As An Online Business Owner)?
Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master first. In this episode of Sell Like A Copywriter, learn when to prioritize your branding versus getting more aligned and specific with your messaging, and how to merge the two. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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176: How I'm Pivoting My Marketing For Quarter 2 2025
I'm intentionally scaling my online service-based business back...for very specific reasons. In this episode of Sell Like A Copywriter, learn why (and how) I'm stepping away from constant daily posting, endless content batches, and the hustle and bustle of the online world. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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175: Let Me Give You MORE Of My Magic :)
The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I need about your offer, business, and heart to help you get rapid transformations when it comes to your messaging and sales strategies. So, in this episode of Sell Like A Copywriter, learn how we can work together right now to co-create this year! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ 1:1 VIP Day Pass: Dm "I want to book a 1:1 day pass!" on Instagram ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Done-For-You Emails Monthly Retainer: Apply to My Client List ------------ Done-For-You Sales Funnel (Sales Page + Emails): Apply to My Client List ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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174: The Difference Between A Lead Magnet Vs. A Freebie
You think you have a lead magnet...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new subscriber. But a lead magnet? That's the whole dang funnel: a full-blown strategy designed to turn leads into paying clients instead of ghosting your list after downloading a quick guide. The secret difference isn't the thing you give away...It's what happens next. In this episode of Sell Like A Copywriter, learn if you have a freebie or a welcome sequence and how to start signing clients from it. ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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173: Turn Your Followers Into Life-Long Clients (Without Posting MORE)
Turning your followers into life long clients has nothing to do with how much you post and everything to do with the CONNECTION you create. In this episode of Sell Like A Copywriter, learn 5 tips for connecting deeper with your community so they can see themselves working with you, pass the vibe check, and click pay! ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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172: How to Launch and Sell Your Offers Without Running Ads on Meta
Not everyone has the knowledge, time, or profit to confidently run ads - and that's okay. If ads ARE NOT your thing, listen to this to learn your alternatives (that could lead to MORE success). And if ads ARE your thing, listen to this to learn how to make your ads work BETTER as well as other ways to skyrocket your income. In this episode of Sell Like A Copywriter, get multiple ways to sell and scale your offers without ads so you can have less overhead with more results. ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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171: Create MORE Without An Agenda (For Sustainable Business Success)
What's the point of running a creative online business if you ONLY create for your business? Yes, you have to create posts, offers, and engagement for your business - but you also need to keep creating just for YOU. In this episode of Sell Like A Copywriter, learn why it's so important to create for yourself without an agenda or sales plan and how to take quick action to create more this week (and inevitably lead to better business and more success). ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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170: 8 Signs You're Doing Business Ownership the Right Way (Even When Everyone Else is Telling You What to Fix)
Everyone is so quick to tell you what you need to update, tweak, change, or delete to make more money or get faster success - but there's a reason you've gotten so far already. In this episode of Sell Like A Copywriter, learn 8 signs you're slaying business ownership, and choose one to carry with you and embody throughout the week! ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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169: How to Sell More by Saying Less (Without Cringy Templates or Pushy Tactics)
Selling more doesn't mean doing more, it means saying less by saying it better. When your messaging is clear, aligned, and magnetic, selling becomes effortless. Your audience gets it immediately. They feel seen, they feel excited, and they're ready to say yes without you having to hustle harder or do more. In this episode of Sell Like A Copywriter, learn how to sell more by saying less. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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168: 3 Messaging Myths Keeping You From Selling (and What to Do Instead)
You're sitting at your desk, staring at your sales page, email draft, or Instagram caption, thinking: "Why is this so freaking hard?" It's not you. It's the messaging myths you've been believing. These sneaky little lies are keeping you spinning your wheels, making selling feel way harder than it needs to be. In this episode of Sell Like A Copywriter, let's trash these myths so you can finally start selling with Hot Girl Sales Energy. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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167: Get Hot Girl Sales Energy Without The Burnout and Brain Fatigue
You're trying to hustle your way into sales instead of fixing your messaging to sell easier. We're not doing that anymore. That's not Hot Girl Energy. It's Burnout Energy, and we're leaving it in the past (where it belongs). Hot Girl Sales Energy is selling with ease, confidence, and clarity without overworking your brain or second-guessing every single word. In this episode of Sell Like A Copywriter, learn how to get Hot Girl Sales Energy so you can sell simpler with your full chest. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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166: How 3 Online Business Owners Went From "I don't know what to say" to Waking Up to New Payment Notifications With Specific Copywriting
Let me guess—you've got this amazing offer, one you poured your heart and soul into, but when it comes time to talk about it (you know, sell it), you're sitting there like: "What do I even say?" You're not alone. Christina, Reya, and Laura were right there, too. In this episode of Sell Like A Copywriter, learn how Christina, Reya, and Laura each went from "Idk what to say" to Cha-ching! New payment received! ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ Mentioned Episodes: 122: How Christina Went From Unregulated Launching to Mastering Messaging Inside Messaging Magic 124: Learn Why Reya Is Able to Lean Back Peacefully Inside Her Business with Messaging Magic ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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165: Why I Created Messaging Magic to Help Online Business Owners Feel More Confident In Their Copywriting
Have you ever been disappointed by the promise of a magical "fill-in-the-blank" template…Only to find that it sounded cringy af and left you more confused than before? Or overwhelmed by another copywriting tip that makes no sense for your offer? Or a pitch that feels super grimy but everyone says you need it??? Yeah, you and my clients. In this episode of Sell Like A Copywriter, learn why I created Messaging Magic for online business owners so you can confidently get inside knowing this is your next step. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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164: Stop Doing THE MOST When Marketing (If You Want to Make More Money)
Why is everyone and their mentor telling you to do more, more, MORE?! Beats me. I want you to do less of the right things so you can make bigger impact without 'more reps'. In this episode of Sell Like A Copywriter, learn how you can stop doing the absolute most when launching, selling, and marketing your offers so you can make more money and land more clients without burning out. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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163: Use These 3 Words for Magnetic Messaging (So You Can Sell More)
Are you talking about your offer or actually selling your offer? There is difference, and most business owners are talking instead of selling. In this episode of Sell Like A Copywriter, learn three powerful words you can add to every line of your talking point to make your messaging magnetic and start selling more. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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162: Double Your Launch Results With Just Your Sales Page
You can double your launch results with just your sales page. Wondering how to sign more clients? Want more students inside your course? Ready to scale your offers without socials? In this episode of Sell Like A Copywriter, hear three examples of how you can use your sales page alone to double your results with and without social media and email marketing. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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161: Use Your Sales Page to Create Social Content That Converts
Your sales page is the foundation of your launch - and when written well, it can be the living asset that feeds ALL of your launch material. In this episode of Sell Like A Copywriter, learn how to turn your sales page into endless social sales content that converts silent scrollers into active buyers. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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160: BTS Sales Page Audit (Use These Tips to Upgrade Your Sales Page Today)
If your sales page need an overhaul but you're not quite sure where to start…well, you're welcome for this episode. I recorded a behind the scenes sales page audit of my sales page for Messaging Magic so you can learn how a sales page audit works, use my tips to edit your own sales page, and learn more about what it's like to write your sales page inside Messaging Magic! In this episode of Sell Like A Copywriter, get an exclusive behind the scenes look as I take my Messaging Magic sales page from "ok, cool offer" to "wait I actually NEED to be inside right now!!!!" ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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159: How to Sell Through Storytelling (And Why It Works)
Storytelling is a tale as old as time - truly, everything revolves around storytelling. Whether you are growing a brand, building a community, or selling your offer, you need to get on board with effective storytelling. In this episode of Sell Like A Copywriter, you learn why storytelling works and how to effectively sell your offers through storytelling. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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159
158: Why You Need a Sales Page Diet (For Better Conversions)
If your spending hours checking out other sales pages to learn how to write your own…and never feeling fully confident writing your own…you need to go on a sales page diet to write your sales page and increase conversions. In this episode of Sell Like A Copywriter, learn what a sales page diet is, when to implement a sales page diet, and how to effectively go on a sales page diet to write your sales page with confident from the start. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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158
157: Why Your Email List Isn't Converting (And How To Fix It)
Email marketing is the highest proven ROI of all marketing efforts, and your email list is ready converting - but you have to start treating it like YOU are ready for it to convert. In this episode of Sell Like A Copywriter, learn why your email list isn't converting (no matter the size) and what to do to fix it. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, join the waitlist, and get exclusive pricing. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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157
156: Forget The Sales Page Framework (Do This Instead)
Sooooo you're writing your sales page and freaking the heck out because everyone is giving you a 14-step sales page framework and every line you try to fill in feels...cringe af? Yeah, you and all my other clients, babe. In this episode of Sell Like A Copywriter, you are going to FORGET the freakingggggg framework and use these tips instead! By the end of this episode, you'll be rocking and rolling with aligned sales page plans, ready to write a sales page that actually passes the vibe check AND sells! Get ready, let's go! ------------- Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, join the waitlist, and get exclusive pricing. :) ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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156
155: TikTok Ban: How to Pivot Your Business and What to Expect
Will the TikTok ban get passed? Who knows. But there is one thing we know for sure: social media can change or drop off at ANY point - and you have no control. In this episode of Sell Like A Copywriter, I'm chatting with Jen Manly (140,000 Tiktok followers, 140,000 IG followers, and 16,000 email subscribers) about all things TikTok. You'll leave this episode prepared to pivot with EASE so you can own your online presence and make money even when social media switches up without warning. ------------- Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, join the waitlist, and get exclusive pricing. :) ------------- More About Jen Manly: Instagram: @jenmanlycreates Program: Own Your Online Presence ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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155
154: What I Will/Will Not Be Buying In 2025 As An Online Business Owner (ft. My Husband)
In this episode of Sell Like A Copywriter, I'm bringing my husband on to chat about the primary investments I will AND will NOT be making in 2025 for both my business and personal life. Why? No shiny object syndrome. No new sEcReTs To SuCcEsS. No overconsumption. This year, I'm going deep in what I KNOW works, and this episode tells you how! ------------- Ready to have your sales funnel written and ready to perform? Click here to get DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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154
153: 3 Things I'd Never Do (Again) As A Copywriter
As a copywriter, I've been around the block mannnnyyyyy times. I've seen (and participated in) some practices that hold you back from more money instead of leading you intoooo more money. In this episode of Sell Like A Copywriter, learn 3 things I'd never do (again) as a copywriter...And how you can avoid them for more sales and less stress! ------------- Ready to have your sales funnel written and ready to perform? Click here to get DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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153
152: Fun (& Funny) Copywriting Prompt for Online Business Owners
In Sell Like A Copywriter 1:1 and DIY Copywriting, you receive a 30 day copywriting challenge with prompts to write copy and sell your offers. In this episode of Sell Like A Copywriter, get a taste of this through one of my favorite challenge prompts, how to use it for your offers, and examples of what it looks like! ------------- Ready to have your sales funnel written and ready to perform? Click here to get DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- Adjacent Instagram Post: Click Here ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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152
151: Own Your Messaging In A Busy Industry
You shouldn't outsource your copy until YOU know how to write solid af copy that sells your offers. Once you have a specific copy bank (sales pages, emails, and content) that gets results...THEN you can outsource your copy with confidence. In this episode of Sell Like A Copywriter, learn how to own your messaging and write copy that sells your offers so outsourcing is a level-up choice, not a selling necessity you depend on. ------------- Ready to have your sales funnel written and ready to perform? Click here to get DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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151
150: 3 (Simple) Copywriting Mistakes
When I started writing sales copy for online business owners 5ish years ago...There were some easy mistakes I made that defffff held this copy back. And I fear you mayyyyy be making them, too. In this episode of Sell Like A Copywriter, I'm sharing the top 3 worst copywriting mistakes I made, the lesson learned takeaway you can implement now, and how to apply this to your holiday launch(es). ------------- Ready to have your sales funnel written and ready to perform? Click here to join DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- Mentioned Instagram Post: Click Here ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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149: All Engagement Is Good Engagement
Whether you're getting 1-2 likes each social media post or going viral and getting obliterated in the comments...In this episode of Sell Like A Copywriter, learn my method for remembering that alllllll engagement is good engagement, and what this means for you as a business owner. ------------- Ready to have your sales funnel written and ready to perform? Click here to join DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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149
148: Copywriting Tip: Easy Email Copywriting
You're spending hours writing one email because you're inducing all the info instead of staying specific and pushing your sales page. Instead of going in on a blank page to write emails, use my Easy Email Framework to get email ideas from your brain to page without word vomiting everything you know about your offer. In this episode of Sell Like A Copywriter, learn my easy email copywriting framework so you can write a quick email and sell your offer today. ------------- Are you an online course creator, coach, or service provider ready to solidify your messaging to sell more? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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147: Copywriting Tip: Sales Page Skeleton
THE most intimidating sales asset creative business owners struggle to write is the sales page for your offer. So, I created a simple framework for writing your sales page (especially when you haaaaaate writing): The Sales Page Skeleton. In this episode of Sell Like A Copywriter, learn my #1 sales page copywriting framework, how to write your sales page skeleton, and what to include so you can sell with it. ------------- Are you an online course creator, coach, or service provider ready to solidify your messaging to sell more? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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147
146: Copywriting Tip: Write Bad Copy
I remind my clients all. the. time. that you don't have to be a good writer to write good copy—You just have to start. In this episode of Sell Like A Copywriter, learn my top 2 copywriting tips for writing messy copy and still selling your offers and becoming the best copywriter for your business. ------------- Are you an online course creator, coach, or service provider ready to solidify your messaging to sell more? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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146
145: You Don't Have to Be A Good Writer to Write Good Copy
If you've been putting off writing emails or updating your sales page because you feel like you're not a "good writer," you're not alone. In this episode of Sell Like A Copywriter, we'll break down why you feel stuck with copywriting, the importance of not over-explaining so writing is easy, how to (quickly) write your copy with confidence and clarity using three simple strategies, what to do if you feel like you've tried so many copywriting techniques and still hate writing, and next steps for YOU – if you're ready to simplify your writing process so you can write quicker and sell more without hating it every step of the way. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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144: FAQ About Sales Page Audits
Let's answer some frequently asked questions about Sales Page Audits: 🍒 How long do I have access to my sales page audit? 🍒 How long is a sales page audit? 🍒 How do I know my sales page audit will align with my brand voice and message? 🍒 How do I know now is the time for a sales page audit? 🍒 What types of offers benefit from a sales page audit? 🍒 What is the sales page audit timeline? 🍒 How do I implement my sales page audit? In this episode of Sell Like A Copywriter, you'll get answers to these sales page audit questions and more so you know if booking a sales page audit is your next step! Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one active sales page, and you want quick, specific, and actionable tips to enhance your sales page to double your results in less than an hour. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my copywriting services or read the blog.
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ABOUT THIS SHOW
Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day? Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out?Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers.My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With
HOSTED BY
Jess | Copywriter for Course Creators, Coaches, and Service Providers
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