All Episodes
Main Character Marketing — 197 episodes
195: Jessi Jean 5x'd Her First Yap Challenge Launch - Here's What You Can Learn From Her Million-Dollar Movement (& How She Could Hit 15Mil Next Launch)
194: Your Messaging Isn't The Problem & It's Holding You Back From Bigger Results
193: How I Step Into New Timelines As An Ever-Evolving Entrepreneur
192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers)
191: How To Create A Lead Magnet For Paying Clients Vs Just New Subscribers
190: 7 Bro-Marketing Tips That...Kinda Ate, NGL
189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple]
188: Looking To Invest In A Business Coach? Don't *Just* Ask For Their Case Studies. BE SURE to do this, too (if you want to pay GOOD people).
187: The Rebrand: 3 Downloads For Main Character Marketing in 2026
186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter)
185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions
184: Your Low Maintenance Recurring Visibility Strategy To Grow Monthly Recurring Revenue
183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith
182: This Is Why Your Email List Isn't Converting (And How To Fix It ASAP)
181: How I'd Sell 3 Different Offers Using Email Only (No Social Media)
180: How To Tell Stories That Sell (Even When You Aren't "Selling")
179: BTS: Why May Was My Highest Cash Month In 2025 (So Far)
178: 3 Everyday Rituals to Go from Business Owner Brain to Clocked Out IRL Human
177: Should You Focus On Branding Or Messaging First (As An Online Business Owner)?
176: How I'm Pivoting My Marketing For Quarter 2 2025
175: Let Me Give You MORE Of My Magic :)
174: The Difference Between A Lead Magnet Vs. A Freebie
173: Turn Your Followers Into Life-Long Clients (Without Posting MORE)
172: How to Launch and Sell Your Offers Without Running Ads on Meta
171: Create MORE Without An Agenda (For Sustainable Business Success)
170: 8 Signs You're Doing Business Ownership the Right Way (Even When Everyone Else is Telling You What to Fix)
169: How to Sell More by Saying Less (Without Cringy Templates or Pushy Tactics)
168: 3 Messaging Myths Keeping You From Selling (and What to Do Instead)
167: Get Hot Girl Sales Energy Without The Burnout and Brain Fatigue
166: How 3 Online Business Owners Went From "I don't know what to say" to Waking Up to New Payment Notifications With Specific Copywriting
165: Why I Created Messaging Magic to Help Online Business Owners Feel More Confident In Their Copywriting
164: Stop Doing THE MOST When Marketing (If You Want to Make More Money)
163: Use These 3 Words for Magnetic Messaging (So You Can Sell More)
162: Double Your Launch Results With Just Your Sales Page
161: Use Your Sales Page to Create Social Content That Converts
160: BTS Sales Page Audit (Use These Tips to Upgrade Your Sales Page Today)
159: How to Sell Through Storytelling (And Why It Works)
158: Why You Need a Sales Page Diet (For Better Conversions)
157: Why Your Email List Isn't Converting (And How To Fix It)
156: Forget The Sales Page Framework (Do This Instead)
155: TikTok Ban: How to Pivot Your Business and What to Expect
154: What I Will/Will Not Be Buying In 2025 As An Online Business Owner (ft. My Husband)
153: 3 Things I'd Never Do (Again) As A Copywriter
152: Fun (& Funny) Copywriting Prompt for Online Business Owners
151: Own Your Messaging In A Busy Industry
150: 3 (Simple) Copywriting Mistakes
149: All Engagement Is Good Engagement
148: Copywriting Tip: Easy Email Copywriting
147: Copywriting Tip: Sales Page Skeleton
146: Copywriting Tip: Write Bad Copy
145: You Don't Have to Be A Good Writer to Write Good Copy
144: FAQ About Sales Page Audits
143: Why Your Sales Page Copy Isn't Converting (And How to Fix It)
142: Wait - What Exactly Is A Sales Page Audit?
141: Your Sales Page Is Too Confusing
140: Stop Looking Over The Fence (Pay Attention to Your Business)
139: Your Offer Isn't Why Your Sales Page Isn't Selling
138: Are You Over-Complicating Your Sales Page?
137: The Reason It All Feels Unaligned (Sermon Studies for Business Owners)
136: Clear Copywriting Does NOT Mean Bland and Boring
135: Over-explaining = More Confusion + Less $$$
134: Copy Audits Vs DFY Copywriting
133: 5 Spooky Season Sales Prompts for Quick Cash
132: Stop Making Your Sales Page A Dirty Little Secret
131: Journal Prompt for Getting Un-Stuck
130: Build A Unified Business (Sermon Studies for Business Owners)
129: Transparent and Vulnerable Launch Breakdown
128: Email Marketing for Small Businesses
127: Messaging Magic - The Group Program Logistics and Intentionality
126: Simple Sales Funnel Strategies
125: Your Messaging Matters More Than Your Mindset
124: Learn Why Reya Is Able to Lean Back Peacefully Inside Her Business
123: 8 Thoughts Holding You Back From Your Next Level
122: How Christina Went From Unregulated Launching to Mastering Messaging Inside Messaging Magic
121: Why No One's Buying Your Offer
120: Want to Sell More? Be A Bigger Fan.
119: Copywriting and Marketing Templates Don't Work
118: Stop Selling In The DMs
117: 4 Signs You Need to Master Specific Messaging
116: How to Self-Audit Your Sales Page
115: Sell Like A Copywriter And Sign More Clients (The Group Program Details)
114: Stop Making These Copywriting Mistakes and Make More Money
113: The Disadvantage of Social Media Marketing
112: Sales Pages Vs Landing Pages
111: 9 Tips for Writing Your Sales Page
110: How to Write A Call To Action
109: 7 Copywriting Prompts for Online Business Owners
108: Launch with Email Marketing (+ Free Sequence Template)
107: Copywriting Mantras for Online Business Owners
106: 3 Email Copywriting Tips
105: Start or Re-Engage Your Email List
104: How to Start Freelance Writing Today
103: One Year of Cherries On Top!
102: 3 Reasons To Master Your Messaging
101: Stop Hiding Your Price
100: Your Offer Isn't 'Too Nuanced'
99: What Are You Hiring For?
98: Copywriting? Is For *Business Owners*
97: Simplify Your Marketing Strategy
96: 3 Questions to Refine Your Copywriting
95: Copy Vs Content: What's the Difference?
94: Take A Break, Babe.
93: 3 Reasons You Aren't Writing As Much As You'd Like
92: 6 Types of Launch Emails
91: You're Valued, Periodt.
90: 3 Copywriting Prompts for Online Business Owners
89: Using ChatGPT As An Assistant Writer
88: Why Templates Aren't Working (Anymore)
87: Which Copywriting Metrics Matter?
86: Being Annoying, Going Niche-less, and Harry Potter w/ David Rosales
85: My current email flow (take what serves you)
84: Copywriting Trends of 2024-2025
83: Turn "You Inspire Me" Into New Payment Notifications
82: Use Your Sales Page to Double Your Results
81: Stop Saying You Don't Know How
80: What 4+ Years As A Copywriter Taught Me About Launching
79: Sugar Rush Writing
78: Relieve the Launch Pressure
77: Get Delusional & Plan Your 2024
76: Trust What You Already Know
75: 3 Ways Jesus Simplified His Marketing
74: Write Your Sales Page Already
73: Someone Wants to Pay You
72: Stop Following Someone Else's Launch Plan
71: 5 Ways You're Overcomplicating Your Launch
70: 12 TBR Books for 2024
69: Vision Board 2023 Recap & 2024 Changes
68: Why are you making it so hard on yourself?
67: A Prayer Over You for 2024
66: Business Longevity: Why Staying Power Matters
65: 3 Business and Life Lessons I Learned Alone
64: 23 Gratitudes from 2023
63: Take Risk Out of the Equation
62: 11 Tips for Holiday Self-Care
61: How I'm Restructuring My Business for 2024
60: Clap Twice (You're Ready)
59: 5 Free Ways to Support Creators and Online Businesses
58: 7 Gifts for Writers
57: A Prayer Over You + Your Business
56: Reminder To Take Messy Action
55: 13 Tidbits from Regenerative Business by Samantha Garcia
54: Honoring Your Slow Season
53: Nonviolent Communication in Marketing
52: What Proverbs Teaches About Business
51: Dream Job, Nightmare Interview
50: ADHD Riff On Chaotic Brains
49: Hero's Journey Vs Human Story
48: Being 'On Brand' (ft. the Barbie movie)
47: Writing Tips from Ginny and Georgia
46: ISO Sales Page Copywriter?
45: What is a freelance writing mentor?
44: 5 Truths for Writers from Verity by Colleen Hoover
43: 7 Reasons to Hire a Mentor
42: 9 Halloween Books (For Adults)
41: Trust Issues
40: More On Substack
39: "Writers Don't Make Livings"
38: Social Media got you stuck??
37: 3-Step Branding
36: Straight To The Point
35: Be Polarizing? No.
34: Person-alty by Deb Gabor
33: No One is Watching You
32: What is your brand?
31: Live Coaching Call Replay
30: Hiiiii Riff on Branding
29: Listen To Who You Are Paying
28: Real-Time Sales Page Audit
27: Picking Your Skill
26: Tips for Making Memes
25: A little more about me
24: Never eat a whole bag of cherries!!!!!!
23: "I Don't Know Where to Start"
22: Why Copy Templates Don't Work for Your Biz
21: Writing, Freelancing, and Priorities w/ David Rosales
20: Word Wizardry Copywriting Tips
19: 3 Unconventional Ways to Grow on Social Media
18: Editing Tools (For Blogging)
17: Email Marketing: What to Send
16: 'Even Though' Energy for ADHD (Riff)
15: SEO Blogging in a Nutshell
14: Building Online Courses, Dog Training, and Other Gems w. Wag More Dog Training
13: 9 Helpful Tips from Amy Suto's Six Figure Freelance Writer
12: Going from URL to IRL w/ Chelsea Dickinson
11: Copywriting Metrics for Your Sales Funnel
10: Social Media Metrics: What Matters + What Doesn't
9: Staying Creative as a Creator
8: Mushrooms, Microdosing, and Marketing
7: How to Honor Your Investments
6: When is the BEST time to start freelancing?
1: The PPP Framework
2: Freelancing w/ a FT Job (3 Tips)
3: Is freelancing an MLM?
4: Let's Talk About ChatGPT
5: Cold Pitching Debunked
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