PODCAST · business
Making BIG Shifts
by cfr
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
Episodes
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He Built an $800M Business Without Chasing Sales. Here's How.
Growing a business doesn’t always mean becoming a better salesperson.Sometimes it means becoming so good at serving people that they start doing the selling for you.Paul Dorsey is a 35-year wealth management veteran, a Managing Director at Mariner, a U.S. Navy veteran, and the author of Ditch the...
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Why Nobody Remembers Your Presentation, and How to Fix It
Being louder doesn't make you more persuasive.Robert Begley, communication strategist and author of Voices of Reason, joins me to break down what actually makes communication memorable.We talk about clarity, confidence, authenticity, character, stage fright, presentation structure, and why some...
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Winning Complex Healthcare Deals: Positioning, Buying Groups & the Cost of Inaction
Why do good healthcare products still get stuck in endless meetings, delayed decisions, and deals that suddenly disappear?Fred Sheffield has spent his career helping healthcare and health tech companies navigate that exact problem.Fred is the Chief Growth Officer of Five Stones Growth, a...
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Your Business Is Successful. So Why Are You Still Trapped in It?
Most entrepreneurs start businesses because they want freedom. Years later, many discover they’ve created the exact opposite.In this episode, I sit down with Luke Mardigian, co-author of Exit Without Selling, to talk about owner dependence and why businesses can become completely reliant on their...
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50 Buyers, 3 Years and One Exit: What It Really Takes to Sell a Business
Most entrepreneurs spend years thinking about how to build a business.Far fewer think seriously about what it takes to leave one.Chris Slocumb built her agency over more than two decades before beginning a three-year exit journey that included roughly 50 buyer meetings, multiple letters of…
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Does Your Business Actually Own You?
Most entrepreneurs start businesses because they want more freedom.Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner.Dan Paulson calls it The Owner’s Trap.Dan is an executive advisor and bestselling author of...
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Why More AI & Data Won’t Automatically Grow
More AI. More data. More technology.But does any of that automatically create more revenue?Not even close.I sat down with James Roth, CRO of ZoomInfo, for a wide-ranging conversation about what the next era of sales and marketing actually looks like.James shares his unconventional path from…
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When Should You Quit? A 7-Time Founder on Pivoting, Failure & Finding Product-Market Fit
Entrepreneurs are constantly told to keep going.But what happens when persistence becomes stubbornness?Nuri Otus has built seven companies, experienced successful pivots, raised capital, shut down ideas that weren’t working, and is now building DUO, an AI-powered matchmaking platform.In this...
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Stop Relying on Referrals Build a Sales Pipeline You Can Actually Predict
Referrals are fantastic, but they shouldn’t be your entire growth strategy.I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses can create a more predictable pipeline by bringing sales and marketing together.We talk target audiences, messaging, lead...
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Big Risks, Failure & Gritt: What It Takes to Win In Business
Big results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn?Shawn Burcham went from labeling boxes at his kitchen table and selling chicken breading out of his garage to building a group of companies with operations reaching...
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Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth
Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have.I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic Engagement, to talk about building a real...
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What Do You Build After Success Stops Feeling Meaningful?
Jermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success.Then that definition stopped feeling meaningful.In this episode of Making Big Shifts, Jermaine shares the personal and professional shift that led him to create...
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Why Most AI Copywriting Fails to Persuade
AI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience.In this episode, I talk with Tyler Cook, founder of Hyper Media Marketing and author of Persuasion by Design, about the psychology behind effective marketing and the...
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Why Live Streaming Could Become Marketing’s Next Big Shift
Live streaming is moving far beyond concerts, webinars, and basic social broadcasts.In this episode, I talk with John Petrocelli, founder and CEO of Bulldog DM, about how live video is becoming a powerful tool for audience engagement, brand storytelling, commerce, and customer research.John…
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Stop Selling, Dammit: Why Pressure Is Killing Your Deals
The harder you chase a sale, the more buyers tend to pull away.Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed and skeptical buyers.Nancy breaks down the four...
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How to Stop Building a Business That Owns You
What if your business is actually stealing your freedom?Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recovery, entrepreneurship, and building systems that buy back your time.They cover delegation, eliminating low-value work, the...
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The Revenue Trap: Why More Income Doesn’t Always Create Wealth
Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap.After making his first million dollars, Phil found himself during the 2009 financial crisis with payroll due, his mom’s name at the top of the list, and only eight cents in his checking account.That moment...
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Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want
Are you building a valuable company, or have you simply created a demanding job for yourself?Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell.We dig into founder dependency, customer concentration,...
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How Zapier Really Started: YC Rejection, $100 Beta, and AI’s Big Shift
Wade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousands of integrations and hundreds of employees.This episode covers the unfiltered startup journey: • Building Zapier from a real...
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The Strategy That Turns Experts Into Authorities
What if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have?In this episode of Making BIG Shifts, Josh Anderson sits down with Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and…
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The Career Trap Almost Every High Performer Falls Into
Most high performers don’t burn out because they fail. They burn out because they succeed at the wrong game.In this episode of Making BIG Shifts, Josh Anderson sits down with Monica McKitterick, nurse practitioner, CEO of Impact Family Wellness, and founder in the Direct Primary Care space.After...
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The $1M Mistake That Taught This Founder to Focus
In this episode of Making BIG Shifts, host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consulting, to talk about the hard lessons that come from building, scaling, and selling companies over more than two decades.Graeme...
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How LESS Work Made Him DOUBLE The Money
In this episode of Making BIG Shifts, Jonathan David Lewis, President and Partner at McKee Wallwork and author of The Rebuilders, shares why the best leaders know when to say no, how to lead through disruption, and why rebuilding yourself is the first step to rebuilding your business. From...
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How To FIX Your Entire TEAM In 1 HOUR Only
In this episode of Making BIG Shifts, host Josh Anderson sits down with Dusty Holcomb, leadership strategist, founder and CEO of Arcqus Group, and host of the Leadership Unlocked podcast. After 21 years inside the American Automobile Association and a stint as a company CEO, Dusty burned the…
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Why Sounding UNIQUE Is Killing Your Business
In this episode of Making BIG Shifts, host Josh Anderson sits down with Barry LaBov, founder of LaBov Marketing Communications and Training and author of The Power of Differentiation. With 45 years of experience, Barry has worked with iconic brands like Harley-Davidson, Audi, and Volkswagen,...
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AI CEO Reveals Why Google Is DYING & Your Business Is Next
In this episode of Making BIG Shifts, we are joined by Vlad Pivnev, CEO of Stivi and co-founder of Acoda, a leader helping businesses integrate AI into their marketing and sales strategies to drive real growth.Vlad brings over sixteen years of experience building and running a traditional digital...
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How To Stay In Control Around People Who Trigger You
In this episode of Making BIG Shifts, Josh Anderson sits down with Dr. Barry Davis, a college baseball coach with over 35 years of experience and the author of Old Dog New Tricks.Dr. Davis shares lessons from decades of coaching and leadership, including how struggling teams are transformed into...
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The Cheat Code High Performers Use But Never Talk About
In this episode of Making BIG Shifts, Josh Anderson sits down with Siegfried “Jay” Tiegs, a 27-year U.S. Army veteran, leadership coach, and author of Life on Offence: Do Hard Things.Jay shares his journey from a difficult childhood and long military career to feeling stuck, out of alignment, and...
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The 5 Pillars of Elite Teams and Emotional Intelligence
In this episode of Making BIG Shifts, host Josh Anderson sits down with Dr. Barry Davis, longtime college baseball coach and author of Old Dog New Tricks, to discuss the leadership principles that transform struggling teams into elite programs.After nearly four decades in coaching, Dr. Davis...
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Discipline, High Performance, and the Execution Reliability Index
In this episode of Making BIG Shifts, host Josh Anderson sits down with Dre Baldwin, former professional basketball player and founder of Work On Your Game, to discuss how discipline, structure, and execution drive elite performance in business and life. Dre shares how he transitioned from a...
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Leadership Stress, Identity Shifts & Navigating Entrepreneur Crossroads
In this episode of Making BIG Shifts, host Josh Anderson sits down with Rabbi Ezra Max, a coach, creative strategist, and leadership advisor who helps entrepreneurs navigate complex decisions, high-pressure environments, and personal transformation. Ezra shares his extraordinary journey from...
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The Musk Way, Signal vs Noise & Elon Musk’s Playbook
In this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market. Alejandro shares the story behind writing his book and the deep research he conducted into Elon Musk’s entrepreneurial...
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Building a “Hell Yes Offer” That Scales Profit
In this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from corporate brand strategy in the pharmaceutical…
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Freelancing, Scaling an Agency & AI Marketing
In this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting Agency 102 during the COVID era, the moment…
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Messaging, StoryBrand & Marketing That Drives Revenue
In this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from a corporate employee to a real estate entrepreneur…
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SEO in the Age of AI: Schema, AI Search, Authority & Ranking in 2026
In this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his incredible journey from launching an internet...
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AI Agents, Marketing Automation & the Future of Work
In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate…
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Leading in the AI Era: CEO Leadership and Blind Spots
In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and...
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Ultimate Winning Strategies & Playing to Win
In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking…
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Market Categories, Competition, & Growth Strategy with April Dunford
In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her…
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How AI Accelerates Mastery with the 10,000 Minute Mindset
In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence…
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Healthcare Today: Healthcare Reform, Insurance, & Outpatient Surgery
In this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by healthcare providers and patients. He emphasizes…
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Becoming Minimalist: Minimalism, Focus, & What Truly Matters with Joshua Becker
In this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can lead to greater mental clarity and focus. Joshua...
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What Strategy Is & Building True Strategic Systems
In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of business strategy. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding...
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Dream-Driven Entrepreneurship & Launching the Right Business in One Year
In this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and his Dream-Driven approach to entrepreneurship. He discusses…
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The Four Pillars of Profit & Building a Foundation for Scalable Growth
In this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick fixes and shares insights on market penetration,...
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Why Small Businesses Win, Trust Collapse, & Out-Humaning Big Brands
In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of...
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Securing the Future of Online Identity, Digital Trust, & AI Agents
In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his...
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Becoming a Category of One: Marketing Eminence & Contrarian Positioning
In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy…
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Why ROI Isn’t Book Sales & Using Books to Drive Clients
In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares...
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ABOUT THIS SHOW
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
HOSTED BY
cfr
CATEGORIES
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Frequently Asked Questions
How many episodes does Making BIG Shifts have?
Making BIG Shifts currently has 69 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Making BIG Shifts about?
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the...
How often does Making BIG Shifts release new episodes?
Making BIG Shifts has 69 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Making BIG Shifts?
You can listen to Making BIG Shifts on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Making BIG Shifts?
Making BIG Shifts is created and hosted by cfr.
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