PODCAST · business
Marketing Builder Podcast
by Marketing Builder
Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point ma
Episodes
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Amazing Leave Behinds - Ep 51
If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale. Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to...
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Using Video in Your Marketing - Damien Maher - Newcast Studios - Ep 50
According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google. Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were…
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20 Social Media Post Ideas - Ep 49
Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids. Instead, it is now a space that is often critical to our business's marketing…
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Speaking and Presenting in Marketing - Cam Sullings - Ep 48
As a business owner or a marketer, you’ll appreciate the importance of being able to verbally get your message across; whether that is to the Board, senior execs, staff, at events, or whether you are producing videos or podcasts in your marketing. We also know how important storytelling is in...
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How To Use Account Based Marketing - Part 2 - Ep 47
Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one. Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are...
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How To Use Account Based Marketing - Part 1 - Ep 46
Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one. Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are...
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6 Experts' Favourite Way To Market - Ep 45
This episode is the last in a nine-part series answering listener questions. This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What is your favourite way to market to people?” Unlike the first 7 episodes, where we only had one expert joining us, in this episode,...
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6 Successful Small Business Marketing Campaign Examples - Ep 44
This episode is the eighth in a nine-part series answering listener questions. This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What was the best result you have seen from a marketing campaign. Specifically, small business?”. Unlike the previous 7 episodes…
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What If You Couldn't Use Google Anymore - Colin Anstie - RD Consulting - Ep 43
This episode's question comes from Bruce Calder, from Bull & Bear Special Assignment, who asks, “With Google threatening to withdraw their search engine capability in Australia in retaliation for paying for news content, some ideas for Plan B please?” This episode is the seventh in a nine-part...
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Arguing ROI and Marketing Taboo Topics - Gail Hopkins - Make It Happen - Ep 42
This episode has two listener questions, both from Palliative Care ACT. Dave Burnett asks “What’s the best way to argue the return on investment of marketing for NFP's and are paid advertisements on social media worth it?” and Tracey Gillard asks, “Our charity’s purpose is to advocate and support...
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How To Build Trust With Your Audience - David Pembroke - contentgroup - Ep 41
This episode's question comes from Phillip Jones, from Two Degrees Group, who asks, “In a world with no, or little trust, in brands (we see through you) ... how do you market?” This episode is the fifth in an eight-part series answering listener questions. For each episode and question, an…
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How To Name Your Product or Service - Peter Ring - Altitude Brands - Ep 40
This episode's question comes from Jacquie Tewes, at Nurturing Your NDIS, who asks, “What are the best ways to create a name for my online program which is appealing to new disability sector business owners across Australia?” This episode is the fourth in an eight-part series answering listener...
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Converting Your Audience Onto Your Database - Tim Hyde - Win More Clients - Ep 39
This episode's question comes from Jacquie Tewes, at Nurturing Your NDIS, who asks, "How can I create my master marketing email list when I have contacts on a variety of social media platforms? Tim Hyde, Chief Fixer and Founder, at Win More Clients, joins us to help answer Jacquie's question. Tim...
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When to Start Marketing and Where to Focus - Josh Strawczynski - JMarketing - Ep 38
This episode's question comes from Kieran May, from Accross Business, who asks, "This might be a good question to answer for start-ups but when should I start marketing? Or is this a bit like the chicken and the egg? And how do I know when it’s time to call in a professional?” Joshua Strawczynski...
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Refocusing to Domestic Markets - Todd Wright - Threesides Marketing - Ep 37
This episode's question comes from Liz Fitzgibbon, based in Tasmania, Australia, who is doing some great things helping the local tourism sector bounce back from COVID-19. Liz asks, “The current climate post-COVID has forced the local tourism sector to find a completely new audience, where most...
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How To Get Awesome Testimonials - Ep 36
Testimonials; they are so important yet so painful to source. Of course, you’ll probably have some favourite customers or clients that you know would be more than happy to write a testimonial but you don’t want to be too much of an imposition. So, how do you source good, succinct, testimonials,...
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Part 2 of 2 - Facebook Ads - Bob Regnerus - Feedstories - Ep 35
This is part 2 of my chat with Bob so, if you haven’t already, head back to the last episode, episode 34, and listen to that. When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else…
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Part 1 of 2 - Facebook Ads - Bob Regnerus - Feedstories - Ep 34
When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people. A lot of people find that creepy, some unethical, but we aren’t here to...
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How To Create Amazing Landing Pages - Ep 33
A lot of marketing focus and spend these days goes into digital ad spending. You might be spending money on Google Ads or social media ads on Facebook, Instagram, LinkedIn, or Twitter, and maybe you are even running retargeting ads, those ads that follow you around the internet when you’ve shown...
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Podcasting For Business - Kate Freeman - The Healthy Eating Hub - Ep 32
Kate Freeman started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business. That was in 2012, and now, in…
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Why You Should Be Worried People Haven't Seen Your Expertise - Ep 31
Marketing is about finding people with a need and getting them to trust you. And, as such, your job is to get the right information to the right people at the right time. So, how do people really know that you are an expert that can be trusted? The answer is teaching. Marketing through teaching....
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What Makes An Amazing Brand - Peter Ring - Altitude Brands - Ep 30
Peter Ring, from Altitude Brands, has been the creative architect of over one hundred brands and brand experiences. In my hometown of Canberra, Australia, Peter was part of the legendary Zoo Creative Agency and he was part of the leadership team that helped, after it was born from a merger, grow...
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How To Run Social Media Competitions - Ep 29
Running competitions is a great way to not only build engagement and brand awareness but, more importantly, build your database. That's because a database of directly contactable people is usually the most powerful marketing asset you can have. In contrast, you are only ever renting an audience…
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Detail Central SEO Case Study - David Pagotto - SixGun - Ep 28
David Pagotto, Founder and Managing Director, at SixGun, is a listener of the show and reached out to me to suggest that sharing the success that they’ve achieved for a client, Detail Central, an automotive, marine, and motorbike detailing service, would be of interest to the rest of you. I 100%...
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How To Plan Your Content Like a Magazine Does - Ep 27
Traditional marketing channels still hold great lessons for us; if you look closely enough. In this episode, I'll explain how you can use a tactic that magazines have been using forever, to plan your content out into a repeatable process and takes the stress out of the question “What are we going...
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Great Business Websites - Part 2 of 2 - Roddy Boyd - 23 Creative - Ep 26
Roddy Boyd, owner, and Director at 23 Creative, returns for part two of a two-part series on great business websites. I invited Roddy on the show because pretty much every business has a website, but not every business has a great website. Websites can sometimes be a bit of a mystery for...
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Great Business Websites - Part 1 of 2 - Roddy Boyd - 23 Creative - Ep 25
Roddy Boyd, owner, and Director at 23 Creative, joins me for part one of a two-part series on great business websites. I invited Roddy on the show because pretty much every business has a website, but not every business has a great website. Websites can sometimes be a bit of a mystery for...
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Boosting Your Marketing With Content Curation - Ep 24
Content creation is adding your voice and value to handpicked content that you know will help your target audience and then sharing it with them. It is often a super easy tactic to execute and can be executed for no additional budget ... yet have amazing results! Content curation is a great...
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Google Ads - Aaron Wild - Reach Local - Ep 23
Aaron Wild, from Reach Local, joins the show because I speak to a lot of businesses where Google Ads would be a great option for them but they, for whatever reason, shy away from it. Maybe they don’t like spending the money on advertising. Maybe they have had campaigns in the past but managed it...
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How To Repurpose Your Content For Maximum Value - Ep 22
When getting serious about content marketing, a lot of businesses start with the vehicle, or asset, and focus on that. They think, “Oh, let’s start a blog” or “Let’s start a podcast”, and then they try and figure out what to fill it with. That is always a really painful approach and fraught with...
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Writing A Book To Help Your Marketing - Shelley Thomson - Experience 360 - Ep 21
Shelley Thomson’s career began working directly with patient’s experiences as a nuclear medicine technologist at Royal Melbourne Hospital, where she worked with patients daily. In 2006, however, Shelley left her career in the medical industry and opened her own gourmet food business. Her goal was...
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What Is Content Marketing? - Ep 20
Content marketing is one of the areas that transcends marketing silos and links into so many other areas such as your website, digital, SEO, social, email etc. Content marketing also contrasts with what a lot of marketing seems to be about in that brands just talk about and promote themselves all...
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Eight Ways To Get More Customer Referrals - Part 2 - Luke Santamaria - RewardBuddy - Ep 19
Reward Buddy launched in 2019 after Luke Santamaria implemented and brought to life a referral program for a physio group that he managed. From there, Luke saw an opportunity to help other businesses, especially those that aren’t digital and trade online, to leverage their word-of-mouth and grow...
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Eight Ways To Get More Customer Referrals - Part 1 - Luke Santamaria - RewardBuddy - Ep 18
Reward Buddy launched in 2019 after Luke Santamaria implemented and brought to life a referral program for a physio group that he managed. From there, Luke saw an opportunity to help other businesses, especially those that aren’t digital and trade online, to leverage their word-of-mouth and grow...
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How To Select The Right Marketing Objectives - Ep 17
So often, we have the opportunity or the idea to pursue some marketing tactics. Something like some TV ads, or email campaigns, or social, etc. Often, however, when I’m talking to businesses, they look at the tactic in isolation. They are only considering the what (the tactic) instead of the...
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How To Make Smarter Communications Decisions - Matt Fenwick - True North Content - Ep 16
I was excited when I saw the title of a recent blog, that Matt Fenwick, Founder of True North Content had written, called The Northstar Framework: A Guide for Smarter Communications Decisions. It’s a fairly common scenario for a lot of comms professionals and I know I’ve certainly been in this...
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Where In Your Pipeline To Focus Your Marketing - Ep 15
Everyone wants ‘more’ sales’ but simply focussing near the end of the buyer decision process is naïve. That’s because your current pipeline state provides some excellent and hard data around how your target audience moves from awareness through to a customer. No doubt, you are already doing some...
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Google Reviews and Winning Awards - Tom Martin - Water Tight Canberra - Ep 14
I’ve known Tom for a number of years and I’ve had him and the team complete work at my place. To say that Water Tight Canberra is not like most plumbers, or tradesman for that matter, is an understatement. It doesn’t matter what industry it is, I see many examples of business spruiking certain...
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How To Deeply Understand Your Target Audience - Ep 13
What are buyer personas? Buyer personas are fictional, generalised representations of your ideal customer or customers. They help you understand your target audience better and make it easier for you to align your marketing to the specific needs, behaviors, and concerns of different groups that…
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The Martini Whisperer - Phillip A. Jones - Ep 12
People often tell you to "Find a job you love and you’ll never work a day in your life", and that’s the saying that comes to mind when I think of Phillip A. Jones, The Martini Whisperer. One part of Phillip’s business ventures is Two Degrees Group, which he started in 2010. On paper, it’s a…
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The Best Way To Budget Your Marketing - Ep 11
Marketing budgets are always a bit of a chicken and egg scenario, right? So often we need to sell some more products or services, so we can invest in marketing, but investing in marketing will help us more easily sell more products and services! There’s a lot of advice out there where people will...
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Content Marketing - Mel Kettle - Mel Kettle Consutling - Ep 10
I asked Mel to come on the show because she was a guest on another show I host, The Pharmacy Guild of Australia’s podcast, and in my research I was struck by how much content marketing Mel creates around her business and figured she would have some great insights to share with us. Mel describes…
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The Content Pyramid - Ep 9
The Content Pyramid is a concept that allows you to organise and map your content and engagement in a way that moves your target audience from free content consumption and engagement through to core customers and beyond. The concept revolves around recognising that we can't always easily and...
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Building Revenue Through Facebook Groups - Emma Kate - Hola - Ep 8
Emma is a graphic designer and owner at HOLA! and a few years she made a decision that completely changed her career. After years of relying on web developers to service her clients, she followed the advice of a fellow designer and set out to build websites for clients herself. Creating websites…
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Aligning Your Content to the Stages of the Buyer Decision Process - Ep 7
Not all marketing tactics and content are equally as effective at each stage of the Buyer Decision Process. For example, while some tactics are great for building awareness, they aren’t great for converting a highly engaged potential customer. In this episode, we revisit the Buyer Decision…
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Lollypotz - Louise Curtis - Ep 6
Louise is the owner of Lollypotz, a hamper business offering a wide range of gifts for all manner of occasion and type of person. Louise has been in business since 1999, so, at time of recording, that’s 20 years. The interesting thing about that is that, when you look at a hamper business, it...
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How People Buy From You - Ep 5
No matter what you buy, whether it is complex, simple, business to consumer, or business to business, every purchase follows six steps and it is known as the Buyer Decision Process. The 6 steps of the Buyer Decision Process are: Awareness; Research; Evaluation; Decision; Purchase; and…
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Little Theo's - Anthony Ferraro - Ep 4
Anthony Ferraro is a local legend in my area. He moved to Canberra, Australia, in 2009. As a local passionate business owner, however, it feels like he grew up here. He is well and truly part of the community. Anthony set about reviving a legendary take-away shop which used to be called Theo’s…
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Using The Marketing Mix To Find People and Build Trust - Ep 3
A couple of years ago, I got into this weird argument with my Dad. My Dad is a really smart man. He’s a radio engineer by trade, then studied IT as a mature -age student, and now owns a data centre consulting and training business. He’s the sort of guy that has every tool you’ll ever need and…
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The Healthy Eating Hub - Kate Freeman - Ep 2
Kate started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business. That was in 2012, and now, in 2019, the...
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ABOUT THIS SHOW
Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point ma
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Marketing Builder
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How many episodes does Marketing Builder Podcast have?
Marketing Builder Podcast currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Builder Podcast about?
Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right...
How often does Marketing Builder Podcast release new episodes?
Marketing Builder Podcast has 52 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Builder Podcast?
You can listen to Marketing Builder Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Builder Podcast?
Marketing Builder Podcast is created and hosted by Marketing Builder.
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