Content Marketing - Mel Kettle - Mel Kettle Consutling - Ep 10

I asked Mel to come on the show because she was a guest on another show I host, The Pharmacy Guild of Australia’s podcast, and in my research I was struck by how much content marketing Mel creates around her business and figured she would have some great insights to share with us. Mel describes her work as “helping people be better at doing business with people by strengthening relationships”. Mel says she helps people identify who they need to have relationships with, who their stakeholders are, what the messages are they need to get out to those stakeholders, and then craft and deliver those messages. In a past life, Mel worked in a government department but was frustrated by the work and not enjoying it; in some part due to the highly political environment. Mel figured a move to part-time would help but her request was rejected - the head of HR couldn’t understand why a woman with no children would want to work part-time! That was in 2006 and, so, she resigned and she hasn’t looked back. Mel largely delivers strategy facilitation, workshops, and does lots of speaking. Mel works with CEO’s, and other senior leaders, and leadership teams, mostly in large non-profit and member-based organisations as well as organisations in the financial sector. You can find out more about Mel at www.melkettle.com or connect with her on LinkedIn here. Enjoy.See omnystudio.com/listener for privacy information.