Marketing Launch Society Podcast
by Stefanie Edwards
The way that marketing is taught in college has not kept pace with the market expectations. It is becoming more challenging for recent graduates to land a job in marketing as more companies seek to hire the most skilled applicant regardless of their degree. If a marketing degree will no longer set you apart, and if the skill gap from college to career is widening, what will you do to stand out? Marketing Launch Society is here to help with expert coaching specific to the marketing industry, Stefanie helps marketing majors navigate the path to landing their first job in marketing.
Episodes
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Invest in yourself
Twice today I had a conversation about how valuable investing in yourself with professional development is. Two other people - not just me - shared how impactful professional development has been in improving their skillset or advancing their career. Today's podcast reminds you of this and shares…
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How to quickly grow your skillset by building off of someone else's experience
This title makes it sound like I'm about to give you a cheat, but I promise today's tip is not only ethical but extremely valuable. I am encouraging you to invest in yourself and get out there to attend a thriving live conference. There are marketing conferences all around the county and world on...
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How to make the most of your first impression
In most situations, you will be shown to a waiting area, quite possibly directly within the eye gaze of the receptionist, administrative assistant, etc. as you wait for your interview with the hiring manager. Here are a few ways you can make the most of your wait, to bring an extra wow factor to...
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Craft an enticing headline for your profile and resume
On your resume, LinkedIn Profile, etc. you have the opportunity to lead with a power statement about yourself. Often times I see people waste this space saying something generic like their title in that line. For example, I just saw someone’s LinkedIn headline reading, “Store Manager and then the...
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How a conversation – not an application – landed me my first job in marketing
Online job applications have become the norm for expressing your interest in a position. But are they the most effective way to landing a job? I wholeheartedly believe they are not. Today I'm sharing a clip from an upcoming video series in which I walk you through more effective means for letting...
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How Rachel Hollis helped me overcome my reliance on other people’s opinions
At a business conference this past year, Rachel Hollis asked us to raise our hands if we weren’t the prettiest, most popular girl in our seventh-grade class. Without a doubt, my hand went up. Seventh grade was a transition year for me and I looked worse at 12 than I ever have at any other stage…
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Which will you choose? A materialistic Christmas or a Christmas blessing?
This Christmas season will you fall in line with the materialistic version of an American Christmas pushing yourself to the extreme or will you focus in on a time of peace, reflection, and gratitude in light of the true meaning of Christmas? Life is too short to get caught in things that take…
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Setting your intention and aligning with your goals
Two focus words for you today. Intention and alignment. Use these two practices to make sure you accomplish your goals (and set the right goals).
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Apprenticeships make it possible to prepare for and land a career without a college degree
Apprenticeships are not new. Plumbers, electricians, artists, and craft trades have been training up the next generation through apprenticeships for decades. Family-run businesses follow much this same model as they groom their children to take on leadership in the business. Even looking back…
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Insights from a graphic designer turned marketing manager
Today I'm excited to introduce you to Joi Brown who graduated 10 years ago with a degree in graphic design, pursued a career as a designer, and naturally found her way into marketing – where she now serves as the marketing manager of a non-profit. She offers you great insights into: her diverse...
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Salary negotiation begins with presenting your value
One of the things I struggled with the most at the start of my career, was having the conversation about money. How much they would pay me. When should I bring it up? What if they asked me how much I wanted? As my career grew, it didn’t get easier, until I learned to share what I was worth vs....
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Quick tips you need to implement to improve your online presence
This episode is full of simple but practical tips you can do within minutes to strengthen the first impression you have on hiring managers. Most of these tips you have probably heard before. In fact, all of them are public knowledge, promoted in different ways. I’m just putting them all in one…
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How to align yourself to an area in marketing and discover your passion!
Today we focus on some research about why following your passions isn't good career advice. As we look over what some experts have to say on this topic, I provide you with an alternative way of choosing a path in marketing that aligns with your personality, strengths, skills, and natural…
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Learn to promote yourself like a Black Friday special
The busiest shopping day of the year is upon us, Black Friday and as marketing majors, there are some tricks we can learn from these retailers to help us attract employers. Because for you, it has to be about more than just your marketing degree. When so many other applicants are applying with…
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Create the future you want by defining your non-negotiables
One of the core characteristics of the students I work with in Marketing Launch Society is their ability to take the time to define the type of life they want to have and pick a career in marketing that aligns with that goal and their personality. By doing this they are setting themselves up for…
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Can you clearly state your skills?
There has been a huge shift in the way marketing is practiced and implemented, which means there needs to be a shift in the way marketing students are trained. Sadly, most universities are behind the times when it comes to delivering an educational experience that will solidly prepare you for…
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Take time for self-assessment so that you can align with the right role in marketing for you!
Self-assessment is about figuring out who you are, where your strengths and abilities are, so you can align your career search with a job in marketing well suited for you. Marketing Launch Society is on a mission to help you land your first job in marketing, and we want you to enjoy it. So let’s...
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What role in marketing are you best suited for?
Do you know what type of role in marketing you want? It’s too broad to say you just want a job in marketing. That’s like saying you want to be a doctor, but never fine-tuning what type of doctor you will be. At some point, you have to review who you are, what interests you, and where your…
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No marketing degree required
As you're entering the workforce, you're coming up against a greater pool of applicants for each job because there are people applying from other industries. People who didn't go to college for a degree in marketing, who may have followed an entirely different route up until now, but as they got…
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Could your pride, as perfectionism, be holding you back?
I’ve had my labels for what perfectionism was. And I didn’t see it for what it was in myself. Because it mirrors itself differently in all of us. It’s a matter of where you get hung up. For me, my perfectionism always comes back to my pride and how I think I am looking to other people. This…
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Sabotaging your career launch
Discover the "action steps" that could be hindering your progress in landing your first job in marketing.
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The Gap from College to Career
Attention Marketing Majors! The process of landing your first job in marketing doesn't have to be so hard. But it will take more than just your marketing degree to get noticed. Marketing Launch Society was founded to exclusively help marketing majors land their first job in marketing by…
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About this show
The way that marketing is taught in college has not kept pace with the market expectations. It is becoming more challenging for recent graduates to land a job in marketing as more companies seek to hire the most skilled applicant regardless of their degree. If a marketing degree will no longer set you apart, and if the skill gap from college to career is widening, what will you do to stand out? Marketing Launch Society is here to help with expert coaching specific to the marketing industry, Stefanie helps marketing majors navigate the path to landing their first job in marketing.
Hosted by
Stefanie Edwards