PODCAST · business
Marketing + Margaritas
by Rebel Nation
If you are looking for some straight up marketing advice that’s super chilled and also a bit of a laugh, then grab yourself a drink and get ready for Marketing + Margaritas. A podcast that makes marketing entertaining, brought to you by Rebel Nation, direct from regional Queensland.
Episodes
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Final podcast – yes, the last one 😥
It’s the final cheers! 🍹 🍹 In the last episode of Marketing + Margaritas, Jade wraps up the podcast, reflects on a big 2024 + shares what’s next. From team wins to personal highlights, this farewell episode is full of gratitude, growth + hopes for the future. Like what you heard? Check out...
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Client retention strategies for 2025 (featuring Ben Chick)
For our final guest episode of Marketing + Margaritas, Jade sat down with Ben Chick from Explore Property Mackay to discuss client retention strategies for 2025. They also reminisce about their journeys as business owners + the challenges they have faced over the years. Like what you heard? Check...
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2025 regional marketing trend predictions
Jade dives into the top marketing trends regional small businesses should embrace for 2025. From enhancing your digital presence + engaging with your local community, to adopting sustainable practices + using data to guide decisions, these strategies are designed to help small businesses thrive…
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Setting marketing goals for 2025 (soundbite)
As the new year approaches, it’s the perfect time to refresh your marketing strategy or create one from scratch. In this episode, Jade shares two top tips for setting meaningful marketing goals that align with your business objectives + will set you up for success in 2025. Like what you heard?...
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Merchandise trends for corporate gifting in 2025 (featuring Jenelle from BrandFactor)
As we approach the end of 2024, it’s time to start looking ahead to the trends shaping 2025! In this episode, Jade sits down with Jenelle from BrandFactor to explore what’s next in merchandise, from sustainable gift options to cutting-edge tech ideas. Like what you heard? Check out Rebel's full...
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Considering a brand refresh? (soundbite)
In this week’s episode of Marketing + Margaritas, Jade shares insights from Rebel Nation’s recent brand refresh, revealing three key reasons why a refresh might be the right move for your business too. Like what you heard? Check out Rebel's full library of podcasts here:...
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Developing a staff retention strategy (featuring Maree from CareerForce Australia)
In this week’s episode of Marketing + Margaritas, Jade is joined by Maree from CareerForce Australia to discuss how to build a staff retention strategy that works for your business! Get ready to discover some insider tips to power up not just your team, but your own personal development. Like…
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How to tap into online reading styles (soundbite)
In this week’s episode of Marketing + Margaritas, Jade delivers some great advice on how to tap into online reading styles + gives you a sneak peek into our new Copywriting Essentials Course, which is now on demand! Like what you heard? Check out Rebel's full library of podcasts here...
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How to manage multiple brands (featuring Maddy Connors)
Ever wonder how to juggle multiple brands without dropping the ball? This week on Marketing + Margaritas, we’re diving into the wisdom of Maddy Connors – a powerhouse behind some of Mackay’s most iconic businesses. Like what you heard? Check out Rebel's full library of podcasts here...
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How many logos do I need for my business (soundbite)
In this week’s episode, discover the purpose behind your logo suite + style guide. Our guess is that you never would have thought about why you’ve got all those logos + we’re here to give you the inside info 😉 Like what you heard? Check out Rebel's full library of podcasts here...
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How to get the most from your marketing retainer
Whether you already have one or you’re considering getting one, discover how to get the most out of your marketing retainer. A retainer can seem like a big commitment for your business, but we promise you that just like any long-term relationship – yes, it has its pros and cons, but it’s worth it...
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Are socials even important for my business? (soundbite)
We get it, socials are a lot. On one hand, it takes up your time + there are a bunch of platforms to choose from. It’s easy to be overwhelmed. But on the other hand, it’s a direct line of communication to your clients + a potential way to reach new ones. In our humble opinion, it’s worth the…
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The principles of “business wellness” (featuring Kristy Wilson)
In this week’s episode of Marketing + Margaritas, Jade is joined by business wellness coach, Kristy Wilson. Together, they do a deep dive on what you can do to keep your business running smoothly. Like what you heard? Check out Rebel's full library of podcasts here...
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How to do a marketing campaign debrief
In last week’s episode, Jade ran through how to set up a marketing campaign. In this week’s shorty soundbite, we show you how to follow up your campaign + ask the right questions to get the most out of your data. Like what you heard? Check out Rebel's full library of podcasts here...
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How to set up a marketing campaign
Marketing campaigns are super important. From attracting new hires, to boosting sales, a campaign will help get you where you want to be. But like with any business venture, it’s easier with a plan. So join Jade in this week’s ep of Marketing + Margaritas, where she breaks down her process for...
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My take on corporate Christmas gifts (soundbite)
In this episode of Marketing + Margaritas, Jade gets in early to share her top three tips to help you with the overwhelming task of Christmas gift shopping for your clients, suppliers + team. Like what you heard? Check out Rebel's full library of podcasts here…
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Tips from an in-house marketing pro (featuring Jaime Newborn)
In-house marketing is a whole other kettle of fish. From balancing budgets, managing expectations from the higher ups, + doing the whole thing by yourself, it can be an ordeal. That’s why Jade is joined this week by in-house marketer extraordinaire, Jaime Newborn, to give us her top tips for...
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Working on your business, while working in your business (soundbite)
In this week’s episode of Marketing + Margaritas, Jade breaks down how she works on her business while working in the business. It’s chock full of business-y goodness, give it a listen! Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast…
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How to identify + use ‘tone of voice’ (featuring Lee Brake)
In this week’s episode of Marketing + Margaritas, Jade is joined by Lee Brake to help you find your tone of voice for your brand. Practical tips, some inspo to lean on, what more could you want 😉 Like what you heard? Check out Rebel's full library of podcasts here...
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Working out your Meta ad spend (soundbite)
Meta ads can be daunting. We get it, spending money on something you’re not sure about is hard. That’s why in this week’s episode of Marketing + Margaritas, Jade gives you some guidance on how to approach your Meta ad spend. Like what you heard? Check out Rebel's full library of podcasts here...
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Getting the most out of press advertising (featuring Amanda Wright from Mackay Whitsunday Life)
In this week’s episode of Marketing + Margaritas, Jade is joined by Amanda from Mackay Whitsunday Life. Together they go through some tips + tricks to maximise the effectiveness of your print advertising. Like what you heard? Check out Rebel's full library of podcasts here...
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Three quick tips to make proofing your marketing material easier (soundbite)
Yes, proofing can suck, but the consequences of not doing it can suck a whole lot more. In this week’s shorty soundbite episode of Marketing + Margaritas, Jade breaks down her top tips for checking proofs that are sent your way. Not that you need them, because you always double check your stuff...
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How to put together an image library (featuring Fiona from Coffee + Hops)
If you’ve ever had the pleasure of working with Fi from Coffee + Hops, you know how good she is at her job. That’s why for this episode of Marketing + Margaritas, Jade got her to spill the beans on how to make a kickass image library for your business! Like what you heard? Check out Rebel's full...
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Setting up a clear website CTA (soundbite)
When someone comes to your site, they’ve usually got a goal in mind. Your job as a site owner is to provide a strong, prominent, + easy to see call-to-action (CTA) that makes it as easy as possible to accomplish that goal. Want to learn how? Better tune into this week’s episode of Marketing +...
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How to make your marketing accessible + inclusive, because yeah – it does matter
Accessibility + inclusive are terms that get thrown about a lot. But what do they mean? How does it apply to marketing? And how can you start to incorporate this into your marketing materials? Like what you heard? Check out Rebel's full library of podcasts here...
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My two check-ins before I “risk it for the biscuit” (soundbite)
Life is short. Eat the icecream, chase that big holiday, change your job if you feel like it. If all of that sounds a bit scary, then tune into this episode of Marketing + Margaritas where Jade encourages you to chase your dreams, + offers a little advice to help navigate the risks. Like what you...
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A different take on NFP marketing + volunteering (featuring Frances from Mackay Community Foundation)
Not-for-profits are a tremendous effort that are held together with passion, hard work + a shoestring budget. To dig deeper on the subject, Jade invited Mackay Community Foundation chair, Frances Easton, to help provide insight on what makes these pillars of our community run smoothly. Like what...
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Explaining the LinkedIn relevancy score
In this week’s shorty soundbite, Jade goes through the LinkedIn relevancy score. What is it? How can you use it for your business? What does it have in common with birds? Curious? Guess you’ll have to listen to find out how 😉 Like what you heard? Check out Rebel's full library of podcasts here...
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Why radio does work, and how to make that happen (featuring Bec from Southern Cross Austereo)
Radio isn’t dying, it’s thriving + can be an awesome way to promote your business. But like any marketing, it takes strategy + a kickass message to make the most of it. Join Jade as she interviews Rebecca Trewick from Southern Cross Austereo to get the lowdown on radio. Like what you heard? Check...
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Sizing up billboards – do they work? (soundbite)
Billboards are one of those things that a lot of people ask about. So to help take away some of that guesswork, this week’s episode of Marketing + Margaritas sets out to demystify billboards + whether they’re a good fit for your business. Like what you heard? Check out Rebel's full library of...
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Building a brand from pure passion (ft Michelle from One Hungry Mumma)
This week on Marketing + Margaritas, Jade is joined by the wonderful Michelle from One Hungry Mumma. From a humble kitchen hobbyist, doing it for the love of cooking, to cooking gourmand – Michelle has grown her business to not only sell condiments, but full-blown culinary experiences! She’s an...
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Recruitment marketing basics (soundbite)
It is a tough time to be looking for new employees. There is a tonne of options + conditions are rough. So, in this shorty soundbite, Jade presents 3 questions to hone your recruitment marketing message to increase its effectiveness. Like what you heard? Check out Rebel's full library of podcasts...
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What actually is marketing, and how to do it well for your business (featuring Vicki Smith)
Marketing is complex, it’s the meeting point of several seemingly disconnected skill sets, planning, data analysis, communication, and technical savvy that all marry together to create something greater than the sum of its parts. In this episode of Marketing + Margaritas, Jade + Vicki dive down...
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Tips for setting up a Facebook event (soundbite)
Facebook events are awesome, they help get more eyes on your event, act as a central hub for info on your event, + help provide content for your other socials. That’s why this week’s episode is all about what makes a good Facebook event + some common traps to watch out for! Like what you heard?...
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Get creative with how to support local
Small businesses are the backbone of the Australian economy. Supporting them is not only an awesome economic choice, but an option to give back to the place you live + work. So in this episode of Marketing + Margaritas, Jade goes through her top tips to help support local. Like what you heard?...
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WTF is a Meta/Facebook pixel (soundbite)
Meta Pixel is one of those terms that we use a lot that stumps our non-marketing counterparts. So, in this shorty soundbite of Marketing + Margaritas Jade sets out to demystify it for you! Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast...
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How to design your (business) life (featuring Maree from CareerForce Australia)
In this jam-packed episode of Marketing + Margaritas, Jade is joined by the wonderful Maree from CareerForce Australia to help you map out your ideal life. She’ll push you to dream big + realise the wide variety of opportunities available to you, regardless of your age or background. Like what…
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My fave new business system that I made up but love (soundbite)
In this soundbite episode of Marketing + Margaritas, Jade goes over how she tackles business planning. From planning through to execution, Jade has developed a framework that helps keep Rebel moving onwards + upwards. Like what you heard? Check out Rebel's full library of podcasts here...
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Getting to know your marketing data (featuring Taren from Rebel Nation)
In this episode of Marketing + Margaritas, Jade is joined by Rebel’s Web Developer Taren to get down and analytical with your data. To that end, we’ll be showing our screen for big portions of the episode so we definitely recommend watching this one on YouTube if you get the chance. Relevant…
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Getting the most from your Google Business profile (soundbite)
This week on Marketing + Margaritas, Jade goes over one of the best passive ways to build credibility for your business. Your Google Business profile helps build credibility, shows all your important details to potential clients + gives them an easy way to leave a review. The best part, it’s set...
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Getting good at socials, even if you hate it (featuring James from Cloud Three)
From hating socials with a fiery passion to consistently posting on his Instagram, James from Cloud Three is an awesome case study on getting comfortable with socials. That’s why Jade has brought him back for his second appearance on Marketing + Margaritas this week! Tune in to see his top tips…
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Staying on top of marketing trends
In our first episode back for 2024, Jade goes over her recommendations for how to stay on top of marketing trends. While it would be nice to have constantly be up-to-date with everything happening in the world of marketing, it’s just not possible. To see what marketing channels the team at Rebel...
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How to stand out in a crowded market (featuring Geoff from SBB Partners)
For our big 100-episode, Jade is joined by Geoff from SBB Partners to run through how to stand out in a crowded niche. Geoff works in accounting, which is not the most glamourous of professions, and has fierce competition. With the wide array of accounting services on offer and different levels…
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My new favourite way to explain SEO (soundbite)
SEO is one of those terms that we get asked about a lot here at Rebel Nation. We get it, search engine optimisation sounds boring and hard but in this soundbite episode of Marketing + Margaritas, Jade tries to break down what SEO is, and why it’s so important for your business. Like what you…
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Marketing something no one understands (featuring Steve Boxall from RCOE)
On this week’s episode of Marketing + Margaritas, Jade explores startup strategies with Steve Boxall from the Resources Centre of Excellence (RCOE). Steve has a wealth of experience and knowledge and it was a real treat to sit him down and pick his brain. If you want to learn more, be sure to…
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Getting started with ChatGPT (Soundbite)
ChatGPT has quickly become one of our favourite tools to kickstart our writing, from helping with content ideas to refining our existing pieces of copy. It’s a super powerful program and in this week’s soundbite, Jade goes through some tips for getting started with ChatGPT. Like what you heard?...
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Getting buy in from your team to market the business (featuring Heath from Inspec Industries)
Marketing is essential for business success, but are your team members on board? In this episode of Marketing + Margaritas, Heath from Inspec Industries shares his top tips to ensure your crew is all in with creating content for socials. Like what you heard? Check out Rebel's full library of...
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How to build your email list (soundbite)
We’ve said it before, and we’ll say it again – start building your email database! How? Jade dives into the different ways you can prompt your audience to sign up for your email list in soundbite episode 95. Like what you heard? Check out Rebel's full library of podcasts here...
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Deep dive on optimising your website for conversions (featuring James from Cloud 3)
James Cashion-Lozell from Cloud Three joined Jade in episode 94 of Marketing + Margaritas to dive into the world of using your website to convert visitors into customers. James’ experience and passion for all things digital means he knows a thing or two about websites and how each element can...
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Building a strong network and what it can do for your business (soundbite)
Networking is a vital piece of the puzzle in growing a business and in this episode of Marketing + Margaritas Jade explains why it’s so valuable and how to start making connections. Like what you heard? Check out Rebel's full library of podcasts here https://www.rebelnation.com.au/podcast Want to...
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ABOUT THIS SHOW
If you are looking for some straight up marketing advice that’s super chilled and also a bit of a laugh, then grab yourself a drink and get ready for Marketing + Margaritas. A podcast that makes marketing entertaining, brought to you by Rebel Nation, direct from regional Queensland.
HOSTED BY
Rebel Nation
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