All Episodes
Marketing + Margaritas — 142 episodes · page 1 of 2
Final podcast – yes, the last one 😥
Client retention strategies for 2025 (featuring Ben Chick)
2025 regional marketing trend predictions
Setting marketing goals for 2025 (soundbite)
Merchandise trends for corporate gifting in 2025 (featuring Jenelle from BrandFactor)
Considering a brand refresh? (soundbite)
Developing a staff retention strategy (featuring Maree from CareerForce Australia)
How to tap into online reading styles (soundbite)
How to manage multiple brands (featuring Maddy Connors)
How many logos do I need for my business (soundbite)
How to get the most from your marketing retainer
Are socials even important for my business? (soundbite)
The principles of “business wellness” (featuring Kristy Wilson)
How to do a marketing campaign debrief
How to set up a marketing campaign
My take on corporate Christmas gifts (soundbite)
Tips from an in-house marketing pro (featuring Jaime Newborn)
Working on your business, while working in your business (soundbite)
How to identify + use ‘tone of voice’ (featuring Lee Brake)
Working out your Meta ad spend (soundbite)
Getting the most out of press advertising (featuring Amanda Wright from Mackay Whitsunday Life)
Three quick tips to make proofing your marketing material easier (soundbite)
How to put together an image library (featuring Fiona from Coffee + Hops)
Setting up a clear website CTA (soundbite)
How to make your marketing accessible + inclusive, because yeah – it does matter
My two check-ins before I “risk it for the biscuit” (soundbite)
A different take on NFP marketing + volunteering (featuring Frances from Mackay Community Foundation)
Explaining the LinkedIn relevancy score
Why radio does work, and how to make that happen (featuring Bec from Southern Cross Austereo)
Sizing up billboards – do they work? (soundbite)
Building a brand from pure passion (ft Michelle from One Hungry Mumma)
Recruitment marketing basics (soundbite)
What actually is marketing, and how to do it well for your business (featuring Vicki Smith)
Tips for setting up a Facebook event (soundbite)
Get creative with how to support local
WTF is a Meta/Facebook pixel (soundbite)
How to design your (business) life (featuring Maree from CareerForce Australia)
My fave new business system that I made up but love (soundbite)
Getting to know your marketing data (featuring Taren from Rebel Nation)
Getting the most from your Google Business profile (soundbite)
Getting good at socials, even if you hate it (featuring James from Cloud Three)
Staying on top of marketing trends
How to stand out in a crowded market (featuring Geoff from SBB Partners)
My new favourite way to explain SEO (soundbite)
Marketing something no one understands (featuring Steve Boxall from RCOE)
Getting started with ChatGPT (Soundbite)
Getting buy in from your team to market the business (featuring Heath from Inspec Industries)
How to build your email list (soundbite)
Deep dive on optimising your website for conversions (featuring James from Cloud 3)
Building a strong network and what it can do for your business (soundbite)
An outsider's perspective from the inside (featuring Ash-Lee Johnson)
What are the digital marketing essentials for small business (soundbite)
Cracking the code on website functionality
What is social proofing + why should I give two hoots (soundbite)
Mackay marketing channels
Running ads on LinkedIn Campaign Manager (soundbite)
What’s it like studying in the creative field (featuring Steven Pace from CQUniversity)
A note about choosing social media platforms (soundbite)
Marketing lessons learnt from a seasoned professional (featuring Kylie Porter from GW3)
How to optimise your website for conversions (soundbite)
Building a strong and compelling brand (featuring Maree from CareerForce Australia)
What is personalised marketing (and why should I give a f***) (soundbite)
How to better leverage IT developments in your marketing efforts (featuring Andrew from NQBE)
Want to start a podcast (soundbite)
Creating an authentic voice for your business
Our super favourite #1 business tool, and it’s free (soundbite)
Marketing your new business (featuring Kelly from Local Eyes Optometrists)
What are some cost-effective marketing tactics for small businesses (soundbite)
How we hired our amazing VA (Virtual Assistant)
How can I use Facebook lookalike audiences to expand my reach (soundbite)
Is your business more challenging to market than most?
How to get consistency in your printed materials (soundbite)
How to make social media management easier (the cheat sheet episode)
What should I be looking at in my email marketing analytics? (soundbite)
Marketing vs IT (featuring Tranter from TranTech Computers)
Where do I start with marketing my business? (soundbite)
Making your website marvelous on mobile
New to networking (soundbite)
Figuring out Facebook
Top three things to refresh on your LinkedIn profile (soundbite)
Pros + cons of agency vs in-house vs freelance marketing
Creating a client avatar – and why you should consider it (soundbite)
Three things to make your business a more saleable asset (from a marketing perspective)
Should I update my logo? (soundbite)
How to streamline content creation (soundbite)
Tourism marketing is everyone’s business (feat Al from Mackay Isaac Tourism)
Why every business should have an eCommerce website (soundbite)
Marketing in the retail sector (feat. Berta from Mount Pleasant Centre)
How to get more reach on socials (soundbite)
Personal branding case study (feat Jay from Triple M)
How to time your email marketing (soundbite)
End of year marketing checklist
OWNING YOUR GOOGLE MY BUSINESS PROFILE (soundbite)
Top tips for social pics (featuring Coffee + Hops Photography)
The best marketing for your business
Legal advice about marketing (featuring Wallace and Wallace Lawyers)
Eco-friendly marketing for your business
How to build your personal brand
Google Analytics changeover from UA to GA4
How to keep your socials fresh (featuring Stomping Elephants)