PODCAST · business
Marketing, Media & Adtech
by Pesach Lattin
Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. [email protected] in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field.Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that ed
Episodes
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MediaSense Picks Agencies for a Living. Ryan Kangisser Says Ignore the Demo.
MediaSense is in the room when the world's biggest advertisers decide which agency gets their money. Its Chief Strategy Officer, Ryan Kangisser, has sat through more agency pitches than most agency CEOs have given, and his advice to every CMO walking into one is simple: ask what they can't do…
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Attention Spans Aren't Real, Says the Attention Guy | Mike Follett, Lumen Research
Mike Follett's company puts cameras on people to see if they look at ads. Mostly they don't. He's also the only CEO in the attention business who will tell you the attention span doesn't exist, which is like a baker admitting he has doubts about bread. Two years after telling us attention would...
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Howard Shimmel On The Frequency Problem Nobody Owns | The ADOTAT Show S10 E2
A connected TV campaign delivered a three reach and a two hundred frequency. Three percent of the target audience saw the ad. They saw it roughly two hundred times. Howard Shimmel, who has spent forty-seven years inside television measurement, delivers the verdict: "Irwin would grade that with a...
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Jared Belsky on Agency Rebates: We Took One, and Gave It Back
In the Season 10 opener, Acadia's CEO took one media rebate, sent it to 53 clients, and won't say which vendor paid it. Then he explained why agencies should never touch the money. Jared Belsky ran Fanta at Coca-Cola, ran a fertilizer company, and was CEO of 360i before walking away from Dentsu…
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Everyone In Agentic Advertising Got A Seat. You Got A Price Tag.
Phylicia Koh is a general partner at Play Ventures, the gaming and consumer VC fund. She came on The ADOTAT Show and said privacy is a lie the industry tells itself, that Anthropic's promise never to run ads on Claude is either self-deception or deception, and that the entire agentic advertising...
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Ran the IAB for 13 Years. Says Ad Tech Cannot Think.
The man who invented programmatic says the industry that runs on it cannot think. Randall Rothenberg ran the IAB for 13 years. He wrote the book on advertising. He described programmatic in a 2001 Ad Age column and got exactly zero responses. Now he says the technology side of this business has...
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Why Car Ads Are Graded On Mouse Clicks | Carl Matter, Urban Science
Carl Matter, Director of Ad Tech Performance at Urban Science, spends his days inside the most data-rich consultancy in automotive advertising. Urban Science knows what cars sold, where, updated daily, straight from the manufacturers. So why is an industry spending billions still grading itself…
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Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla
Contextual advertising, brand safety, and the FTC warning letter that rebuilt an entire ad tech company. Hitesh Chawla, founder and CEO of Silverpush, joins Pesach Lattin on the ADOTAT Show for a conversation about ultrasonic cross-device tracking, the pivot to contextual targeting, and what...
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AdTech's Dirty Secret: Everyone Agrees, Nobody Signs Their Name
Ad tech doesn't have a transparency problem. It has a courage problem. That's the thesis Alessandro De Zanche brought to the show, and he defended it with his whole name attached, which is more than he can say for the five sell-side executives who anonymously trashed The Trade Desk in the same...
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Kristina Kaganer on Why the Best Marketing AI Won't Be Built by Engineers
Host Pesach Lattin sits down with Kristina Kaganer, CPTO at Navigator and founder of Wayfable, for a conversation about AI, profitability, and what fifteen years inside the big holding companies actually teaches you. ABOUT THE GUEST Kristina Kaganer is Chief Product & Technology Officer at...
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Jordan Finger says the agency is dead, the CMO is dead, and your $20 subscription can do the job.
ordan Finger took Freshly from 5 million to a Nestlé exit and ran growth at Nutrafol before Unilever came calling. Now he runs a fractional CGO practice and shows up to my show to bury the entire agency model, insult the 27-year-old running your Facebook account, and argue that a hundred bucks of...
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The Cache That Cried Apocalypse: Lotem Karmon on the Ad Tech Crisis That Was Just a Subsidy Ending
Here's a podcast episode description with a fresh title. Title: The Cache That Cried Apocalypse: Lotem Karmon on the Ad Tech Crisis That Was Just a Subsidy Ending Description: Microsoft sent an email, picked a date, said the word "deprecate," and an entire industry started shopping for a funeral....
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The Man Who Built 17 Billion Views, Now He Wants a Baseball Team
Ashkan Karbasfrooshan built one of the biggest channels on the planet from Montreal. 17 billion views. 40 million subscribers. Fifteen years without a dollar of outside money. Six of those years, he lost money and took out a second mortgage. Now he wants to do something harder: bring Major League...
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The Ad Tax: Dennis Pekel quit GumGum to sit at home and think.
The Alienation Tax: Dennis Pekel on the AI Bubble, Adtech's Detroit Moment, and Why "Adoption" Is a Lie | The ADOTAT Show Dennis Pekel quit GumGum to sit at home and think. No company, no product, no number. Just the sharpest read on the AI bubble in advertising we have heard all year, and a…
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John Nardone placed the first paid internet ad in 1994. Now he's calling BS on Jeff Green of #ttd
Season 9 of the ADOTAT Show kicks off with a guest who actually has the standing to tell The Trade Desk to sit down. John Nardone, founding IAB member, the man behind the first internet banner ad on Wired in 1994, sold X Plus One to Rocket Fuel for $230 million, sold Flashtalking for half a...
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How iHeart Quietly Bought the Operating System for Audio | John Rosso, CEO of Triton Digital
iHeartMedia quietly acquired the most important infrastructure company in audio and almost nobody in adtech noticed. John Rosso, CEO of Triton Digital and President of iHeartMedia's Technology Solutions Group, joins Pesach Lattin to break down the $230 million acquisition, why broadcast radio…
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The Swiss Founder Who Says Your $700B Ad Stack Is a Lie | Shawn Jensen, Profila | ADOTAT Show
On this episode of The ADOTAT Show, Pesach Lattin sits down with Shawn Jensen, Founder and CEO of Profila, the Swiss startup that's spent eight years building what they call zero-knowledge advertising, a privacy-first AdTech architecture where consumer data never leaves the device. Jensen doesn't...
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Rapping About Roku: Kirby Grimes on Broken Ad Tech, YouTube TV, and the Death of Display Ads
Kirby Grimes helped build the first streaming TV apps on the planet. He co-founded Float Left, one of Roku's first development partners back in 2009, got acquired, launched 4320 (a B2B marketing agency for media tech companies), and now publishes The Streaming Wars. He also raps about the media...
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35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide
Karsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the floor. Sixteen years as a senior analyst at IDC modeling the digital advertising business. Now independent, and finally saying...
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The Future of Retail Media: A Candid Conversation with Mark Donohue, Placements.io
Retail media has reshaped the advertising landscape faster than almost any channel in the last decade. First-party data, closed-loop measurement, and new opportunities for brands to connect with shoppers at the point of decision. But as the space matures, important questions are emerging about...
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Rob Janes Told A Room Full Of Ad Tech People That Programmatic Should Die. He Was Not Wrong.
Rob Janes is VP of Revenue at Ad Butler. He sells ad serving technology for a living. He also thinks the open auction was one of the worst things that ever happened to publishers, that Google had everyone locked in a dependency they could not escape, and that the entire programmatic ecosystem...
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The $140 Billion Ad Fraud Problem Nobody Wants to Fix | Rich Kahn, Anura | The ADOTAT Show
Rich Kahn, CEO of Anura and one of the digital advertising industry's most uncompromising voices on ad fraud, joins Pesach Lattin on The ADOTAT Show for a conversation that should be required watching for every media buyer, brand marketer, programmatic trader, and ad tech executive who has ever...
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Why Your ROAS Is Lying to You: Last-Touch Attribution, Retail Media's Dirty Secret
Skye Frontier of Incremental came on ADOTAT to tell me everything the marketing industry doesn't want you to know. He did not disappoint.We got into why ROAS is the high fructose corn syrup of marketing measurement, how 73% of organizations are still running their entire media programs on a…
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Justin Pearse | Thirty Years Covering Ad Tech, Attention Metrics, The Open Web, And Why The Industry Never Actually Dies | ADOTAT Show Season 8
Justin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty years of digital advertising history, the rise and fall of attention metrics, the future of trade media, the BlueStrike model of owning both a PR...
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Jeremy Hlavacek | The Open Web Is Over, CTV Is A Mess, And Your Data Is Lying To You | ADOTAT Show Season 8
Jeremy Hlavacek, former VP at The Weather Company, IBM Watson Advertising, and Experian Marketing Services, joins Pesach Lattin on the ADOTAT Show for one of the most honest conversations about the state of digital advertising, programmatic, identity resolution, and connected television that you...
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Your AI Is Just Stupid Faster | Matt Spiegel TransUnion | ADOTAT Show Season 8
Everyone in ad tech slapped AI-powered on their homepage and called it a product update. Matt Spiegel calls it what it is. Matt Spiegel — founder, Omnicom exec, programmatic pioneer, and EVP of True Audience Growth and Strategy at TransUnion — sits down with Pesach Lattin to deliver the most...
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He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Adtech
He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Jordan Greene has spent 25 years collecting unpopular opinions about digital advertising and occasionally being proven right about all of them. As co-founder and Chief Media Officer of Alpha Precision Media --...
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He Milked Cows Before He Milked Data — Tim Armstrong on Why AI Can't Fix Stupid | ADOTAT Show
116 views Feb 26, 2026 #AI #audio #podcasting Tim Armstrong went from a dairy farm in rural New Zealand to leading digital transformation at Mangrove Digital in Australia. Somewhere between herding 200 cows through lightning storms at 5 a.m. and optimizing programmatic supply paths, he picked up…
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Frazer Locke Won't Say Adtech"Broken" But His Eyes Are Screaming It | ADOTAT Show
Frazer Locke has 34 years of retail and ad tech scars. He spent a decade inside Amazon building the ads machine before anyone took it seriously, and now he's SVP of International Sales at TripleLift, the creative SSP trying to keep retail media from becoming an unwatchable Blade Runner hellscape…
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Programmatic Is Just Capitalism at Its Worst | Liz DeAngelis on Attribution Theater, Performance CTV
Liz DeAngelis from Brainlabs joins Pesach Lattin on the ADOTAT Show to tear apart everything the ad tech industry pretends is working. From programmatic advertising's broken incentives to why attribution is theater, why video completion rate is an emotional support KPI, and why cheap never…
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Gaming's $200 Billion Blind Spot with Itamar Benedy of Anzu.io | Why Brands Are FINALLY Waking Up
Gaming is the single largest media channel on the planet. Bigger than streaming. Bigger than social media. Bigger than CTV. 3.5 billion people play at least one game every month — that's 90% of everyone connected to the internet. And yet the advertising industry has spent the last two decades...
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Sam Bloom on AI Hype, CTV's Growing Pains & Why Two People in a Garage Scare Him
Sam Bloom, Head of Partnerships at PMG, returns to the ADOTAT Show for round two. Either that's heroic or deeply concerning. In this episode, Sam gets brutally honest about the AI hype cycle flooding ad tech, why most "agentic" tools are just the same old crap with a .ai domain, and how to tell…
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Bob Lord Escaped Advertising and Came Back Angrier
Bob Lord: The Quantum Computing Defector Who Escaped Advertising, Spent 8 Years Learning How Technology Actually Works at IBM, and Then Came Back to Burn Down the FTE Model Here's a career arc that sounds like a fever dream: He ran Razorfish, sold it to Microsoft, sold it again to Publicis…
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Adtech & AI: Built not Bullshit with Jason White of Mula AI
Jason White has spent 20+ years actually BUILDING technology at Viacom, OpenX, CBS, Fox MySpace, and multiple startups. Unlike the PowerPoint warriors flooding LinkedIn, he's coded real systems, invented RTB structures, and survived every hype cycle from the dot-com bubble to today's AI frenzy.…
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Adtech: Household Identity Versus the Buzzwords. Jason Manningham of Blockgraph
Local TV has been written off as plumbers, pizza shops, and leftover budgets for far too long. Jason Manningham is here to explain why that take is lazy, expensive, and wrong. In this episode of The ADOTAT Show, Pesach Lattin sits down with Blockgraph CEO Jason Manningham to unpack the part of…
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The Adtech Metadata Apocalypse with Nick Stark
Nick Stark didn’t come on The ADOTAT Show to talk about “the future of CTV” in soft-focus buzzwords. He came to talk about why connected TV advertising quietly bleeds money every day and why most of the industry pretends it’s normal. Nick is the CEO of GoGoCTV, a company that exists for one...
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ADOTAT Adtech: The Adults Are Talking: Identity, Outcomes, and the End of Adtech Fantasy Camp
Founders love telling you they’re “building the future.” Most of them are really just building new ways to charge you for the same old chaos. On this episode of The ADOTAT Show, Pesach Lattin runs a rare double-header: Amol Waishampayan (the product philosopher behind Full Throttle AI) and David...
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Inside Pontiac’s CTV-First DSP: How Keith Gooberman Built the Only Architecture That Actually Understands Television
If you’ve ever wondered why half the industry still behaves like cookies are a personality trait, welcome to the episode that’s about to ruin a lot of vendor slide decks. Rabbi Pesach Lattin breaks down how Keith Gooberman, founder of Pontiac Intelligence, quietly engineered one of the only...
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Cloud Gaming Ends Consoles -- the Adtech Venture with Dave Madden
Dave Madden is the rare executive who doesn’t just have stories. He has receipts. In this episode of The ADOTAT Show, we walk straight into the eye of modern gaming, advertising, cloud chaos, and one of the wildest brand partnerships ever attempted. It’s a full tour of an industry desperately...
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AI & Advertising: Anne Coghlan Takes a Blowtorch to Ad Tech: AdCP, Agentic AI
Strap in. Anne Coghlan — co-founder of Scope3 and one of the few adults supervising the industry’s AI experimentation — joins The ADOTAT Show to explain why the ad-tech ecosystem is teetering on the edge of a long-overdue reckoning. If you’ve ever tried to understand programmatic and ended up...
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Liquid Death is BS: Ulli Appelbaum on Memory, Ritual, and the Science of Brand Love | The ADOTAT Show
What do frozen pizza pilots, Febreze rituals, and Liquid Death have in common? According to brand strategist Ulli Appelbaum, they all prove one thing: your brand isn’t a logo—it’s a neural network firing in your consumer’s brain. In this episode, Pesach Lattin sits down with Ulli, founder of…
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Less Wrong & The Illusionists of #adtech. #advertising
Jeff Greenfield doesn’t just work in adtech — he’s lived long enough to watch it become a tragicomedy of dashboards and delusion. He’s been a magician, a chiropractor, a pilot, and a data scientist — which makes him uniquely qualified to explain how this entire industry pulled a coin out of your...
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Coconut-Sized Courage: Mattia Fosci on Ethics, AI, and the Great Ad Tech Li
Welcome to The ADOTAT Show, where integrity meets insanity — and the only thing more dangerous than ad fraud is honesty. This week, Pesach Lattin sits down with Mattia Fosci, the lawyer-turned-activist-turned-ad-tech-CEO who’s been kicked out of Congress, nearly killed in a jungle, and somehow...
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The Case of the Missing Margins in Adtech, Advertising & Marketing. Graeme Blake of BluTui!
In this episode of The ADOTAT Show, Pesach Lattin sits down with Graeme Blake, founder of BluTui, a platform built to save agencies from themselves. From indie agency trenches to building infrastructure for the idea-sellers, Graeme breaks down why most agencies are sitting on gold but too...
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AI & Marketing: Search, Lies & Video Tapes with Simon Poulton
Simon Poulton joins The ADOTAT Show for one of the smartest, funniest, and most brutally honest conversations about where marketing is headed — and why so many of us are in denial about it. In this episode, Simon takes us deep into the AI-driven search revolution, where users don’t really…
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AI, Adtech Chaos & The Future of Digital Advertising with David Cohen (IAB CEO)
Welcome to the Season 6 Premiere of The ADOTAT Show, where host Pesach Lattin kicks things off with a powerhouse guest — David Cohen, CEO of the Interactive Advertising Bureau (IAB) — for one of the most important conversations in adtech right now. Cohen sits down with Lattin to unpack how the…
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The #AI #HR Apocalypse in #ADTECH. Naama Manova-Twito
🚨 Season Five Finale of The ADOTAT Show 🚨 We’re closing out Season Five with one of the most provocative conversations yet. Naama Manova-Twito returns to The ADOTAT Show—and this time, she’s not just talking about AI as a productivity hack. She’s showing us what happens when AI becomes a...
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AI Is Frosting, Not Sprinkles: Kurt Donnell’s Sanity Guide to Adtech - ADTECH Gods, Adtech Dictionary
What happens when you walk away from adtech chaos for the so-called serenity of the yoga industry—only to discover the “founder as guru” cult is just as messy as programmatic? You come back stronger, sharper, and funnier. That’s exactly what Kurt Donnell, CEO of Freestar, did. In this episode of...
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AI & ADTECH: Agentic AI platforms will reshape media planning, buying, and creative workflows
Welcome back to another episode of The ADOTAT Show, the most-watched podcast in adtech, marketing, and media. This week we’re joined by Rio Longacre, a voice in the industry who isn’t afraid to call out the fraud, the fear, and the fantasy dashboards that have defined digital advertising for far...
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Programmatic Clicks Are Trash, Attention Is Currency -- Anders Lithner of Brand Metrics Tells the Truth
Advertising has always loved its own lies—clicks that pretend to be insight, dashboards that look like truth, and “engagement” that usually just means someone fat-fingered a banner while trying to close Candy Crush. In this episode of The ADOTAT Show, I sit down with Anders Lithner, CEO of Brand...
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ABOUT THIS SHOW
Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. [email protected] in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field.Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that ed
HOSTED BY
Pesach Lattin
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Frequently Asked Questions
How many episodes does Marketing, Media & Adtech have?
Marketing, Media & Adtech currently has 171 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing, Media & Adtech about?
Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and...
How often does Marketing, Media & Adtech release new episodes?
Marketing, Media & Adtech publishes regularly with 171 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Marketing, Media & Adtech?
You can listen to Marketing, Media & Adtech on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing, Media & Adtech?
Marketing, Media & Adtech is created and hosted by Pesach Lattin.
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