Memory Makers Podcast

In this special edition of the Memory Makers Podcast, Russ Van Natta sits down with a man who wears many hats in the family entertainment industry. Mike Whincup is the Chief Ride Designer at Galaxy Multi Rides and the COO of Do The Beach Franchising while at Amusement 360! Mike shares his unique journey from growing his family’s legacy as the world’s largest mechanical bull manufacturer to launching a highly immersive, beach-themed franchise. We dive deep into the intentionality required to move beyond generic "themed" spaces to create environments that transport guests. Whether it’s painting ceilings "Caribbean Blue" or designing custom fiberglass facades in-house, Mike explains how physical environments directly influence the emotional memories families carry home. "I want people to come in here and forget that they're in Chicago in the middle of winter, and it's going to be bright blue and bright colors." -Mike Whincup Mike reveals the secret to "Do The Beach"—creating a singular, efficient environment that blends soft play, inflatables, and classic attractions into one cohesive world where parents can relax while kids explore.

On this special edition of the Memory Makers Podcast, Russ Van Natta sits down with Danielle Walker of Legacy 925 while at the Amusement 360 Event. Danielle shares her fascinating transition from the trade industry to the high-octane world of go-karting and multi-venue entertainment. We dive deep into the mechanics of managing sales for an entertainment district that houses everything from K1 Speed to exploring how to "value engineer" custom packages that protect margins while delighting guests. "I believe in question-based selling. There’s a difference between being an order taker and a salesperson. Our goal is guest experience, and if I can ask the right questions and put all the work on me, I make it easy for the guest to say yes." -Danielle Walker Whether you are struggling with point-of-sale fragmentation or looking to move from being an "order taker" to a "consultative partner," Danielle’s insights on question-based selling and community weaving offer a masterclass in growth.