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Mind Your Marketing

by Jordan Scheltgen

Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.

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Episodes

  1. How to Build a Company Social Media Plan (7-Steps)

    See how Jordan would build a company social media plan from scratch. If you want more material head to https://www.jschelt.com

  2. How I Would Grow a LinkedIn for Business in 2027 (Starting with nothing)

    Learn how to grow a company by using LinkedIn in 2027 with today's video. If you want to get my 5-Day Social Sprint, head to https://www.jschelt.comMy Agency: https://www.cavesocial.com

  3. 21 Lessons Learned About Social Media After Posting for 10+ Years

    I've published over 15,000 posts across photos, videos, and podcasts — for myself and for our agency clients. Most got ignored. Some went viral. All of them taught me something. In this video I'm breaking down the 21 lessons I'd give any business owner trying to actually grow on social media —…

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  4. Stop Marketing Based On Your Own Feed

    Today's EP goes into why you need to stop marketing to your own feed and instead think of the consumer.

  5. The Metrics That Are Getting Marketing Teams Fired

    Hire my agency: https://cavesocial.com Subscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

  6. I Thought Marketing Was Getting Harder. I Was Wrong.

    Hire my agency: https://cavesocial.comSubscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

  7. How Wix Approaches B2B Influencer Marketing With Sarah Adam

    How Wix Approaches B2B Influencer Marketing With Sarah Adam

  8. This LinkedIn Cheatcode Changes Everything

    See how you can use LinkedIn in 2025 and beyond to grow your business' bottom line.

  9. Content Calendars Are Dead (And Here's What's Replacing Them)

    Get the social system here: https://jordan.bz/social-system

  10. Why Most Personal Brands Will Fail in 2025 (and How to Beat Them)

    Welcome to Mind Your Marketing, the channel that gives you marketing tips once a week. Commodity Content Trap Video: https://www.youtube.com/watch?v=BFmfPv3qdEIHire my agency: https://cavesocial.comSign up for Metric Cool (Affiliate link): https://f.mtr.cool/APRTCL

  11. Avoid this trap and you'll be able to come up with unlimited content ideas

    How to come up with content ideas for social media.Hire my agency: https://www.cavesocial.comGet the Social System: https://cavesocial.notion.site/Social-System-1-0-b048dfa7b89644c4a145c8ab8fc0c305?pvs=74Chapters ------------00:00 Intro00:22 Set the context00:58 Spark curiosity01:45 Packaging…

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  12. How to Create Content When You Don't Feel Like It

    Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Get the Social System 1.0 for free: https://jordan.bz/social-systemHire our agency here: https://www.cavesocial.comChapters----00:00 Intro00:36...

  13. Don't Document. Create.

    Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Hire our agency here: https://www.cavesocial.com

  14. How to Create a Marketing Avatar (and Why You Need One)

    How to Create a Marketing Avatar (and Why You Need One)

  15. How to Become a Master Storyteller On Social Media

    Today, I’m tackling a big myth in social media marketing: that you need multiple posts to tell a story. Truth is, your audience doesn’t have time or patience to follow every episode of a drawn-out narrative. They want a complete story in one watch, scroll, or post. Let’s talk about how to give it...

  16. The Exact Playbook All Social Media Platforms Use to Grow & Monetize

    See the exact playbook all platforms use to attract users and monetize. Chapters00:00 Intro00:39 Phase 1: Honeymoon Phase01:32 Phase 2: Engagement Cliff02:15 Phase 3: Pay to Play

  17. Agency vs. In-House vs. Freelancer: Which Is Best for Your Social Media Team?

    Looking at hiring for social media? Today's video goes through the options you have, and how best to hire. Chapters: 00:00 - Intro 00:13 In-House 03:18 Freelancers 04:34 Agencies

  18. How to calculate the ROI of Social Media

    How to Calculate the ROI of Social Media

  19. The Rise of Micro Trends on Social Media

    Rise of the micro trend. ----------- 00:00 Intro 01:03 Trends Today vs. Pre-Internet Trends 02:25 Psychological Reasons for Trends 03:54 5 Phases of Every Trend 05:21 Should Businesses Participate?

  20. My 2025 Content Strategy

    Here's the strategy I'm taking for my channel this year.

  21. Why I'm narrowing my channel's focus (and you might want to as well)

    See what changes I'm making in 2025 to my content, and see how you can do the same. More Resources ↓ My Agency: https://www.cavesocial.com Chapters---------------- 00:00 Intro 01:43 Why the change? 03:06 Mistakes I made with picking a niche 04:20 Advantages of narrowing the channel's focus 05:24...

  22. 6 Ways B2B Companies Can Grow on Social Media

    Jordan describes how to grow your B2B brand on social media. More Resources ↓ Bites & Bangers Video: https://www.youtube.com/watch?v=adZd3koA6v4 My Agency: https://www.cavesocial.com Chapters--------------- 00:00 Intro 01:13 Stop pitching webinars 02:32 Have more fun 03:47 Founder Following…

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  23. Social Media Idea for December 2024

    See social media ideas for December 2024! Chapters--------------- 00:22 Intro 00:57 NOT going to create: SUPER SPECIFIC TREND CONTENT 02:51 NOT going to create: HOLIDAY POST 03:27 GOING to create: SUMMING UP THE YEAR 04:27 GOING to create: A COUPLE POSTS FOR JANUARY

  24. 278 - 10 Social Media Tactics Any Business Can Use to Grow

    Use these 10 tactics to grow your accounts on social media. These are some of the little 'hacks' that you can deploy across your content to help with distribution, watch time, and overall brand recall.

  25. 277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each Model

    Are you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue. Jordan's LinkedIn:...

  26. 276 - Why CMOs are frustrated with social media

    Jordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  27. 275 - How to Get Social Media Marketing Clients as a Freelancer/Agency

    Are you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable...

  28. 274 - Social Media Content Ideas for September 2024

    Originally from the video and blog: https://cavesocial.com/social-media-content-ideas-septemberJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  29. 273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 2024

    These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  30. 272 - Red Flags to Look for When Hiring a Social Media Agency

    Are you hiring a social media agency? If so, you'll want to look for these red flags.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  31. 271 - How to Get Real Followers On Social Media in 2024

    Follow these tips to get real followers to your account in 2024. These are the gimmick-free, real tips you can use to grow.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  32. 270 - How to Avoid The Commodity Content Trap on Social Media

    Learn how your brand can avoid the Commodity Content Trap with your social media. Jordan breaks down exactly what the trap is, how to avoid it, and what steps you can take to produce a great social media strategy.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X:...

  33. 269 - How to Keep Marketing Momentum As a Growing Mid-Size Brand with Julia Fitzgerald

    In this episode, we bring on experienced marketing executive, Julia Fitzgerald, to talk about how mid-size brands can manage growing pains inside the marketing department.Subscribe to the Midsize Agency Match Ups Newsletter here:...

  34. 268 - How to Create a Company Social Media Plan (10 Step Process)

    Take this 10-step process and create a social media plan for your business. Content Pillars for Your Business: https://www.youtube.com/watch?v=r-TRWSW1xPQJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social…

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  35. 267 - How to Create Content Pillars for Your Social Media

    In this episode, we look at how you can use content pillars as the foundation of your social media plan.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  36. 266 - How to Get Started With SEO With Zhe Scott

    Today we sit with Zhe Scott, The SEO Queen, to talk about all things SEO. Zhe brings a decade-plus of experience in SEO to the show. Enjoy!Check The SEO Queen here: https://www.seoqueen.com/The Algorithm Magazine: https://thealgorithmmagazine.com/Zhe's LinkedIn:...

  37. 265 - 5 Reasons Agency and Client Relationships Go Awry

    Hear Jordan break down the top 5 reasons that agency and client relationships turn sour. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  38. 264 - How to Find + Hire The Best UGC Creators

    If you want to increase your UGC output or learn how to find creators for your brand then this video is for you. After hiring roughly 300 UGC creators for brand projects, here are the tips and tricks you can use in your business to have success with UGC. Our Grin Partner Link:...

  39. 263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of Ideas

    Today, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable...

  40. 262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d Think

    Today we look at the Doorman Fallacy and how it ties back to the social media world. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  41. 261 - How Important is the Algorithm to Your Social Media Strategy

    In this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter:...

  42. 260 - Putting the Customer Experience First with Christina Garnett

    Christina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.Check Pocket CCO here: https://www.pocketcco.com/Christina's...

  43. 259 - How Landing Pages Can Fuel Company Growth With Tas Bober

    Tas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy.Check Delphinium Solutions here:...

  44. 258 - Building a Diverse Marketing Team with Sam Kuehnle

    We bring marketing leader, Sam Kuehnle, on to the show to talk about how he has built his marketing team. Along with that, Sam talks about how his team held their first marketing hackathon, and how it pushed some great ideas to the forefront of his team’s mind and output. Check Loxo here:...

  45. 257 - How to Build a SMM Business with Shanté Gorman

    Sugarpunch Marketing founder, Shanté Gorman, joins the show to talk about what to do/not to do as you start your own Social Media Marketing agency. She is an agency owner, creator, and podcast host. Hear her story today.Check Sugarpunch Marketing here: https://sugarpunchmarketing.com/Shanté's...

  46. 256 - Getting the Most Out of Social Media in B2B with Tommy Clark

    Founder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files.Subscribe to Social Files here:...

  47. 255 - The Three-Pronged Strategy to Grow Your B2B Business with Pritesh Vora

    Pritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show. Check Sprinto here: https://sprinto.com/Pritesh's LinkedIn:...

  48. 254 - How to Stop Being Seen As The Arts & Crafts Department Within Your Business

    In this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social...

  49. 253 - How to Build a Personal Brand On LinkedIn Without Selling Your Soul

    Creative consultant and agency owner, Kevin Rapp, joins the show to talk about his journey building a personal brand on LinkedIn. Kevin talks on how to be your authentic self, without selling your soul on LinkedIn. Kevin's LinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/Jordan's...

  50. 252 - How Brands Can Uplift Their Industry’s Community with Lauren Meyer

    We have the CMO of SocketLabs, Lauren Meyer, join the show to talk about how to empower communities. Lauren and her team help uplift email marketers, so we dig into the tactics they use at Socketlabs to do this. SocketLabs site: https://www.socketlabs.com/Lauren's LinkedIn:...

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ABOUT THIS SHOW

Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.

HOSTED BY

Jordan Scheltgen

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does Mind Your Marketing have?

Mind Your Marketing currently has 303 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Mind Your Marketing about?

Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.

How often does Mind Your Marketing release new episodes?

Mind Your Marketing publishes regularly with 303 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Mind Your Marketing?

You can listen to Mind Your Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Mind Your Marketing?

Mind Your Marketing is created and hosted by Jordan Scheltgen.
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