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Mind Your Marketing — 303 episodes · page 1 of 4

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Title
1

How to Build a Company Social Media Plan (7-Steps)

2

How I Would Grow a LinkedIn for Business in 2027 (Starting with nothing)

3

21 Lessons Learned About Social Media After Posting for 10+ Years

4

Stop Marketing Based On Your Own Feed

5

The Metrics That Are Getting Marketing Teams Fired

6

I Thought Marketing Was Getting Harder. I Was Wrong.

7

How Wix Approaches B2B Influencer Marketing With Sarah Adam

8

This LinkedIn Cheatcode Changes Everything

9

Content Calendars Are Dead (And Here's What's Replacing Them)

10

Why Most Personal Brands Will Fail in 2025 (and How to Beat Them)

11

Avoid this trap and you'll be able to come up with unlimited content ideas

12

How to Create Content When You Don't Feel Like It

13

Don't Document. Create.

14

How to Create a Marketing Avatar (and Why You Need One)

15

How to Become a Master Storyteller On Social Media

16

The Exact Playbook All Social Media Platforms Use to Grow & Monetize

17

Agency vs. In-House vs. Freelancer: Which Is Best for Your Social Media Team?

18

How to calculate the ROI of Social Media

19

The Rise of Micro Trends on Social Media

20

My 2025 Content Strategy

21

Why I'm narrowing my channel's focus (and you might want to as well)

22

6 Ways B2B Companies Can Grow on Social Media

23

Social Media Idea for December 2024

24

278 - 10 Social Media Tactics Any Business Can Use to Grow

25

277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each Model

26

276 - Why CMOs are frustrated with social media

27

275 - How to Get Social Media Marketing Clients as a Freelancer/Agency

28

274 - Social Media Content Ideas for September 2024

29

273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 2024

30

272 - Red Flags to Look for When Hiring a Social Media Agency

31

271 - How to Get Real Followers On Social Media in 2024

32

270 - How to Avoid The Commodity Content Trap on Social Media

33

269 - How to Keep Marketing Momentum As a Growing Mid-Size Brand with Julia Fitzgerald

34

268 - How to Create a Company Social Media Plan (10 Step Process)

35

267 - How to Create Content Pillars for Your Social Media

36

266 - How to Get Started With SEO With Zhe Scott

37

265 - 5 Reasons Agency and Client Relationships Go Awry

38

264 - How to Find + Hire The Best UGC Creators

39

263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of Ideas

40

262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d Think

41

261 - How Important is the Algorithm to Your Social Media Strategy

42

260 - Putting the Customer Experience First with Christina Garnett

43

259 - How Landing Pages Can Fuel Company Growth With Tas Bober

44

258 - Building a Diverse Marketing Team with Sam Kuehnle

45

257 - How to Build a SMM Business with Shanté Gorman

46

256 - Getting the Most Out of Social Media in B2B with Tommy Clark

47

255 - The Three-Pronged Strategy to Grow Your B2B Business with Pritesh Vora

48

254 - How to Stop Being Seen As The Arts & Crafts Department Within Your Business

49

253 - How to Build a Personal Brand On LinkedIn Without Selling Your Soul

50

252 - How Brands Can Uplift Their Industry’s Community with Lauren Meyer

51

251 - From Navy SEAL to the Inc. 5000: How Sean Matson is Building Businesses

52

250 - Creative Outlets, Building an Agency, and Thoughts on Personal Branding with Mikhail Alfon

53

249 - Brand Social Done Right with Chi Thukral

54

248 - How to Run Marketing Experiments With Dennis Behrman

55

247 - What the Cannabis Industry Can Learn From Alcohol Giants with Filip Luneski

56

246 - Founders & Friends: How Lauren Berger and Marla Felton are Growing REAL Cookies together

57

245 - What David Vogelpohl Has Learned During His First Year as a CMO

58

244 - Rock Bottom Has a Trampoline with Charlynda Scales, Founder of Mutt’s Sauce

59

243 - Hooks, Copy Frameworks, and Saying No to Bro-Social With Erica Schneider

60

242 - Building a Pickleball Brand and Community With Mike Gottfried

61

241 - Positioning Your Brand as a ‘Must-Have’ vs. a ‘Nice-to-Have’ To Clients With Aaron Bours

62

240 - Is Your Content Compliant? A Look at Social Media Legalities With Robert Freund

63

239 - Harnessing the Power of Focus in Marketing with Branca Ballot

64

238 - Bootstrapping Good-Dee’s Baking Mix With Deana Karim

65

237 - Growing Celzo + Representation in the CPG Space with Fernanda Sampson-Gómez

66

236 - Why You Should Consider Using a CRM With Chip Housen

67

235 - Walking Away From a Hedge Fund to Start a Brewery with Brent Zimmerman

68

234 - Building a Conscious Company with Soupergirl Co-founder, Sara Polon

69

233 - What It Takes to Start Your Own Distillery With Jamie Hunt

70

232 - Why You Should Never Bet Against Pizza With Alex Cree

71

231 - Putting the NOLA in Protein Granola: How Ceres is Building a CPG Brand in New Orleans

72

230 - Twitter is Paying Creators, Threads is Here, and 3 Phases of Every Social Platform

73

229 - How Scrappy You Have to Be to Win Marketshare As an Alcohol Startup

74

228 - How to Start and Grow Communities Organically With Simon Chou

75

The Most Common Mistakes Businesses Make on Social Media (And How to Fix Them)

76

227 - The Power of Going Your Own Speed with Erica Rankin (Bro Dough)

77

226 - Tapping Into the Future: Will Cannabis Cocktails Become the New Norm at Bars?

78

225 - How IQBAR Grew from a Kickstarter to Millions in Revenue

79

224 - How The Nutr Drove $1 Million in Sales in 5 Months (And What’s Next)

80

223 - How to Create a Profitable Beverage Brand While Donating 50% of Profits

81

222 - 7 Steps to a Healthier Relationship with Social Media

82

221 - The Business of Cocktail Mixers - How Hella Cocktails is Growing

83

220 - How Coco Vinny Plans to Control the US Coconut Supply

84

219 - Teaching and Embracing Balance with Mark Samuel

85

218 - Building Case Study Buddy With Joel Klettke

86

217 - Growing a CPG Company From CDMX with Alan Cohen

87

216 - Growing Pricklee Cactus Water with Kun Yang

88

3 Rules I Live By In My Business

89

Elon Starts Taking Blue Checkmarks Away

90

215 - Create Once, Distribute Forever: Harnessing the Power of Content with Ross Simmonds

91

214 - Small Steps, Big Impact: How Alec's Ice Cream is Growing

92

213 - Building a Strong Brand Through Product Quality with Amy Zitelman

93

212 - Should Your Company Start a Podcast?

94

211 - How this Father-Son Duo Are Building NUTSÓLA

95

210 - Why CMOs Don't Stay Long At Companies

96

209 - My 11-Year Journey as a Marketing Agency Owner

97

208 - The Strategy We Used to Get in Entrepreneur, Fast Company, and Inc. Without Spending a Dollar

98

207 - Wait, Is Meta Copying Twitter’s Verification Process?

99

206 - How to Embrace Ingenuity as a Brand with Victoria Keichinger (Coldwell Banker)

100

205 - Starting Your Own SEO Agency with Emil Shour