New Construction Marketing Podcast For Agents
by Damon & Nate
The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.
Episodes
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Season#3 Ep#12 - Organic marketing for new construction: How to attract new home buyers without ads.
In this podcast, Damon Greene and Nate Crawford show new construction and luxury new construction agents how to get buyers with free, organic content. This does not replace paid ads. It's how you start when you have more time than money. What you will discover in this episode: ✅ How to pick where...
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Season#3 Ep#11 - AI Won’t Replace Real Estate Agents. Agents Who Know How to Use It Will.
AI is not the shortcut most agents think it is. It is not here to magically make you a better marketer, a better agent, or a better closer just because you typed, “Write me an email.” That is where a lot of agents are getting it wrong. In this Podcast, Damon Greene and Nathaniel Crawford break…
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Season 3 Episode 10 - The Money Isn't in the Lead. It's in the Follow Up. New Construction Marketing
Most agents will tell you their follow up is not great. Damon has talked to thousands of agents over the last decade and about 90 percent admit it. Some are lazy. Most simply never built a system around follow-up, so follow up runs on memory and good intentions. Here is the part that trips people...
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Season#3 Ep#9 - How Real Estate Agents Find New Construction Buyers Without Guessing
New construction buyer leads for Real Estate Agents. Learn the simple process to finding new construction buyers at all price points. If you have found communities you like, but you keep asking, where are the buyers, this episode breaks down the exact framework Damon and Nate teach agents to...
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Season 3 Ep#8 - How To Find New Construction That Is Not In The MLS
Much of new construction is not in the MLS. Classically trained agents get stuck there and assume it cannot be found or doesn't exist. It can. It is advertised everywhere and when you are able to see it you have the advantage. In this episode of the Iconic Agent Podcast, Damon Greene and Nate...
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S#3 Episode#7 - What To Actually Say When You Walk Into A New Construction Sales Center
Most agents get taught to walk into a new construction sales center and act like they already have a buyer. Even when they do not. That is the worst way to start a relationship with an onsite rep. In this episode of The Iconic Agent Podcast, Damon Greene and Nate Crawford break down exactly what…
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S#3 Ep#6 - I Got Offered 4% Instead Of 3% Before We Ever Brought A Buyer. Here Is Why.
You know what Beyonce and Donald Trump look like. Yet you've have never made a dollar off either one of them. Meanwhile the CEO of a major builder could stand behind you in line at a coffee shop and you would not have a clue who they were. In this episode of the Midweek Tune-Up, Damon Greene and...
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Season 3, Episode#5 - Turning Boring New Home Listing Descriptions Into Buyer-Attracting Stories
Most real estate agents are still marketing homes like they are filling out a checklist. Bedrooms. Bathrooms. Square footage. Quartz countertops. Stainless steel appliances. Community amenities. Those details matter, but they do not make a buyer feel anything. In this episode of the Iconic Agent...
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Season#3 Episode#4: What to Do When Life Derails Your New Construction Marketing and Sales
Damon Greene and Nate Crawford tackle one of the most common and least-talked-about challenges for real estate agents: what happens when life knocks you off course and you need to recover fast. Damon opens with a real story from his own week... sick kids who passed the illness to him, a sick...
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S#3 Ep#3 - How to Know Exactly What GCI You Need to Hit Your New Construction Take-Home Goal
Most real estate agents are chasing the wrong number. GCI -- gross commission income -- is what you make before taxes, before expenses, before anything. It is a top-line figure. But agents treat it like it is the same as cash in their pocket. It is not. In Season 3, Episode 3 of the Iconic Agent...
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S#3 Episode#2 - Why Your Real Estate Marketing Falls Flat, Even When You’re Doing Everything Right
Most agents think their marketing problem is consistency. They post more. Make more videos. Try more platforms. Follow more advice. But if the message still is not landing, the real issue may be much simpler... they do not fully understand who they are talking to. In this episode of the Iconic...
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Seas#3, Ep#1 - The Counterintuitive Way For Real Estate Agents To Create Momentum
Key takeaway: If you’re overwhelmed, burned out, inconsistent, or watching other agents win, the problem may not be your effort. It may be your lack of clarity, structure, focus, and execution. Most agents have been taught to do more. More webinars. More platforms. More scripts. More tools. More...
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Season#2 Episode#24 - How To Predict New Construction Commissions Before Selling Anything
Discover the 3 Step process (that's generated over $400 million in additional new construction and luxury new construction sales since 2020 from agents) at https://www.theiconicagent.com In This Episode ✅ The 1.2M commission opportunity an agent almost overlooked ✅ Why “waiting for a buyer” is…
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Season#2 Episode#23 - The Ugly Truth About Lead Generation (and Why Most Agents Quit Too Soon)
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com If you've ever wondered why your leads ghost you—or why that ad spend didn’t pay off immediately—this…
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S#2 Episode#22 - Established Master-planned Communities, Fuzzy Slippers and Buyers Lists
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode ✅ Why driving hours to communities might be hurting your income (and what to do instead) ✅…
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Season#2 Episode#21 - Never EVER do this at the New Construction Sales Center
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode ✅ Why visiting sales centers before bringing your clients changes everything ✅ How one…
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Season 2 Episode#20 - You’re Wasting Time on the Wrong New Construction Projects—Here’s How to Fix I
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com What if the key to selling more new construction wasn’t just about inventory or location—but about how you...
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Season#2 Episode#19 - Right Now Money: How New Construction Agents Get Paid Fast
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ In this behind-the-scenes session from our New Construction Marketing Mastery event, we uncover a...
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S#2 Episode#18 - The $250,000 New Construction Follow-Up Failure (and What Every Agent Needs to Learn From It)
One overlooked conversation. One broken relationship. One quarter of a million dollars... gone. In this episode, Damon and Nate share a real and raw behind-the-scenes breakdown of how skipping one simple habit cost Nate more than $250,000 in commission—and how to avoid making the same mistake. In...
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Seas#2 Episode#17 - The AI Prompt That Attracts New Construction Buyers
Download the Prompt mentioned here: (Make a Copy) Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In this behind-the-scenes episode from our 3-day New...
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Seas.#2 Ep#16 BONUS - AI, Video + Viral Blueprint: Can You Really Build a New Construction Realtor Brand in 3 Hours a Day?
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com If you had to start from scratch — no audience, no leads, no brand — could you build a pipeline in just 3...
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Season#2 Episode#15 - Taking Candy From a Baby: How Smart Agents Pick Winning Communities
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com Not all communities are created equal. In this live coaching session from our 3-Day New Construction…
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S#2 Episode#14 - Throw Away Scripts and Use New Construction Marketing Frameworks for Selling
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode ✅ Why most real estate scripts are secretly sabotaging your deals ✅ The subtle shift that...
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S#2 Episode#10 - Suck at Lead Follow-Up? Automate Follow-Up Without Losing the Personal Touch
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In this behind-the-scenes episode from our 3-Day New Construction Marketing Mastery Workshop, we break down...
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Season#2 Ep#12 - Bonus - Fire Hydrant Marketing: Why Your Pipeline Is Broken (and How to Fix It)
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com Are you unknowingly sabotaging your real estate marketing? In today’s episode, we explore a surprising truth...
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Season#2 Episode#11 - The Cost of Letting Someone Else Control Your Marketing (And Your Future Income)
What if the very thing you're avoiding is the key to unlocking your real estate empire? In this episode of the Iconic Agent New Construction Marketing Podcast, Damon and Nate drop a truth bomb most agents aren’t ready to hear: you’re not in control until you own your marketing. If you've ever…
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Season#2 Episode#10 - The Advantage Part-Time Agents Have Over Full-Time in 2025 Selling New Construction
Is it possible that part-time agents are outpacing full-time agents in today’s new construction sales market? In this episode, Damon Greene and Nathaniel Crawford break down a surprising shift in real estate—and it’s not what you think. This conversation challenges traditional thinking and…
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Season#2 Episode#9 - Why Most Agents Will Be Left Behind in 2025 (And What to Do About It)
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com This episode is a must-listen if you're serious about selling more new construction, staying relevant and...
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Season#2 Episode#8 - Why Staying Hidden is Costing You New Construction Deals (And How to Fix It)
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In this episode, Damon and Nate break down why staying behind your computer is keeping you from the biggest...
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Season#2 Episode#7 - Overcoming the fear of walking into New Construction Sales Centers
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ In This Episode ✅ The #1 fear agents have about visiting sales centers—and why it’s completely unnecessary…
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Season#2 Episode#6 - How often to visit new construction sales reps
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ Most agents miss out on hidden incentives, exclusive inventory, and top-tier deals simply because they…
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Season#2 Episode#5 - How Buyers Search for Luxury New Construction Online
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ In This Episode ✅ Agent vs. Product Searches – Are buyers searching for YOU or just the property? The…
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Season#2 Episode#4 - How to Get Paid More and Faster with New Construction
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com Most agents are playing the wrong game—fighting over low-inventory resales, stressing over commissions, and...
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Season#2 Episode#3 - How New Construction is the Solution for Agents 3 Biggest Challenges
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ Real estate is shifting. The NAR lawsuit has agents panicking, interest rates are still high, and inventory...
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Season#2 Episode#2 - Real Estate Agents Emotions Kill Their New Construction Marketing Campaigns
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ In This Episode ✅ Why emotions destroy new construction marketing and lead generation campaigns ✅ The Kenny...
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Season#2 Episode#1 - What some agents struggle more than others in tough markets
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode ✅ The biggest mistake struggling agents make when it comes to building a pipeline ✅ The…
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Episode#20 - Realtors STOP RENTING your Audience and Take Ownership
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ ✅ The danger of leaving your business in the hands of social media networks ✅ The vulnerability real estate...
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Episode#19 - The January 27 FCC Rule and what we're doing to be compliant
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In this episode: ✅ How the new TCPA regulations are reshaping real estate lead generation. ✅ Why...
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Episode#18 - Rising to Your Level Of Commitment in Real Estate (New Construction Marketing)
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode: ✅ Why your level of commitment is the key to unlocking your potential in real estate. ✅ The...
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Episode# 17 - Season 1 Bonus: Start Thinking Small To Accomplish Your Goals
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode ✅ Why "thinking small" is the secret to achieving massive goals. ✅ How breaking big goals…
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Episode#16 - Season 1 BONUS: Stop Stopping What Works
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ In This Episode: ✅ Learn how a simple vision board sparked a life-changing realization years later. ✅...
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Episode#15 BONUS Episode - I'm a college drop out
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode: ✅ From college dropout to real estate marketing success: Damon Greene’s raw and inspiring...
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Episode#14 - Behind The Scenes Access to a New Construction Marketing Conversation
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=PodcastDesc In This Episode ✅ The Cheat Code for Success: Learn how combining new lead...
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Episode#13 - AI Hacks Realtors Marketing New Construction Must Know
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020) at https://www.theiconicagent.com/?utm_campaign=PodcastDesc In This Episode: ✅ Learn how AI transforms new construction marketing with tools to streamline...
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Episode#12 - What Realtors Need To Know About Selling Luxury New Construction and Avoid Pitfalls
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=PodcastDescSPK In This Episode We Discuss: ✅ Why immersing yourself in the luxury condo...
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Episode 11 - What is a Good New Construction Commission For Realtors?
Discover the 3 Step process (that’s generated over $400 million in additional new construction, and luxury new construction, sales since 2020 ) at https://www.theiconicagent.com/?utm_campaign=PodcastDescript. In This Episode: ✅ Uncover why new construction commission percentages aren’t the whole...
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Episode#10 - Unlocking New Construction Success: Secrets for Part-Time & New Agents
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In This Episode ✅ Discover why new and part time agents can thrive in new construction sales better than…
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Episode#9 - Do You REALLY Know New Construction and Luxury New Construction?
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/?utm_campaign=YouTubeDesc&utm_source=Episode9 In this episode discover: ✅ Why “new construction sells…
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Episode#8: New/Pre Construction Condo vs. Single-Family New Construction HOmes
✅The Condo Advantage: Why ROI Comes Faster in Pre-Construction. What is it about pre-construction condos that makes them a more immediate source of income compared to single-family homes? ✅Comparing Condo and Single-Family: Distinct Income Timelines. A deep dive into how single-family and condo...
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Episode#7: How to Get Started Selling New Construction as a Real Estate Agent
Get the blueprint to attracting new construction buyers at: https://www.theiconicagent.com/?utm_campaign=PodcastDescription In this episode Nate and Damon break down the essential steps to getting started with new construction and luxury new construction sales. They discuss the common mistakes...
About this show
The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.
Hosted by
Damon & Nate
Categories