PODCAST · business
Often Imitated: CX Stories from History
by Caspian Studios
What can history’s unique experiences teach us about modern customer experience? On this podcast, we examine moments from the past – from Woodstock in 1969 to Edison’s first light bulb to the Pringles can – that have been often imitated but never duplicated.
Episodes
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Giving Your CX Some Movie Magic with Ruben Harris, CEO, Career Karma
Sunset Boulevard is considered to be one of the best movies of all time. But it was almost an abject failure. What ended up being a saving grace to the creators Billy Wilder and Charles Bracket was going directly to their viewers and hearing their feedback. And in their case…it was brutal. But...
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CX by the Truckload with Dakota Semler, Co-Founder and CEO, Xos Trucks
The cupholder is an often-overlooked feature of a vehicle. But what else will willingly hold a drink, your phone, garbage, a perfectly-sized burrito, or your wallet? That’s right, your local cupholder. Now taken for granted, it was once a novel idea that came directly from customers. When CX...
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Call Your CX up to the Big Leagues with Adam Grossman, CMO, Boston Red Sox and Fenway Sports
Baseball has been at the heart of American culture for almost 150 years. Giving us icons like Jackie Robinson, Babe Ruth, and most importantly, Benny “The Jet” Rodriguez. But behind the bravado of men in capris, is a marketing powerhouse. Today we’re doing a deep dive into baseball marketing....
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Is your CX finger-licking good? with Bob Kraut, 4-Time CMO and Current CMO, Billy Jealousy
We all love a guilty pleasure. From reality TV to Britney Spears to a 1am trip to your favorite fast food restaurant. Maybe you enjoy all three of those! There’s nothing wrong with that and here at Often Imitated we will always be team #FreeBritney. What all of these have in common is that they...
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Making Your CX the GOAT with Andy Pearson, VP of Creative, Liquid Death
His Airness. Mike. MJ. All names that represent the GOAT himself: Michael Jordan. When he rocked the now infamous Air Jordans in the 1985 Slam Dunk Contest, he changed the shoe game forever. His sneakers had been banned from the NBA, and subsequently became the world’s next obsession. How he…
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Unclog Your CX with Dave Fink, Co-Founder and CEO, Postie
Few rooms offer more emotional support than the modern bathroom. Bad date? Excuse yourself to the restroom. Need to make friends with other people in your college dorm? Funny enough, bathroom. Went a little too hard at the company offsite? Better hope you’re not running into your VP in the loo.…
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A Guide to Simple CX with Joe Burton, CEO, TeleSign
Maybe you’ve noticed a common thread in every elevator you’ve ridden. They often seem to have a single name branded on the inside: Otis. Now, maybe you weren’t a child fixated on elevators and your caregivers didn’t ask you to stop pointing this out. But on the off chance you were, do we have the...
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How to Win the CX Space Race with Abakar Saidov, Co-Founder & CEO, Beamery
The Space Race was a time of exciting development in science and technology. Did Neil and Buzz actually land on the moon? Who are we to say? (Kidding!) But what we do know is that the push to leave Earth’s atmosphere drove huge advancements in the technology of the time. One of the key lessons we...
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How to Get Highly Rated CX with Jodie Jansen, Chief Customer Officer, Mediafly
Arrested Development. Zoey’s Extraordinary Playlist. Firefly. What do these three shows have in common? Well, for starters, people apparently are pretty fed up with hearing correct opinions on how superior these shows are to everything else on TV! And secondly, they were famously canceled. Low...
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Turning Adversity into Success, Triumph, and Achievement with David Lehman, President and COO, Birdeye
When Peter Roget was faced with tragedy he did what all of us hope to do—he turned it into triumph. When life gave him lemons he didn’t just make lemonade. Instead, he invented a water filtration system to make all of London’s lemonade more hygienic. From mastering medicine to inventing a pocket...
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Finding Your Niche with Ineta Jekabsone-Kempela, Global Customer Service Director, Printful
Left-handed people have spent their lives adapting to a right-handed world. Some were forced to switch to their right hands others were cursed with a life of uncomfortable scissors and smudged writing. But in 1970s San Francisco, a hero emerged. Pier 39 had a new store opening called Lefty’s. It...
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Send Your CX Back to Work with Amy Yin, Founder and CEO, OfficeTogether
The phrase “return to work” sparks up a lot of emotions these days. We’ve all grown accustomed to pets on video calls, taking meetings in pajamas, and rogue child interruption. Giving that up to go back to the office can make us feel a bit conflicted. Especially if you have to return to a dreary,...
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Safeguarding Your CX with Ty Smith, Founder and CEO, CommSafe AI
Humans have cared for dogs for over 30,000 years. Are puppies universally the best? Is Caspian Studios staunchly positioned as “dogs are better than cats”? Yes, to both. But it wasn’t until the 1920s when the human/dog relationship exponentially changed. When Morris Frank first met Buddy, he knew...
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Mixing the Best CX Cocktail with Jake Reichert, VP of Engineering, Yotascale
It’s Friday night, the work week is over, and you’re looking to unwind. Do you want to be the type of person who orders whiskey? Sure. But at the end of the day nothing will get you in the party mood like a Mai Tai. Here at Caspian Studios, we advise that you drink responsibly…we also advise that...
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The Ingredients to a Perfect CX with Kimberly Shenk, Co-Founder and CEO, Novi Connect
When it comes to buying a new computer, there’s a checklist we use to see if it’ll work for us. We think about all the different components that come together to build the final product and figure out if it has the right CPU, processing power, and RAM. But at the end of the day…does it really...
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Focus on Your CX with Javier Santana, Co-Founder, Launch
When it comes to focus groups—we’ve seen it all. From testing out yogurts to reacting to political campaigns, focus groups come in all shapes and sizes. However, they weren’t always the bastion of a free bag of chips and low quality bottled water that they are today. The first ever focus group…
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How to Collect Success with Doug Neil, Chief Marketing & Branding Officer, Chronicle
We’ve all had moments where we’ve been a little too obsessed with a movie, celebrity, or sports team. A moment when we take a step back and go “wait…did I really think dressing up like Hannah Montana for a week at school would make Miley Cyrus notice me?” (not based on true events!!). Obsessing...
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The Ultimate CX (Christmas Experience)
Santa Claus stops by the studio to share his best advice for a successful CX (Christmas Experience). Have a great holiday season, and we’ll see you in the new year! -------- Sponsor This podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at...
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Accessorize Your CX with Christopher Maiwald, Founder and Managing Director, Wasserstein Home and Lectron
Does your dog lose its mind when Saturday morning rolls around and you start vacuuming your home? Is your cat in an endless power struggle with your Roomba? Well, turns out you have two people to blame for that...and today we’re finding out how much their vacuum wars sucked. In the battle to…
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Give Your Customers Barbie’s Confidence with Ron Schneidermann, CEO, AllTrails
Before 1959, little girls played with baby dolls to prepare them for motherhood and caregiving. But Ruth Handler knew girls needed a doll that could challenge their imaginations to dream bigger. And so Barbie was born. Whether she’s rocking an astronaut’s suit or a business power suit, the…
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Make Your CX Take Flight with Danielle Harris, Managing Director, Engagement & Innovation, Elemental Excelerator
When Joe Sutter was faced with a difficult problem, he got to do what all of us dream of doing...he got to assign his problem to someone else. He was approached by his bosses to create the world’s first jumbo jet, and he was stumped. So he went against his basic instincts and approached his…
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Perfecting Your Contact Center with Tim McDougal, Managing Director, Deloitte Consulting, and Contact Center Offering Leader, Deloitte Digital
Telethons are an iconic part of the TV experience. Seeing the donation total rise while a whole variety show plays out for hours on end is a unique form of entertainment. But putting the gimmicks aside, telethons do a great job of depicting the delicate balance of chaos and order when it comes to...
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Putting Your Customer in the Driver’s Seat with Nathan Hecht, Founder and CEO, Rodo
Returning a purchase can be incredibly frustrating. Whether it’s printing off a return slip or driving back to the store—it’s just annoying. But in a remote locale like Fairbanks, Alaska, returns are even more of a pain. So, in 1975, when the not-so-local Nordstrom was faced with a bizarre…
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How to Strike CX Gold with Michael Gasiorek, Head of Marketing, TrustToken and Founder and CEO, Truth Cartel
Is there any better feeling than trying on a new pair of jeans and finding the perfect fit? Of course not. We have a whole movie franchise based on how great of a sensation that is (Sisterhood of the Traveling Pants, for those looking for a movie recommendation)! When it comes to staple wardrobe...
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The Power of Feedback with Craig Walker, Founder and CEO, Dialpad
Unfortunately, less-than-stellar CX is commonplace. It’s a problem as old as time. Even back in 1750 AD, merchants were scamming their peers out of quality goods and running off with their money. Artifacts still exist today that show shipping merchant Ea-Nasir was notorious for some of the worst...
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Give Your CX a Lift with Ian Andrews, Principal & Co-Founder at Power Pro iPad Leasing
Picture a winter vacation in the mountains. You’re probably imagining a wood cabin, sitting by a fire in a cozy blanket, skiing, and a deep denial of hypothermia. You’re probably not picturing bunches of bananas and trains to Omaha. And yet, that’s the exact *ahem* train of thought that led James...
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Giving Your Customers Their Lightbulb Moment with Shawn Olds, Co-Founder and CEO, boodleAI
There’s a lot of lore surrounding the invention of the lightbulb. But regardless of who’s side of history you’re on, Edison’s legacy is staggering. His contribution to bringing electricity to the masses is unmatched. What can CX leaders today learn from his story? Let’s find out. Today, we’re...
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Making Your CX Go Viral with Krishna Subramanian, Co-Founder and CEO, Captiv8
When it comes to products being endorsed by celebrities, we don’t often think of tea sets. Pottery as a whole doesn’t tend to get a lot of time in the spotlight. But in the late 1770s, the world was a different place, and Josiah Wedgwood was a household name. His tea sets were so exquisite that...
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How to Communicate Like a Comedian with Grad Conn, Chief Experience Officer of Sprinklr
When you think of the comedy greats, who comes to mind? Dave Chappelle? Tina Fey? The producers of Often Imitated? Well, there’s someone else you should be adding to that list, someone who paved the way for women, people of color, and members of the LGBTQIA+ community: Moms Mabley. Moms started...
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Bake the Perfect CX with April Dunford, Founder, CEO of Ambient Strategy
Baking soda has been a key background character in most of our lives. It’s the ingredient you forget that ruins a batch of cookies, or you accidentally knock it over in your fridge, and you might even brush your teeth with it. And when it’s not being googled over whether or not it’s…
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Steering Your Brand Through a Sea of Disinformation with Wasim Khaled, CEO of Blackbird.ai
Fake news and disinformation: these are new terms for age-old ideas. Even back around the turn of the 20th century, marketers were telling half-truths, bending and twisting narratives to influence perception. And believe it or not, it all started with tuna. The fishing industry had been canning...
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How to Give Away Millions with Laura Barbieri, Manager, CSR & Community Relations at LG
These days, it’s hard to avoid headlines on what the world’s billionaires are up to. How long was Jeff Bezos in space? Is Elon Musk going to Mars? Will Rihanna ever drop that album? But one issue always tends to be front and center: how billionaires navigate donating to charity. Now, the...
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How to Save Your Customer’s (Financial) Life with Varun Krishna, SVP and Head of Consumer Finance at Mint
In a list of most helpful inventions and discoveries, you probably wouldn’t think to put domesticated cows at the top. But it turns out cows have saved millions and millions of human lives over the last 200+ years, and we think they deserve a little more recognition. The smallpox epidemic had…
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Sustainability Now for the Customer of the Future with Holley Chant, Director of Sustainability at Lendlease
In the 1800s, America was generally seen as a land of abundance and endless resources until Gifford Pinchot saw the truth. That the trees, water and nutrients of the land were being used faster than they could naturally replenish. He saw that future generations faced bare, corroding soil rather...
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Making Customer Education an Art with Ben Kovalis, Co-founder and CMO, Art AI
By flying above the clouds, Jacqueline Cochran also broke through the glass ceiling. During WWII, she brought women’s aviation to the forefront of the war effort. She taught women to be as good if not better at flying than the men — redefining aviation education at the time. In aviation,...
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How to Be a CX Gladiator with Chris Hsu, Co-founder and CEO of Zibo
When it comes to thrilling CX, few can compete with what was once the ultimate viewing experience: the battle between gladiators in the Roman Colosseum. Between the towering walls, packed stadiums, exotic animals, and fearsome warriors, it wouldn’t be the worst way to spend a day (unless you...
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How to Bring Your CX Out of the Stone Age with Daniel Sines, CEO and Co-Founder of Traitify
In 1940, four boys wandering the hilly countryside of rural France discovered a cave filled with prehistoric paintings depicting charging bison, stags, and horses. Despite being 17,000 years old, the images were not only identifiable, but powerful. Images have been used throughout history to…
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Driving Your CX to the Limit with Oliver Hughes, CMO, Red Bull Racing Honda
Few things are more exhilarating than watching cars speed past you at over 200mph. It’s been said that car racing was invented as soon as the second car was built. So how can you compete in an industry full of turbocharged incumbents? Today we’re going to learn about how outsiders have been able…
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How to Make CX Magical with Derek Tadashi Morishita, Director of Restaurants at Sahara Las Vegas
Harry Houdini has terrified and excited people for over 100 years. From escaping a water torture cell to being buried alive, he did it all. Though his shows changed over the years, one thing stayed the same: his audiences were entranced. But where can we find that magic today? Las Vegas, of…
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If You Called Your Customers, Would They Pick Up? with Erik Nierenberg, CEO of Litmus
With the invention of the phone came drama, controversy, and innovation. A phone call went from a trusted source of communication to spam calls that never end. Today, we’re going to learn about how it all started back in the day with Alexander Graham Bell. Call your friends and tell them you’ll…
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Radically Transparent CX with Aurimas Adomavicious, President of Devbridge
Being honest is scary enough. Doing it with your customers is a whole other ball game. From investment banking to digital consulting, radical transparency has a way transforming industries. Let’s see how it can transform your CX. In this episode of Often Imitated, we talk to Aurimas Adomavicious...
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How to Create Your CX Fantasy with JJ Zachariason, Editor-In-Chief at FanDuel and numberFire
Fantasy Football has changed the way football fans engage with what used to be a casual weekly event. It turned an entire industry on its head, and has driven engagement with its parent product, the NFL, to new heights. But how did it become such an integral part of sports culture? And how can...
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The Great Wall, Smoke Signals, and Your Communication Ethos with Erica McMannes, Founder and COO of Instant Teams
The Great Wall of China has been the source of lore, wonder, and mystery for thousands of years. And it turns out it also marks the beginning of mass communication. In this episode of Often Imitated, we talk to Erica McMannes about how she’s creating an exceptional remote work communication ethos...
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Season 2 Coming Soon
Welcome back to Often Imitated! We have a really exciting announcement, Season 2 is coming! Thank you to all of you for listening. We have had over 50,000 people listen to Season 1 and it’s been fun exploring the world of cx from the past to the present. And we want to hear from you! Do you have...
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Never Take No For An Answer w/ Nitin Pachisia, Founding Partner of Unshackled Ventures
History is full of stories where people have committed their lives to helping vulnerable communities. Louis Braille did it 200 years ago, and his impact is still monumental today. Today’s guest is creating a similar experience for entrepreneurs navigating the American immigration system. In this...
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Having a Super CX with Mickey Miller, CEO at Vislink
Super Bowl 55 was full of excitement and fanfare, but did you know that in its first year, viewers weren’t all seeing the same thing? In this episode, we’re taking a look at how getting on the same page transformed the Super Bowl, and how getting everyone looking at the same data can change CX.…
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The Enigma and the Elephant with Wendy Gonzalez, CEO at Sama
AI is the technology of the future, so let’s explore its past. From manual human computers to the sensors on your car, AI has done it all. So let’s find out how it was invented in a British lab during WWII and lead to us being able to avoid parallel parking. In this episode of Often Imitated, we...
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A Sweet Guide to Your CX Crisis with Susy Schöneberg, Founder and Head of Flexport.org
What does peanut brittle and freight travel have in common? They’re both a little bit more complicated than you’d think. And they already sound pretty complicated. So let’s figure out how to simplify the complex, and thrive with our cx. In this episode of Often Imitated, we hear from Susy...
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The Customer Is Always Right… Right? with Mike Murphy, Founder and CEO at ProctorFree
There are few customer experiences more discouraging than reading the minibar prices in your hotel room. One of them being finding out you failed a test. What does the ritzy and glitzy world of hoteliers have in common with test taking? Let’s find out. In this episode of Often Imitated, we hear...
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The CX Genie with Rafi Sweary, Co-founder and President at WalkMe
How can Mario be both a seemingly indestructible plumber and a masterclass of digital adoption? What lessons can cx learners get from 80s video games? Stay tuned because it’s about to get tubular. In this episode of Often Imitated, we hear from Rafael Sweary about how digital adoption is bringing...
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ABOUT THIS SHOW
What can history’s unique experiences teach us about modern customer experience? On this podcast, we examine moments from the past – from Woodstock in 1969 to Edison’s first light bulb to the Pringles can – that have been often imitated but never duplicated.
HOSTED BY
Caspian Studios
CATEGORIES
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Frequently Asked Questions
How many episodes does Often Imitated: CX Stories from History have?
Often Imitated: CX Stories from History currently has 66 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Often Imitated: CX Stories from History about?
What can history’s unique experiences teach us about modern customer experience? On this podcast, we examine moments from the past – from Woodstock in 1969 to Edison’s first light bulb to the Pringles can – that have been often imitated but never duplicated.
How often does Often Imitated: CX Stories from History release new episodes?
Often Imitated: CX Stories from History has 66 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Often Imitated: CX Stories from History?
You can listen to Often Imitated: CX Stories from History on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Often Imitated: CX Stories from History?
Often Imitated: CX Stories from History is created and hosted by Caspian Studios.
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