PODCAST · business
On the Mic
by Ad Results Media
We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley
Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these…
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Best Practices Are Always the Best Process…Or Are They?
Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign… But what if what we consider to be best practices are actually...
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Behavioral Economics and Advertising
We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!” In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon,...
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Podcasting Insights: Where Are We Going? An Interview with Heather Osgood
When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast...
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How Did We Get Here? The Winding Paths to a Career in AdLand
Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode,...
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By Any Other Name: Creators and Influencers with FleishmanHillard
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap...
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Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach
As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the...
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When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics
Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential…
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When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data
Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse be the end of advertising as we know it? Not...
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After These Messages: A Research Follow Up With Sounds Profitable
Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes. In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising...
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Self Made Millennial: An Interview with Madeline Mann
When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and...
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The Sports Podcast: A Powerful Player in Your Marketing Game Plan
Ah, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands can advertise to sports fans strategically, and the...
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The Creator Event of the Year: A Lookback at VidCon 2022
VidCon is where today's hottest creators, industry leaders, and fans converge. In today's episode, Nate and Lindsay are joined by some of ARM's leaders to discuss the growing creator economy, key takeaways from the conference, memorable run-ins with TikTok stars, and the increasing focus on...
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Podcast Ad Tech Predictions for 2022—An Interview with Bryan Barletta
Podcast ad tech is developing at a faster pace than ever, which means it's an exciting moment for Bryan Barletta of Sounds Profitable. Today, Bryan joins us to talk about what's new for Sounds Profitable, how things are evolving in the world of ad tech, his predictions for the rest of 2022, and...
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Why Not Both? The Benefits of Host-Read and Pre-Recorded Podcast Ads
If you're buying podcasts ads, you might wonder which works better: host-read ads, or pre-recorded spots read by voice talent. The answer? Yes! On today's episode, Creative Operations Specialist Brit Garcia joins Lindsay and Nate to discuss the differences between host-read and pre-recorded…
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Going Viral, Part 2: How Content Spreads
We're surrounded by viral content all the time. But it isn't always clear how content goes viral in the first place. In today's episode, ARM Creative Director Tony Carnevale and Copywriter Molly Bruchhaus talk about exactly what it means to go viral, how advertisers can make going viral more...
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Going Viral, Part 1: Surveying the Viral Adscape
Clients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get Lindsay and Nate's real-time reaction, and discuss…
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Creative Pursuits: Bringing Your Whole Self to Work
One of the best things about of working at an ad agency is connecting with tons of creative co-workers. In today's episode, ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon join Nate and Lindsay to chat through how they bring their whole selves to work, how after-work interests and...
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Podcast Music, Part 3: The Grand Finale
As we round the final corner on our Music in Podcasting series, Evan unveils the finished music for Lindsay and Nate. Do we have a new theme song, or is it back to the drawing board for Evan? Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a...
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Podcast Music, Part 2: First Passes
In this episode, we continue our Music in Podcast series with Senior Copywriter and musical wunderkind Evan Brown. Will Evan prove to be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and/or theremin make an appearance in the new theme music after all? These are the kinds of...
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Podcast Music, Part 1: Setting the (Sound)stage
Have you ever thought about the music that plays on your favorite podcast? We sure have. In fact, we tapped Evan Brown—ARM Senior Copywriter, pun-master, and talented composer—to help us rethink the theme music for this show now that we're into Season 2. In today's episode, Evan kicks off our new...
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Game On: An Interview with MeganPlays
MeganPlays is a content creator and gamer most known for her Roblox community on YouTube and TikTok. In this episode, we talk with Megan about building your audience on YouTube, how to choose the right advertisers for your audience, and answer the question you might be asking yourself right now:...
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Fun for the Whole Family: An Interview with The McFarlands
Dan, Colin, and Dylan McFarland—better known as The McFarlands—have been affectionally dubbed "your mom's favorite TikTok page" after amassing millions of followers from their viral TikTok skits. Today, they join Lindsay and Nate to talk about how it all started, what's next for the fun-loving...
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The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky
Jon Favreau is the former director of speechwriting for President Barack Obama and co-founder of Crooked Media, where he is co-host of the political podcast POD Save America. Mark Krojansky is Senior Vice President of Marketing at Stamps.com. On today's episode, Jon and Mark join Ad Results Media...
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Do We Have a Deal? Negotiating Media From Both Sides of the Buy
Negotiation is never as simple as splitting the difference. On today's episode, Lindsay and Nate host a conversation about the art of deal-making. We talk about whether there's a secret to getting a "yes," the mindset negotiators need to be effective, and the importance of appreciating the other...
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True Crime, Part 3: An Interview with True Crime Obsessed
Patrick Hinds and Gillian Pensavalle are the hosts of True Crime Obsessed, a show that manages to cover true crime stories in a consistently energetic an unapologetically hilarious format. On today's episode rounding out our True Crime series, Patrick and Gillian talk about about the origins of…
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True Crime, Part 2: An Interview with Delia D'Ambra
Delia D'Ambra is an investigative journalist and host of Park Predators, CounterClock, and Dark Arenas. On today's episode continuing our series on True Crime, Delia shares her creative process, lessons she's learned as a true crime content creator, and her thoughts on we're drawn to true crime....
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The Blurred Line Between Podcasters and Influencers: An Interview with Bert Kreischer
Are podcasters influencers? And how should marketers incorporate podcast in their influencer strategy? On today's episode of On the Mic, we're rebroadcasting a conversation between Ad Results Media CRO Steve Shanks and Bert Kreischer to discuss how the definition of influencer is expanding to...
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True Crime, Part 1: Why Can't We Stop Listening?
Why can't we get enough of true crime? On today's episode of On the Mic, Lindsay and Nate talk through some of the surprising science behind our obsession with all things villiainous—and whether our fascination might be healthy after all. Subscribe to get more episodes of On the Mic delivered…
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The History of Podcasting
Believe it or not, there was a time before podcasting. In fact, for most of its history, podcasting was hardly a blip on the media radar. Cut to today, where podcasting is the "it" kid on the block, with more creators, publishers, and advertisers lining up than ever before. On today's episode of…
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Podcast AdTech: An Interview with Bryan Barletta
Podcast ad tech is developing at a record pace. Luckily, Bryan Barletta of Sounds Profitable is here to make sense of the changing landscape. On this episode of On the Mic, Bryan joins Nate and Lindsay to talk about the ins and outs of podcast ad tech and what it all means for advertisers....
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Making Space: An Interview with Ad Results Media's SEEN Committee
How should organizations make space for inclusivity? In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Ad Results Media's SEEN Committee to discuss their ongoing initiatives and the importance of conversations about difference in the workspace. Subscribe to get...
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The Art of Conversation: An Interview with Jordan Harbinger
Jordan Harbinger is no stranger to making conversation. On today's episode, he joins Nate and Lindsay to share his experience hosting The Jordan Harbinger show, which features riveting talks with guests like Kobe Bryant, Derren Brown, Molly Bloom, Simon Sinek, and countless more. We cover his...
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How Molson Coors Harnesses the Power of Podcast Ads
Today's episode is a rebroadcast of a webinar hosted by ARM partner and CRO Steve Shanks. Steve is joined by Kevin Welsh, Senior Marketing Manager of Molson Coors, to discuss the power of podcasting, how major beverage brands are seeing growth from podcasts ads, and the ways podcasts audiences...
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Growing a Podcast Ecosystem: An Interview with Kathy Doyle
Today Lindsay and Nate are joined by Kathy Doyle, VP of Podcasting at Macmillan Publishers. We discuss Macmillan's latest podcast, Driving the Green book, as well as Kathy's personal experience in the industry, how major publishers think about podcast creation, some of the challenges and...
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The Anatomy of an Ad, Part 3: What A Concept!
You've nailed the strategy—now what? In our last episode on The Anatomy of an Ad, Nate and Lindsay talk about what makes a solid concept, where ideas come from, thoughts on the brainstorming process, the power of manifestos and archetypes, extending a concept across a larger campaign, and how to...
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The Anatomy of an Ad, Part 2: Let's Talk Strategy
Every great ads starts with an insight. In today's episode of On the Mic, we pick up our series on The Anatomy of an Ad with a discussion about the source of all creative breakthroughs: strategy. We cover what strategy is and isn't, what separates good strategy from bad strategy, how general...
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The Anatomy of an Ad, Part 1: Starting With the Brand
Where do great ads get their start? On today's episode of On the Mic, Nate and Lindsay kick off a new series on The Anatomy of an Ad, starting with the fundamental building block of creative strategy: branding. We discuss what makes an ad different from other forms of brand content, the impact of...
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Women in Podcasting, Part 3: An Interview with Podcast Nation
In our third and final installment of our Women In Podcasting series, we sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation to discuss what brought them to the industry, the launching of a new agency, podcasters as influencers, the importance of representation,...
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Where's the Data?: An Interview with Podsights Founder, Sean Creeley
Tracking podcast ad performance is no easy task. And while promo codes, vanity URLs, and checkout surveys can help close the gap, they only go so far. In today's episode of On the Mic, Lindsay and Andrea chat with Podsights founder Sean Creeley to break down the challenges of podcast attribution,...
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Women In Podcasting, Part 2: An Interview with Wondery
You know Wondery for podcasts like Dirty John, Dr. Death, and Dying for Sex, to name just a few fan-favorites. Today, we continue our Women in Podcasting series with a conversation with Cristina Haro, VP of Brand Partnerships, and Stephanie Jenz, VP of New Series—two of the wonderfully talented...
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Women In Podcasting, Part 1: An Interview with LadyGang
We're excited to kick off a new series of On the Mic all about Women in Podcasting. On today's episode, we're joined by the hosts of LadyGang. With over 90 million downloads since 2015, LadyGang is one of the most popular podcasts aimed at women—with a clothing line and New York Times…
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Committees at Work: How Employees Are Driving Organizational Change During COVID-19
Employee-led resource groups are key to the success of any organization—particularly for companies working remotely. In today's episode, we're joined by some of Ad Results Media's employee-led comittee heads to discuss the importance and impact of employee-led initiatives around inclusivity,...
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WFH Culture: A Round Table Discussion on the Shifting Way We Work
Company culture is more important than ever. In today's episode of On the Mic, Lindsay and Nate host a round-table talk diving into the changes to Ad Results Media's work culture over the years, the effects felt by our team members personally and professionally, and the ways we're thinking about...
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COVID-19: A Human Resources Perspective
HR departments have been hard at work behind the scenes in the wake of COVID. On today's episode of On the Mic, Lindsay and Nate are joined by Ad Results Media HR Director, Ceena Babukutty, to discuss her perspective on culture and company values in light of the pandemic. Subscribe to get more...
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Unprecedented Moment: Where Audio is Heading in 2020
2020 has had more than its fair of disruption in the news cycle. But with the change comes more attentive eyes (and ears) , and there's an opportunity for advertisers to make headway. In today's episode of On the Mic, Lindsay and Nate are joined by Larry Goldberg, VP of Sales at Cadence13, to...
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Ad Uncertainty: How COVID-19 is Impacting Audio Advertising
The COVID-19 pandemic has had far-reaching impacts on all of us. On this episode of On the Mic, Ad Results Media CEO Marshall Williams and president Russell Lindley join to share their perspective on COVID's impact on the economy, audio advertising, and daily life. Subscribe to get more episodes…
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Getting Great Reads: The Elements of Authentic Endorsement
Why do some ads get skipped, while others get applause? In today's episode, Lindsay and Nate dive into what separates great podcast ad reads from the not-so-great ones—complete with mock examples performed by yours truly. Subscribe to get more episodes of On the Mic delivered right to your…
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Just Fix it In Post? What Editing Can (and Can't) Do
The best post-processing is as little post-processing as possible. In today's episode of On the Mic, we'll talk about why it's so important to set your editor up for success, what mixing and editing does for your show, and how to get the final touches right. Subscribe to get more episodes of On…
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Before We Go Live: How Podcasters Prep for Recording Day
You might be surprised by how much prep goes into recording a podcast. After today's episode of On the Mic, you'll know all the important steps to get your first episodes rolling no matter what gets thrown at you on recording day—from setting up content calendars and editing processes, to…
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Frequently Asked Questions
How many episodes does On the Mic have?
On the Mic currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is On the Mic about?
We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward. Hosted on Acast. See acast.com/privacy for more information.
How often does On the Mic release new episodes?
On the Mic has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to On the Mic?
You can listen to On the Mic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts On the Mic?
On the Mic is created and hosted by Ad Results Media.
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