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All Episodes

On the Mic — 59 episodes

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Title
1

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

2

Best Practices Are Always the Best Process…Or Are They?

3

Behavioral Economics and Advertising

4

Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

5

How Did We Get Here? The Winding Paths to a Career in AdLand

6

By Any Other Name: Creators and Influencers with FleishmanHillard

7

Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach

8

When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

9

When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

10

After These Messages: A Research Follow Up With Sounds Profitable

11

Self Made Millennial: An Interview with Madeline Mann

12

The Sports Podcast: A Powerful Player in Your Marketing Game Plan

13

The Creator Event of the Year: A Lookback at VidCon 2022

14

Podcast Ad Tech Predictions for 2022—An Interview with Bryan Barletta

15

Why Not Both? The Benefits of Host-Read and Pre-Recorded Podcast Ads

16

Going Viral, Part 2: How Content Spreads

17

Going Viral, Part 1: Surveying the Viral Adscape

18

Creative Pursuits: Bringing Your Whole Self to Work

19

Podcast Music, Part 3: The Grand Finale

20

Podcast Music, Part 2: First Passes

21

Podcast Music, Part 1: Setting the (Sound)stage

22

Game On: An Interview with MeganPlays

23

Fun for the Whole Family: An Interview with The McFarlands

24

The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky

25

Do We Have a Deal? Negotiating Media From Both Sides of the Buy

26

True Crime, Part 3: An Interview with True Crime Obsessed

27

True Crime, Part 2: An Interview with Delia D'Ambra

28

The Blurred Line Between Podcasters and Influencers: An Interview with Bert Kreischer

29

True Crime, Part 1: Why Can't We Stop Listening?

30

The History of Podcasting

31

Podcast AdTech: An Interview with Bryan Barletta

32

Making Space: An Interview with Ad Results Media's SEEN Committee

33

The Art of Conversation: An Interview with Jordan Harbinger

34

How Molson Coors Harnesses the Power of Podcast Ads

35

Growing a Podcast Ecosystem: An Interview with Kathy Doyle

36

The Anatomy of an Ad, Part 3: What A Concept!

37

The Anatomy of an Ad, Part 2: Let's Talk Strategy

38

The Anatomy of an Ad, Part 1: Starting With the Brand

39

Women in Podcasting, Part 3: An Interview with Podcast Nation

40

Where's the Data?: An Interview with Podsights Founder, Sean Creeley

41

Women In Podcasting, Part 2: An Interview with Wondery

42

Women In Podcasting, Part 1: An Interview with LadyGang

43

Committees at Work: How Employees Are Driving Organizational Change During COVID-19

44

WFH Culture: A Round Table Discussion on the Shifting Way We Work

45

COVID-19: A Human Resources Perspective

46

Unprecedented Moment: Where Audio is Heading in 2020

47

Ad Uncertainty: How COVID-19 is Impacting Audio Advertising

48

Getting Great Reads: The Elements of Authentic Endorsement

49

Just Fix it In Post? What Editing Can (and Can't) Do

50

Before We Go Live: How Podcasters Prep for Recording Day

51

Audio Matters! Part 2: Improving Your Setup

52

Audio Matters! Part 1: Which Mic is Right?

53

Measuring What Matters: The State of Attribution in Podcast Advertising

54

Creating Hit Podcasts: An Interview with Sim Sarna

55

On Storytelling: A Conversation with Andrew Jenks

56

Finishing Touches: Copy Writing 101, Part 3

57

Making It Stick: Copywriting 101, Part 2

58

Your Brain on Podcasts: A Conversation with Hernan Lopez

59

Copy That: Copywriting 101, Part 1