On the Record by Leadpages
by Leadpages
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
Episodes
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How Top Marketers are Winning with Personalization
In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank Ocean’s Blond, we draw parallels between the album’s intimate, intentional choices and the power of...
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Chatbots vs Agents: Who Converts More?
In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered lead agents the future of conversion? We explore how modern lead agents go beyond static FAQs, actively engaging, qualifying, and converting leads…
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Vulnerability Isn't Weakness It's a Trust-Building Superpower
In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerability isn’t just emotional, it’s a strategic advantage. Inspired by Joni Mitchell’s Blue, we dive into how authenticity builds trust, how brands can…
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How to Leverage AI to 5x Your Impact
Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, and ways teams can utilize AI to iterate and test marketing strategies faster.
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The New Age of Analytics: How AI is Driving Smarter Business Decisions
In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed decisions, the biggest current gains in new tech for marketing and sales teams & even where we see data and analytics heading in the future.
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Big Business Marketing for your SMB: Unlocking Potential
In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined by Michaela Mueller, Senior Marketing Manager at Tria, we explore how brands…
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Building a Marketing Agency with Staying Power
How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the foundation of over 11 years of agency success. From BOOM!’s early vision to...
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More Data, More Revenue: The Secret to Smarter Lead Generation
In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF DOOM’s conceptual album Mm..Food, we draw powerful parallels between niche…
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From Leads to Raving Fans: Creating Brand Evangelists
What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record, Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how emotional connection, storytelling, and smart brand curation can transform…
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How We Added 100K in MRR in Just 1 Month
In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running...
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How to Develop High Growth Teams for High Growth Companies
What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leadership coach, to explore the secrets behind successful, fast-growing companies. From his time at Zappos to launching multiple startups, Thomas shares...
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Should we Replace Ourselves with Robots? Botcasting vs. Podcasting
Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our experience building an AI-powered daily marketing podcast, discuss the efficiency vs. authenticity...
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From A-Z: Building a Winning Digital Marketing Strategy
What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins...
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Why Diversification Is the New Marketing Superpower
Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in...
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Your Brand Lacks Staying Power But Why?
Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences. Plus, we draw parallels to The Verve’s “Bittersweet Symphony” and the elusive...
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The Crystal Ball Episode: What Does 2025 Have In Store For You?
In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they discuss navigating market shifts, actionable insights in revenue operations, the evolution of...
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Why Google Search is Your Fastest Way to the Bottom
Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying acquisition channels. Packed with insights, actionable tips, and inspiration from...
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How Marketing Attribution Failed us All
We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the...
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The Future of Design: Status Quo or YOLO?
What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss the art of standing out in a competitive world.
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Feature-Based Selling is Dead
In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill. Lauryn focused solely on connecting with her fans in a very…
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Product Marketing Is Broken
When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the...
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Energy is Money (Simon Alexander Ong)
Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-read for anyone who wants to get more out of their business, career, and life. In this episode, Simon discusses managing your energy instead of time…
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Personalize Your Marketing Automation (Brennan Dunn)
Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal. During this episode, Brennan shares...
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Champion Your Community (Lloyed Lobo)
Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with...
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Get Consistent Health & Wellness Clients (Lauren Armes)
If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren...
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Lessons from the SaaS Playbook (Rob Walling)
Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly...
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Living a Brighter Life (Sherry Walling)
Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss. In this episode, Sherry shares her perspective and strategies for becoming a high achieving...
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Seeking Success through Bite-Size Entrepreneurship (Damon Brown)
Our guest this week is Damon Brown. A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontraditional creatives to build their businesses on their own terms and timelines. In this episode, Damon shares his journey as a social and tech journalist…
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Make More Videos, Not Excuses (Lou Bortone)
My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video...
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Speak Your Way to More Clients (Krista Martin)
If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot. Our guest today is Krista Martin, the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about...
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Create Online Courses that People Love (Nathalie Lussier)
If you want to have a positive impact on more people, you've likely created or thought about creating an online course. Introducing Nathalie Lussier, the founder and creator of AccessAlly, one of the best course and membership platforms available for WordPress. During our discussion, Nathalie...
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Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also…
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YouTube Growth: Video Strategies to Expand Your Audience (Matt Giovanisci)
If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab. In this episode, Matt shares some of his best strategies for…
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Engineering Success: Design Your Business with Group Coaching (Jereshia Hawk)
If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients....
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Course Creator: Serve a Wider Audience Teaching What You Know (Gemma Bonham-Carter)
Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter, the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into…
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YouTube Success: Grow Your Business with Video (Laurie Wang)
Our brilliant guest today is Laurie Wang, a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines. In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of...
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Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni
Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We’re excited to share an interview with Alex Cattoni, the founder of Copy Posse and one of the leading voices in online direct response copywriting. Last year, she won...
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Earning Trust: Driving Revenue as a Serve-First Business (Miles Beckler)
This week’s guest on The Lead Generation podcast is Miles Beckler. He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record...
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Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon)
Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade. In this episode of the Lead Generation Podcast, Oliver discusses the lessons he's learned during his journey as a serial entrepreneur, shares his key...
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Email Endorsements: Increase Revenue with Affiliate Marketing (Igor Kheifets)
Have you incorporated affiliate marketing into your business yet? Today’s guest is Igor Kheifets, the author of List Building Lifestyle and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022. In...
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Advertising Tips: How to Succeed with Facebook Ads on a Limited Budget (Jenn Possick)
Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick. Jenn helps coaches and course creators run Facebook and Instagram ads that convert. In today's episode, we dig into Jenn's discovery of online marketing as an elementary...
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Content Engine: Rise Above the Noise (Tracey Wallace)
Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire. In...
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Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi)
On this week’s episode of the Lead Generation, we’re excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS who has helped companies like MeetEdgar, SparkToro, MarketerHire and Wistia, grow sustainably. She's the co-author of Forget The Funnel, and in this...
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Strategic Automation: Accurately Scale the Right Things in Your Business (Chris Davis)
Chris Davis (an alumni of the early days of Leadpages) is the founder of Automation Bridge, a training, consulting, and certification community for automation service professionals and entrepreneurs who are ready to put marketing automation to work the right way. He's also the host of the All...
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Pursuing a Pivot: When Taking a Detour is the Next Right Thing (Ruth Soukup)
Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is for you. Ruth Soukup is the founder of Ruth Soukup Omnimedia, which includes the brands Living Well, Spending Less, Elite Blog Academy, and…
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Business Breakthroughs: Attract Clients Through Greater Clarity (Vanessa Cabrera)
This week, learn from Vanessa Cabrera, a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting…
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Freelancing Kickstart: Find Success Working with (or as) a Freelancer (Brooke Markevicius)
This episode features the two sides of freelancing—working as a freelancer or working with a freelancer. Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by The Riveter), a freelancer marketplace that serves parents who want to support their families with flexible...
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Win-Win Services: Create a Service-Based Business Loved by You and Your Clients (Emylee Williams)
If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service...
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Confidence Mindset: Uncovering the Best Version of Your Life and Business (Rachel Luna)
In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confidence Activated business conference, as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a...
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Automated Webinars: Serve Your Audience While Saving Your Time (Melissa Kwan)
Melissa Kwan is the founder of eWebinar, a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos. In this episode, Melissa shares her journey to nomadic entrepreneurship. She also…
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About this show
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
Hosted by
Leadpages