PODCAST · business
Pivot or Perish
by Bianca Jordan
Welcome to Pivot or Perish, the go-to podcast for service providers who find themselves at the intersection of burning it all down, or making some tweaks to make their business and career better. Join host Bianca Jordan, an attorney turned marketing strategist as she shares actionable tips and inspiration to help you find your path to the career and life you deserve.
Episodes
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32. You're Allowed to Change Your Mind About the Life You Chose
Have you ever stayed in something long after you stopped wanting it, because of the time and money you already put in? The degree, the career you picked as a kid, the business you built from nothing? That sunk cost can keep you stuck for years. After 12 years of running Brazen Legal, my…
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31. Being a Beginner, Going to Harvard, and Everywhere in Between
It’s been a minute since we talked, so let’s catch up! We’re talking about my first family vacay to Puerto Rico, and how my coaching journey landed me in The Coaching Experience and led to my taking a course at Harvard University. The Coaching Experience is a curated event designed to connect...
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30. Redefining the Village: What Modern Motherhood Actually Requires
It takes a village to raise a child — but the village our parents had and the village we're building don’t necessarily look the same. In the final episode of the Ambition After Motherhood series, Bianca sits down with two members of her own village for an honest conversation about what it…
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29. The Money Conversation Every Mother Wishes She'd Had Sooner
Bianca continues the Ambition After Motherhood series. Nobody tells you that the most loaded financial decisions of your life are going to happen right after you've just pushed a human out of your body. In this episode, Bianca sits down with behavioral money coach and financial therapist Jenny...
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28. Motherhood Grief is Real and Nobody Warns You About It
In this episode of Pivot or Perish, Bianca continues the Ambition After Motherhood series with a conversation about the grief, identity shifts, and emotional weight that can come with motherhood, even when motherhood is deeply wanted. Bianca is joined by Julie Martin, LMFT, a licensed marriage…
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27. We Were Sold a Version of Motherhood That Was Never Real
This episode kicks off the Ambition After Motherhood series. If you're an ambitious woman trying to hold your career and your motherhood at the same time — without dropping either — this episode is for you. We grew up watching our mothers work and hold everything together without complaint. We...
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26: Intro to Ambition After Motherhood
Introducing: Ambition After Motherhood, a 4-part series for women in all stages of their motherhood journey. This isn't about "balancing it all," preparing for maternity leave, or any generic mom advice. Bianca and guests will have conversations about what shifts when you've always been ambitious...
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25. You Don't Need a Blueprint. You Need to Trust Yourself.
You already know what you want. The problem isn't clarity — it's that somewhere along the way you learned that your instincts needed to be verified before they were valid. So you research, you ask, you compare, you wait. And the thing you actually wanted to build stays exactly where it was. In…
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24. Should I Get Another Degree? The Truth About Credentials
You've been told your whole life that more education equals more opportunity. But what if getting another degree is actually keeping you stuck? In this episode, I'm getting into why so many high-achieving women, especially children of immigrants, keep reaching for another credential instead of...
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23. The Problem With Waiting Your Turn to Get What You Want
You’ve done everything right. You’ve paid your dues. You've been patient. And you’re still waiting. On this episode of Pivot or Perish, we're talking about why the whole concept of waiting your turn is designed to keep you stuck. Bianca breaks down where that conditioning comes from, why it hits...
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22. Who Are You Without the Letters After Your Name?
You spent years earning that title. Now it's the first thing you say when someone asks who you are, and the thing you're most afraid to exist without. In this episode, Bianca breaks down why high achievers struggle to separate their identity from achievement, and three concrete things you can do...
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21. The Rules You’re Following Are Bullsh*t And Keeping You Stuck
Many high-achieving eldest daughters were raised to follow a set of invisible rules: struggle for everything, wait to be chosen, and never release anything until it’s perfect. But what if those rules are the very thing keeping you stuck? In this episode of Pivot or Perish, Bianca Jordan breaks…
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20. When the Pivot Chooses You Reclaiming Your Identity After Leaving Law with Miriam Lacroix
For this very first guest episode of Pivot or Perish, I'm joined by Miriam Lacroix, an attorney who has pivoted into academia. Miriam spent over a decade practicing immigration law, built her own firm from the ground up, and then did something a lot of us think about but rarely do: she walked…
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19. When Success Starts to Feel Like a Trap
What do you do when the career you built no longer serves you? In this episode, attorney and strategist Bianca Jordan tackles the tough questions around career pivots, especially for high-achieving women, eldest daughters, and children of immigrants. Learn how to navigate sunk cost fallacy,...
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18. Why You Feel Stuck Even Though You’re Ready for Change
You can want change and still feel stuck. In this episode of Pivot or Perish, I talk about why clarity feels so hard for high-achieving women—especially eldest daughters and children of immigrants—and how over-responsibility, guilt, and inherited expectations keep us carrying things that no…
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17. Dropping the Balls That Keep Us From the Life We Want
I want you to drop more balls this year. If you’ve been stretched thin carrying everything for everyone, this episode will help you rethink success, release outdated expectations, and start letting go with intention. You’re invited to my live workshop Drop the Ball (Without Everything Falling...
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16. When It’s Time to Pivot in Your Career or Business
Welcome back! I’m sharing what’s new: a revamped season focused on redefining success, intentional pivots, and letting go of what no longer fits—especially for my eldest daughters. I’m also bringing you along for my latest pivot! Connect with Bianca: LinkedIn:...
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15. Why More Lawyers Need to Become Content Creators
Can licensed professional service providers, like lawyers and medical doctors be taken seriously as content creators? A new viral video claims it's impossible, but let's talk about it. Connect with Bianca: LinkedIn: https://www.linkedin.com/in/brazenlawyer/ Instagram...
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14. How to Reset Your Business for More Profit (Without Starting Over)
Tired of feeling overwhelmed and out of control in your business? This episode is your ultimate guide to business housekeeping that you can do at the beginning, end or throughout the year. This episode includes tips for how to: · Strategically block off your time so you can actually go on…
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13. What the TikTok Ban Means for Your Brand Marketing
In this episode, attorney and brand strategist, Bianca Jordan provides a comprehensive breakdown of the potential TikTok ban and its implications for your business. She also shares strategies to help you: • Protect and future-proof your digital marketing strategy • Leverage TikTok's powerful...
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12. Building a Personal Brand That Attracts Paying Clients
Let's dive into the importance of building a strong personal brand that helps you stand out in today's oversaturated market with tips for how to start- whether you're an entrepreneur or an employee. Connect with Bianca: LinkedIn: https://www.linkedin.com/in/brazenlawyer/ Instagram...
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11. How I Run Two Businesses Without a Big Team
In this episode, Bianca catches you up on some major business changes that have happened this summer, and what’s next for this podcast. LinkedIn: https://www.linkedin.com/in/brazenlawyer/ Instagram https://www.instagram.com/brazenlawyer Threads: https://www.threads.net/@brazenlawyer YouTube:...
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10. How to Restart Your Marketing After Disappearing Online
In this episode of Pivot or Perish, host Bianca Jordan tackles the common challenge of reviving your marketing efforts after a period of inactivity. Perfect for service providers like lawyers, accountants, and real estate agents who've let their marketing slide due to overwhelming client work…
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9. The Habits That Actually Move Your Business Forward
In this episode of Pivot or Perish, we're talking about the power of mindset in achieving entrepreneurial success. Bianca discusses why a strong, positive mindset essential for thriving in business, and how it can propel you towards your goals. Bianca also shares invaluable insights and practical...
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8. Choosing Entrepreneurship as a Child of Immigrants (When the Safe Path Was Expected)
In this insightful episode, Bianca delves into the mindset challenges faced by first-generation children of immigrants and how these issues can hinder their ability to live the life they desire, and grow the business of their dreams. We explore the pressures of balancing cultural expectations…
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7. Do You Need to Rebrand or Just Fix Your Messaging?
In this episode, we dive deep into company rebrands, not just Bianca’s but another very well known company’s rebrand- Nike. We briefly touch on Phil Knight’s memoir, and the company’s rebrand in the 1970s. Want to improve your marketing? Sign up for the Marketing Remix:...
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6. The Biggest Mistakes I Made Building a Multi-Six Figure Business
In this episode, Bianca shares the valuable lessons learned from the missteps and blunders she made while building her multi-six figure immigration law firm. Need help with your marketing? Register for The Marketing Remix: A Masterclass to Refresh Your Marketing and Make the Money Your...
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5. What to Do When You Want to Quit Entrepreneurship
Being an entrepreneur isn’t always the sunshine and rainbows you see on social media. It takes an insane amount of audacity, tenacity, and bravery to create something from scratch and make it profitable. This candid episode is dedicated to the entrepreneurs who feel like giving up when things get...
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4: Five Ways to Make Money Fast in Your Business—Without Discounting
In this episode, Bianca dives into practical strategies for service-based entrepreneurs to break free from the feast or famine cycle in their businesses. We'll explore five actionable tips to generate quick cash flow without lowering your price. Additionally, we introduce a new segment that...
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3. Why Traditional Marketing Isn’t Working Anymore for Service Providers
If you’re feeling frustrated that your marketing efforts aren't getting the results they once did, press play! In this episode, Bianca delves into the reasons why traditional marketing approaches are losing their effectiveness in today's rapidly evolving business landscape. She explores the...
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2: The Social Media Strategy That Took My Law Firm to the Next Level
In this episode, Bianca dives into how social media marketing during the pandemic not only boosted her revenue but also inspired her to launch a marketing company tailored for service-based entrepreneurs in highly regulated industries. Join her as she shares practical tips, personal stories, and...
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1: How I Built My Law Firm From Scratch (No Money, No Mentor)
Launching a law firm straight out of law school with zero budget, no leads, and without a mentor might sound like an impossible mission, but it's exactly what Bianca did. In this episode, Bianca dives deep into her journey of founding Brazen Legal, a virtual immigration law firm. She shares the...
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Welcome to Pivot or Perish
Hey y’all, I’m Bianca Jordan an attorney turned marketing strategist and the host of Pivot or Perish, a podcast to help you flip the script on what’s not working in your business, and learn the strategies that will sustain its growth, and support the vision you have for your career. As an...
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ABOUT THIS SHOW
Welcome to Pivot or Perish, the go-to podcast for service providers who find themselves at the intersection of burning it all down, or making some tweaks to make their business and career better. Join host Bianca Jordan, an attorney turned marketing strategist as she shares actionable tips and inspiration to help you find your path to the career and life you deserve.
HOSTED BY
Bianca Jordan
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Frequently Asked Questions
How many episodes does Pivot or Perish have?
Pivot or Perish currently has 33 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Pivot or Perish about?
Welcome to Pivot or Perish, the go-to podcast for service providers who find themselves at the intersection of burning it all down, or making some tweaks to make their business and career better. Join host Bianca Jordan, an attorney turned marketing strategist as she shares actionable tips and...
How often does Pivot or Perish release new episodes?
Pivot or Perish has 33 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Pivot or Perish?
You can listen to Pivot or Perish on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Pivot or Perish?
Pivot or Perish is created and hosted by Bianca Jordan.
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