Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

Send us Fan MailYour podcast episodes are powerful pieces of content! They are rich with information, nuggets, and strategies, but if you’re only posting video clips and not repurposing in other ways, you’re not maximizing your podcast reach! Today, I am sharing seven ways you can repurpose ONE podcast episode! 💬 In This Episode, You'll Learn:How to maximize SEO for evergreen discoverability!  Repurposing your podcast episodes even if you don’t record video!Which platform creates content for you for 12 months! 🔥 Key Takeaways:Transform podcast transcripts into SEO-friendly blog posts for long-term discoverability on Google.Develop informative newsletters directly from your podcast content to engage your email list effectively.Strategize Threads engagement by sharing teasers, quotes, and answering questions with relevant episode links.📌 Resources Mentioned:The V.O.I.C.E. Method Podcast Launch Course $197The V.O.I.C.E. Method Workbook $19.99Missing LettrWhisperTranscribeApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailLet me tell you about how my first podcast landed me a 4-figure virtual speaking engagement by leveraging authority, highlighting the power of SEO, and creating my own platform. Today, I share the organic journey from starting a podcast to becoming a sought-after speaker, and learn how to position yourself for similar opportunities. This episode offers practical insights for aspiring podcasters and entrepreneurs looking to monetize their voices.💬 In This Episode, You'll Learn:How podcasting can help you land speaking opportunities.  Leveraging SEO is your online asset to being discovered. The opportunities with podcasting are limitless! 🔥 Key Takeaways:Building your own platform opens doors to unexpected opportunities. Create your own platform to control your narrative and generate income.Share your story to attract speaking opportunities and build your brand.📌 Resources Mentioned:The V.O.I.C.E. Method Podcast Launch Course $197The V.O.I.C.E. Method Workbook $19.991:1 Six-Week Podcast LaunchApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: [email protected] From Home Episode with Heidy✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailLearn how to monetize your podcast effectively in this episode. Today, I share 7 different ways you can make money from your podcast starting on episode one! Discover how to turn your podcast into a thriving business funnel.💬 In This Episode, You'll Learn:All the avenues for making money podcasting. How podcasting can work as a business funnel to get clients. How to set up the systems to make money from episode one. 🔥 Key Takeaways:Integrate monetization strategies from the start, such as email list sign-ups, digital product stores, and clear calls to action.Repurpose content across platforms like YouTube to expand reach and create additional passive income opportunities.Clearly define your podcast’s purpose: Is it a passion project, an interview platform, or a business funnel for client acquisition and sales?📌 Resources Mentioned:The V.O.I.C.E. Method Podcast Launch Course $197The V.O.I.C.E. Method Workbook $19.99Waygiver.com Whisper TranscribeApply for 1:1 - Online Business Coaching with Heidy De La CruzSign up for Stan Store📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailDid you know that over 90% of podcasters don’t make it past their 10th episode? This is why I am so passionate about helping Latinas start their podcasts, and, more importantly, launch with sustainable systems to keep them podcasting for years to come. Today, I am sharing my top 10 tips for new podcasters! 🔥 Key Takeaways:Your audience will connect with authenticity - be yourself! Create a plan for episodes, seasons, and publishing schedules to avoid burnout. In the beginning, practice recording multiple times to build comfort and confidence. 📌 Resources Mentioned:Quiz: What’s Holding You Back from Starting Your Podcast?The V.O.I.C.E. Method Podcast Launch Course $197The V.O.I.C.E. Method Workbok $19.99VIP Podcast Launch DayApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailTo have a sustainable long-term podcast, you need systems, tools, and equipment. This is exactly what I break down in today’s episode. I share the tools and equipment that I use for both of my podcasts. 💬 In This Episode, You'll Learn:Equipment needed for podcasting.Systems for both solo podcast and interview-based shows. Tools you can use to make editing and organizing your podcast easier. 🔥 Key Takeaways:Use Calendly for easy guest scheduling and Google Calendar integration.Implement Google Workspace (Forms, Docs, Sheets) for guest information, consent, show notes templates, and episode organization. Invest in equipment strategically, starting with affordable microphones and upgrading as your podcast grows. 📌 Resources Mentioned:Equipment & Tools List Organize Your Podcast Episode Google Template $7Apply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast NewsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailStarting my first podcast, The American Dream in the Eyes of Immigrants, has led to opportunities I didn’t know were possible. Like speaking engagements, internships on bigger podcasts, media features like magazines and blogs, and more! I share all of my experiences in hopes to inspire you to launch your own! The possibilities are endless! 💬 In This Episode, You'll Learn:The opportunities podcasting can bring you!All you have to do is start! Podcasting is creating your own table!Leveraging podcasting for media exposure and speaking opportunities. 🔥 Key Takeaways:If podcasting is in your heart, it’s there for a reason! Taking the leap of faith always turns out better than you think it will. Sometimes you have to do free work to gain experience and knowledge. 📌 Resources Mentioned:The V.O.I.C.E Method Podcast Launch Course $197The V.O.I.C.E Method Podcast Launch Workbook $19.991:1 Podcast Launch Strategy with Heidy De La CruzApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast NewsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailYour podcast is an online business! Today, I share all the details of the parallels between podcasting and an online business. How to use your podcast as a lead generator, and what things podcasters get wrong, which hurts their chance to convert listeners into clients. 💬 In This Episode, You'll Learn:Systems to implementLeveraging evergreen contentHow to position yourself as an expert in your niche.🔥 Key Takeaways:Strategizing your podcast to generate leads and become an asset.Focus on creating an engaged audience versus download numbers. Shifting your mindset from podcasting as a hobby to podcasting for business. 📌 Resources Mentioned:The V.O.I.C.E Method Podcast Launch Course  $197The V.O.I.C.E Method Podcast Launch Workbook $19.991:1 Podcast Launch Strategy with Heidy De La CruzApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast NewsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan MailOne of the things I underestimated at the beginning of my podcasting journey was how long it would take me to edit each episode. Today, I am talking to my newbies and giving you three editing tips to make the process go as smoothly as possible in the beginning. But remember, the more you edit it, the faster and better you’ll become. Just be patient with yourself at first!  💬 In This Episode, You'll Learn:Why Podcast Editing MattersStreamline with templates and AI. Effective time management with shownotes. 🔥 Key Takeaways:Customize intros and outros for efficiency. Utilize AI tools like ChatGPT and WhisperTranscribe Allocate ample time for editing, often double the recording length. 📌 Resources Mentioned:Podcast Starter Kit (Shownotes Template Inside)ChatGPTWhisperTranscribe (My affiliate link)Garage Band📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan MailToday, I am sharing why your podcast needs an online home beyond Apple and Spotify to truly connect with your audience and build trust! And this is where your website comes in! 💬 In This Episode, You'll Learn:Why a website is CRITICAL for your podcast.How to start a website for your podcast. Why a website is an asset for your podcast. 🔥 Key Takeaways:Establish a website to increase podcast discoverability through Google SEO. Transform podcast episodes into evergreen blog posts that drive traffic. Own your online real estate with a website!📌 Resources Mentioned:Dedicated Tax Pro FirmBesties Boardroom event in Jacksonville, FloridaHeidy’s digital product for starting and monetizing a blog $9.99Article on how to turn podcast episodes into blog postsBuzzsprout podcast hostinghttps://heidydelacruz.com/ 📧 Email Heidy with questions: [email protected] designer: https://www.instagram.com/designmind.lex/ ✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan MailIf I were to start my podcast today, what would I do? Hindsight is always 20/20 because I know more now than I did then. So, I am rewinding and sharing three things I would do differently if I were starting my podcast today! Here are the things I want you to do once you start your podcast. 💬 In This Episode, You'll Learn:Celebrating Your Wins.The importance of creating an email list. Why I became a podcast launch coach for Latinas! 🔥 Key Takeaways:Overcome self-doubt with guided support and a cheerleader in your corner.Utilize podcasting as a global platform for storytelling, community building, and sharing diverse voices.Hire a podcast coach to guide your launch, refine your message, and avoid common mistakes.📌 Resources Mentioned:💻 1:1 Podcast Launch Coaching💻 The V.O.I.C.E. Method Podcast Course $197📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan MailLet’s talk shownotes! What are podcast shownotes? What should be included in the shownotes of your podcast? Why you shouldn’t skip writing them? And what tools are there to help you write your shownotes? Today’s episode answers all these questions! 💬 In This Episode, You'll Learn:Why shownotes are important What to include in your shownotes Tools that can help you write your shownotes. 🔥 Key Takeaways:Optimize show notes with keywords for better podcast SEO.Include episode numbers for easy referencing in future episodes.Utilize AI tools like ChatGPT and Whisper Transcribe for efficient note creation.📌 Resources Mentioned:💻 Episode 14 (Podcast SEO)💻 How to Write Your Shownotes Blog Post💻 Whisper Transcribe Affiliate Link💻 The V.O.I.C.E. Method Podcast Course $197📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan MailLet’s get real - what is the actual cost of running a podcast? Today, I am breaking down all the investments I’ve made for my podcasts so you can get an idea of what it truly costs! Additionally, I share free versions of software and equipment that you can use to start your podcast without incurring any costs. You actually already have the tools needed to start recording!! 💬 In This Episode, You'll Learn:Actual investments in starting a podcastFree software to edit your podcastEquipment needed to start recording your podcast🔥 Key Takeaways:Long-term podcasting should include strategic investments to align with business goals.Start your podcast with zero investment using your phone or laptop and free editing software.Budget for editing software or outsource editing if needed.📌 Resources Mentioned:💻 Episode 6 (Start a blog & learn SEO)💻 Episode 9 (Email List)💻 Episode 12 (Podcast Hosting)💻 BuzzSprout Referal Link💻 1:1 Podcast Launch Coaching📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailLearn how to grow your podcast with Podcast SEO! Today, I discuss how to leverage podcast SEO to expand your audience and grow your show. Learn where to optimize your podcast —from episode titles to show notes —to ensure your content is discoverable by your target listeners. This episode provides actionable strategies to improve your podcast’s ranking on major listening platforms.💬 In This Episode, You'll Learn:What is podcast SEOHow Podcast SEO grows your podcastWhere to optimize your show for discoverability🔥 Key Takeaways:Making sure keywords are in the right placeEnsure your podcast’s main title includes at least one strategic keyword.Repurpose podcast content into social media clips with keywords in captions and hashtags.📌 Resources Mentioned:💻 Podcast SEO Audit $97💻 Podcast SEO Freebie💻 SEO Blog Post Workbook $9.99💻 Capitalize My Title📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailThis week, let’s talk - Podcast Cycle! What is the podcast cycle? The podcast cycle is the process behind every podcast episode. I am breaking down the complete podcast cycle, providing a realistic roadmap for creating, producing, and distributing successful podcast episodes.💬 In This Episode, You'll Learn:What is the podcast cycleWhat it takes to produce a podcast episodeWhich part of the podcast cycle can you outsource🔥 Key Takeaways:Research and support your content with credible sources to build listener trust.Plan and outline episodes to maintain focus and deliver relevant content.Edit podcast episodes for clear, engaging audio, outsourcing if necessary.Create compelling graphics and detailed show notes to enhance episode visibility.Schedule and market your episodes effectively to reach a wider audience.📌 Resources Mentioned:💻 1:1 Podcast Launch Coaching💻 Podcast Starter Kit 💻 Podcast Blogs💻 Free Weekly Podcast Coaching💻 30 Ways to Market Your Podcast📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailThis week, I am diving deeper into week three of The V.O.I.C.E. Method, or the Implement step, where you will choose a podcasting hosting site. But what is a podcast hosting site? How many are out there? What does a podcast hosting site do? Well, these are all questions I answer in today’s episode! Lastly, I share my experience using a few of them with clients and my own podcasts. 💬 In This Episode, You'll Learn:What is a podcast hosting siteWhich one should you chooseWhat is an RSS feedWhat are the pros and cons of each podcast hosting site🔥 Key Takeaways:Understand the difference between a podcast hosting site and listening platforms. How an RSS feed works Research each podcast hosting site for its features, like pricing and analytics.Align your choice of hosting sites with your podcast vision and goals 📌 Resources Mentioned:💻 1:1 Podcast Launch Coaching💻 The V.O.I.C.E. Method Podcast Launch Course $197💻 The V.O.I.C.E. Method Podcast Launch Workbook $19.99💻 BuzzSprout Referral Link 📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailReady to start your podcast, but don’t know where to start? Today I’m sharing my proven podcast launch process called - The V.O.I.C.E. Method! It’s literally the blueprint I walk my clients through to take their idea of a podcast and turn it into a fully launched podcast in just 6 weeks! And at the end of the episode, you’ll hear a client testimonial of what it is like to have me as your podcast coach! So, if you’ve been thinking about starting a podcast - this episode will walk you through the process! 💬 In This Episode, You'll Learn:What is The V.O.I.C.E. MethodWhat you need to launch a podcast How to launch a podcast in six weeks or lessHow to work with me as your podcast coach 🔥 Key Takeaways:Define your podcast’s purpose and target listener early.Outline the content, format, and release schedule to ensure consistent output.Gather necessary equipment and choose a podcast host.Build a loyal audience by connecting with and engaging them.Execute your launch plan and maintain consistency to make an impact.📌 Resources Mentioned:💻 1:1 Podcast Launch Coaching💻 The V.O.I.C.E. Method Podcast Launch Course $197💻 The V.O.I.C.E. Method Podcast Launch Workbook $19.99💻 Podcasting Equipment & Tools List📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailSurprise! Today I’m sharing some exciting news—the podcast has officially rebranded! What started as Digital Marketing for Latinas is now Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz.In this quick update, I share why I decided to pivot, what the new focus of the show will be, and what “CEO” truly means for Latina podcasters—whether you’re podcasting as a business, a passion project, or simply a creative outlet.Podcasting is powerful because it grows with you, and this rebrand is proof that you can pivot and evolve along the way. Get ready for more tips, strategies, and encouragement to help you launch, grow, and thrive with your podcast.💬 In This Episode, You'll Learn:Why the podcast is shifting from digital marketing to podcastingThe story behind the rebrand and what inspired the pivotWhat “Latina CEO” means (and why it’s not just for business owners)How podcasting connects to digital marketing and online businessA sneak peek of what’s coming next (including my V.O.I.C.E. Method for launching a podcast)🔥 Key Takeaways:IT’S OKAY TO PIVOT! 📌 Resources Mentioned:💻 Apply for One-on-One Coaching💻 Sign up for this podcast’s email list!📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan MailToday, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch.💬 In This Episode, You'll Learn:Benefits of email marketing. Different platforms to use for email marketing. Why it’s better to focus on quality over quantity. How to nurture your audience once they’ve signed up for your email list. 🔥 Key Takeaways:Understand what email marketing is and why it’s crucial for businesses.Explore popular email marketing platforms like Mailchimp, ConvertKit, and Substack.Learn the pros, such as high ROI and direct communication, and cons, like deliverability issues.Discover actionable strategies to grow your email list, including lead magnets and sign-up forms.Focus on building a quality, engaged email list for better results.📌 Resources Mentioned:💻 Apply for One-on-One Coaching💻 Sign up for this podcast’s email list!📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailIn this episode, I dive into the world of social media marketing, discussing the pros and cons of various platforms like TikTok, Instagram, Facebook, X (formerly Twitter), Threads, and LinkedIn. I share personal experiences and provide insights into choosing the right platform for your target audience and business goals.💬 In This Episode, You'll Learn:Different Social Media PlatformsPros and Cons of Each PlatformChoosing the Right Platform for Your Business🔥 Key Takeaways:Understand the unique content styles and algorithms of TikTok, Instagram, Facebook, X, Threads, and LinkedIn.Identify which social media platforms align best with your target audience and business objectives.Balance social media engagement with mental well-being, recognizing the potential for comparison and addiction.Leverage platforms like Threads for organic engagement and community building.Utilize LinkedIn for professional networking, B2B marketing, and sharing industry insights.📌 Resources Mentioned:💻 Apply for One-on-One Coaching💻 Grab the How to Start and Make Money from Blogging Workbook for only $9.99📥 Download the $9.99 Online Business Starter Workbook📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailIn this episode, I teach all things SEO for Latinas! By providing actionable strategies to optimize blog posts for higher search engine rankings. Learn how to do keyword research, optimize your blog posts for SEO, and improve user experience to drive organic traffic and achieve your business goals. This episode is a must-listen for Latina entrepreneurs looking to boost their online presence.💬 In This Episode, You'll Learn:What is SEO!How to Format Your Blog Posts for SEO!All the aspects needed for your website & blog posts to rank on Google!How to create a user-friendly experience for your audience when they visit your website!🔥 Key Takeaways:Conduct keyword research using tools like WordStream, Google Trends, and Wordtracker to identify popular search terms.Create high-quality, long-form content (minimum 1000 words) that directly answers audience questions and provides value, while avoiding plagiarism.Optimize user experience by ensuring your website is easy to navigate, mobile-friendly, accessible, and loads quickly; use PageSpeed Insights to check website speed.Build backlinks by linking to credible external sources and creating valuable content that other websites will want to link to; monitor your domain authority (DA) using Moz.Format blog posts for SEO by using header tags (H1, H2, H3), breaking up paragraphs, including images with alt tags, and ending with a clear call to action.📌 Resources Mentioned:💻 Apply for One-on-One Coaching💻 Grab the How to Start and Make Money from Blogging Workbook for only $9.99📥 Download the $9.99 Online Business Starter Workbook📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailWe are in the different aspects of digital marketing series, and in this episode, I’m breaking down one of the most powerful tools for building your online brand—a blog. Despite what you may have heard, blogging is not dead. In fact, it’s still one of the best ways to build authority, drive traffic, and create passive income.I walk you step-by-step through how to start your own blog, from choosing a niche and buying a domain, to creating valuable content and exploring different monetization methods. Whether you’re brand new or have been considering starting a blog for a while, this episode will give you the clarity and confidence to finally get started.💬 In This Episode, You'll Learn:Why a blog is an asset you own (unlike social media)The benefits of blogging, including evergreen content that works for you long-termHow to choose your niche and get your blog set upThe must-have structure for every blog post (SEO-friendly format)Five ways to make money from your blog: ads, affiliate marketing, digital products, services, and sponsorships🔥 Key Takeaways:Blogging is an asset!Blogging is a powerful tool for building your online business and brand.Don't use the excuse that you’re not a good writer - AI can help you! Think of blogging as faceless marketing! 📌 Resources Mentioned:💻 Apply for One-on-One Coaching💻 Grab the How to Start and Make Money from Blogging Workbook for only $9.99📥 Download the $9.99 Online Business Starter Workbook📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailStarting an online business takes more than passion—it requires investment. And not just money, but time, energy, and personal growth. In this episode of Digital Marketing 101 for Latinas, I open up about all the investments I’ve made since stepping into the online world—from my very first freelance writing bundle to coaching programs, conferences, internships, and even the mental health work that has kept me grounded.I also share the lessons I’ve learned about knowing when to invest in group coaching versus one-on-one coaching, the importance of networking, and why personal development goes hand in hand with entrepreneurship.Whether you’re just starting out or wondering if you should take the leap into hiring a coach, this episode will give you an honest behind-the-scenes look at what it really costs to build a sustainable business.💬 In This Episode, You'll Learn:Why building an online business costs both time and money (and which is harder to give).The very first investment I made that changed my path as a writer.How internships gave me priceless experience and industry connections.Why conferences and networking events remain some of my favorite ways to grow.The difference between group coaching and one-on-one coaching—and how to know which is best for you.Why personal development is just as important as business development.The statistics that reveal why fewer women entrepreneurs reach six figures and what that means for us as Latinas.🔥 Key Takeaways:Every investment matters, even the ones that don’t show an immediate return.Personal development and business success are inseparable—you can’t have one without the other.Hiring a coach helps you avoid unnecessary mistakes and accelerates your growth.Entrepreneurship can feel lonely, but you don’t have to do it alone.📌 Resources Mentioned:💻 Apply for One-on-One Coaching💻 Join UBC + Get 3 Months of Free Coaching📥 Download the $9.99 Online Business Starter Workbook📧 Email Heidy with questions: [email protected]✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailIn this episode of Digital Marketing 101 for Latinas, Heidy De La Cruz breaks down exactly what kind of online business coach she is, who she works with, and how she helps Latinas start and grow their online businesses to create a life of freedom and break generational cycles.Heidy walks listeners through the different coaching and learning options she offers — from private one-on-one coaching, to the Ultimate Branding Course (UBC) with her three-month free coaching bonus, to her $27 workbook for getting started right away.She emphasizes the importance of action, accountability, and mindset in achieving business success, and explains why she uses an application process for one-on-one coaching to ensure the right fit. Heidy also highlights the flexibility in her programs to match your learning style and business goals, whether you want to launch a course, sell digital products, start a podcast, or grow a YouTube channel.💬 In This Episode, You'll Learn:The different coaching packages and resources Heidi offers for Latina entrepreneursWhy she focuses on working with action-takers ready to break generational cyclesHow her coaching approach blends mindset work, goal-setting, and marketing strategyThe benefits of choosing the right learning style for your business journeyHow to upgrade from one program to another as your business grows🔥 Key Takeaways:Coaching is a partnership — you must be ready to take consistent action to see results.Mindset is as important as strategy — Heidy helps clients overcome limiting money and success beliefs.One size doesn’t fit all — choose the coaching or course format that works best for your learning style.Accountability matters — Heidy offers ongoing text support and check-ins for one-on-one clients.There’s a starting point for everyone — from a $27 workbook to complete private coaching.📌 Resources Mentioned:💻 Apply for One-on-One Coaching💻 Join UBC + Get 3 Months of Free Coaching📥 Download the $9.99 Online Business Starter Workbook📧 Email Heidy with questions: [email protected] episode: Heidy shares all the investments she’s made in coaching, courses, and digital products — and what she’s learned from each one.✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailToday, Heidy De La Cruz dives into why she chose the Ultimate Branding Course (UBC), how it’s helped her grow, and why mindset is the foundation for success in the online business world.Heidy shares her personal journey — from taking a much-needed break from social media in 2024 for healing, to reigniting her passion for coaching Latinas in starting their own online businesses. You’ll hear what makes UBC stand out, the key strategies it teaches, and how it inspired her to launch this very podcast.She also talks about the importance of sharing your unique story to connect with your audience, why authenticity sells, and how UBC’s structure and resources make implementing strategies simple and effective.Plus, Heidy reveals her special offer — three months of free coaching when you join UBC through her affiliate link — to help you navigate the course and start your business strong.💬 In This Episode, You'll Learn:Why mindset is crucial when launching your online businessHow the UBC course breaks down strategies for Instagram, TikTok, YouTube, and moreThe power of sharing your personal story in marketingKey features that make UBC different from other digital marketing coursesHow Heidy is using UBC strategies to grow her podcast and brand🔥 Key Takeaways:Mindset is the foundation of any successful business — UBC addresses this first.Your story is your superpower — authenticity attracts the right clients.Short, clear lessons make it easier to take action without overwhelm.Affiliate marketing within UBC offers high earning potential.One-on-one guidance can help you apply the strategies faster and with confidence.📌 Resources Mentioned:💻 Join UBC + Get 3 Months of Free Coaching📥 Download the Free “What is UBC” Preview📧 Email me with questions: [email protected] you’re ready to build an online business, market it with confidence, and share your unique story, the Ultimate Branding Course might be the next step you’ve been looking for.✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailIn this episode, Heidy sets the record straight on what digital marketing truly means — and why it’s more than just reselling a course. She also opens up about how she realized she’s been a digital marketer for over a decade (even before she called herself one) and shares the very first digital product she ever created.💬 In This Episode, You'll Learn:The real definition of digital marketing (hint: it’s not just affiliate links and resale rights)Why digital marketing has been misunderstood and misrepresented latelyHeidy’s journey into digital marketing — from blogging in 2014 to podcasting, coaching, and selling digital and physical productsA behind-the-scenes look at the first digital product she ever soldHow AI tools like Gemini and ChatGPT helped Heidy see herself clearly as a digital marketerThe mindset shift that inspired this podcast and her coaching offers🔥 Key Takeaways:If you're creating content, selling products, using email marketing, social media, or podcasting — you are already using digital marketingYou don’t need to resell someone else’s course to be a digital marketer — you can build your own path based on your strengths and experiencesDigital marketing includes: SEO, blogging, social media, affiliate marketing, podcasting, and moreDon’t wait for validation — own your title and your experience📌 Resources Mentioned:✅ How to Start Your Online Business Checklist for Latinas🎯 Digital Marketing 101 Mini-Course – Discover which strategy is best for your goals and audience💻 Join My Email List – Get new episodes + tips delivered every Thursday🛍️ Visit My Stan Store – Access all resources in one place✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/  Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

Send us Fan MailWELCOME TO DIGITAL MARKETING 101 FOR LATINAS PODCAST!In this premiere episode, Heidy De La Cruz shares her heart behind launching Digital Marketing 101 for Latinas. A passionate storyteller, 2x award-winning podcast host, and digital entrepreneur, Heidy introduces listeners to her personal journey and what they can expect from this empowering new show created specifically for Latinas looking to build and grow online businesses.💬 In This Episode, You'll Hear:Why Heidy created this podcast and what inspired her to launch a solo showHer 10+ years of experience in the online space—blogging, podcasting, selling digital products, and moreHow her healing journey led to a renewed sense of purposeWhat digital marketing truly means (spoiler: it’s not just resell-rights courses!)The types of topics you can expect moving forward: SEO, blogging, podcasting, affiliate marketing, and building a freedom-based online businessWhy it’s okay to take a non-traditional path and break generational cycles🔥 Key Takeaways:You don’t have to follow the traditional route — your story and your business can be uniquely yours.Digital marketing is simply promoting your business online, and there are many ways to do it authentically.With the right guidance and a willingness to try new things, Latinas can build thriving online businesses.This show will be the go-to resource for tips, tools, and mindset support for Latina entrepreneurs.✨ Connect with Heidy:Instagram: @coachingwithheidyWebsite: https://www.coachheidy.com/ Newsletter: 🎧 Be sure to subscribe so you don’t miss future episodes, and leave a review to help other Latinas find this empowering resource!

Send us Fan MailWelcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income.Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online space. I also talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting your podcast or ready to grow, you’ll get real talk, step-by-step tips, and the encouragement you need to take action — all from someone who understands your journey. A fellow Latina for Latinas ;) If you’re a Latina ready to break generational cycles and create your own table, this show is for you.Let’s build your dream — juntas.Con Amor, Heidy :)