PODCAST · business
Powerful Communication Podcast
by Comsteria Limited
The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals.We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you.Fast moving, jargon free, opinionated and dedicated to helping you in the course of your work.
Episodes
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Ed Sheeran and the Cost of Silence
In this podcast excerpt, Colin Kelly analyzes the public relations fallout surrounding Ed Sheeranafter his opening act, Macklemore, was removed from several tour dates. Kelly argues that Sheeran's public statement backfired by appearing defensive rather than clarifying his position on the...
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Communication Lessons from the Eljamel Inquiry
This podcast segment features Colin Kelly discussing the Eljamel Inquiry, a public investigation into a former neurosurgeon at Ninewells Hospital in Dundee. Kelly highlights the inquiry as a masterclass for leaders and communicators, specifically praising how the legal team enforces transparency...
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The Truth About TikTok Shop and E-Commerce
Is jumping into TikTok Shop, Instagram, or YouTube the ultimate saviour for a dwindling high street shop or a shortcut to a dream lifestyle business? In this episode of the Powerful Communication Podcast from Comsteria, host Colin Kelly delivers a crucial reality check for small businesses, sole...
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Seeking Justice in Media and Academia
When a tragedy occurs, the natural instinct is to link every surrounding issue into one massive investigation. But does this approach actually help, or does it give powerful institutions a place to hide? In this episode, we explore the "Triple Mandate" for institutional accountability. We break...
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Dealing with public disruption and hostile audiences
When facing public disruption or heckling, speakers should first anticipate criticism and acknowledge that some protests may be legitimate expressions of free speech. It is essential to maintain a calm demeanor and attempt to address fair points before a situation escalates. However, once an...
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Why Chris McDonald's interview with Nick Ferrari Succeeded
In this episode, we break down a standout piece of radio from LBC Breakfast featuring Health and Science Minister Chris McDonald and host Nick Ferrari. McDonald appeared on the program to discuss the government's fixes for the cost-of-living crisis, specifically new legislation targeting…
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The Peril of the Flawed Core Argument
In this episode of the Powerful Communication podcast, host Colin Kelly explains how even a brilliant idea can fail if it is built upon a flawed core argument. He illustrates this by describing a flawless television pitch that was rejected because it assumed the network viewed their current...
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How to Master the "Yes or No" Trap: Essential Media Interview Skills
In this episode, we explore the "yes or no trap," a tactic where journalists take complex issues and make them appear overly simplistic to catch you off guard. We discuss why attempting a simple answer can lead to a "tight corner" and how to instead reframe the conversation by explaining that the...
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Why We Should Reject This New Definition Of Podcasting
In this episode of Comstera's Powerful Communication Podcast, Colin Kelly criticises a new industry definition of podcasting proposed by the Alliance for Measurement in Podcasting. He argues that the industry is attempting to broaden the term to include content without RSS feeds, primarily to...
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Anchoring your brand story in action
In this podcast, Colin Kelly discusses how businesses can elevate their brand storytelling by adopting techniques used in professional television documentaries. He argues that sharing a powerful human experience is insufficient on its own; instead, stories must be anchored to a specific event or...
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Bridging the gap between communications and legal teams
Do your human, empathetic PR statements keep getting "killed" by the legal team? In this episode of the Powerful Communication Podcast, Colin Kelly discusses how to bridge the gap between communications and legal departments to avoid looking cold and corporate. We explore the fundamental tension...
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The Myth of Calm Normality: Mastering Change in Business and Life
Do you find yourself waiting for the world to settle down so you can finally focus on your work? In this episode, we challenge the idea that "normal" is something we can ever return to, arguing instead that the concept of a "calm normality" is a myth. Whether you are running a business or working...
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The Power of Words: Why Scots, Hygge, and Ancient Greek Define Our Reality
Does the language we speak limit the way we feel? In this episode, inspired by a conversation with Lynn Campbell of the Scottish Mushroom Podcast, we dive into the "human lexicon" and explore why having specific words for our experiences is vital for society. We examine the richness of the Scots...
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Scripted Reality in PR: Building Community Trust and Crowdfunding Success with Damian Young (@Damizza)
What is "scripted reality" in the world of public relations? In this episode, Colin Kelly explains how blending planned objectives with an essential element of spontaneity can lead to massive returns for your brand or project. We take a deep dive into a powerful case study featuring Damian Young...
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The Nationalisation of Social Media: Why I Believe A UK Ban for Adults is Coming
In this episode, we explore a bold prediction that the UK will implement a total social media ban for adults within the next 5 to 10 years. As advanced Western democracies shift their focus toward the role of the state as a protector responsible for "keeping people safe," we examine how current...
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The Training Paradox: Bridging the Modern Skills Gap
This podcast highlights a concerning gap between the growing need for workplace upskilling and the decline of corporate training budgets. Recent data suggests that employer-funded education has hit a decade-long low, even as the rise of artificial intelligence threatens to displace mid-career...
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Why Self-Deprecation in Public Speaking is Actually Arrogance
Do you start your presentations by apologizing for a lingering cold, messy slides, or a lack of preparation? While you might think you are just being humble and self-deprecating to avoid criticism, your audience likely perceives it as arrogance or vanity. In this episode, we dive deep into a...
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Navigating Defensiveness in Leadership: Communication Lessons from Nicola Sturgeon
In this episode of the Powerful Communication Podcast, host Colin Kelly from Comsteria unpacks the vital differences between effective leadership and damaging defensiveness. While former First Minister Nicola Sturgeon was highly praised for her empathetic and clear communication during the…
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How to Write Factual, SEO-Friendly Headlines for Press Releases & Blogs
Learn why straightforward, factual headlines always outperform clever puns for SEO, AI chatbots, and press releases. Discover how to write clear, "does what it says on the tin" titles that appeal to journalists, and find out why the LinkedIn News feed is the perfect place to study them. Plus…
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Winning Strategies for Business Communications: The Goal, The Cost, and The Habit
About This Episode: What does it truly take to build a successful communications team or improve your business reputation? In this episode of the Powerful Communication podcast, Colin Kelly explores the mindset of winning by looking at the 15-year era of almost total dominance by Celtic Football...
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The AI Cost Cutting Trap: The Quickest Way AI Will Kill Your Business
Are you replacing your workforce with Artificial Intelligence to save a few pounds? It might actually be the quickest way to kill your business. In this episode, we break down the fatal 30-second cycle companies are blindly walking into: adopting AI, achieving early success, and allowing...
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Media Trainer Reacts To BBC Question Time
In this episode of the Powerful Communication Podcast from Comsteria, professional media trainer Colin Kelly breaks down the communication styles and debate performances of the politicians on the May 21st edition of BBC Question Time in Dumfries. Tune in for an expert analysis of the panel's...
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Crisis Communication Lessons from Channel 4: Leadership and the Married at First Sight Scandal
In this episode, we analyse what I consider to be the recent crisis communication missteps by the CEO of Channel 4 following serious allegations surrounding the reality television show Married at First Sight. We translate these real-world PR mistakes into actionable leadership lessons for your...
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The "I Don't Know" Dilemma: Media Training & Presentation Skills Training Insights
In this episode, Comsteria's media trainer Colin Kelly addresses one of the most common concerns raised during our sessions as a media training and presentation skills training provider: what to do when you are asked a question during a media interview and you genuinely don't know the answer. We...
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The Small Penis Rule: Is Radical Honesty Manipulating Our Politics?
In this episode of the Powerful Communication Podcast, Colin Kelly from Comsteria dives deep into the fascinating world of costly signaling theory and the controversial small penis rule. This communication theory suggests that when a public figure admits a devastatingly uncomfortable truth, the...
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Up on the Tightrope: Unlocking Hidden Potential in Leadership and Business
In this short and powerful episode, host Colin Kelly from Comsteria shares a personal story from his vocal coaching sessions to reveal a crucial lesson in leadership and self-development. Discover why we sometimes fail to hit the high notes during routine "warm-ups" but manage to reach them when…
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The Purpose Audience Message Framework for Effective Presenting
Are you tired of just getting through your presentations and thinking, "Thank God that's over"? In this episode, we share a much better way to speak in public, whether you are chatting in a small team briefing or presenting on a massive conference stage. We dive into Comsteria Limited's signature...
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Why You Need Media Training (Even If You're Avoiding Journalists)
Think you don't need media training just because you want to keep journalists at arm's length? Think again. In this episode, we break down why media training remains a crucial investment for senior professionals, politicians, and business leaders, even if you never plan on doing a traditional TV,...
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Truthful Deflection: Mastering the Media Tightrope
This guide from Comsteria provides essential advice for high-profile individuals on how to handle difficult media inquiries without resorting to dishonesty. Media trainer Colin Kelly argues that claiming an inability to comment is often a transparent lie that makes a speaker look defensive and...
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The Fiction Factor: Unleashing In-House Talent for Powerful Communication
Colin Kelly of the communications firm Comsteria expresses deep gratitude for his company's recent growth and credits their success to a client-focused philosophy that prioritizes value over profit. The core of his message encourages organizations to look beyond traditional corporate writing by...
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Trading Card Games: The New Undervalued Media Asset
In this podcast, Colin Kelly highlights trading card games like Yu-Gi-Oh and Magic: The Gathering as undervalued media assets with immense marketing potential. He compares the current independent media surrounding these games to the underground football fanzines of the 1990s, which allowed brands...
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Finding value in e-commerce connections
In this podcast Colin Kelly highlights how personalized touches and unexpected generosity can significantly strengthen the bond between e-commerce businesses and their customers. He shares a story about receiving a hand-written note and a small gift with an online order, suggesting that such...
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Willfried Nancy Celtic Manager - How Not To Handle The Media When You're New In A Role
In an ultra competitive environment, don't get your friends to run your media training and crisis comms. It's absoltuely essential you get an insight into what people are saying about you. What assumptions the media are making about you and what stories they are looking to tell. A sympathetic...
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Activate Your Power: The Urgency of Influence
This podcast episode from the Powerful Communication Podcast features Colin Kelly emphasizing the critical need for individuals to exercise their influence rather than deferring action until they achieve perceived success. Kelly illustrates this principle using the recent example of musician…
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Communication Lessons from the Celtic AGM
Colin Kelly from the powerful communication podcast from Comteria examines the significant lessons available following the disruptive Celtic Annual General Meeting (AGM). The meeting was closed after continuous protest and disruption, including shouting, booing, and showing red cards, preventing...
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The Risk of Silence: Why Board Members Must Step Out of the Background
In this episode of the Powerful Communication Podcast, host Colin Kelly explores why it is vital for board members, owners, shareholders, and "silent partners" to cultivate some form of public profile and speak out. The central argument is that silence creates risk: If the only time the public...
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The Value Of Your Archive
The Value Of Your Archive Welcome to another powerful communication podcast from Comsteria, hosted by Colin Kelly. Every business is, to some extent, in the content business, requiring written content, video, and audio to populate social media, bring internal communications to life, and drive...
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The History Of The Internet
Colin Kelly takes a long, deep dive sharing his personal reflections on the history of the internet from 1996 to the present day.
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School Exclusions In Scotland
Colin Kelly discusses a report in The Times Scotland about unruly behaviour in our schools. A report from the Commission On School Reform says the education system is struggling to cope with a growing problem of indiscipline. Read the full article Colin explores the issue and looks at the SNP...
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The Tough Truth Academics Need to Hear
Welcome to Comsteria's powerful communication podcast. This is Colin Kelly, and this episode is for every academic. For years, we've watched the tension, maybe conflict, maybe just a lack of understanding between academic experts and the PR and marketing teams trying to amplify their impact. If...
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Could local supermarkets be the future of local news and journalism?
We're going full on into a speculative vision of the future in this episode. One where local businesses diversify into running radio stations and supermarkets employ journalists and produce local news. We also talk about the politics of Charles Dickens and how profit making enterprise can play a...
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Stand By Your Values
Straight talking advice for HR and comms professionals. In this episode, media trainer and strategic communications specialist Colin Kelly from Comsteria explores how businesses should respond to the current wave of protests around the UK government's immigraiton policy. If you need support with...
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What PR and Comms professionals need to learn from accountants
Comsteria is here to help every organisation communicate with power. And we want public relations, marketing and communications professionals to achieve their full potential. Subscribe our podcast for straight talking advice and insight to super charge your career. And visit our website for...
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In praise of Zoe Lister (Jet 2 VoiceOver star)
We can't let the summer pass without celebrating this Powerful Communication hero of ours. You might not know Zoe Lister (although she's working very hard to change that!) but you'll certainly know her voice. And we think there's loads to learn from the way she has proactively seized…
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Media Training And The Truth
Colin Kelly with reaction following the former Principal of Dundee University's appearance at the Scottish Parliament's Education Commitee.
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Dealing with nerves while presenting
It's perfectly natural to feel excited or a bit scared when you're about to speak in public. Whether it's a big audience at a conference, a small group at work or that strange sensation that comes with Teams and Zoom, being in the spotlight can feel strange. Sometimes, this manifests in physical...
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ABOUT THIS SHOW
The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals.We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you.Fast moving, jargon free, opinionated and dedicated to helping you in the course of your work.
HOSTED BY
Comsteria Limited
CATEGORIES
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Frequently Asked Questions
How many episodes does Powerful Communication Podcast have?
Powerful Communication Podcast currently has 300 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Powerful Communication Podcast about?
The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals.We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews,...
How often does Powerful Communication Podcast release new episodes?
Powerful Communication Podcast publishes regularly with 300 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Powerful Communication Podcast?
You can listen to Powerful Communication Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Powerful Communication Podcast?
Powerful Communication Podcast is created and hosted by Comsteria Limited.
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