Episodes
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How to evaluate a PMM role before you take it, with Sharon Markowitz, YourCareerWings
A product marketing title can mean full-stack generalist, sales support, product-led growth, or partner marketing depending on where you land. Sharon Markowitz, whose career spans Del Monte, Intuit, LinkedIn, Zoom, and a stint in Australia, talks through how scope, reporting structure, and...
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The AI marketer's blind spot with Josh Porter
When every company generates copy from the same handful of models, brand identity starts to collapse. Josh Porter, founder of Thunderwolf Consulting and former Google Cloud AI marketer, talks through the four layers of the AI tech stack, why the shift from generative to agentic AI changes what...
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Product marketing inside one of America's largest regulated banks with Pallavi Shrivastava
Product marketing in banking operates under constraints most PMMs never encounter. Pallavi Shrivastava, VP of Product Marketing at US Bank, came from scaling startups and has spent her time since learning what changes when regulatory compliance, transparency, and long-term customer trust sit at…
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Why AI governance in product marketing is failing, with Tom Crist
Only 15% of organisations have effective AI governance, and product marketing is feeling that gap. Tom Crist, Principal at Fluvio, has spent his career building product marketing functions across industries, and he thinks most teams are using AI in ways that quietly erode the quality of their...
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Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro
What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company? In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she: Turned “we need more features” into “we need product–market…
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PMM in industries that run on gut feel, with Maitri Gandhi, Hoshizaki
Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it. She talks about building ICP messaging across sectors like food service, hospitals, and education using qualitative signals and trial and...
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Managing up, out, and across with Mike McGee, Vantaca
Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in customer success at Buildium, where he developed deep expertise managing large clients in the community association management…
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So what, why, & who cares? A framework with Doug Kimball, Digital Science
In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the through-line that connects both: clear, human communication. Doug unpacks his go-to framework – "So What?…
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From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver. Drawing on her time at Samsung and in the startup...
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Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are. Angeline takes us through her time at…
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Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer to startup marketing consultant, and shares what she's learned working across wildly different...
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Speaking the language of growth with Jess Ruby, UniUni
Join us as Jess Ruby, Director of Growth Marketing at UniUni, shares her inspiring journey into growth marketing. She emphasizes how embracing data and metrics can transform how marketing teams demonstrate their impact, especially crucial during times of uncertainty and budget constraints.…
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Empathy, clarity, and $60M in 60 days, with Maniesh Joshi, Transcarent
Maniesh Joshi, VP of Product and Commercial Marketing at Transcarant, discusses the importance of empathy and clarity in product marketing. He shares his journey from healthcare consulting to becoming an "accidental marketer," highlighting his roles at Medtronic and Omada Health. Maniesh…
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Why your campaigns should never stop, with Sedall Asante, Aptos Labs
How do you market in a world that never stops? Sedall Asante, Product Marketing Director at Aptos Labs, shares his journey from JP Morgan to crypto, the power of evergreen campaigns, and why taking calculated risks early can skyrocket your marketing career.
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Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
In this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success. She reflects on leading marketing through major transitions – like Twilio’s SendGrid acquisition and...
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AI for PMMs: Less scary, more actionable, with Maitri Sheth
Listen as Maitri Sheth, Senior Product Marketing Manager, reveals the untold story of making AI work for humans, not the other way around. In this episode, Maitri takes us behind the scenes of her career transition from B2C to B2B marketing and shares the hard-won lessons from leading Gong's...
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Skills over titles: How to build a career in Product Marketing, with Michelle Zak
How do you build a career when the path isn’t clear? Michelle Zak’s journey from fine arts and design to product marketing leadership is anything but traditional. And that’s exactly why it works. In this conversation, Michelle shares the lessons she’s learned navigating startups, shifting...
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Earning a seat at the table as a PMM with Hannah Pickering, Centivo
Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and earning trust. She highlights her experience in various industries, stressing the need for product...
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What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk
Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team. She breaks down how improv sharpened her communication skills, the challenge of finding product-market fit, and why project management and…
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The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd
What really makes a customer say “yes” or “no”? In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies. Andrew shares his journey from the early days at Qualtrics to...
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Public speaking, data, and discovery with Kristen Brooks, Octane
In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.
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AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work. She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a...
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What it takes to get promoted in product marketing with Steffi Li
In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a…
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Surviving career chaos: “Pause if you must, but don't stop." with Michael Robin Hansen, Thomson Reuters
In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and...
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Are tiger teams better than traditional teams? with Laura Kaminski, iTradeNetwork
Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product,...
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The good, bad, and spicy of transparent pricing with Madeleine Work
Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.
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"Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five
In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. If you’re tired of churning out one-pagers for your sales team, this one’s for you.
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Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp
In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just...
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How to make your messaging punchy with Emma Stratton, Founder at Punchy
In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton! You'll learn how to craft a unique brand identity and make your product stand out!
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Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon
In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in…
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How Clari dominated the revenue platform category, with Julien Sauvage, Clari
From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry.
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"Be 10 times bolder in your career" with Yi Lin Pei
In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin Pei brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling...
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“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.
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PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence
In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton. Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best –...
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“PLG is not a free trial” with Madison Leonard, Consultant and Founder of SaaS Secrets
In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.
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Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files
In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.
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Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy
In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.
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“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM
In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.
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Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io
On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about...
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How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
In this episode of Product Marketing Life, Mark Assini, speaks with Jason Oakley, founder of Productive PMM, about what it means to be a founding product marketing manager (PMM).
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From engineering to marketing: Priya Gill's journey to strategic PMM mastery
In this episode of Product Marketing Life – the first episode of 2024 – host Mark Assini is joined by Priya Gill, Vice President of Product Marketing at SurveyMonkey. During their chat, Priya and Mark discuss the core three areas product marketers need to nail in order to drive an effective...
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The best of Product Marketing Life: Game-changing insights from 2023
In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost experts in product marketing. This season, we've journeyed through a series of candid conversations, each offering fresh...
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Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule
In this episode of Product Marketing Life, Mark Assini is joined by Justin Dorfman, Co-Founder & CEO of AssetMule. During their chat, Justin shares his thoughts on the difference between good and great enablement and what product marketers can do to build enablement into a function that delivers...
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Managing the balancing act of pricing | Vaishnavi Ravi, Founder of Market Maven
This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading major pricing changes. In their discussion, Vaishnavi advises treating pricing as an iterative process, requiring continuous testing and learning.…
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Increasing revenue and retention with win-loss analysis | Ryan Cuellar, Chief Delivery Officer at Primary Intelligence
In this episode of Product Marketing Life, we're joined by Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, where we discuss the ways in which win-loss analysis can be used to increase revenue and retention. Win-loss analysis is key to any successful product marketing endeavor. It...
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Wait...we're product-led now? Here's how to get everyone on board
So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini and Umang Sejpal dive into the do’s and don’ts of communicating a strategy shift—so your team actually gets on board (instead of panicking)
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Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools
In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Jen Jones, Chief Marketing Officer at commercetools. They discuss the value of networking and building mentor relationships throughout…
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The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral
In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Esther Yoon, VP of Industry and Product Marketing at RingCentral. They discuss visual storytelling, product keynotes, and the importance…
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How product marketing operates at a digital product agency | Meghan Pfeifer, Innovatemap
In this week's episode of Product Marketing Life, host Mark Assini is joined by Meghan Pfeifer, Senior Product Marketer and Brand Strategist at Innovatemap. The pair discuss the relationship between product design and product marketing, how product marketing operates at a digital product agency,...
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Running a product marketing focused agency | Raechel Lambert, Olivine
This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine. Rachel has held a variety of product marketing roles throughout the course of her career. In fact, she was one of the first product marketers to join Intercom in...