PODCAST · business
Project Deep End
by Project Deep End
Documenting the journey of building a pool service business
Episodes
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Mid Year Update
Wanted to check in and give you a mid year update. Here's where I'm at.
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It's been a while...
Just wanted to check in and say hi to everyone. Here's an update on where we are at.
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Project Complete - The Final Episode
This title is not clickbait. This is in fact the final episode of Project Deep End. Thank you so much for listening over the last year. Until we meet again, have a good rest of your day. Bye👋
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Signs of strong headwinds to come
Today I'm talking about the headwinds I'm seeing starting to hit the pool industry. Let's talk about it.
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2023 Let's go!
It's the new year. Let's dive into where we're at with the podcast and the business, but more importantly where we're going.
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2022 - That's a Wrap
It's the end of the year! Here is my final podcast episode of 2022. I'm talking about some key takeaways from another year of building my pool service business. The first 3 years were all about growing at all cost. Next year it'll be time to really focus on the fundamentals and building a solid...
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I made 2 decisions that cost me $50,000
Today I'm talking about 2 decisions I made this year, that cost me $50,000. Over time I've determined the root cause of these poor decisions, and now my goals have changed to simply improve. This is the real journey of building a pool service business, and sometimes it's painful.
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I'm done being poor
I've been building my pool service business for 3 years. It's time to start making money.
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Some thoughts on the new year
Today I'm sharing what's on my mind on this beautiful, cold, wet December day. Let's get into this pool service business discussion.
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Here's what's on deck
Today I'm talking about solving for a specific problem I have operationally, or at the very least brainstorming the solution. That plus where do I go from here in my journey of building my pool service business.
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Becoming the millionaire is more important than getting the millions
Becoming the person who does the things that build a million dollar per year business is far more important than building and having a million dollar per year business. In my journey of building a pool service business this may just be the most important lesson I've ever learned. Let's talk about...
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Here's the gameplan
Buying routes, draining green pools, surviving the recession. All things on my mind today while working to build my pool service business. Let's get into it.
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I'm off the phones
I am finally no longer the main point of contact for customers. My wife graciously took over that for me, so I could continue to focus on building our pool service business. Let's get into it.
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I guess we're growing
I had a really good discussion with my wife yesterday, who happens to also be my business partner. We were talking about the 3 options we have with our business. Whether to grow, whether to sell, or whether to maintain where we are. I've been building this pool service business for 3 years. It…
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My mindset is changing
I'm really starting to see things differently with regards to my pool service business...and possibly life in general
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Here are my choices in more detail
Let's crack into some of the aspects of more growth. This is 1 of 2 options I'm considering right now.
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My business is an asset that I own
I've come to a fork in the road with my business. Let's talk about it
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Changing our hours of operation
Today I'm talking about some big changes to our hours of operation. How I got there and what it cost.
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Hiring customer service
Today I'm talking about solving my biggest problem in building a pool service business. I'm hiring someone for customer service. This has been the bane of my existence all year, and I'm finally doing something about it. Let's talk.
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Patience
Checking in. It's Friday and I'm still building this pool service business. Today I'm talking about a couple of things I struggle with from a management perspective. I'm also cracking into my new appreciation for patience
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A tale of 2 business models
Today I'm talking about where my heads at on getting back to growing and the 2 business models I am working towards in building my pool service business.
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It's going to be ok
Today I'm talking about stepping back and realizing that all the stress that comes from building my pool service business and other projects is self inflicted. Let's talk about what I mean.
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I quit.
Recently I've pivoted heavily in running my pool service business. I listed a massive route for sale. I was planning to scale down my days to 1 to 3 per week. I was planning to pursue new projects. I'm 2.75 years in and I could see this is not going where I wanted it to go. So I said I'd still…
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Buying a pool service route
Today I'm talking about how and why to go about buying a pool service route. It's a common practice in the industry, however there are a lot of things to watch out for. Although this is a standard that does NOT mean there aren't scams out there. Let's talk about how to avoid losing your shirt, so...
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Heatwave
It's hot here. Doing a quick check in before the week gets crazy.
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Big changes
I've got some big updates this week. There are some big changes coming to the podcast as well as the business. Let's dive into it.
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Top 5 Tactics to Grow from $0 to $100k in Revenue
Today I'm talking about the top 5 tactics to use to grow your pool service business from 0 to $100k in revenue.
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Should I wind this down?
Today I'm talking about a pretty major decision that's been on my mind for a long time. I've want to grow this company to $1 million per year and beyond for nearly 3 years, and I think I can get there. But after all this time...I'm not sure it's worth it.
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This what growth is
Growth does not mean more customers. Growth means more money baby. Let's go!
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Keep going
Following up on yesterday. I've cooled off. Let's go
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This sucks
I am so over the summer
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Opportunity vehicle
This one's a little all over the place. Here's where my heads at today.
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It cost him his job
Today I'm talking about a tough situation I found myself in with an employee and what he forced me to do.
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I'll never quit
Today I'm talking about some unexpected growth we've had and how I feel about it.
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Profit baby
Profit
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I fired an employee
Today I'm talking about how my failure led to me laying off an employee, but how ultimately it's for the best
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Do right by your people
Had to have a tough discussion with my best employee.
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Trimming the fat
Today I'm talking about how I'm fixing my super bloated company.
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Don't let your dreams become your prison cell
Today I'm talking about a lesson learned after a tough couple of weeks.
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My arrogance destroyed my business
I'm talking about a fatal mistake I made this year.
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So far so good
It's been almost a week since we've changed directions. Let's talk about it
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Changes
Today I'm talking about some serious changes I'm making.
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Here are the big items I'm working on
Here's an update
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Kicking off season 2
Kicking off the new season of Project Deep End. We are changing directions, so let's talk about it.
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Season finale: I got covid
On today's episode I update you on where I've been and talk about the end of the first season of Project Deep End.
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Another day another dollar
Wednesday checking in
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Hired a new tech, so I'm planning a vacation
Finally hired someone and that means I can finally start thinking about and planning for a vacation....if I don't get ghosted.
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Confrontation is a skill
Today I'm talking about a confrontation I had. Didn't end well for the customer.
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It's the busy season
It's the busy season. Had a moment to record so here's where my head is at.
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Got a couple of new customers
Feels good to be on the growth train again. Let's talk about it.
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ABOUT THIS SHOW
Documenting the journey of building a pool service business
HOSTED BY
Project Deep End
CATEGORIES
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Frequently Asked Questions
How many episodes does Project Deep End have?
Project Deep End currently has 109 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Project Deep End about?
Documenting the journey of building a pool service business
How often does Project Deep End release new episodes?
Project Deep End publishes regularly with 109 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Project Deep End?
You can listen to Project Deep End on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Project Deep End?
Project Deep End is created and hosted by Project Deep End.
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