REACHRIGHT Podcast

Most churches have a social media presence. Very few have a social media strategy and that gap is exactly what this episode closes. Thomas and Shiloh break down the complete playbook that high-performing churches are running on social media right now in 2026, including why consistency always beats polish, how to turn one Sunday sermon into a full week of content, why Instagram should be the primary hub for most churches, and why authentic content is outperforming produced graphics on every major platform according to Buffer's analysis of over 50 million posts. The episode also covers why most churches are writing for the 5% already in the seats instead of the 95% they are still trying to reach, and why follower count is vanity while reach and click-throughs are what actually matter. The closing challenge is one every church social media team should sit with honestly before they plan their next week of content. 

The AI tool landscape for churches in 2026 is overwhelming and most church staff do not have the time to figure out what is actually worth using. In this episode Thomas and Shiloh go category by category and give an honest and practical breakdown of where AI is genuinely delivering time savings for ministry teams and where it is still more hype than results. From sermon prep and church communications to social media content, volunteer management, and the tools that are simply not ready for real church use yet, every major category gets a clear and actionable take. The goal is simple. By the end of this episode every pastor and church staff member should know exactly which one task to hand to AI this week and which tools they can stop feeling guilty about ignoring. 

Every year a new wave of social media trends hits the church world and most ministry teams do not have the time, budget, or bandwidth to chase all of them. In this episode Thomas and Shiloh go trend by trend and rank every major social media move for churches in 2026 using a simple and honest three-tier system. Hot means do it now. Worth Trying means good if the bandwidth exists. Skip It means stop feeling guilty that your church is not doing it. From short-form vertical video and long-form YouTube to AI-assisted content, pastor personal branding, user-generated content, and social search optimization, every trend gets a real grade based on what is actually producing results for churches today. This is the most practical and opinionated social media episode of the year and every church communications team needs to hear it before they plan their next quarter of content. 

Gen Z is already showing up to church more than any other living generation and most churches are repelling them with the exact strategies designed to attract them. In this episode Thomas and Shiloh unpack the Barna data that completely reframes the young adult conversation, name what chasing looks like and why it consistently backfires, and give pastors a clear and practical picture of what Gen Z actually wants from a church community. From the mentorship gap that no programming can fix to the surprising growth happening in high-liturgy and historically rooted congregations, this episode challenges every assumption most churches are still operating on when it comes to reaching the next generation. The closing question is one every pastor and church board needs to sit with honestly before they approve next year's young adult budget. 

AI is already inside your church and the staffing questions it raises are not coming in the future. They are here right now. In this episode Thomas and Shiloh get specific and honest about which church staff roles are most exposed to AI compression, which roles are safest, where pastors are already crossing lines they have not thought through, and a practical three-question framework any church can use this week to set clear limits before the lack of a policy becomes a real integrity problem. This is not a hype episode and it is not a doom episode. It is the clear-eyed conversation every pastor and church board needs to have before someone on staff or in the congregation forces it. 

Seven fresh data points from 2026 just landed and most of them challenge what pastors think they know about who is coming, who is giving, and where their marketing time should actually be going. In this episode Thomas and Shiloh walk through every data point one by one, name the real-world implication for your church, and give one specific action per point that any church can implement this week. From the surprising rise of Gen Z attendance and the historic gender gap flip to the collapse of organic social reach and the mobile giving revolution, this is the most data-rich and action-oriented episode of the year. If your church strategy was built on assumptions from 2020, this episode is the update it needs. 

Most church marketing teams are working hard and getting almost nothing back for it. In this episode Thomas and Shiloh apply the 80/20 principle directly to church marketing and get specific about what to stop, what to keep, and what the handful of high-leverage moves actually look like for churches in 2026. From the death of organic social reach to the untapped power of Google Business Profiles, weekly email, and authentic short-form video, this episode gives church leaders a clear and honest framework for cutting the busywork and investing in the things that actually drive first-time visits, real engagement, and sustainable growth. The closing question alone is worth the listen. 

We have been having the pastoral burnout conversation for years and it keeps getting worse. That is because we have been talking about the wrong thing. This episode is not about workload, time management, or self-care tips for tired pastors. It is about the loneliness and isolation crisis that is actually driving the burnout numbers to levels the church has never seen before. Pastoral loneliness has jumped from 42% to 65% in seven years. Peer support has dropped from 37% to 22% in the same period. 18% of pastors report thoughts of self-harm in the past year. Thomas and Shiloh bring the data, name the parts of this conversation most people avoid, and issue a direct challenge to church boards, elder teams, and congregations to stop placing all the responsibility on the pastor and start owning the system that is producing these outcomes. 

A third of practicing Christians now trust spiritual advice from AI just as much as advice from their pastor. For Gen Z and millennials that number is closer to 40%. Four in ten Christians say AI has already helped them with prayer, Bible study, or spiritual growth. This is not a future trend to prepare for. It is a present reality happening inside your congregation right now. In this episode Thomas and Shiloh unpack the Barna data, dig into why people are choosing a chatbot over their pastor, identify what AI gets dangerously wrong in spiritual conversations, and give church leaders specific and practical steps they can take this week to close the trust and access gap before it gets any wider. This is not an episode about demonizing technology. It is about the church waking up to an opportunity it cannot afford to keep ignoring. 

There is a lot of noise about what churches should be doing digitally and most of it is just distraction dressed up as strategy. In this episode Thomas and Shiloh cut through the noise and focus on the trends that are actually moving the needle for churches right now, starting with one that almost nobody in the church world is paying attention to yet. AI search tools like ChatGPT and Perplexity are already being used to find churches and the churches showing up in those results have a growing advantage that is only going to get bigger. This episode also covers AI content multiplication, the maturation of short-form video, the quiet death of the church app, the SMS renaissance, and why sermon podcasts are still one of the most underused free reach strategies available to any church regardless of size or budget. 

Most churches are spread across every social media platform imaginable and doing none of them well. In this episode Thomas and Shiloh go platform by platform and have the honest conversation most church leaders have never had about where churches should actually be spending their time and energy online. From Facebook and Instagram to YouTube, TikTok, X, and even LinkedIn, every major platform gets evaluated through one simple filter: who is on it, can churches realistically reach new people there, and is the effort actually worth the return. This is a practical and direct episode that will help any church leader stop feeling guilty about every platform they are not on and start doing the right ones really well.