EPISODE · Jul 9, 2026 · 42 MIN
The Social Media Playbook Successful Churches Are Running Right Now
from REACHRIGHT Podcast · host Thomas Costello
Most churches have a social media presence. Very few have a social media strategy and that gap is exactly what this episode closes. Thomas and Shiloh break down the complete playbook that high-performing churches are running on social media right now in 2026, including why consistency always beats polish, how to turn one Sunday sermon into a full week of content, why Instagram should be the primary hub for most churches, and why authentic content is outperforming produced graphics on every major platform according to Buffer's analysis of over 50 million posts. The episode also covers why most churches are writing for the 5% already in the seats instead of the 95% they are still trying to reach, and why follower count is vanity while reach and click-throughs are what actually matter. The closing challenge is one every church social media team should sit with honestly before they plan their next week of content.
What this episode covers
Most churches have a social media presence. Very few have a social media strategy and that gap is exactly what this episode closes. Thomas and Shiloh break down the complete playbook that high-performing churches are running on social media right now in 2026, including why consistency always beats polish, how to turn one Sunday sermon into a full week of content, why Instagram should be the primary hub for most churches, and why authentic content is outperforming produced graphics on every major platform according to Buffer's analysis of over 50 million posts. The episode also covers why most churches are writing for the 5% already in the seats instead of the 95% they are still trying to reach, and why follower count is vanity while reach and click-throughs are what actually matter. The closing challenge is one every church social media team should sit with honestly before they plan their next week of content.
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The Social Media Playbook Successful Churches Are Running Right Now
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