PODCAST · business
Remarkable Content with Ian Faison
by Caspian Studios, Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneouslyHosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
Episodes
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What’s Your Michelin Star? Marketing Lessons From The Bear | Catherine Solazzo (Appfire)
Missing wagyu. A Michelin inspector who might be in the dining room. An ingredient that runs out with one service left to go. And somehow, the plate still makes it to the front of the house. That’s The Bear. The kitchen in The Bear runs on chaos, but it also runs on structure. There’s a…
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Apollo 13: When the Mission Is Clear, the Impossible Becomes Possible | Eric Hanson (Mitel)
Apollo 13 never made it to the moon. It also brought all of humanity together, set a record for the farthest distance from Earth, and produced some of the greatest problem-solving under pressure the world has ever seen. Eric Hanson, CMO at Mitel, joins us to dig into what B2B marketers can steal...
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Leave Them Wanting More: Marketing Lessons from A Knight of the Seven Kingdoms | Tara Corey (Optimizely)
Three episodes in, you will be willing to die for Ser Duncan the Tall and Egg. No backstory required. No sprawling lore to decode. Just a knight who may not even be a knight, a boy who follows him anyway, and storytelling so elemental it hits like a gut punch. A Knight of the Seven Kingdoms works...
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Why the Magic Is in the Details: Disneyland's Playbook for B2B Marketers | Kris Lande (OutSystems)
A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland. Disney doesn't create magic through one big moment. They create it through...
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Stop Replacing People With AI - Start Multiplying What They Can Do | Robin Daniels (Zensai)
What if your 100 people could feel like 300? That's the bet Robin Daniels, Chief Business Officer at Zensai and author of The Human Success Playbook, is making - and it's working. His company doubled revenue over three years and has been named a great place to work three years running. He joins…
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Drive to Survive: How to Create a Market That Didn't Exist | Michael Londgren (Responsive)
The story was always there. It just took the right storytellers to find it. That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep missing. Michael Londgren, CMO at Responsive, joins us to unpack why Drive to Survive is one of the best modern case…
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You Come Out of a Taylor Swift Concert Feeling Euphoric. That's the Bar for Your Brand. | Phyllis Rothschild (Pete & Gerry's Organics)
What if your most loyal customers were doing your marketing for you? Taylor Swift doesn’t just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics, her social posts, her tour staging. And the fans who find them? They tell everyone. Phyllis Rothschild, CMO of Pete &...
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Advocacy, Pointy Characters, and the Brand Bank: B2B Marketing Lessons from Schitt's Creek | Jason Grunberg (Forter)
Have you ever seen Schitt’s Creek? No? You really need to watch it. That’s advocacy. And it’s older than marketing itself - somebody took a bite of something and said, “You gotta try this.” Jason Grunberg, CMO of Forter, didn’t watch the show until he got sick and had nothing else to do. By the...
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What Chipotle's "For Real" Campaign Gets Right That Most B2B Marketers Still Get Wrong | Alicia diVittorio (Silverfort)
Nope. Yep. Nope. Yep. Everybody got choices? Chipotle didn't just sell burritos - they rebuilt trust with two or three words and some really clear visuals. No freezers. No can openers. No microwaves. Just a brand that went back to its roots and dared to say one thing loudly instead of everything…
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What TED Talks Get Right That Most B2B Marketers Still Get Wrong | Varun Kohli (Cequence Security/GetReal Security)
18 minutes. One idea. No call to action. And somehow, one of the most trusted brands in the world. TED didn't build its reputation by saying more — it built it by saying less, better. The format was the brand. The editing was the strategy. And the trust was earned before a single word was spoken....
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How Willy Wonka Built a 50 Year Brand on $3M | Kevin Rippon (Juniper Square)
A $3 million movie. Two big-budget remakes. And somehow, the original still wins. Fifty years later, kids who've seen all three versions of Willy Wonka & the Chocolate Factory keep coming back to the 1971 film, not because it has better effects, but because it was built on something the others...
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The Marketing Lessons Everyone Missed in The Devil Wears Prada | Ritu Kapoor (Fractional CMO)
Standards shape industries, but tastemakers decide what those standards are. That’s the real lesson from The Devil Wears Prada. What looks like a simple workplace story is really about judgment, brand influence, and how standards shape decisions for years. In this episode, we break down the...
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What B2B Can Learn From the Barbie Movie’s $150M Marketing Gamble | Rekha Srivatsan (Tableau)
Big launches happen all the time. Very few turn into movements. That’s what makes the Barbie movie such a powerful case study. What could’ve been a simple movie launch turned into a full-blown cultural takeover. In this episode, we break down the marketing strategy behind it with the help of our...
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The Obsession That Built Apple & Hilton | Sharon Oddy (TNS)
It’s easy for B2B marketing to sound interchangeable. That’s why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this...
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How Snoop Dogg Built a Brand That Transcends Time | Shay Thieberg (MAIA Digital)
Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that’s safe and completely forgettable. That’s why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and…
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What Mad Men Reveals About Persuasion in B2B Marketing | Fahad Muhammad (TealBook)
Most B2B marketing fails for one simple reason: it forgets how persuasion actually works. That’s why Mad Men still hits. Beneath the suits, pitches, and personal drama, it’s a masterclass in what actually moves people. In this episode, we break down its B2B marketing takeaways with the help of…
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Dune: B2B Marketing Lessons on Finding Value in Unpopular Places with Madhav Bhandari, Head of Marketing at Storylane
Some of the most powerful ideas in marketing don’t come from marketing at all. They come from stories that refuse to play it safe. That’s the lesson of Dune, the sci-fi epic once considered unfilmable and now one of the most successful franchises of the decade. In this episode, we break down its...
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MrBeast: B2B Marketing Lessons on Building Repeatable Content with Rodrigo Fonte, VP of Marketing at QuillBot
Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession. That’s the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this...
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Summer House: B2B Marketing Lessons on Making Your Brand the Life of the Party with Chief Marketing Officer at Goldcast, Kelly Cheng
Reality TV isn’t just weekend entertainment. It’s a blueprint for brand building. That’s the lesson of Summer House, Bravo’s long-running hit that turns everyday interactions into year-round engagement. In this episode, we break down its marketing lessons with the help of our special guest Kelly...
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Oura Ring’s ‘Give Us a Finger’ Campaign: B2B Marketing Lessons on Saying What Your Audience Already Feels with CMO & Creator of The Zero to One Marketer, Sylvia LePoidevin
Every marketer wants to create a campaign that cuts through, but most B2B brands try to do it with more spend, more channels, and more polish. The real lever is simpler: say something people actually feel. That’s the lesson of Oura Ring’s ‘Give Us a Finger,’ a campaign that nailed cultural…
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BONUS: The New Marketing Role You Should Be Hiring For
Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations. They explore Emily’s concept of the “gen marketer”, and why traditional silos and specialist-heavy teams struggle in today’s...
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KPop Demon Hunters: B2B Marketing Lessons on How to Go Golden with Fractional Head of Marketing, Ray Lin
Most B2B brands think growth comes from turning everything up: more campaigns, more hustle, more competitive swagger. But the brands people actually follow know when to slow down, tune out the noise, and get real. That’s the unexpected lesson of KPop Demon Hunters, a movie that uses K-pop…
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Massimo Bottura: B2B Marketing Lessons on Turning Mistakes Into Michelin-Level Moments with VP of Marketing at Riverside, Abel Grünfeld
Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura. The three-Michelin-star chef behind some of the world’s most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely…
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The Restoration of a French Farmhouse: B2B Marketing Lessons on Balancing the Old and the New with Chief Marketing and Chief Partner Officer at Contentsquare, Jean-Christophe Pitié
Restoring a 250-year-old farmhouse isn’t just a renovation project. It’s a blueprint for modern marketing. That’s the lesson from Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare, who’s spent the last five years bringing new life to a centuries-old home outside...
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Andor: B2B Marketing Lessons on When to Rewrite the Story with Rachel Sterling, CMO of Identity Digital
Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat. That’s the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing...
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Dr. Peter Attia: B2B Marketing Lessons on How to Outlive Your Competition with Ashley Sturm, VP of Marketing at Opengear
Real strength isn’t flashy. It’s earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins. That’s the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this…
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The Flywheel: B2B Marketing Lessons on Keeping Your Strategy in Motion with Chief Marketing Officer at Zappi, Nataly Kelly
A great marketing engine doesn’t run in a straight line. It spins, gathers speed, and builds momentum with every turn. That’s the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that...
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Squid Game: B2B Marketing Lessons on Winning the Survival Game of Campaigns with Chief Marketing Officer at Aviatrix, Scott Leatherman
Survival isn’t just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas. That’s the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we…
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The New York Times: B2B Marketing Lessons on Gamifying Your Strategy with VP of Marketing at VaynerX, Avery Akkineni
The New York Times isn’t just a newspaper; it’s a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That’s why in this episode, we’re taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of...
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Penn State Football: B2B Marketing Lessons on Rallying Your Fans with SVP of Marketing and Communications at Unite Us, Jill Ransome
Penn State Football isn’t just a sport; it’s a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing. That’s why in this episode, we’re taking lessons from Penn State’s legacy with the help of our special guest Jill Ransome, SVP of Marketing…
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Picasso’s Guernica: B2B Marketing Lessons on Finding Clarity in Chaos with Chief Marketing Officer at Conviva, Jerome Stewart
A masterpiece doesn’t have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power. That’s the lesson of Picasso’s Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons…
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The Gilded Age: B2B Marketing Lessons on Turning Patience into Power with Chief Marketing Officer at Auctane, Laura Goldberg
Big budgets and star power don’t guarantee success. Sometimes it takes time, refinement, and the right story to win an audience. That’s the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help…
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Clue: B2B Marketing Lessons on Creating a Cult Classic with Chief Marketing Officer at Wrike, Christine Royston
Not every launch succeeds on day one, but the brands that endure find ways to win over time. That’s why we’re turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its...
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Hacks: B2B Marketing Lessons on Working the Crowd with Chief Marketing Officer at Workshop, Jamie Bell
In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different. That’s what we can learn from Hacks, a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we’re breaking down its lessons with the help of…
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Eternal Sunshine of the Spotless Mind: B2B Marketing Lessons on Choosing Emotion Over Data with Chief Marketing Officer at Incorta, Noha Rizk
Great marketing isn’t just strategy, it’s intuition, timing, and a deep understanding of human behavior. That’s the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we’re breaking down its lessons with the help of special guest Noha Rizk…
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Friends: B2B Marketing Lessons on The One About Community with Chief Marketing Officer at 2X, Lisa Cole
It’s not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience. That’s the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this…
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GoDaddy’s “Act Like You Know” Campaign: B2B Marketing Lessons on Bold Brand Building with Chief Marketing Officer at G2, Sydney Sloan
Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one. That’s exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this...
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Steph Curry: B2B Marketing Lessons on Shooting Your Shot with Chief Marketing Officer at ThetaRay, Brian Gilman
Being the underdog might feel like a disadvantage or your greatest marketing edge. That’s the brilliance of Steph Curry’s story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face…
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Orange’s Women’s Soccer Ad: B2B Marketing Lessons on Content That Makes You Think Twice with Chief Executive Officer at Standard AI, Angie Westbrock
It’s not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake. That’s the brilliance of Orange’s Women’s Soccer Ad, a mind-bending celebration of women’s soccer...
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The Last of Us: B2B Marketing Lessons on Putting the Story Before the Product with Chief Marketing Officer at VelocityEHS, Ashley Emery
Copy and paste content doesn’t build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real. That’s executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its...
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2001: A Space Odyssey: B2B Marketing Lessons on Turning Vision into Reality with CMO at Quad, Josh Golden
When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real. That’s exactly what Stanley Kubrick achieved with 2001: A Space Odyssey, a film that married meticulous research with visionary storytelling to create the most realistic...
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Moneyball: B2B Marketing Lessons on Turning Metrics into Wins with CMO at Linedata, Scott Greenwald
When small-market teams face off against deep-pocketed competitors, winning means rewriting the rules of the game. That’s exactly what happened in Moneyball, where the Oakland A’s turned to unconventional metrics and overlooked talent to outsmart the league’s biggest spenders. In this episode, we...
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Armchair Expert: B2B Marketing Lessons on Co-Creating with Your Community with Chief Marketing Officer at Katalon, Derek Weeks
In a world full of polished content, authenticity is what truly cuts through. That’s the secret behind Armchair Expert, the wildly popular podcast from Dax Shepard that mixes candid conversation with crowd-sourced chaos. In this episode, we unpack the marketing insights behind it with the help of...
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Progressive’s Dr. Rick Capmaign: B2B Marketing Lessons on the Serious Business of Being Funny with Chief Marketing Officer at Attentive, Keri McGhee
Turning into your parents might be your worst fear, or your biggest marketing opportunity. That’s the brilliance of Progressive’s Dr. Rick campaign. It’s hilarious, deeply relatable, and sneakily strategic. In this episode, we explore the marketing lessons behind it with the help of our special...
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Shell Game: B2B Marketing Lessons on Playing with Perception with Chief Marketing Officer at MasterControl, Kelly Starman
When AI feels like old news, the most remarkable storytellers don’t just talk about it, they show you something you’ve never seen before. That’s exactly what happens in Shell Game, the mind-bending podcast where journalist Evan Ratliff clones his voice and lets it interact with the world without...
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Wicked: B2B Marketing Lessons on Reframing the Narrative with Chief Marketing Officer at Flywire, Allison MacLeod
When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. That’s exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture’s most iconic villains. In this episode, we explore the...
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Ogilvy on Advertising: B2B Marketing Lessons on Writing for Humans with Chief Marketing Officer at CallMiner, Eric Williamson
When timeless advertising principles meet today’s AI-saturated landscape, something surprising happens: the old rules still work. Especially when we’re talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with the…
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Silo: B2B Marketing Lessons on Leading with Curiosity with Chief Strategy & Partnerships Officer at Totango, Karen Budell
When playbooks go stale and everyone’s chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They’re building immersive worlds and inviting their audience in. That’s exactly what happens in Silo, the hit Apple TV+ show, where attention to detail creates…
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Spidey and His Amazing Friends: B2B Marketing Lessons on Alignment as the Real Superpower with CMO at Bugcrowd, Emily Ferdinando
When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust. That’s how the heroes in Spidey and His Amazing Friends, the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack...
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Star Wars: B2B Marketing Lessons on Winning as One with CMO at Infinidat, Eric Herzog
When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination. That’s how the Rebel Alliance defeats the Galactic Empire, and it’s how great B2B marketing teams win in the real world. In this episode…
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ABOUT THIS SHOW
Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneouslyHosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
HOSTED BY
Caspian Studios, Ian Faison
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Frequently Asked Questions
How many episodes does Remarkable Content with Ian Faison have?
Remarkable Content with Ian Faison currently has 205 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Remarkable Content with Ian Faison about?
Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneouslyHosted by Ian Faison and Meredith Gooderham and produced by Jess...
How often does Remarkable Content with Ian Faison release new episodes?
Remarkable Content with Ian Faison publishes regularly with 205 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Remarkable Content with Ian Faison?
You can listen to Remarkable Content with Ian Faison on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Remarkable Content with Ian Faison?
Remarkable Content with Ian Faison is created and hosted by Caspian Studios, Ian Faison.
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