All Episodes

What’s Your Michelin Star? Marketing Lessons From The Bear | Catherine Solazzo (Appfire)

Apollo 13: When the Mission Is Clear, the Impossible Becomes Possible | Eric Hanson (Mitel)

Leave Them Wanting More: Marketing Lessons from A Knight of the Seven Kingdoms | Tara Corey (Optimizely)

Why the Magic Is in the Details: Disneyland's Playbook for B2B Marketers | Kris Lande (OutSystems)

Stop Replacing People With AI - Start Multiplying What They Can Do | Robin Daniels (Zensai)

Drive to Survive: How to Create a Market That Didn't Exist | Michael Londgren (Responsive)

You Come Out of a Taylor Swift Concert Feeling Euphoric. That's the Bar for Your Brand. | Phyllis Rothschild (Pete & Gerry's Organics)

Advocacy, Pointy Characters, and the Brand Bank: B2B Marketing Lessons from Schitt's Creek | Jason Grunberg (Forter)

What Chipotle's "For Real" Campaign Gets Right That Most B2B Marketers Still Get Wrong | Alicia diVittorio (Silverfort)

What TED Talks Get Right That Most B2B Marketers Still Get Wrong | Varun Kohli (Cequence Security/GetReal Security)

How Willy Wonka Built a 50 Year Brand on $3M | Kevin Rippon (Juniper Square)

The Marketing Lessons Everyone Missed in The Devil Wears Prada | Ritu Kapoor (Fractional CMO)

What B2B Can Learn From the Barbie Movie’s $150M Marketing Gamble | Rekha Srivatsan (Tableau)

The Obsession That Built Apple & Hilton | Sharon Oddy (TNS)

How Snoop Dogg Built a Brand That Transcends Time | Shay Thieberg (MAIA Digital)

What Mad Men Reveals About Persuasion in B2B Marketing | Fahad Muhammad (TealBook)

Dune: B2B Marketing Lessons on Finding Value in Unpopular Places with Madhav Bhandari, Head of Marketing at Storylane

MrBeast: B2B Marketing Lessons on Building Repeatable Content with Rodrigo Fonte, VP of Marketing at QuillBot

Summer House: B2B Marketing Lessons on Making Your Brand the Life of the Party with Chief Marketing Officer at Goldcast, Kelly Cheng

Oura Ring’s ‘Give Us a Finger’ Campaign: B2B Marketing Lessons on Saying What Your Audience Already Feels with CMO & Creator of The Zero to One Marketer, Sylvia LePoidevin

BONUS: The New Marketing Role You Should Be Hiring For

KPop Demon Hunters: B2B Marketing Lessons on How to Go Golden with Fractional Head of Marketing, Ray Lin

Massimo Bottura: B2B Marketing Lessons on Turning Mistakes Into Michelin-Level Moments with VP of Marketing at Riverside, Abel Grünfeld

The Restoration of a French Farmhouse: B2B Marketing Lessons on Balancing the Old and the New with Chief Marketing and Chief Partner Officer at Contentsquare, Jean-Christophe Pitié

Andor: B2B Marketing Lessons on When to Rewrite the Story with Rachel Sterling, CMO of Identity Digital

Dr. Peter Attia: B2B Marketing Lessons on How to Outlive Your Competition with Ashley Sturm, VP of Marketing at Opengear

The Flywheel: B2B Marketing Lessons on Keeping Your Strategy in Motion with Chief Marketing Officer at Zappi, Nataly Kelly

Squid Game: B2B Marketing Lessons on Winning the Survival Game of Campaigns with Chief Marketing Officer at Aviatrix, Scott Leatherman

The New York Times: B2B Marketing Lessons on Gamifying Your Strategy with VP of Marketing at VaynerX, Avery Akkineni

Penn State Football: B2B Marketing Lessons on Rallying Your Fans with SVP of Marketing and Communications at Unite Us, Jill Ransome

Picasso’s Guernica: B2B Marketing Lessons on Finding Clarity in Chaos with Chief Marketing Officer at Conviva, Jerome Stewart

The Gilded Age: B2B Marketing Lessons on Turning Patience into Power with Chief Marketing Officer at Auctane, Laura Goldberg

Clue: B2B Marketing Lessons on Creating a Cult Classic with Chief Marketing Officer at Wrike, Christine Royston

Hacks: B2B Marketing Lessons on Working the Crowd with Chief Marketing Officer at Workshop, Jamie Bell

Eternal Sunshine of the Spotless Mind: B2B Marketing Lessons on Choosing Emotion Over Data with Chief Marketing Officer at Incorta, Noha Rizk

Friends: B2B Marketing Lessons on The One About Community with Chief Marketing Officer at 2X, Lisa Cole

GoDaddy’s “Act Like You Know” Campaign: B2B Marketing Lessons on Bold Brand Building with Chief Marketing Officer at G2, Sydney Sloan

Steph Curry: B2B Marketing Lessons on Shooting Your Shot with Chief Marketing Officer at ThetaRay, Brian Gilman

Orange’s Women’s Soccer Ad: B2B Marketing Lessons on Content That Makes You Think Twice with Chief Executive Officer at Standard AI, Angie Westbrock

The Last of Us: B2B Marketing Lessons on Putting the Story Before the Product with Chief Marketing Officer at VelocityEHS, Ashley Emery

2001: A Space Odyssey: B2B Marketing Lessons on Turning Vision into Reality with CMO at Quad, Josh Golden

Moneyball: B2B Marketing Lessons on Turning Metrics into Wins with CMO at Linedata, Scott Greenwald

Armchair Expert: B2B Marketing Lessons on Co-Creating with Your Community with Chief Marketing Officer at Katalon, Derek Weeks

Progressive’s Dr. Rick Capmaign: B2B Marketing Lessons on the Serious Business of Being Funny with Chief Marketing Officer at Attentive, Keri McGhee

Shell Game: B2B Marketing Lessons on Playing with Perception with Chief Marketing Officer at MasterControl, Kelly Starman

Wicked: B2B Marketing Lessons on Reframing the Narrative with Chief Marketing Officer at Flywire, Allison MacLeod

Ogilvy on Advertising: B2B Marketing Lessons on Writing for Humans with Chief Marketing Officer at CallMiner, Eric Williamson

Silo: B2B Marketing Lessons on Leading with Curiosity with Chief Strategy & Partnerships Officer at Totango, Karen Budell

Spidey and His Amazing Friends: B2B Marketing Lessons on Alignment as the Real Superpower with CMO at Bugcrowd, Emily Ferdinando

Star Wars: B2B Marketing Lessons on Winning as One with CMO at Infinidat, Eric Herzog

“Assume That I Can” Campaign: B2B Marketing Lessons on Breaking Belief Barriers with VP of Corporate Communications & Content Marketing at AudioEye, Mike Barton

Jim Henson Idea Man: B2B Marketing Lessons on Leading with Entertainment with Chief Marketing Officer at Resilio, Adam Kranitz

Currys’ Gen Z Ads: B2B Marketing Lessons on Going Viral Without a Big Budget with Director of Brand at Printful & Printify, David Hooker

Celebrating 150 Episodes: B2B Marketing Lessons on the Making of Remarkable

F1 Sponsorships: B2B Marketing Lessons on Going All In with Action Sports Marketing Consultant, Ondar Tarlow

Buena Vista Social Club: B2B Marketing Lessons on the Importance of Live Experiences with Chief Marketing Officer at Blackbird.AI, Dan Lowden

Ordinary People: B2B Marketing Lessons on Leaving a Mark with Chief Marketing Officer at Voices, Ruth Zive

TikTok Creators: B2B Marketing Lessons on Creating Content with Personality with Award-Winning Marketing Leader Rhonda Hughes

Silicon Valley: B2B Marketing Lessons on Humanizing Tech with 4-Time CMO Manish Gupta

Alix Earle: B2B Marketing Lessons on Bringing Joy Back to Content with Director of Content Marketing at A-LIGN, Elizabeth Strickert

Animal: B2B Marketing Lessons on Thinking Like a Movie Marketer with Producer at H20 Studios, Kevin Carter

Knight Rider: B2B Marketing Lessons on Owning Your Marketing with Sr. Director of Content Strategy at Equifax, Ashley Sasnett

Predictably Irrational: B2B Marketing Lessons on Rethinking Rational Thinking with SVP of Marketing at Flexera, Leslie Alore

Adolescence: B2B Marketing Lessons on Stretching Beyond Your Comfort Zone with CMO at Vimeo, Charlie Ungashick

Ryan Holiday and The Daily Stoic: B2B Marketing Lessons on Making Content That Matters with VP, Head of Marketing at FourKites, Amanda Dyson

The New Look: B2B Marketing Lessons on Evolving Your Brand Through Reinvention with Customer Advocacy & Executive Programs Lead at dbt Labs, Hrishi Kulkarni

Hades: B2B Marketing Lessons on Making Brave Creative Moves with Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic, Zoe Hawkins

Record Store Day: B2B Marketing Lessons on Leaning into Analog in a Digital World with Sr. Director, Content Marketing at Upwork, Robert McCauley

Levi's Odyssey Ad: B2B Marketing Lessons on Building Brands That Break Walls with Head of US Marketing at Freepik, Paula Vivas

Settlers of Catan: B2B Marketing Lessons on Thinking Beyond Your Next Move with Chief Marketing Officer at Dialpad, Jen Grant

90s Indie Rock: B2B Marketing Lessons on Cutting Through the Noise with Chief Marketing Officer at DataArt, Scott Rayburn

Martha: B2B Marketing Lessons on Owning Your Narrative with CMO at CHEQ, Amy Holtzman

Taskmaster: B2B Marketing Lessons on Embracing the Unexpected with Head of Brand at Descript, Vanessa Hope Schneider

Simon Sinek: B2B Marketing Lessons on Starting with Why with VP of Marketing at Abridge, Guru Sundar

Intangible.ai: B2B Marketing Lessons on Making AI Your Workhorse to Make Rich, Interactive 3D Content with Co-Founders Charles Migos & Bharat Vasan

Desert Oracle: B2B Marketing Lessons from Ken Layne’s Love of Lo-Fi Media with Chief Evangelist at Contentful, Nicole France

A River Runs Through It: B2B Marketing Lessons from Fly Fishing with Simpro CMO Rachel Truair

Pokemon: B2B Marketing Lessons from Pokemania with Fractional CMO Veronica Saron

Dune: B2B Marketing Lessons from Director Denis Villeneuve’s Masterpiece with VP of Corporate Marketing at Cribl, Ryan Mattison

The West Wing: B2B Marketing Lessons from Aaron Sorkin’s Emmy-Winning Show with Chief Marketing & Communications Officer at CSG, David Pendery

Soccer: B2B Marketing Lessons from the U.S. Women’s National Team with Former Director of Brand Strategy, Storytelling & Advocacy at Cisco, Cindy Valladares

Hamburger Helper: B2B Marketing Lessons from the Watch the Stove Mixtape with HiBob CMO Sarah Reynolds

7-Eleven Slurpees: B2B Marketing Lessons from Bring Your Own Cup Day with Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnn

Scott Galloway: B2B Marketing Lessons From Prof G with VP of Marketing & Corporate Strategy at Verbit, Michael Rosman

Extreme Trail Running: B2B Marketing Lessons on Navigating Rough Terrain with DeepL CMO, Steve Rotter

Great British Baking Show: B2B Marketing Lessons from the White Tent with VP of Corporate Marketing at Trellix, Sara Aiello

Olympics: B2B Marketing Lessons on Making Big Content Investments with the VP of Marketing at AppsFlyer, Carolyn Bao

Modern Family: B2B Marketing Lessons from the Emmy Award-Winning Show with CMO of Altimetrik, Jeff Fleischman

Days of Thunder: B2B Marketing Lessons from the 1990 Tom Cruise Movie with Director of Content Marketing at Fictiv, Ricky Frohnerath

Pro Women Athlete Sponsorships: B2B Marketing Lessons on Leveraging Athlete Ambassadors with CEO of PARITY, Leela Srinivasan

When We Were Young Festival: B2B Marketing Lessons from the Festival to Remember with Head of Content Marketing at CoreWeave, Brooke Gocklin

Bad Sisters: B2B Marketing Lessons from the Irish Dark Comedy with the CMO at D2L, Brian Finnerty

The Wager: B2B Marketing Lessons from the Epic True Story of the Shipwrecked HMS Wager with Former Director of Content Marketing at Authentic8, Shannon Ragan

Doctor Who: B2B Marketing Lessons from the Long-Running BBC Show with the CEO of WorkProud & Online Rewards, Michael John Levy

Spotify Wrapped: B2B Marketing Lessons from the Viral Marketing Campaign with the Head of Marketing at Postman, Justine Davis

WWE: B2B Marketing Lessons from Randy Savage, Hulk Hogan and More with the US Market Brand Evangelist at GetResponse, Carlos Gil

Disney: B2B Marketing Lessons from the Magical Media Empire with Domo CMO Mark Boothe

Mike Birbiglia: B2B Marketing Lessons from the Prolific and Award-Winning Comedian with the Host of How Stories Happen, Jay Acunzo

The Marvelous Mrs. Maisel: B2B Marketing Lessons from the Hit Period Comedy with Head of Content & Brand at Close, Chelsea Castle

Summer Baking Championship: B2B Marketing Lessons from Food Network’s Seasonal Baking Series with Director of Content Marketing at Splunk, Ann Smith