PODCAST · business
Sales Tuners
by Jim Brown
SalesTuners is an interview where I talk with great sales leaders and high performing individual salespeople about the Behaviors, Attitudes, and Techniques that have made them great. Learn more at SalesTuners.com
Episodes
-
[CLASSICS] 095: The Difference Between Cooperating and Collaborating | Amy Appleyard
Takeaways Understand How Your Prospect Makes Money: You already know how your company makes money and you already know how you make money once your company makes money. During the sales process, if you really dig in and figure out how your prospects make money, then you can sync your offering…
more -
#CoachesCorner 1 | Ashleigh Early
In the last 5-7 years, there has seemingly been an explosion in the number of companies, both tech startups as well as more traditional businesses, that require salespeople. Unfortunately, in that same period of time there hasn't been any magical creation of new sales talent. That misalignment…
more -
127: Jessica McQueen | Building a Sincere Interest in Understanding
Takeaways Become a Subject Matter Expert: There have been many conversations on this show that have talked about the need to truly understand who your buyer is. Jess took that even a step farther by suggesting that she actually become a licensed health benefits consultant. Think about that. Are...
-
#READefined 1 | Influence: The Psychology of Persuasion by Robert Cialdini
In our first ever episode of READefined, we're taking a look at Robert Cialdini's Influence: The Psychology of Persuasion. Today, we are all becoming overwhelmed by the sheer amount of information at our disposal AND the choice that comes with that for even the most mundane topics. While it would...
-
126: Greg Zapletnikov | Breaking the Code to Find Your Own Style
Takeaways Speak a Common Language: As Greg was learning to sell, he was taught baseball idioms like 'batting 1.000,' 'drop the ball,' 'be in the ballpark,' and of course, 'touch base.' But to many of you listening, these phrases no longer have anything to do with the game because they've been so...
-
125: Jenn Etherton | Setting Up a Sales Career Development Path
Takeaways Observe the Actions of Others: You may not have the confidence or even opportunity to approach others to ask them about how or why they do what they do, but you can definitely observe their actions. Break down how they speak, how they hold themselves, how they treat customers, and what...
-
124: James Karanasios | The Habit of Success: You Are What You Repeatedly Do
Takeaways Ask the Next Question: By this point, we should all be used to hearing the word "no." However, it's what you do after hearing it that defines you as a salesperson. The word could be a stoplight and completely shut you down. Or, it could be a challenge to you to dig a little deeper and...
-
[CLASSICS] 077: Mark Roberge | Why Most Customer Success Issues Originate in the Sales Process
Takeaways Successful Customers Trumps Revenue: The goal of sales should not be revenue at all costs. It's our job to find people we can make successful through the value prop we're pitching. Rather than focusing solely on the signed contract and commission check, make sure the customers you close...
-
[CLASSICS] 001: Jill Rowley | Know Thy Buyer in the Social Selling Generation
Takeaways Share: Even if what you share is unrelated to what you're trying to sell, doing so allows you to show you care, which drives future opportunities. Focus on the Customer: Know the buyer from every angle at the company and personal level. Provide Value: Constantly consume and share…
more -
[CLASSICS] 046: Cody Lamens | Strive to be a Sales Professional, Not Just an Account Executive
Takeaways Take Advantage of Opportunity: There is a short window of time to take advantage of every opportunity. If you wait until an opportunity presents itself, it's already too late. Seek out chances to learn, be more efficient, and give 100 percent from the get-go so you're never in a…
more -
[CLASSICS] 078: David Cancel | Prospects Want to Talk to the One Who Understands
Takeaways Learn From Others: Everyone learns from failure, but you don't have to learn from your own failure. Whether it's your peers, other professionals in your network, books, blogs, or even podcasts like this. You owe it to yourself to seek out knowledge both positive and negative from…
more -
[CLASSICS] 039: Keenan | Bottom Line: It's Not Failure Until You Quit
Takeaways It's Not About Learning: It's about applying what you love and who you are to what you do. While you need to understand your product, It's more important to know how to sell than it is to know all the technical features and benefits of your offering. Comparing sales to fitness… you can...
-
[CLASSICS] 088: Liz Cain | Generating Interest: The Missing Piece of Outbound Sales
Takeaways Be Responsive and Get Shit Done: When you're working at a company that is really going somewhere, everybody has a hundred things on their plate and constantly shifting priorities. If you want to stand out, be the person that volunteers for new projects and make sure to follow through....
-
[CLASSICS] 030: Raquel Richardson | Enabling a Channel Only Sales Process
Takeaways Remember It's Not About You: Hearing "no" in sales is a given, but that doesn't make it any less trying. Regardless of the circumstances surrounding how exactly you are shot down, there is no more important personality strength than the ability to bounce back. Sales is so much easier…
more -
[CLASSICS] 086: Steli Efti | The Answer to Your Problems May Not be Convenient
Takeaways Words are Powerful: Your mastery of language and results driven communication is paramount to your success in sales. It's one thing to be good, but becoming a student of linguistics and really understanding the nuance between conscious and subconscious states can take you to an entirely...
-
[CLASSICS] 002: Derek Grant | Finding Success through Personalization at Scale
Takeaways Pleasantly Persistent: Keep pursuing your prospect using personalized messaging while communicating value. Overtime, the relationship will unfold so that you spend your time on qualified and interested buyers. Make it Personal: Although tempting, don't just use the templated email that...
-
[CLASSICS] 083: Mary Jane Copps | Cold Calls: The Psychology Behind the Human Voice
Takeaways Master the First 20 Seconds: We all get defensive when we receive an unexpected call from someone we don't know. Don't take it personal as it's a cultural issue. However, it is your job to dissolve that defensiveness very quickly. First thing first — remove iffy language. Don't tell…
more -
123: Aswin Shibu | Building the Discipline to Reset Everyday
Takeaways Invest Time Building the Right List: Knowing who your ideal prospect is, is only the beginning of a good outreach plan. Don't take for granted the amount of work that goes into identifying exactly who those people are and trying to acquire their contact information. If you're doing this...
-
122: Anthony Monroig | Building an Executive Network by Selling the Intangible
Takeaways Plan Your Target Accounts: Too many sales reps take the shotgun approach when it comes to prospecting. To me, it feels like that's the reason we get so many shitty emails and generic LinkedIn connection requests. Take the time to plan out who you're going to target over the next 90…
more -
121: Will Ibsen | Logically Speaking: Prioritizing an Honest Call Over a Comfortable Call
Takeaways Systematize Your Follow-up: I'm sure you've heard the phrase "persistence pays" many times. Well, I hope they were talking about sales, because it couldn't be more true. I've read startling stats that say on average, a sales rep will only reach out to a prospect two times before giving...
-
[CLASSICS] 044: Lauren Wadsworth | Just Push Play: Using Video for Face-to-Face Outreach
Takeaways Make Planned Calls, Not Random Calls: For many people it doesn't take long to realize that quality over quantity matters. For example, sometimes it's not about how many calls you make. It's about making planned calls that target specific prospects. Instead of working your way through a...
-
120: Allen Hammer | Know When It's Time to Walk Away
Takeaways Disqualify Early: If you want to save both yourself and your prospect time, then it's your job to disqualify them as early as possible. Now, if you have a weak pipeline or don't like prospecting, I know you will hang on to every opportunity like it's a bar of gold, but it's likely…
more -
119: Corn George | Fear, Vulnerability, and Failure: Why it is an Option
Takeaways Differentiation is Key: Most of us want to believe we're not selling a commodity, but having been on the buyer's side of the table for several SaaS platforms lately, I assure you, each demo starts to blur together because the features are all so similar. Figure out how you can...
-
117: Making a List, Checking it Twice
Special Holiday Episode https://www.salestuners.com/making-a-list Sponsor Costello - What if every sales rep inherited the habits of your best rep? With Costello, they do.
-
116: Frank Schneider | Do Your Homework: Shifting the Burden Off Your Buyers
Takeaways Ask Direct Questions About the Sales Process: Buyers that are interested and want to actually buy are more forthright with information than you may think. They want you to know what has to happen, but it's your responsibility to ask, and you need to be direct about it. For instance, the...
-
[CLASSICS] 066: Chris Voss | Negotiating as if Your Life Depended on It
Takeaways Empathy Saves Time: I know it sounds counterintuitive, but slowing down a sales process can often times speed up the deal. If you lean into your prospect and get a good emotional intelligence read, the empathy you show gets them to open up about their actual concerns. Get to "No": When...
-
115: Ryan Arnett | Fluently Speaking Multiple Sales Languages
Takeaways It Doesn't Matter What You Want: There's nothing that frustrates buyers more than getting cold messages that are all about you. You know the ones I'm talking about… where every paragraph, or maybe even every sentence, starts with "I." I hope, I just, I wanted, I think, I, I, I, I.…
more -
114: Amy Volas | Why Too Much Discovery Can Hurt You
Takeaways: Use the Information You Get: Every salesperson has been told they need to ask great questions, but here's the deal, if you don't actually listen to the buyer and use the information they give you, what was the point to begin with? Yes, you have to uncover some kind of pain and tie it…
more -
113: Jim Brown | Being Thankful: The Grass is NOT Always Greener
Here I am. Halfway around the world, living what most would consider the "experience of a lifetime." Yet, I'm spending my time thinking about all the things YOU get to do on a daily basis. Don't get me wrong, I wouldn't trade this time for anything, but living in a constant state of change does...
-
112: Jorge Lana | How Local Cultures Influence the Sales Process
Takeaways Change Your Mindset: It is my strong belief that the next generation of great sellers will be subject matter experts that have been taught how to sell, rather than salespeople who learn about a portfolio of products. With information being readily accessible and buyers expecting more...
-
111: Scott Brown | Mastering Messaging and Putting Your Audience First
Takeaways Figure Out the Why First: Nearly everyone you come across knows 'what' to do, but do they know 'why' to do it? If they know, do you? As you work through building a hook that resonates with your target audience, it's critical you understand their why. Then, and only then, you can deliver...
-
[CLASSICS] 029: Morgan J. Ingram | The Power of Persuasion: Give Your Pipeline the Green Light
Takeaways Think Big Even If You Start Small: Anyone who's either lived it before or is living it now knows the truth about being a sales development representative: it's tough. SDRs are pushed hard, work long hours and go into work every single day knowing they're going to get rejected over and...
-
110: Carson Heady | Delivering Value by Becoming a Prospect's Advocate
Takeaways Become an Advocate: As a seller, you will never benefit if a prospect goes down a path that isn't going to benefit them. We've talked a lot on this show about the need to truly listen to your buyer, and it's true — you have to understand what factors they're facing internally and...
-
109: Jermaine Edwards | Uncovering Truth: Selling to Someone's Multiple Layers
Takeaways Relationships Begin With Intent: You don't need me to tell you this, but buyers can sniff a hard sell coming from a mile away. The long-term relationship you'll build begins with the first conversation you have. Find a way to align your goals with their needs. And no, that does not mean...
-
108: David Lefever | Starting from Scratch and Proving the Naysayers Wrong
Takeaways Prove the Concept: If you're rolling out a new product or service you know can solve a problem, but no one can vouch for it, consider giving it away to seed the market. Think about the last time you were in the food court at a mall. Several of the restaurants had a person standing…
more -
107: Wes Schaeffer | Showing Up Without Assumption
Takeaways Never Assume: You've likely heard the saying about that when you assume, all you do is make an ass out of you and me. Well, it's true, especially in sales. Wes talked about what he saw selling mobile homes — where his colleagues would see someone show up in a Mercedes and they'd jump…
more -
106: Lucy MacCallum | Be Your Genuine Self with Pleasant Persistence
Takeaways Act as a Resource: With more information than ever readily available for prospects, we need to become good stewards of context. What are your prospects likely not thinking about? What are the real challenges they should be worried about? Figure out how to get ahead of their search...
-
[CLASSICS] 037: Mary Browning | Start Your Engines: Four Keys to Successful Prospecting
Takeaways It All Starts With Data (But It Doesn't End There): Data is the list of people you're going to call and the industry or demographics of companies you're looking at. Taking those numbers to the next level focuses on the people behind the numbers. What are their common needs? How can you...
-
105: Craig Storie | Land and Expand: Connecting the Human Network
Takeaways Build Connections: Careers are long. If you start thinking about the sales you're going to make over the next 20-30 years, it will become apparent just how important your network is. Both internally and externally, you need to be able to call upon people when you need help but to do so,...
-
104: Paul Cherry | To Sell Into the Future, Dig Into the Past
Takeaways Lock in on the Verbs: If you've ever been anxious on a sales call, thinking too far ahead or worrying about what your next question is going to be, stop! Your prospect will lay out the entire roadmap if you let them. As you listen to them, focus on the verbs they use. For instance…
more -
103: Hector Garza | Building Clarity of Conversation into Client Relationships
Takeaways Give Your Prospect What they Need: Notice, I did not say "give your prospect what they want," there is a difference. No longer are salespeople the gatekeeper to information. It is our job to facilitate the best buying experience we can for prospects. In that mutual exchange, it's...
-
102: Gabe Moncayo | Chess vs Checkers: The Scientific Approach to Sales
Takeaways Remind Prospects of Their Priorities: When you're talking with a prospect and seem to be slipping or losing ground, it's your responsibility to remind them of why they're even in the conversation to begin with. Ask them questions that harken back to the pains they've divulged, the goals...
-
101: Ally Brettnacher | The Power of Social Selling and Building Relationships
Takeaways Use Social for Call Prep: While doing research on prospects, it's obvious you need to look at the company website and blog to see what their initiatives are, but it's just as important to look at social channels like LinkedIn and Twitter to see what's important to the person your going…
more -
[CLASSICS] 006: John Barrows | Transfer Enthusiasm into a Commission
Takeaways Prospecting: By simply picking up the phone you open up a world of new opportunities. Prospecting helps solves a lot of problems while developing you faster. Time: Time is the most valuable asset any of us have. When reaching out to a prospect be clear on the value by doing research,...
-
100: Jim Brown | You Have My Permission
Full Notes https://www.salestuners.com/permission/ Book Recommendations The 7 Habits of Highly Effective People by Stephen Covey Tribes: We Need You to Lead Us by Seth Godin Barking Up the Wrong Tree by Eric Barker Ego is the Enemy by Ryan Holiday How to Win Friends and Influence People by Dale...
-
099: Najeeb Hossain | Win or Lose, Do It Collaboratively and Intentionally
Takeaways Be Real: Sales calls should be mutually beneficial. If you're just talking at prospects, naturally their guard is going to be up. Yes, I know you have required fields and boxes you have to check on each call, but what would happen if you worked with the prospect and said "hey, I...
-
098: Kara Gilbert | Developing a Game Face for Sales
Takeaways Don't Be Afraid to Work Hard: Just like the quote at the beginning said, winners embrace the need to work hard, where losers see it as punishment. If you want to be great at something, you have to be willing to sacrifice. Just showing up and running through the motions is not going to...
-
097: Sam Hay | Breaking Down the What and How of Sales Calls
Takeaways Set Daily Goals: I know most of you listening to this are the type that set a really big vision for your year. Unfortunately, it's too hard to see that far into the future. Break down that annual goal and know exactly what goes into it. What do you have to accomplish this quarter? What...
-
096: Sean Higgins | No Cheat Codes: Putting in the Time
Takeaways Manufacture Urgency: Pushing a prospect across the finish line is one of the biggest questions I get day to day. That said, without fully understanding what a company has to gain or lose with any decision will leave you standing alone at the finish line. Let me be very clear, I am not a...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
SalesTuners is an interview where I talk with great sales leaders and high performing individual salespeople about the Behaviors, Attitudes, and Techniques that have made them great. Learn more at SalesTuners.com
HOSTED BY
Jim Brown
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Sales Tuners have?
Sales Tuners currently has 148 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sales Tuners about?
SalesTuners is an interview where I talk with great sales leaders and high performing individual salespeople about the Behaviors, Attitudes, and Techniques that have made them great. Learn more at SalesTuners.com
How often does Sales Tuners release new episodes?
Sales Tuners publishes regularly with 148 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Sales Tuners?
You can listen to Sales Tuners on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sales Tuners?
Sales Tuners is created and hosted by Jim Brown.
URL copied to clipboard!