Salon Owners Collective
by Larissa Macleman
Salon Owners Collective PodcastReady to stop working in your salon and start leading it like a true CEO?Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle.Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role.Each episode brings you:✨ Strategic frameworks to grow and scale with confidence🎯 Actionable steps to lead your team, increase profits, and reclaim your time💬 Real stories of transformation from salon owners who’ve done it💡 Fresh ideas and mindset shifts to build the business—and life—you deserveBecause here’s the truth: you were never meant to do it alone.And you absolutely have what it takes to build a successful salon without burning out.
Episodes
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You’re thinking about buying a Second Salon. Answer these 3 questions first.
A second salon might actually make you less money and cost you more time. If one is on your vision board, listen to this before you take the leap. Larissa Macleman, Founder of Salon Owners Collective, and Joel Bouzaid, SOC’s Boardroom Coach, get real about what it takes to buy or open a second...
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The 5 Christmas Cracks About to Break Your Salon (and How to Fix Them)
You either love Christmas in a salon, or you hate it. Most Salon CEOs feel both. With six weeks to go, this is the moment to decide how December is going to go, before it just arrives. Larissa Macleman, Founder of Salon Owners Collective, and Joel Bouzaid, SOC's Boardroom Coach, unpack the five...
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If We Walked Into Your Salon Tomorrow, This Is What We’d Change First
You walk into your salon every day. Which is exactly why you can't see what your clients and team feel the moment they walk in. After Joel walked into a salon last week to pick up a gift, he and Larissa came straight back to the media room to share the changes they'd make if they walked into your...
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The Real Reason You Can’t Sleep the night before Payday: How to Build a Salon That Prioritises Profit
You make the money. You pay the bills. And you still can't sleep on payday. Straight out of her monthly profit workshop inside Salon Mastery, Larissa Macleman, Founder of Salon Owners Collective, walks you through the money principles that take a Salon CEO from running on luck to running on a...
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Why You Sabotage Your Salon the Moment It Starts Working
You finally have a great month. And then, somehow, you find a way to wreck it. Recorded at the bar in Bali the day after the Turning Pro intensive, Larissa Macleman, Founder of Salon Owners Collective, and Joel, SOC's Boardroom Coach, unpack what happened when 40 Salon CEOs decided to stop living...
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Delegate Faster in 5 Minutes: Stop Doing Manager Jobs on an Owner’s Schedule
You didn't achieve anything today. And it wasn't because you didn't work hard enough. In this episode, recorded poolside in Bali just hours before Larissa switched off for a week, she breaks down why overwhelm isn't a productivity problem at all, and gives you the exact system to fix it.…
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The 3 Problems Facing Every Salon Owner in 2026 and How to Fix Them
54% of salons aren't going to make it to 2030. That's the number Larissa and Joel landed on when they ran the research. In this episode, recorded poolside in Bali during their annual Salon Mastery intensive, they break down exactly why, and what separates the salons that will survive from the…
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The Question That Separates Salon Leaders From Everyone Else
You don't get in life what you want. You get in life who you are. And if that's true - and we believe it is - then the question isn't "What strategies should I implement?" or "What systems should I build?" The question is: Who am I? Not as a person. As a leader. As the person running your salon...
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Your Manager's Not In. Here's Why - And What To Do About It
Your manager isn't the problem. The relationship structure is. In this episode, Larissa and Joel break down the exact framework, the Triple T, that transforms the owner-manager dynamic. If you're still doing your manager's job while she "isn't stepping up," this episode reveals what's actually...
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The $50K on the Shelf
Your bank account is nearly empty. Your revenue looked solid. Your team showed up. It doesn't compute. But here's what I know: the money isn't gone. It's in your salon right now. It's just in the wrong place. In this episode, I'm walking you through where hidden cash lives in your salon, why...
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Why Your Team Meeting Isn’t Working (And What To Do Instead)
The Five Meetings Your Salon Actually Needs You've sat down to run a team meeting. You've talked about goals. Everyone nodded. And then nothing changed. So you stopped doing them. Larissa Macleman - founder of Salon Owners Collective, 20-year salon owner - sits down with Janine from Hair and...
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Nine Minutes That Add $100K to Your Salon
You've hired the right people. You've trained them. And somehow they're still performing at 60% of what's possible. The trap? If you're still the most important person in your business, you're not building a business-you're building a job you can never leave. In this episode, Larissa reveals why...
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The One Number That Ends the Payday Panic
The One Number That Ends the Payday Panic Six times a year, Larissa Macleman was convinced her salon wasn't going to make it. Bad week. Team off sick. Clients cancelling. Every single time, she panicked. And every single time, when June rolled around, she'd made her goal. In this episode, Larissa...
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You Can't Build a Million-Dollar Salon While You're Hustling
The Answers Come in the Gap You know that moment. You're not trying to solve anything. You're in the shower, or you're swimming in the pool, and suddenly the answer is there. Clear. Simple. The thing you've been chasing for weeks. Most salon owners never get to that moment. They take holidays and...
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The $48 Gap Between You and a Million Dollar Salon
The $48 Gap Between You and a Million Dollar Salon A million dollars in revenue. You've said the number. You've thought about it on a Sunday night. And then Monday hits, and it feels further away than ever. It's not. And in this episode, Larissa Macleman, founder of Salon Owners Collective and...
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The AI Mistake Quietly Costing You Clients
The AI Mistake Quietly Costing You Clients Every salon owner has access to the exact same AI tools right now. And most of them are using them the exact same way, which means most of them are starting to sound exactly the same. In this episode, Larissa Macleman and Joel Bouzaid of Salon Owners...
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It's Not a Marketing Problem. It's a Mentoring Problem.
The Real Reason Your Best People Keep Leaving You've raised your prices. Possibly more than once. And yet the book still has white space, the roster still feels gappy, and you're left wondering if the market has genuinely turned against you. It hasn't. Something else has shifted, and most salon...
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Become the Mentor your salon needs to grow $100K
Are you leading your team into the next level, or waiting for them to find it on their own? This is where so many Salon CEOs get stuck: You hire the team. You train the team. You pay the wages. You carry the emotional load. Then you quietly wonder why they are not stepping up, rebooking properly,...
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10 Years. 9 Lessons: The Final Four… and a Half. What We’ve Learnt From a Decade Coaching Salon Owners.
The Final Four (and a Half) Lessons - Continuation of the 500th Episode Ten years. Five hundred episodes. And the same handful of sentences Larissa and Joel still say more than anything else. Last week, on the 500th episode, they got through the first five (and a half). This week, they're…
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The 9 Things We’ve Said Every Single Week for 10 Years
The 9 Things We've Said Every Single Week for 10 Years 500 episodes. Ten years. And the only way to mark that is with the truths that made it possible. This isn't a highlight reel. Larissa Macleman and Joel Bouzaid, founders of Salon Owners Collective, sat down for the 500th episode and did...
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If Your Salon Doubled Tomorrow, Would It Break?
If your salon doubled tomorrow, would it actually feel easier? Or would the same problems simply get bigger? More revenue does not fix team drama. More clients do not fix retention. More growth does not fix a salon built around one person. In this episode, Larissa Macleman is talking about the…
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Why Two Salons Won’t Automatically Double Your Profit
One salon works. So two must mean double the profit… right? Not always. A second location can grow your brand, your team and your opportunities. But it can also expose every weak spot in your systems, leadership and margins. In this episode, Larissa Macleman is joined by Sophie Anquetil, a Salon...
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The 3 Queen Moves To Grow Your Salon
Your salon does not need more hours of you. In this episode, Larissa shares the 3 queen moves that help you step into the Salon CEO role, so you can build the right business structure and grow a salon that no longer depends on you holding everything together. If you have built the team, grown the...
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I Opened My Salon When I Was 20. Here’s What I Got Wrong.
For the first time ever, Larissa Macleman is sharing the founder story behind opening her salon at 20 years old - and the hard lesson that changed the way she saw salon growth forever. She was the best stylist in the salon. Fully booked. Highest revenue column. Working harder than everyone else....
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3 Behaviours Most Salon CEOs Won’t Do (That Would Make You Thousands of $)
Right now, the salons that are pulling ahead aren't doing more. They're doing different. 3 things, specifically. Most owners know about them. Very few will actually do them In this episode, we unpack the 3 behaviours most Salon CEOs probably won’t do, and why those behaviours matter if you want a...
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There’s No Stylist Shortage… Why Nobody’s Applying to Your Salon
You've said it. Your fellow salon owners have said it. The industry has been nodding along for two years now: "There's just no one out there." It's time to stop agreeing with that story. Because it's not true. And it's costing you far more than an empty column. JOIN THE LIVE WORKSHOP WITH LARISSA...
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Why Your Salon Is Stuck at $700k (and How to Break Through)
If your salon is sitting somewhere between $500K and $700K… and no matter what you try, the revenue just won’t budge… This episode is for you. Because on paper, everything looks like it should be working. You’ve done the hard yards. You’ve built the team. You’ve got clients choosing your salon…
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Ready to Sell Your Salon? Or Buy Another?
When your salon hits $1M, it’s not the finish line. In this episode, Larissa Macleman and Joel Bouzaid unpack whether your next move should be to buy, sell or expand, and the costly mistake too many salon CEOs make when they choose too soon. Because once you reach that million-dollar milestone,...
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Why Most Salons Won’t Make It to 2030
54% of salons won’t make it through to 2030. The rules of the game have completely changed, but so many hard-working, talented Salon CEOs are stuck doing more in 2026… More hours on the floor. More admin behind the scenes. More pressure. But not more profit… And certainly not more freedom. And...
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3 Reasons Not to Give Up On Your Salon
Owning a salon can feel incredibly rewarding… and brutally hard. When you’re carrying the weight of your team, your clients, your profit, and your future, it’s easy to start asking yourself the question most salon owners are too scared to say out loud… Why am I still doing this? Inside this...
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The 3 Hats Every Salon Owner Must Wear (Don’t Get Stuck in #1)
You didn’t build your salon to become the most overworked person in it. But for so many salon CEOs, that’s exactly what happens. You start out doing what you love. Serving clients. Leading from the front. Making it work. Then before you know it, you’re wearing every hat, making every decision,...
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Your Salon Can’t Survive 2026 Like This
Something BIG is shifting in the salon industry… and most CEOs haven’t caught up yet. In this episode, Larissa Macleman unpacks why the old financial model is breaking, why talented team members are leaving salons, and what salon CEOs must do now to future-proof their business. If you own a…
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AI Is Coming To Your Salon (Here’s How to Win)
What if you could see exactly what’s happening in your salon… in real time? Joel Bouzaid reveals the 5 shifts AI will create for Salon CEOs, and what you must fix now to win. This isn’t about robots cutting hair. It’s about what happens when your salon becomes fully visible… your numbers, your…
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You Told Them. You Showed Them. Why Aren’t They Doing It?
One of the most frustrating experiences as a Salon CEO is telling your team what to do… and watching it slowly disappear. The consultation script? Not followed. The rebooking process? Slipping again. The retail conversation? Gone after 3 days. Welcome to the “professional repeater” problem. In…
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Did I Build My Salon Systems the Wrong Way?
Most Salon CEOs are stuck being the walking, talking version of the manual no one reads. Larissa breaks down a simpler, smarter way to build systems your team will actually use, so your salon can grow without you being the answer to everything. You wrote it all down. The process. The steps. The...
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Your Salon Depends On You Too Much
If your salon still relies on you for every decision, the problem may not be your team: it may be your systems. In this episode, Larissa Macleman and Joel Bouzaid unpack how repeatable salon systems create consistency, accountability and true freedom for salon owners ready to step into CEO...
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Build a Salon Brand That Doesn’t Revolve Around You
Who is the brand: You or your salon? Maybe you’ve realised that you built something fragile that only works when YOU show up EVERY DAY… As the most booked stylist. As the superstar every client asks for. As the everything. Because the problem is? That business model has a ceiling. If you’re stuck...
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Salon Challenges. Pressure. Exhaustion… And How to Respond.
It’s inevitable that your salon will have challenges. Staff drama, cash flow dips, growth plateaus… Joel Bouzaid unpacks the uncomfortable truth about leadership when you’re under pressure and feeling exhausted, and how you can master the CEO skill of reframing difficulty in your salon. Because...
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Most Million-Dollar Salons Aren’t Profitable
Most million dollar salons are operating on pressure, not profit. Full books. Full teams. Hitting revenue milestones that should mean you’re crushing it? Right? This episode is for the salon owner who hit growth… and realised it didn’t feel like relief. You did what you were told - Grow the...
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My Salon Team Doesn’t Want Targets
What would you do if your team told you they don’t want targets, incentives or KPIs? This episode was inspired by a real question from a salon owner navigating some tricky conversations… Some of her team members have said they just want to come to work, do their job, and that earning more money...
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5 Salon Meetings to Rule Them All
If you’re repeating yourself weekly and still not getting traction from your team, this episode explains why and what to fix. Most salon owners don’t have a people problem. They have a communication problem with no structure behind it. In this episode, Larissa breaks down the 5 meetings that rule...
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Why Does a Happy Salon Still Underperform?
Struggling to balance team happiness and performance? This episode reveals the fast-track framework salon CEOs use to build a high-performing team culture. Because when you’re a Salon CEO it feels like you’re constantly choosing between the two… Be too nice, and performance drops. Be too focused…
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How Do Top Salon CEOs Design Their Year?
If you don’t change how you lead and where you spend your time, this year will look exactly like the last one. In this episode, Larissa Macleman invites you to pause, reset, and design your year like a true Salon CEO. This is for salon owners who feel overwhelmed, stretched thin, and ready for a...
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7 Queen Moves For Salon CEOs in 2026
In 2026, there are 7 Queen moves that will separate the booked-out, profitable, in-demand Salons… from the ones drowning, still trying to keep up using strategies from 2020 😬. 2026 is the turning point - and we want you to win big. In this episode, Larissa and Joel unpack the 7 Queen Moves that...
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3 Secrets to Be in the Top 1% of Salons
What if 2026 is the year your Salon joins the top 1% and crosses $1 million (or more) in revenue? In this podcast episode, Larissa Macleman reveals exactly what our top-performing Salon CEOs are doing differently heading into 2026, and how you can steal their strategies so this year feels calmer,...
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A Year in Review: My Best Advice from 2025
2025 delivered some of the most defining lessons for Salon Owners. You’ll hear the real talk that shifted owners from overwhelmed to empowered, from reactive to proactive, and from busy to intentional. Because something interesting happened this year. Across hundreds of salons, we kept seeing the...
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Choose a Salon Rest Over Burnout
You give your team everything. You squeeze in one more client. You answer messages at night. You are the first to sacrifice your own time and the last one to stop thinking about the business. But your salon doesn’t just need your effort - it needs your energy. In this week’s episode, Joel unpacks...
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3 Harsh Truths in 2026 – Your Salon Cannot Ignore
The salon industry is splitting in two. And the gap will only get bigger in 2026. On one side, you have Salon Owners stuck in the weeds, exhausted, overthinking every move, hoping “next year” will be different. On the other side, you have Salon CEOs who are quietly installing systems, building...
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The Salon Industry Has Changed. 3 Pillars to Master in 2026
Our industry has changed more in the last five years than anyone expected - and 2026 is shaping up to be the year that separates the exhausted salon owner from the empowered Salon CEO. In this episode, Larissa breaks down the three pillars every salon must strengthen if you want to grow…
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The 5 Ways Your Salon Manager Becomes Irreplaceable
A truly irreplaceable salon manager doesn’t just “run the floor.” They amplify you. They protect your energy. They drive results, steer culture, and keep the salon moving forward - even when you’re nowhere in sight. If you're ready for a manager who actually frees you from the daily grind- Joel...
About this show
Salon Owners Collective PodcastReady to stop working in your salon and start leading it like a true CEO?Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle.Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role.Each episode brings you:✨ Strategic frameworks to grow and scale with confidence🎯 Actionable steps to lead your team, increase profits, and reclaim your time💬 Real stories of transformation from salon owners who’ve done it💡 Fresh ideas and mindset shifts to build the business—and life—you deserveBecause here’s the truth: you were never meant to do it alone.And you absolutely have what it takes to build a successful salon without burning out.
Hosted by
Larissa Macleman
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