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All Episodes

Scaling DevTools — 186 episodes

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Title
1

Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops

2

What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev

3

Charity Majors on AI, Observability, and the Future of Software

4

Jakub Czakon - founder of Developer Markepear and former CMO of Neptune.ai (acquired by OpenAI)

5

Matt Aitken from Trigger.dev @ AIE

6

Lawrence Jones from Incident.io @ AIE Europe: building an AI SRE

7

Finding your first 10 customers, with Andy Lee from DeepTrace

8

DatoCMS: bootstrapping to €6.5M ARR

9

Ahmad Sadeddin, founder of Corgea: you don't need to raise (much) to find PMF

10

Retool founder David Hsu: AI, future of DevTools & how Retool got their first customers

11

Louis from Vibe Kanban - 20,000 GitHub stars and walking away from 6-figure deals

12

The Roadmap to PMF (Jason Cohen's essay)

13

Product Market Fit - the only thing that matters

14

Christopher Burns - creator of c15t: the developer-first cookie banner

15

The Amazon Web Services origin story (part 1)

16

Adam Frankl returns to answer my TAB questions

17

Kyle Cheung from Greybeam - jumping over bathroom stalls.. as marketing

18

Matt Klein - cofounder of Bitdrift: meeting developers where they are and early days of AWS

19

“I met my cofounder while gaming” - CEO of Northflank, Will Stewart

20

DevRel is unbelievably back - with swyx

21

Growing Marimo's YouTube channel, with Vincent D. Warmerdam

22

How RevenueCat tore up the sales playbook, with Rik Haandrikman

23

Baseten CEO and co-founder Tuhin Srivastava on inference and feedback loops

24

When sales and product led growth meet, with Railway's Angelo Saraceno

25

Sales 101 with my ex-boss Guy Zerega (former Stack Overflow EVP)

26

How can you actually use AI in DevTools content? With Victor Coisne from Strapi

27

How PlanetScale write content, with Ben Dicken

28

Technical Advisory Boards - the most important action DevTools founders can take?

29

Running Events with Matt Carey from AI Demo Days

30

AI Tools for Enterprise - Chris and Matt from Ona

31

Better documentation with the Diátaxis Framework

32

Karan Vaidya, founder of Composio: MCP use cases & Elon retweets

33

Studying Lee Robinson, Cursor's new VP of Developer experience

34

Running hackathons, with Carter Rabasa from Langflow

35

Rita Kozlov from Cloudflare: competing with the hyperscalers

36

Matt Palmer on Replit's speedrun to $100M ARR

37

Logan Kilpatrick from Google DeepMind: Building for 100m developers

38

Sam Lambert, CEO of PlanetScale: dropping the free tier was a great decision

39

Sam Bhagwat from Mastra: the Gatsby founder building an agents framework

40

I sold my DevTool. ft Paul Anthony Williams from ittybit

41

Paul Copplestone, CEO of Supabase - don't kill your channel

42

Quinn Favret from Tavus: AI video API that saved our episode

43

Andrew Filev, founder of Zencoder: AI Software Engineering agents

44

Wordware founders, Filip Kozera and Robert Chandler - non-engineers can build AI workflows

45

Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn

46

Shipping 22 products to find the true product - Utpal from Digger.dev

47

Steve Ruiz, founder of tldraw - taste, creativity and obsession

48

Luke Harries from ElevenLabs - Maximize your launches

49

ChatGPT didn't kill SEO - Elston Baretto, founder of Tiiny.host

50

Eric from Trigger.dev - iterating to 50% MoM growth

51

Kyle Galbraith from Depot: how they hit $1M+ ARR with three people

52

DevTools Marketing with Jason Lengstorf

53

Sunil Pai on AI agents, Cloudflare and React

54

Raycast founder Thomas Paul Mann - quality, YC and AI

55

The startup behind ChatGPT voice - Russ d'Sa from LiveKit

56

Chris Evans & Pete Hamilton: Incident.io cofounders

57

David Cramer, founder of Sentry - why you should consider M&A

58

raylib founder Ramon Santamaria - #2 most popular open-source game-engine in the world

59

Temporal founders: Samar Abbas and Maxim Fateev

60

Nikita Shamgunov - founder of Neon: storytelling, pricing and hiring execs

61

How to name your startup: David Placek - named Vercel, Azure & Blackberry

62

Mitchell Hashimoto: Ghostty, libghostty & chasing the human experience

63

Guillermo Rauch, founder of Vercel: Developer Experience, AI and v0

64

Jacob Eiting - CEO of RevenueCat: Extreme dogfooding

65

Taylor Otwell - founder of Laravel

66

Four tips for early stage DevTools

67

Søren Bramer Schmidt - founder & CEO of Prisma

68

The future of DevRel, with "Danger" Keith Casey

69

Louis Knight-Webb from Bloop.ai - the YC startup turning COBOL into Java

70

Guy Podjarny, Snyk and Tessl founder - The future of programming

71

Tessa Kriesel - the DevTools sprint

72

Sid Maestre from APIMatic: APIs build vs buy

73

Jake Cooper from Railway | Remote work/team culture, minority report sales and building data centers

74

Daksh Gupta from Greptile - do marketing differently

75

Ankur Goyal from Braintrust

76

The story of Pydantic and Logfire | Samuel Colvin

77

How not to do Open Source Licensing, with Trigger.dev founders Matt Aitken and Eric Allam

78

John O'Nolan, Founder of Ghost - the Open Source blogging tool making $7.2m ARR

79

Gonto - Auth0 Employee #6 shares developer marketing secrets

80

The Homebrew maintainers who built a startup - Mike McQuaid and John Britton from Workbrew

81

Paul Klein, CEO & Founder of Browserbase

82

Fundraising, exiting to Elastic and the future of Product Engineering | Rasmus Makwarth (CEO, Bucket)

83

Shawn Wang (swyx) - founder of smol.ai, Latent Space, AI Engineer, DX.tips

84

Sagar Batchu - co-founder of Speakeasy

85

Anurag Goel - founder of Render

86

Ant Wilson - Cofounder of Supabase (100th Episode!)

87

Customer support for DevTools, with Nick Gomez from InKeep

88

The Developer Tools playbook, with Adam Frankl - VP of 4 DevTools unicorns

89

Michael Grinich - founder & CEO of WorkOS

90

Clerk's Hockey Stick growth, with Colin Sidoti

91

David Mytton - Arcjet and console.dev

92

Vlad Matsiiako - cofounder of Infisical

93

Always be dogfooding, with Andrew Lisowski of devtools.fm

94

Investing in Open Source Startups with Robby (Amanda Robson)

95

Hamzah Chaudhary from Lightdash: bringing developer tools to Business Intelligence

96

Great documentation with Han Wang from Mintlify

97

Frontend Developers: the Newest New Kingmakers with Kate Holterhoff from RedMonk

98

Vivian Dufour - co-founder of Meterian - enterprise sales for startups

99

Ellen Chisa - Partner at Boldstart Ventures

100

Developer quick-start guides with Amit Jotwani

101

James Hawkins - co-founder & CEO of PostHog

102

Buying Developer Tools Companies with Greg and Matt from Polychrome

103

Bootstrapping Flagsmith to $3m ARR

104

Aaron Francis - how to make videos developers want to watch

105

What does your company brand promise? Dani Grant from Jam.dev

106

Designing APIs with Chris Bell from Knock.app

107

3 BILLION searches per month without VC funding - Jason Bosco from Typesense

108

Digger.dev - Pivoting four times, OpenTofu & ThePrimeagen

109

Dana Oshiro - General Partner at Heavybit

110

Alex Bouchard from Hookdeck. Competition is a good sign

111

Glauber Costa from Turso

112

Making mobile apps for developers, with Anders Borum - creator of the most popular git client, Working Copy

113

Why developers trust Resend, with Zeno Rocha

114

Startups don't need DevRel. A debate.

115

Getting Your first Enterprise Customers - Michael Grinich from WorkOS

116

How to launch on Product Hunt with Flo Merian

117

Make it real: Show the whole process - Lu Wilson from tldraw

118

Exiting to Apple - Dennis Pilarinos from Unblocked

119

OpenAI want to build the best developer product ever - OpenAI's first DevRel, Logan Kilpatrick

120

Scaling a developer conference to 5,000 attendees with Ivan Burazin of Daytona

121

Pivoting a million dollar startup - DevCycle (Jonathan Norris, Brad Van Vugt & Andrew MacLean)

122

Erik Bernhardsson from Modal Labs

123

The hard things about dev tools with Felix Magedanz from Hanko

124

A bootstrapper's story with Julien Danjou, founder of Mergify

125

From getting hacked to cybersecurity founders with Antoine Carossio and Tristan Kalos from Escape.tech

126

Developer copywriting mistakes to avoid, with Zach Goldie

127

Building a developer social network with Steve Krouse from Val Town

128

Dax from SST - content that has nothing to do with your tool can still convert

129

From mobile app to mobile developer tool with Gabriel Savit from Runway

130

Hire engineers who don't mind talking, with Brian Douglas from OpenSauced

131

Building ambitious developer tools with Ruben Fiszel from Windmill

132

Killing features with Josh Twist, founder of Zuplo

133

Forums vs Slack with Dan Moore from FusionAuth

134

Building computer vision tooling with Niko from Rerun

135

Developer onboarding with Kilian from Polypane

136

From VC to DevTools with Karl Clement, founder of CODEOWNERS

137

Great Developer Experience with ngrok founder Alan Shreve

138

How Fred Schott built two open source projects with 20,000+ GitHub stars

139

Top of Hacker News with Anh-Tho from Lago

140

Making developer videos with Jamie Barton, DevRel Engineer at Grafbase

141

How SigNoz grew to 12k GitHub stars with Pranay Prateek

142

Developer Marketing with Adam DuVander

143

Go slow & build good things, with Rob Moore from Churnkey

144

PMF is one pivot away with Ant Wilson from Supabase

145

Growing with open source projects - Josh Thurman from Uffizzi

146

Building in-person developer communities with Paul Butler from Drifting In Space

147

Developer marketplaces with Robin Warren, founder of Corrello & Blue Cat Reports

148

Demand Generation for DevTools - Dino Kukic from Hygraph

149

Where should Developer Advocacy sit? With Vera Tiago from OutSystems

150

Shomik Ghosh - office hours with a DevTools investor

151

Making DevTools more human with Carla Sofia Teixeira from Miro

152

Great DevRel Content is a process, not a project with Jason Lengstorf

153

Crossing the chasm with Shawn Wang (swyx)

154

The first 2,000 GitHub stars with Matija Šošić from Wasp

155

Giving developers what they want with Deepak Prabhakara

156

Playing the long game with Ed Freyfogle - founder of the OpenCage Geocoding API

157

Bootstrapping a SaaS boilerplate to $25k MRR with Kyle Gawley from Gravity

158

Building a brand with Ramiro Nuñez Dosio from Supabase

159

Product Led Growth with Thomas Peham & Julius Hemingway from Storyblok

160

Growing in a community - with Colin Sidoti, founder of Clerk.dev

161

DevRel from the ground up with Sean Falconer from SkyFlow

162

Developer Marketing at a startup with Zivit Katz from Zigi

163

Is Open Source the ultimate bottom-up growth strategy? With James Hawkins from PostHog

164

The importance of distribution with Brandon Gubitosa from Plural

165

Building tools for experienced developers with André Eriksson from Encore

166

Developer User Research extends your runway, with Ana Hevesi

167

What is good developer marketing? With Nimrod Kramer from Daily.dev

168

Critical path infra for developers with Megan Reynolds from Crane

169

Developer video for startups with Richard Moot from Square

170

Higher versus lower order thinking with Wesley Faulkner

171

Authentic Developer Education with Dylan Fox from AssemblyAI

172

Painkillers before vitamins with Juri Strumpflohner

173

B2C vs B2D - marketing to developers with Ronak Ganatra

174

Investing in community with SJ Morris

175

Marketing seeds that led to $5k MRR with Tiiny.host

176

Effective developer events & developer sponsorships with Kimmy Leslie

177

The four pillars of developer marketing with Kuba Czakon

178

Developer tool launches with Nico Botha

179

Solve problems - developer marketing with Julie Reboul

180

Three lessons from selling to developers

181

Experimental Marketing with Natwar Maheshwari

182

Content for developers with Karl Hughes

183

Bootstrapping DevTools with Michael Christofides

184

Early Stage DevRel with Brandon West

185

Developer Marketing Does Not Exist with Adam DuVander

186

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