PODCAST · business
School Owner Talk
by Allie Alberigo & Duane Brumitt
Taking Your Martial Arts Business To The Next Level!
Episodes
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463| Martial Arts: The Anti-Chaos Program
463| Martial Arts: The Anti-Chaos Program Podcast Description Life feels louder than it used to. Families are stretched thin. Kids are overstimulated, distracted, and riding an emotional roller coaster that a lot of school owners don’t remember seeing at this level years ago. In this episode…
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Episode 462: If You Disappeared Tomorrow, Would Your School Still Run?
Episode 462: If You Disappeared Tomorrow, Would Your School Still Run? Podcast Description What happens to your martial arts school if you’re suddenly not there? Not “I’m taking a planned vacation” not there. Not “I’ll still answer texts between classes” not there. We mean: you’re out.…
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Episode 461: The Q4 Reset — 4 Moves That Save Your Year
Episode 461: The Q4 Reset — 4 Moves That Save Your Year Podcast Description We’re already in September, which means the year is closer to the finish line than most school owners want to admit. And if you run a martial arts school, you know the truth: the last couple of weeks of December don’t…
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Episode 460 | High Tech, High Touch
Episode 460 | High Tech, High Touch Podcast Description AI is everywhere right now. It’s faster, smarter, and showing up in more places than most of us expected. In Episode 460 of School Owner Talk, Duane and Allie dig into the real tension school owners are feeling: yes, tech can make your…
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Episode 459: When the Dream Becomes the Routine: How to Keep Your Passion Alive (Even After Decades)
Episode 459: When the Dream Becomes the Routine: How to Keep Your Passion Alive (Even After Decades) Podcast Description Some days you love running a martial arts school. Other days you’re tired, you’re carrying too much, and you catch yourself going through the motions. In Episode 459 of School...
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Episode 458 | Is It the Market… or Your Process?
Episode 458 | Is It the Market… or Your Process? (How to Diagnose a Slowdown + Create Momentum for September) Podcast Description If your school feels a little more sparse right now—fewer leads, more no-shows, more “we need to think about it,” more tire-kickers—you’re not crazy, and you’re...
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Episode 456 | Interview with Solomon Brenner
Episode 456 | Interview with Solomon Brenner Podcast Description Solomon Brenner (founder of Action Karate) joins Duane Brumitt and Shihan Allie Alberigo for a real-talk conversation about what it actually takes to build a team, grow leaders, and keep your school moving forward when the “business...
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Episode 455 | Martial Arts Appreciation Month: How to Drive Referrals, Reviews, and Retention
Episode 455 | Martial Arts Appreciation Month: How to Drive Referrals, Reviews, and Retention Podcast Description National Martial Arts Appreciation Month (September) isn’t just a “fun theme” — it’s a full marketing and retention campaign you can run every year. In this episode, Duane Brumitt and...
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Episode 454 | Real Talk: When Teaching Is the Easy Part
Episode 454 |Real Talk: When Teaching Is the Easy Part Podcast Description Some episodes are planned. This one is real life. In Episode 454, Duane and Allie jump on the mic without a neat, tidy agenda and talk through what’s actually happening in their schools right now. The theme that keeps...
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Episode 453: Interview with Stephen Oliver
Episode 453: Interview with Stephen Oliver Podcast Description This episode is a wide-ranging, real-talk interview with Grandmaster Stephen Oliver — one of the most experienced voices in the martial arts business world. Duane and Allie dig into what’s actually happening in the industry right now:...
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Episode 452 | Managing Staff With Clear Expectations
Episode 452: Managing Staff With Clear Expectations Podcast Description Running a martial arts school can feel calm and professional… or like you’re putting out fires all day. A lot of the time, that difference comes down to staff. In this episode, Duane and Allie break down a simple truth: most...
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Episode 451 | The Summer Slide
Episode 451| The Summer Slide Podcast Description Summer doesn’t “cause” cancellations—lost routines do. When school ends, schedules get weird fast: families travel, sports calendars explode, bedtimes drift, and parents get overwhelmed. Then attendance slips… and most of the time, students don’t...
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Episode 450 | Interview with Grandmaster Park (GMP)
Episode 450 | Interview with Grandmaster Park (GMP) Podcast Description Episode 450 is a sit-down conversation with Grandmaster Park (GMP) — a longtime friend of the show and someone who’s helped shape the modern martial arts school industry. We go back to the “old days” when billing companies…
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Episode 449 | How to Wake Up Fired Up Again (Even If You’re Burnt Out)
Episode 449 | How to Wake Up Fired Up Again (Even If You’re Burnt Out) Podcast Description Some mornings you wake up tired before the day even starts. Not because you’re lazy. As Duane puts it, you’re loaded — staff stuff, parent stuff, money stuff, marketing stuff, and a thousand open loops all...
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Episode 448| Attention Is the New Advantage: How Martial Arts Schools Can Stand Out Right Now
Episode 448| Attention Is the New Advantage: How Martial Arts Schools Can Stand Out Right Now Podcast Description In this episode, Duane and Allie unpack a problem that’s quietly showing up in almost every school owner conversation: kids are getting trained to scroll, click, and drift—and it’s...
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Episode 447 | School Owner Master Class Series (4): Mike Bogdanski
Episode 447 | School Owner Master Class Series (4): Mike Bogdanski Podcast Description Episode 447 is the fourth installment in our School Owner Masterclass Series, and we brought on someone who’s lived the full arc of martial arts school ownership. Allie interviews his longtime friend Mike...
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Episode 446 | School Owner Mastar Class Series (3): Rik Kellerman
Podcast Description Episode 446 of School Owner Talk is Master Class Series Part 3, featuring Sifu Rik Kellerman of 10 Tigers Kung Fu Academy (traditional Hung Gar Kung Fu, in business for nearly 50 years, with a unique satellite presence in NYC’s Chinatown). This conversation isn’t a “run more...
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Episode 445 | School Owner Master Class Series (2): Gus Lopez Interview
Episode 445 | School Owner Master Class Series (2): Gus Lopez Interview Podcast Description In this Master Class Series Part 2, Duane Brumitt and Allie Alberigo sit down with Gus Lopez from Lead Hunter Media to talk about the part of business most school owners don’t see on Instagram: the messy...
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Episode 444 | School Owner Master Class Series (1): John Busto
Episode 444 — School Owner Master Class Series (1): John Busto Podcast Description In the first episode of the School Owner Master Class Series, Duane and Allie sit down with Shihan John Busto of Long Island Ninjutsu Center—a “quiet master” who’s built a thriving, community-rooted martial arts...
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Episode 443 | “You’re Not Just Teaching Kicks” (How to Teach the Invisible Curriculum)
Episode 443 | “You’re Not Just Teaching Kicks” (How to Teach the Invisible Curriculum) Podcast Description Episode 443 of School Owner Talk is a reminder a lot of school owners need: families may say they’re buying kicks, punches, belts, and self-defense… but what they’re really paying for is who...
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Episode 442 | The First 10 Minutes (How Martial Arts Schools Win or Lose New Families)
Episode 442 | The First 10 Minutes (How Martial Arts Schools Win or Lose New Families) Podcast Description In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo break down a growth lever that most school owners underestimate: the intro experience. A lot of schools assume...
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Episode 441 | The “Fun Instructor” Problem: How to Keep Culture Consistent Across Staff
Episode 441 | The “Fun Instructor” Problem: How to Keep Culture Consistent Across Staff Podcast Description In Episode 441 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dig into a problem that quietly wrecks culture in a lot of schools: when expectations change depending on who’s...
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440 | What’s Your School Known For? (And Why That Matters More Than Your Ads)
440 | What’s Your School Known For? (And Why That Matters More Than Your Ads) Podcast Description In Episode 440 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle a question that sounds simple—but quietly determines how easy (or hard) it is to grow your school: What is your...
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Episode 439 | Dealing With Difficult Students (and Getting Parents on Board)
Episode 439 | Dealing With Difficult Students (and Getting Parents on Board) Podcast Description In Episode 439 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo get real about a problem every martial arts school owner faces sooner or later: the “difficult student” who can derail a...
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438 | The 3 Touchpoints That Create Connection (Staff, Students, Parents)
438 | The 3 Touchpoints That Create Connection (Staff, Students, Parents) Podcast Description Running a martial arts school isn’t just about having a solid curriculum. If people are still drifting away, it’s usually not because they suddenly hate kicks—it’s because they don’t feel attached. In...
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437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner Podcast Description Episode 437 is a wide-ranging conversation with Master John Geyston—a longtime friend of Allie’s and a school owner who’s built and operated multiple locations over decades....
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Episode 436 | AI and Automation: What Should School Owners Actually Use?
Episode 436 | AI and Automation: What Should School Owners Actually Use? Podcast Description AI is everywhere right now—and for a lot of martial arts school owners, it’s either exciting—or overwhelming. In Episode 436, Duane Brumitt and Shihan Allie Alberigo cut through the hype and get practical...
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435 | Building Your Bench Strength – Team Building for Martial Arts School Owners
435 | Building Your Bench Strength – Team Building for Martial Arts School Owners Podcast Description Duane and Allie get real about what it takes to build a strong team and lasting bench strength in your martial arts school. Sharing personal stories and hard-earned lessons, they break down how…
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Episode 434 | Your “One Thing” for 2026 – A Challenge for Martial Arts School Owners
Episode 434 | Your “One Thing” for 2026 – A Challenge for Martial Arts School Owners Podcast Description Kicking off 2026, Duane and Allie challenge school owners to focus on the “one thing” that will make everything else easier—or even unnecessary. Drawing inspiration from Gary Keller’s The ONE...
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433 | Brighter Futures: Making 2026 Better Than 2025
Brighter Futures: Making 2026 Better Than 2025 Podcast Description In the final episode of 2025, Duane and Allie get real about what it takes to set yourself—and your martial arts school—up for a brighter, better new year. They reflect on big wins, tough lessons, and how to keep the fire burning...
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432 | Purposeful Connection: Why Engagement Is Harder (and More Important) Than Ever
Purposeful Connection: Why Engagement Is Harder (and More Important) Than Ever Podcast Description In this off-the-cuff episode, Duane Brumitt and Allie Alberigo dive into the real challenges of engaging students, parents, and staff as 2025 winds down. They get honest about the struggle to drive...
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431 | 2026 Planning: Setting Up Your School for a Strong New Year
2026 Planning: Setting Up Your School for a Strong New Year Podcast Description In this episode, Duane Brumitt and Allie Alberigo dig into how martial arts school owners can close out 2025 strong and set themselves up for a stellar 2026. They reflect on this past year’s unique challenges—from...
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430 | Interview with Matthew Brenner – Mastering Organic Marketing for Martial Arts Schools
430 | Interview with Matthew Brenner - Mastering Organic Marketing for Martial Arts Schools Podcast Description In this episode, Duane and Allie sit down with Matthew Brenner from Action Karate and Double Your Dojo to discuss organic marketing strategies that actually work for martial arts…
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Episode 429 | The December Retention Crisis: Keeping Students Through the Holidays
Episode 429: The December Retention Crisis: Keeping Students Through the Holidays Podcast Description It's mid-November, and you can feel it coming. Families are getting busier. Attendance is starting to drop. Parents are distracted. And you know what's around the corner—the December retention...
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Episode 428: Holiday Sales Strategy: Turning November & December Into Your Best Months
Episode 428: Holiday Sales Strategy: Turning November & December Into Your Best Months Podcast Description November and December can be your most profitable months of the year—if you plan ahead and execute the right strategies. In this timely episode, Duane and Allie break down exactly how to...
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427 | Are We Running the Hardest, Easiest Business There Is?
427 | Are We Running the Hardest, Easiest Business There Is? Podcast Description Nearly three decades into owning martial arts schools, Duane and Allie keep coming back to the same paradox: Are we running the hardest business or the easiest business? In this raw and honest episode, they dive deep...
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426 | Why Martial Arts Still Matter in a World of Instant Gratification
426 | Why Martial Arts Still Matter in a World of Instant Gratification Podcast Description In Episode 426 of School Owner Talk, Duane Brumitt and Allie Alberigo tackle a critical question. Specifically, why do martial arts still matter in today's world? Moreover, they explore what true…
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425 | Breaking Third Wall: How to Get Martial Arts Families Fully Committed
425 | Breaking Third Wall: How to Get Martial Arts Families Fully Committed Podcast Description In Episode 425 of School Owner Talk, Duane Brumitt and Allie Alberigo tackle one of the toughest challenges in the martial arts business: getting clients and families fully committed and dedicated to...
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424 | Martial Arts School Culture: Motivating Students and Families to Engage
424 | Martial Arts School Culture: Motivating Students and Families to Engage Podcast Description In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo tackle one of the biggest challenges facing martial arts school owners today: getting students and families to truly engage with...
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423 | What I Wish I Knew Starting My Martial Arts School vs. What I Know After 30+ Years
423 | What I Wish I Knew Starting My Martial Arts School vs. What I Know After 30+ Years Podcast Description In this candid episode of School Owner Talk, Duane Brumitt and Allie Alberigo get real about the lessons they've learned running martial arts schools for over three decades. From the…
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422 | 3 Common Pitfalls School Owners Make With Their Marketing and How AI Can Help Solve Those Problems (with Gus Lopez of Lead Hunter Media)
Podcast Description In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with Gus Lopez of Lead Hunter Media to uncover the three biggest pitfalls martial arts school owners make with their marketing—and how AI can help solve them. From struggling with poor lead quality...
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421 | The Attention Span Crisis – How Martial Arts Can Be the Cure (Part 2)
421 | The Attention Span Crisis – How Martial Arts Can Be the Cure (Part 2) Podcast Description In this follow-up to Episode 420, Duane Brumitt and Shihan Allie Alberigo dive deeper into the attention span crisis facing today’s children—and how martial arts can provide the solution. This episode...
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420 | The Attention Span Crisis: How Martial Arts Can Be the Cure (Part 1)
Podcast Description In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dive into the growing attention span crisis among today’s youth and how martial arts schools can adapt. They compare childhood in the 70s, 80s, and 90s to today’s digitally distracted world,...
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419 | Back-to-School Boost: How to Enroll More Students & Build a Stronger School This Fall
Podcast Description The back-to-school season is one of the biggest growth opportunities for martial arts school owners. Parents are looking for activities that build discipline, confidence, and focus—and martial arts is at the top of that list. In this episode of School Owner Talk, Duane Brumitt...
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418 | The Hidden Leaks: Where Your School Is Losing Students (and Money) Without You Knowing
Podcast Description In this powerful episode of School Owner Talk, Duane Brumitt and Allie Alberigo expose the “hidden leaks” that silently drain your martial arts school of students, energy, and income. From overlooked onboarding issues and poor follow-up to undertrained staff and outdated...
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417 | Frustrated but Focused: School Owner Struggles No One Talks About
Podcast Description In this raw and revealing episode of School Owner Talk, Allie Alberigo and Duane Brumitt have an honest conversation about what it’s like to run a martial arts school when things aren’t going well — and you still have to “stay positive.” They share their personal frustrations,...
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416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School
Podcast Description Summer should be a time to recharge — but for martial arts school owners, it often turns into a season of burnout and overwhelm. In this episode, Duane Brumitt and Allie Alberigo share real-world strategies to help you enjoy your summer while keeping your school healthy and...
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415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School
Podcast Description In this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is...
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414 | Referral Frenzy: How to Spark a Lead Surge
Podcast Description In this high-energy episode of School Owner Talk, Allie and Duane dive into one of the most powerful yet underutilized tools in martial arts school marketing — the referral contest. They walk you through exactly how to plan, launch, and promote a full-blown referral campaign...
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382 | Building a Strong Brand Identity for Your Martial Arts School – Part 1
In the competitive world of martial arts schools, having a strong and recognizable brand identity can make all the difference. Join us in this episode as we explore the essential elements of building a powerful brand that resonates with current and potential students. We’ll discuss how to define...
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ABOUT THIS SHOW
Taking Your Martial Arts Business To The Next Level!
HOSTED BY
Allie Alberigo & Duane Brumitt
CATEGORIES
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Frequently Asked Questions
How many episodes does School Owner Talk have?
School Owner Talk currently has 300 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is School Owner Talk about?
Taking Your Martial Arts Business To The Next Level!
How often does School Owner Talk release new episodes?
School Owner Talk publishes regularly with 300 episodes available. Check the episode list for the typical release schedule.
Where can I listen to School Owner Talk?
You can listen to School Owner Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts School Owner Talk?
School Owner Talk is created and hosted by Allie Alberigo & Duane Brumitt.
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