PODCAST · business
Selling In Color
by Donald C. Kelly
Only 20% of all salespeople are people of color? The average salesperson makes $71K - $100K per year. The average household income for someone of color is about $48K per year. We want to change all that! We want more people who look like us to know of and enjoy the lifestyle that can come from a successful sales career. We learn what is working and what is not working from the most successful people of color in sales. We will explore the topics affecting black and brown salespeople. We share history and insights about people of color in sales and we identify ways to break barriers. If this sounds like a show you would like to check out, hit subscribe.
Episodes
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Closing Out The Season | Donald Kelly - 052
We’ve come to the end of another season of Selling in Color! In this season’s finale, Donald touches on some of the great episodes and looks forward to what’s coming next for the podcast. A look back on some great episodes: Nia Lewis shared how she overcame her imposter syndrome. Janice B. Gordon...
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10 Things You Must Consider Before Leaving Your Sales Job | Donald Kelly - 051
We’re in The Great Reshuffle - a time where many people leave their jobs in pursuit of another. While you might want to move on to your next adventure, are you sure you’ve done everything you should before leaving? Find out on today’s episode of Selling in Color the ten things you must consider...
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Changing The Email Game | Jason Bay - 050
Emails are critical for successful salespeople. In today’s episode of Selling in Color, Donald goes over his favorite email tips, tricks, and best practices with all-star guest Jason Bay, co-owner of Blissful Prospecting. Changing the email game Engaging in the “murder by numbers approach” of...
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Three Simple Ways To Elevate An Underrepresented Seller This Month | Donald Kelly - 049
As we enter Black History Month, it’s important we remember ways to encourage and elevate underrepresented sellers. Only 20% of sales professionals are people of color; this month is the perfect time to acknowledge that discrepancy and take steps to a more diverse sales community. So on today’s...
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Three Ways To Nurture Your LinkedIn Contacts | Donald Kelly - 048
Like many sales professionals, you probably have a ton of contacts on LinkedIn. But how do you connect and build relationships with those people? Find out on today’s episode of Selling in Color! In this episode, Donald shares his insights (and his screen) to help you nurture your LinkedIn…
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How Do I Grab Someone's Attention On LinkedIn If They Have Not Accepted My Request? | Donald Kelly - 047
While Donald was talking with another person of color in sales, he was lamenting over a lack of accepted connection requests on LinkedIn. (Hey, we’ve all been there.) So on today’s episode of Selling in Color, Donald shares his tips to grab someone’s attention on LinkedIn (whether or not they’ve...
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Three Planning Tips To Double Your Sales In 2022 | Donald Kelly - 046
Do you want to double your sales deals in 2022? In today’s episode of Selling in Color, Donald shares his three planning tips for the new year. Tip #1: Make planning a part of your daily routine. Enterprise companies lose 10% of sales due to poor planning. So don’t be like them! Do the things you...
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Entrepreneurship: A Fancy Word for Sales | A.J. Vassar - 045
Working in sales isn’t hard if you work with the right mindset. In today’s episode of Selling in Color, Donald is joined by International Speaker and sales expert A.J. Vassar to learn why sales and entrepreneurship are B.S. (and by that, we mean a Belief System.) People value things they think…
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Succeed In Sales By Investing In Yourself | Natasha Hemmingway - 044
Reaching your professional goals is easy (well, at least more accessible) if you take time to invest in your success. In today’s episode of Selling in Color, Donald is joined by speaker, consultant, and business owner Natasha Hemmingway to discuss how she reached the success she has today and how...
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Abundance Now: Amplify Your Life & Achieve Prosperity Today | Lisa Nichols - 043
In this episode of Selling in Color, we’re pulling an episode from the vault of TSE that will greatly help you further your sales game. Sales professionals all desire success, but how exactly can you bring that desire to fruition? Lisa Nichols is a transformational coach who uses education,...
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Developing The Skills Of High Ticket Selling | Stephanie Chung - 042
Selling high-ticket items can be challenging, especially when you can’t afford them yourself. Today’s guest is a business coach and entrepreneur Stephanie Chung, and she is going to teach us how to get past the hurdles of high-ticket selling (specifically overcoming that mindset you’ve instilled…
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Growing A Diverse Sales Team Across Countries, Cultures, and Continents | Jerry Brooner - 041
Sales is a fundamental element of businesses. Without it, companies wouldn’t generate revenue! And with hundreds of thousands of niches and topics for sales professionals, do you think it makes sense for all salespeople to look and act the same? In today’s episode of Selling in Color, Donald is...
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3 Prospecting Tips To Help You Crush It In Sales | Donald Kelly - 040
“Money isn’t the most important thing in the world. But it’s right up there with oxygen.” - Donald Kelly. Okay, that might be a slight exaggeration. But money is important. And effective prospecting is a great way salespeople can up their game to make more sales. In today’s episode of Selling in...
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How to Get A Personal Communication Line With Prospects ASAP | Donald Kelly - 039
What principles do Donald and his team live by to yield a 90-95% show-up rate to appointments with his prospects and clients? (Here’s a hint: it’s all about establishing a personal communication line!) Find out on today’s episode of Selling Color. Establish a specific date and time for them to...
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How To Master The Art of Selling Evening If You Have No Experience | Donald Kelly - 038
There’s a longstanding sales debate: is sales an art or a science? In Donald’s opinion, it’s actually a little of both! Striking a balance between understanding sales as an art form and as a science is the key to generating sales, whether or not you have experience! The key? Master sales like…
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The Most Important Things To Look For When Hiring Successful Sellers | Billy Keels - 037
As you’re looking to get your next (or even first) sales job, understanding what traits help you stand out can be a challenge. But on today’s episode of Selling in Color, we’re looking back to an episode from the vault of The Sales Evangelist (featuring Billy Keels.) This episode focuses on what...
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How To Ensure Your Sales Teams Actually Have Time To Sell | Resa Gooding - 036
No matter what size, all organizations need to ensure their sales teams actually have time to sell. Today’s episode of Selling in Color features an episode from The Sales Evangelist archives with Resa Gooding. As a certified trainer at Hubspot, she understands how sales teams can manage their…
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How I Overcame the Imposter Syndrome | Nia Lewis - 035
Overcoming imposter syndrome is challenging enough, but navigating those feelings as a woman of color can be even worse. But, today’s guest Nia Lewis overcame those barriers and is now a thriving entrepreneur. As the host and founder of the Solopreneur Hustle Podcast, a show dedicated to helping...
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Racial Inequalities In Sales From The UK | Janice B. Gordon - 034
In 2020, the world changed. Not only did the pandemic spread across the world, but George Floyd’s death sparked the conversation about racial inequality in both personal and professional settings. While a lot of individuals and companies promised changes, not all of those are coming to fruition.…
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Overcome Objections and Racial Bias | Donald Kelly - 033
As a sales professional, you’re going to face many objections from potential clients. So how do you help prospects overcome those challenges that might hold them back? In today’s episode of Selling in Color, that’s exactly what Donald will speak about: overcoming objections and racial bias. The...
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My LinkedIn Outreach Secret | Donald Kelly - 032
We’re kicking off season three of Selling in Color, which features the sales tips, tricks, and strategies to succeed in the sales industry. Today’s topic? We’re learning Donald’s personal strategies to identify and approach prospects on LinkedIn. If you aren’t using LinkedIn, you need to. The...
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Season 2 Recap | Donald Kelly - 031
We’ve hit the end of a fantastic season. Here’s a recap of some of the highlights over the last season of content. The first season highlighted people of color in sales, and season two focused on people of color who’ve thrived in sales. And season three? Stay tuned to find out! We’ve had great...
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Lin Hart Part 2 - Reginald F. Lewis - The Richest Black Man on the Planet
Today’s episode of Selling in Color features the second part of Donald’s archived interview with Lin Hart. He is the author of Reginald F. Lewis Before TLC Beatrice and was a close friend of Reginald F. Lewis, the richest black man on Earth, before Reginald’s untimely passing. His book focuses…
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Lin Hart Part 1 - Reginald F. Lewis - The Richest Black Man on the Planet
Many of us want an opportunity to be successful. In today’s episode of Selling in Color, we’ve pulled a recording from The Sales Evangelist vault featuring Lin Hart. Lin was friends with Reginald F. Lewis, who was the richest African American in the world. But who was Reginald before the fame…
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How I Fell Into Sales | DeJuan Brown - 028
Today’s episode of Selling in Color, an archive from The Sales Evangelist, features DeJuan Brown. Dejuan, like 40% of salespeople, did not plan to join the sales profession. In fact, his initial dream job was to be a chemist. And in today's episode, you’ll find out how DeJuan fell into sales....
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"Making as Much as a Doctor Doing Sales!" | Kevin Cummings - 027
Did you wake up one day and think, “wow, I really want to be a salesperson!” Yeah, I didn’t think so. But even if it wasn’t your childhood aspiration, sales is a great industry that has the opportunity for growth and compensation many people look for, even to the point where you make as much as a...
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Best Sellers In History Series – “Harriet Tubman” | Donald Kelly - 026
In today’s episode of Selling in Color, Donald looks at another one of the best sellers in history: Harriet Tubman. Harriet was born as a slave, but she escaped and rescued more than 300 slaves throughout her life. In this episode, Donald discusses why Harriet was so successful in convincing…
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The Best Sellers In History – “Oprah Winfrey” | Donald Kelly - 025
What does being one of the best sellers in history entail? In today’s episode, Donald Kelly focuses on Oprah Winfrey as one of the world’s best sellers in history. Oprah’s introduction to public speaking: Oprah realized she loved public speaking after speaking to her congregation on Easter…
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SIC 024: Do I Need to "Suppress My Culture" to Succeed In Sales? | Donald Kelly - 024
Because people of color only make up 20% of the sales community, there’s a perception that we need to “fit in” to be successful. But, do you need to suppress culture to thrive in your organization? The short answer: heck no. “Fitting in” betrays the entire point of diversity. Your company might...
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SIC 023: The importance of POC in sales having these 5 people to enhance and accelerate their careers: 3 Peers, 1 Mentor & 1 Sponsor | Patrick Carter - 023
How can people of color accelerate their careers? Today’s guest Patrick Carter explains that it wasn’t only his ambition that led to success, but his drive to help and support others like him that led to victory. That and finding the peers, mentor, and sponsor in your industry will lead to…
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Leveraging Your Color to Make a Sale but Not Abusing It | Ruben Alvarez - 022
People of color in sales tend to stand out. Because only 20% of sellers aren’t white, people of color can use this to their advantage as they navigate their selling careers. But while you can use it to your benefit, you can also abuse it. In today’s episode of Selling in Color, the founder of The...
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Being First | Donald Kelly - 021
In today’s episode of Selling in Color, Donald discusses the idea of being first. Whether you’re the first person of color selling in an organization or your first family member to join the sales industry, there are challenges and benefits to being first. Donald experienced being first. As the…
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Overcoming Cultural Biases Within the Sales Community | Wendell Jordan Jr - 020
While diversity initiatives, societal shifts and focused efforts have helped many underrepresented communities join the professional workforce, many people of color still have to face immense cultural biases in their work. On today’s episode of Selling in Color, Donald is joined by digital...
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Finding Success In Sales Leadership | Simon Tecle - 019
Many people of color walk into an office or sales department only to see nobody that looks like them. In today’s episode of Selling in Color, we’re joined by Simon Tecle, VP of Sales at SynchroMSP, to learn how he gained experience and found success throughout his sales journey. And, more...
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I Was Selling and Didn't Know It | Amanda Abella - 018
People in underrepresented communities might feel imposter syndrome when selling in major industries. In today’s episode of Selling in Color, founder and CEO of Make Money Your Honey, Amanda Abella, tells us how she overcame her imposter syndrome by learning she’s been selling for far longer than...
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I learned How To Sell To Different Audiences | Felix Montelara - 017
Selling can be challenging, especially when your target audience is from a different culture. On today’s episode of Selling in Color, we’re joined by Felix Montelara, founder of the Latin Podcast Awards, who shares his challenges selling as a Latino, and how he overcame them to find success.…
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Sales Is In My Mexican Heritage | Jose Quiroz - 016
For some people, sales is in their DNA. Today’s guest, Jose Quiroz, is one of those people. He is a digital operations expert who comes from a long line of salespeople, even though he wasn’t initially aware. But as the son of an entrepreneur, Jose quickly learned to use his natural sales…
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I Was Overlooked Because of My Race But It Didn't Stop Me! | Phillip Washington Jr. - 015
Today’s episode of Selling in Color features the founder and Chief Investment Officer of Stone Hill Wealth Management, Phillip Washington Jr. From his first job at Best Buy to door-to-door sales, Phillip learned that his hard working mentality and refusal to give up were traits that helped him...
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How Have You Achieved Sales Success as a Hispanic Salesman? | Joseph Villegas - 014
Today’s episode of Selling in Color features Joseph Villegas, a pharmaceutical sales representative who has been in sales since college. Before working in medical sales, he worked in home health sales and, through these jobs, has found sales success as a Hispanic salesman. Joseph didn’t just fall...
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How Sharing Our Success Stories Can Draw People of Color to Sales | Kristi Strickland - 013
Today’s on Selling in Color Donald is joined by Kristi Strickland, she has worn many different hats in the sales industry throughout her career, and we’re thrilled to hear her give her perspective on how we can draw more people of color into the sales industry. Kristi, like many others, had a...
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Why Aren't Companies Hiring More Black People? | Roderick Jefferson - 012
We’re thrilled to welcome Roderick Jefferson on this episode of Selling in Color. As the Vice President of Field Enablement at Netskope with over 20 years of sales leadership, he knows how to create bridges between organizations to empower sales to exceed expectations. In today’s episode, we ask...
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How Do Our Childhood Beliefs Impact Our Future Sales Careers? | Joel Burstein - 011
On today’s episode of Selling in Color, we welcomed Joel Burstein, CEO at Keep it Simple Training and Development and board chair and MBEIC for the Eastern Minority Supplier Development Council. Joel gives us an in-depth look at his perception of sales and how his childhood beliefs shaped those...
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How Can Sales Leaders Prioritize the Recruitment and Retention of People of Color? | Larry Long Jr. - 010
In this episode, join Donald Kelly, and Larry Long Jr discuss how sales leaders prioritize the recruitment and retention of people of color. Larry Long Jr is the CEO and founder of LLJr Enterprises. A professional speaking motivation, inspiration, sales, keynote, speaking, coaching, training,...
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What Gaps in Recruiting Processes are Preventing People of Color From Working in Sales? | Anita Nielsen - 009
In this episode, Anita Nielsen joins Donal Kelly as they talk about the gaps in recruiting processes that are preventing people of color from working in sales. The challenges across the board Anita Nielsen hasn’t worked with many companies that are deliberate in their recruiting of a diverse...
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Why Don't We See More Black Women in Sales? | Jaunai Walker - 008
Sales is for everyone. The truth, however, is that it still has a long way to go in terms of diversity. In this episode, Jaunai Walker joins Donald Kelly as they talked about why we don’t see more black women in sales. Jaunai Walker is in the medical sales industry and she’s been in…
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Changing Perceptions: Recognizing that Black People Sell Every Day | Toya Brown-Riberdy - 007
Sales is for everyone, no matter the race or color. It’s not just for white people. Today’s guest is Toya Brown-Riberdy. Tune in and listen as Toya Brown-Riberdy and Donald Kelly talk about why recognizing that black people sell every day is now important. The ‘black people aren’t good…
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How I Broke Into Tech Sales Fresh Out of College | Caleb Norris - 006
Sales never occurred to Caleb Norris as a potential career, and despite his struggles in high school, he broke into tech sales fresh out of college. He had started to believe limiting ideas about himself before graduation, but he got a job in a restaurant and he had a chance to start working on...
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Sales Is For White People | Agnel Ingalls - 005
A lot of us grew up believing that sales is for white people. In truth, sales is for everyone. In this episode, Donald Kelly is joined by Agnel Ingalls. Listen to the episode as they both talk about this subject and the assumption that sales is for white people. Getting to know Agnel Ignalls…
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How Can We Help Those Coming Into Sales After Us to Find Success? | Jacob Gebrewold - 004
As sales leaders, do we ask ourselves how we can help those coming into sales after us to find success? Sales is difficult if you are without a mentor or coach. In this episode, Jacob Gebrewold talks about the importance of helping new salespeople to succeed. Jacob’s beginning in sales Jacob…
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Challenges Affecting Black Women in Sales | Cynthia Barnes - 003
There are many black women in sales and despite the challenges, they keep on moving forward to have success. Tune in as today’s guest, Cynthia Barnes, speaks of the challenges affecting black women in sales. Cynthia Barnes is the founder and CEO of the National Association of Women Sales...
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ABOUT THIS SHOW
Only 20% of all salespeople are people of color? The average salesperson makes $71K - $100K per year. The average household income for someone of color is about $48K per year. We want to change all that! We want more people who look like us to know of and enjoy the lifestyle that can come from a successful sales career. We learn what is working and what is not working from the most successful people of color in sales. We will explore the topics affecting black and brown salespeople. We share history and insights about people of color in sales and we identify ways to break barriers. If this sounds like a show you would like to check out, hit subscribe.
HOSTED BY
Donald C. Kelly
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