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Service Design Principles

by Neolux Consulting

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education. Explicit tag is for language (we drop a few swear words here and there) and occasional “adult themes”. Support us with Value 4 Value Find out more about “Value 4 Value” here: https://value4value.info/ Time - rate

Publisher-supplied feed metadata · PodParley refreshed Apr 16, 2026 · Source feed

Episodes

  1. Naming

    In this episode of Service Design Principles, Guy and Daniele talk about the critical role of naming in service design. Daniele shares a story from his parents’ experience establishing a church in Switzerland, where an initial naming choice led to confusion. A renaming solved the issue and shaped...

  2. Workplace

    In this episode, Daniele and Guy talk about the Workplace, including the need for rest, practical ideas on how to manage workload and communication channels, and how there are many things everyone can do to make their workplace better, even if they aren’t in a position of authority. Note: We used…

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  3. Technology

    This episode Daniele and Guy take a look at Technology, and join most of the world to give our take on AI. We espouse the virtues of analog technology (pencil and paper), and look at why some bots are better then humans, and others make us feel betrayed. Chapters 00:00 Technology 00:02 Intro…

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  4. Impersonal Service

    This episode Guy Martin and Daniele Catalanotto go into what makes a service seem impersonal, and how organizations can make small changes to help their customers feel warmer about their interactions. Daniele tries to get a coffee from Starbucks, and we talk about hotels again. Chapters 00:00…

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  5. Pricing

    In this episode, we explore the nuanced relationship between pricing strategies and service design. The discussion highlights three key areas: Complex Pricing and User Interface Design: Daniele shares insights on how complex pricing can complicate user interfaces, using public transportation…

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  6. Introducing Service Design Principles 301-400

    Guy Martin talks with Daniele Catalanotto about the release of his latest book on Service Design Principles. The conversation starts with Daniele clarifying what service design principles mean: ideas or advice aimed at simplifying and enhancing human experiences. The books are described as a...

  7. Waiting...

    In this first “long-form” episode of the Service Design Principles podcast, we explore how the perception of time influences people’s experiences of waiting. We use examples such as train journeys and elevator lobbies to illustrate how changing the environment or offering distractions can alter...

  8. Program Note – A Change of Format

    Program Note - Change of format. Previous episodes have been based on a single episode for a single principle. Future episodes will be based on a single episode for a group of principles in a single theme. If you have actionable feedback or suggestions, or just want to tell us what we’re doing...

  9. SDP-012. Stop Giving Coupons When You Failed

    We discuss the twelfth principle: the ineffectiveness of offering coupons as a remedy for service failures. We delve into why this common practice often feels insincere and can backfire. Daniele explains that the repetitive use of coupons as a response to service failures diminishes their value…

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  10. SDP-011. Suggest Something After the Error

    In this episode, we explore Principle 11, “Suggest Something After the Error,” focusing on practical approaches to error management in service design. We begin by examining the evolution of the 404 error page in website design. This serves as a clear example of how error messages have shifted…

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  11. SDP-010. Explain Why This Error Just Happened

    In this episode, we delve into the importance of transparency and communication in service design, particularly when things don’t go as planned. Daniele starts with a story about train delays in Switzerland, highlighting how explaining the reason for a delay can shift passengers’ emotions from...

  12. SDP-009. Let Users Undo Their Mistakes

    This episode, we delve into the ninth principle of service design, which focuses on the balance between reducing friction and adding necessary friction in user interactions. Daniele provides insightful examples, such as confirmation prompts when deleting items or LinkedIn’s content warning…

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  13. SDP-008. Do the Penis Test and Think About What Could Go Wrong

    Daniele Catalanotto and Guy Martin discuss some adult themes around principle number eight from the Service Design Principles 1-100 book, written by Daniele. We delve into the concept of anticipating and mitigating potential misuses of a service or product. Daniele introduces the “penis test,”...

  14. SDP-007. Don't Solve Every Problem You Are Asked to Solve

    Daniele Catalanotto and Guy Martin discuss principle number seven from the Service Design Principles 1-100 book, written by Daniele. In this episode, we dive into a critical yet often overlooked principle: “Don’t solve every problem you’re asked to solve.” We discuss the importance of discerning...

  15. SDP-006. It's Your F-ing Job to Know What I Should Buy

    In this episode of “Service Design Principles,” we delve into the sixth principle of service design: “It’s your job to know what I should buy.” We explore the importance of expertise and customer guidance in service interactions. Daniele shares a personal story about buying flowers for his wife,...

  16. SDP-005. Every Customer Mistake, Is Your Mistake

    Daniele Catalanotto and Guy Martin discuss principle number five from the Service Design Principles 1-100 book, written by Daniele. 00:00 Open 00:06 Welcome 00:53 Don’t Blame the Customer 03:40 An explicit example 06:40 Outro Interested in the book, Service Design Principles 1-100? Check out the...

  17. SDP-004. Always Think About What Happens Before and After Your Service

    Daniele Catalanotto and Guy Martin discuss principle number four from the Service Design Principles 1-100 book, written by Daniele. 00:00 Open 00:05 Intro 00:43 Why it’s important to zoom out a little. 02:17 Open up potential new revenue opportunities 03:06 You don’t have to deliver everything…

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  18. SDP-003. Make It Easy For Customers to Come Back

    Daniele Catalanotto and Guy Martin discuss principle number three from the Service Design Principles 1-100 book, written by Daniele. 00:00 Open 00:05 Welcome 00:52 Where are businesses making it harder to return? 02:05 Hotel Registration 02:56 What about privacy? 04:12 Small businesses have an…

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  19. SDP-002. Selling is Not The End, It's The Start

    Daniele Catalanotto and Guy Martin discuss principle number two from the Service Design Principles 1-100 book, written by Daniele. 00:00 Open 00:04 Welcome 00:40 Dating and Marriage 02:10 One Night Stands in Business 03:45 Turn transactions into relationships 04:52 Outro Interested in the book,...

  20. SDP-001. The First Draft of Anything Is Shit

    Daniele Catalanotto and Guy Martin discuss principle number one from the Service Design Principles 1-100 book, written by Daniele. 00:00 Open 00:05 Welcome 00:44 Why is a shitty first draft so important in service design? 03:06 Principles aren’t rules 04:56 Do your first shitty draft… 05:19 …and...

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ABOUT THIS SHOW

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto.

Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education.

Explicit tag is for language (we drop a few swear words here and there) and occasional “adult themes”.

Support us with Value 4 Value

Find out more about “Value 4 Value” here: https://value4value.info/

Time - rate

HOSTED BY

Neolux Consulting

Frequently Asked Questions

How many episodes does Service Design Principles have?

Service Design Principles currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Service Design Principles about?

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design...

How often does Service Design Principles release new episodes?

Service Design Principles has 20 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Service Design Principles?

You can listen to Service Design Principles on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Service Design Principles?

Service Design Principles is created and hosted by Neolux Consulting.
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