PODCAST · business
Simplified Sparky Marketing
by Alan Collins
ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
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Why the f#$k would I pay for a switchboard? It works! | 173
A quick fix that gets the power back on can cost you the switchboard upgrade. This week I’m talking about why clients walk away from a signed quote the moment something works again, with two real stories from a Sydney electrician and one of my own that cost me a block of townhouses. If you run an...
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Your electrical clients carry pain. Find it. Get more work | 172
Electricians tend to fixate on electrical jargon and the features of a product, but deep down, what really gets quote conversions is understanding your client's pain points. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your...
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Running an electrical business is like playing a game of poker | 171
In this episode, I speak about my experience with Vinny, how he questioned my pricing for his electrical work, and what he decided to do when I gave it to him. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9...
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Urine Soaked Electricians' Websites | 170
Sometimes we need to take a step back as electricians, stop talking about ourselves, and focus on the end user who's going to be paying you money. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼…
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Why do specialist electricians get paid more! | 169
Electricians think by specialising they're going to lose out on work, but they actually gain more work. Here's my breakdown. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on…
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Has Servicem8 delivered? ServicesM8 15 updates | 168
I run through the Service May 15 updates, the ones that are going to make your electrical business more money and more efficient. Get ServiceM8 Offer - HERE ServiceM8 15 - Full Live Launch Video 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series…
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Electricians: Start as a Company or Sole Trader | 167
When electricians start their company, they often make this mistake. They end up paying for things twice. Don't fall into the trap. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on...
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Rejected Electrical Quotes? | 166
Sometimes it is the price on your electrical quotation where you get rejection, but more often than not, it's the moving parts around your quotation that lacks authority and causes confusion. Free hourly raise calculator and training: HERE 📈 Be 1 of 41 spots inside Simpified Sparky to work...
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Electricians Not Systems Thinking! | 165
If you never plan to sell your electrical business, build it as if you are going to. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE...
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Turning your phone off for 5 weeks? | 164
I went on a recent holiday, and my personal phone number went down for 5 weeks. This is what happened. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on...
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Sparky Toilet Troubles and Dream Clients | 163
This week I'm talking about your Dream 100. Where the idea actually came from, why your current client list was never really your choice, and why the wealthy client with two sports cars in the driveway is usually the worst work you'll ever do. 📈 Be 1 of 41 spots inside Simpified Sparky to work...
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Electricians: Delivered to 1800 inbox's I call BS | 162
A member came to me with a pitch from a local suburb newsletter promising his ad would land in 1,800 inboxes every week. Sounded decent, until I ran their website through a tool and the numbers told a very different story. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼...
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A S%!T electrical client got zapped | 161
A mum and her child were getting shocks off the taps in the bath, so I dropped everything and drove straight there. This episode is the story of one of the worst client I've ever had, and the silver lining that came out of it that still pays me to this day. 📈 Be 1 of 41 spots inside Simpified...
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Bonus: Lean Marketing with Best Selling Author Allan Dib | 160
Simplified Sparky is limited to 41 electrical business. Don't wait. Allan Dibs Books - HERE 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube…
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Electricians need to shoot bullets then fire cannons | 159
Most electricians do this backwards. I break down why firing bullets first, at one hyper-specific target market, is what actually brings ideal clients into your electrical business. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build...
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Why Electricians MUST do video marketing! | 158
95% of electricians market video content the wrong way! Focusing on the work itself instead of the problem they're solving for clients. Learn why raw phone video is the future of trades marketing, why fancy equipment doesn't matter, and how to stand out in a crowded market. 📈 Be 1 of 41 spots...
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Simplified Sparky Member: Sam from MPS Electrical
I got to speak with Sam McGuire from MPS Electrical the OG Member #001. Inside Simplified Sparky. Sam already had the bones of a electrical business. He just needed a little bit more structure, and that structure has skyrocketed his business for efficiency with systems, efficiency, and...
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The Problem With Electricians + Vibe Code Bros... | 156
Making software for an electrical business is easy... if you know what your doing. 🧮 Get the Simplified Hourly Rate Calculator - HERE 🤖 Robot Smart Homes IG - HERE 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in…
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I Purchased ANOTHER Sparky Business & I Got Jeff! | 155
If you're thinking about purchasing an electrical business, this is probably worth a listen... Someone offers you their electrical business. Solid reputation, 30 years in the game, fifty grand profit on paper. Sounds like a no brainer, until you meet Jeff. In this episode I break down what you're...
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Licensed Electrician, Insured, On Time... And Completely Forgettable | 154
I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the obvious, licensed, insured, turns up on time, and blend straight into a sea of noise. 📈 Be 1 of 41 spots inside Simpified Sparky to work...
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Why Quote Electrical Jobs Twice? | 153
Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote certain jobs twice, the $12,000 job that taught me the hard way, and how to stop your electrical business flying blind on profit. 📈 Be 1…
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Simplified Sparky Member | Austin from Westgrid Electrical | 152
In this episode I sit down with Austin from West Grid Electrical in Perth, who went from full time employment to a branded, professional electrical business that's actually making money, and he did it in a few months, not a few years. YouTube Video - Watch HERE 📈 Be 1 of 41 spots inside…
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The S**T i've got no electrical work panic! | 151
You've got no electrical work on, what could prevent this? 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE
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Floor-Number Profit Model for Electricians | 150
Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know at a glance whether I'm in the green or the red. In this episode I break down exactly what that number is, how I landed on mine, and why…
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Electrician Opportunity, and Persistence for Work | 149
Do they really alredy have an electrician? 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE
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[YouTube] Electricians in the Age of AI Turmoil | 148
Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube…
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The Wrong Pathway With Your Electrical Customers | 147
Ever quoted an electrical job and never heard back? Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on a report. It's not your pricing. It's not your follow up. It's something quieter than that, and once you spot it, you can't unsee it. 📈…
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Simplified Sparky Member - Ryan from Axon Electrical
I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky. 📺 - Watch on YouTube 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9...
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Your staff said WHAT to your client! | 145
What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your…
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Your Location Is Costing You Electrical Work? 144
Electricians leaving a gaping hole in their electrical business, letting leads slip through. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube...
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[YouTube Ep] The Best Electricians Don't Get The Work? | 143
Just because your a great sparky won't get you the work you deserve! 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8...
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It's Not Always The Electricians Fault - Sh!t Clients | 142
Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually going on. It's not always the electrician! 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky...
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An EV charger quote that made 'Cents'! 141
Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500. One of those things I planned for. The other one I did the maths out loud on the mic and realised the guy who "won" the job didn't actually win anything. In…
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[YouTube Ep] Why Your Getting Cheap, Tight, Frugal Leads | 140
If your quotes keep getting knocked back and your clients are tight as, there's one person to blame, and it's not them! I break down why lead generation websites are attracting the worst clients to your business, why showing up unbranded is killing your pricing, and a Chinese restaurant analogy...
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Bite the hand that feeds you... | 139
I broke down why the "steady work" from builders, commercial companies, and lead gen sites might be the most expensive decision you're making. How $120 an hour that ended up costing me money, and why the fear of walking away is the exact thing keeping most sparkies stuck. If your bank account...
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[YouTube Ep] McDonald's Pays Better Than Your Electrical Business | 138
I was paying myself $800 a week and calling it profit. When I actually did the math on what I was earning per hour, it was embarrassing. If you think your electrical business is profitable, this episode might change your mind. 📺 Youtube Video - HERE 📈 Be 1 of 41 spots inside Simpified Sparky to...
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Your Competition Is Your Greatest Asset | 137
I was two minutes away from flicking the main switch on a switchboard full of CBUS I didn't understand. One call to another sparky stopped me making a very expensive mistake. Your competition isn't your enemy... they're your biggest untapped resource. Stop the envy, build the network, and watch…
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[YouTube Ep] Get 35 Google Reviews in 1 Week? | 136
One of the electricians inside The Mentorship gained 35 Google Reviews in one week. Insane. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube…
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The colur RED - Stopping lead flow? | 135
Red is silently killing your electrical business marketing and most electricians don't even know it. In this episode I break down the psychology behind color choices, why red is working against you, and what to change to start converting more leads. 📈 Be 1 of 41 spots inside Simpified Sparky to...
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If you don’t have the keys, it’s not your electrical business | 134
I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone. And every time, it comes back to the same thing: they handed over access too early and never took it back. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly…
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[YouTube Ep] The Glue That Holds Your Electrical Business Together | 133
Show Notes (tighter): Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management software. The system that captures leads, sends proper quotes, gets you paid faster, and stores every job record in one place. In this…
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Your clients are moving home. Did you stay top of mind? | 132
Two clients moved house and called me back in immediately. Easy electrical work waiting there. Most electricians ignore their past clients and chase new leads instead. That’s a mistake. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to…
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[Youtube Ep] The Electricians Client Retention System | 131
Most electricians treat clients like a vending machine... job done, invoice paid, move on. In this episode, I break down why the after phase of the customer journey is where the real money and reputation are built. We cover delivering a world-class experience, ethical on-site sales that increase...
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Fly In Fly Out Or Build Your Own Electrical Business? | 130
In this episode I talk about my time working as an electrician in the mines, the money, the lifestyle, and why I eventually left to build my own electrical business. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in…
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[YouTube Ep] The Electricians Lead Handling/Convertion System! | 129
VIDEO: Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should! Episode 2 - The Electricians Lead Attraction System! Episode 3 - The Electricians Lead Handling/Convert System! === 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The...
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WTF is GST for Electricians? | 128
If you’re starting your electrical business and holding off on GST because it feels like “big business stuff”, this one’s for you. I break down what GST actually is, how BAS works, and why waiting until $75K turnover is short-sighted. Start properly, price properly, and stop building your…
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Dave Brearley - Zero to Electrical Business Owner in Melbourne | 127
I caught up with Simplified Sparky mentee Dave Brearley for a quick chat about starting his electrical business. 🎥 Watch the full YouTube Video HERE __________ 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9...
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1300 Vanity Is Costing You Work | 126
Most electricians don’t need to look national. They need to look trusted. A 1300 number or flashy branding can push away the small local jobs that keep your service work flowing. And those little jobs turn into switchboards, EV chargers and long term clients. Drop the vanity. Build trust. 📈 Be 1...
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[YouTube Ep] The Electricians Lead Attraction System! | 125
🎥 Watch the video version on YouTube HERE _ 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE
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Electricians Are Busy All Day, Only Billing Five Hours | 224
Most service electricians think they work eight hours a day. They don’t. By the time you factor in driving, quoting, suppliers, and inefficiencies, you’re lucky to bill five or six. If your hourly rate isn’t built around real billable hours, you’ll stay busy and broke. This episode breaks down…
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ABOUT THIS SHOW
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
HOSTED BY
Alan Collins
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Frequently Asked Questions
How many episodes does Simplified Sparky Marketing have?
Simplified Sparky Marketing currently has 173 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Simplified Sparky Marketing about?
ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these...
How often does Simplified Sparky Marketing release new episodes?
Simplified Sparky Marketing publishes regularly with 173 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Simplified Sparky Marketing?
You can listen to Simplified Sparky Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Simplified Sparky Marketing?
Simplified Sparky Marketing is created and hosted by Alan Collins.
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