Simplified Sparky Marketing

Making software for an electrical business is easy... if you know what your doing. 🧮 Get the Simplified Hourly Rate Calculator - HERE🤖 Robot Smart Homes IG - HERE📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

If you're thinking about purchasing an electrical business, this is probably worth a listen...Someone offers you their electrical business. Solid reputation, 30 years in the game, fifty grand profit on paper. Sounds like a no brainer, until you meet Jeff. In this episode I break down what you're actually buying, the fake profit trap, and the one question that kills most deals before they start.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the obvious, licensed, insured, turns up on time, and blend straight into a sea of noise. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote certain jobs twice, the $12,000 job that taught me the hard way, and how to stop your electrical business flying blind on profit.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

In this episode I sit down with Austin from West Grid Electrical in Perth, who went from full time employment to a branded, professional electrical business that's actually making money, and he did it in a few months, not a few years.YouTube Video - Watch HERE📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

You've got no electrical work on, what could prevent this?📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know at a glance whether I'm in the green or the red. In this episode I break down exactly what that number is, how I landed on mine, and why I wish someone had told me this years ago. It would have made me money a lot earlier. It'll do the same for you.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Do they really alredy have an electrician?  📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king.  📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Ever quoted an electrical job and never heard back?Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on a report. It's not your pricing. It's not your follow up. It's something quieter than that, and once you spot it, you can't unsee it. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky. 📺 - Watch on YouTube 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Electricians leaving a gaping hole in their electrical business, letting leads slip through. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Just because your a great sparky won't get you the work you deserve!📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually going on. It's not always the electrician!📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500.One of those things I planned for. The other one I did the maths out loud on the mic and realised the guy who "won" the job didn't actually win anything.In this one I pull back the curtain on where your money actually goes as an electrician. The GST that isn't yours. The profit that gets taxed. The wage that gets taxed again. And the reason my quotes are consistently 30–40% higher than the next sparky... on purpose.Have you ever looked at your tax bill and felt sick? Listen to this. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

If your quotes keep getting knocked back and your clients are tight as, there's one person to blame, and it's not them! I break down why lead generation websites are attracting the worst clients to your business, why showing up unbranded is killing your pricing, and a Chinese restaurant analogy that'll change how you think about your electrical business forever.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

I broke down why the "steady work" from builders, commercial companies, and lead gen sites might be the most expensive decision you're making. How $120 an hour that ended up costing me money, and why the fear of walking away is the exact thing keeping most sparkies stuck. If your bank account doesn't match your effort, this one's for you.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

I was paying myself $800 a week and calling it profit. When I actually did the math on what I was earning per hour, it was embarrassing. If you think your electrical business is profitable, this episode might change your mind.📺 Youtube Video - HERE📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

I was two minutes away from flicking the main switch on a switchboard full of CBUS I didn't understand. One call to another sparky stopped me making a very expensive mistake. Your competition isn't your enemy... they're your biggest untapped resource. Stop the envy, build the network, and watch the work flow both ways.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

One of the electricians inside The Mentorship gained 35 Google Reviews in one week. Insane. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Red is silently killing your electrical business marketing and most electricians don't even know it.In this episode I break down the psychology behind color choices, why red is working against you, and what to change to start converting more leads.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone. And every time, it comes back to the same thing: they handed over access too early and never took it back. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Show Notes (tighter):Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management software. The system that captures leads, sends proper quotes, gets you paid faster, and stores every job record in one place. In this episode I explain why this is the centre cog of the electrician marketing flywheel, and why running your business off texts, photos, and scraps of paper is costing you jobs, authority, and money.🎥 Watch the epsiode on YouTube HERE📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Two clients moved house and called me back in immediately. Easy electrical work waiting there. Most electricians ignore their past clients and chase new leads instead. That’s a mistake.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Most electricians treat clients like a vending machine... job done, invoice paid, move on. In this episode, I break down why the after phase of the customer journey is where the real money and reputation are built. We cover delivering a world-class experience, ethical on-site sales that increase profitability, and the systems that keep you top of mind so clients come back again and again. Get this right and one job doesn’t just end it feeds the flywheel of future work.🎥 YouTube Video: HERE📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

In this episode I talk about my time working as an electrician in the mines, the money, the lifestyle, and why I eventually left to build my own electrical business.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

VIDEO:Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should!Episode 2 - The Electricians Lead Attraction System! Episode 3 - The Electricians Lead Handling/Convert System! ===📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

If you’re starting your electrical business and holding off on GST because it feels like “big business stuff”, this one’s for you. I break down what GST actually is, how BAS works, and why waiting until $75K turnover is short-sighted. Start properly, price properly, and stop building your business on sand.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

I caught up with Simplified Sparky mentee Dave Brearley for a quick chat about starting his electrical business.🎥 Watch the full YouTube Video HERE__________📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Most electricians don’t need to look national. They need to look trusted. A 1300 number or flashy branding can push away the small local jobs that keep your service work flowing. And those little jobs turn into switchboards, EV chargers and long term clients. Drop the vanity. Build trust.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

🎥 Watch the video version on YouTube HERE_📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Most service electricians think they work eight hours a day. They don’t. By the time you factor in driving, quoting, suppliers, and inefficiencies, you’re lucky to bill five or six. If your hourly rate isn’t built around real billable hours, you’ll stay busy and broke. This episode breaks down the maths every sparky needs to face.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

As an electrician our bodies break down, get stiff. We need to stretch. I attempted to but it has too much friction. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Capability statements get thrown around like they’re mandatory, but no one ever asks who they’re actually for. This episode is about context, not tactics. Different sparky games, different rules. If you’re an electrician copying what everyone else is doing and hoping it fixes your quotes, this’ll make you stop and think.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

My electrical business is boring. Same residential service work, same quoting systems, same client typw, week in, week out. And that’s exactly why it’s profitable. This episode came from watching Mr. G’s burg. Repetition makes electrical work easier to systemise, reduces mistakes on jobs, and creates predictable cash flow. Boring isn’t failure. Most of the time, it’s a well-run electrical business.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Electricians - Watch the YouTube video HERE__📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

The only person who feels good about an unnecessary discount for your sparky work is the client. I walk through two real examples:A power pole install and a client’s “30 under 30” discount!  This episode is about confidence in pricing, understanding where your profit actually comes from, and why uncalculated discounts quietly destroy your bottom line. If you’ve ever knocked money off just to feel better in the moment, this will make you rethink it.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Took on a smart lighting job I wasn’t ready for. Everything went sideways. This episode’s for sparkies jumping into solar, Level 2, or builder work before they’ve nailed their quoting, pricing, and systems. If your business isn’t running smooth, don’t add more. Fix the engine first, then change lanes.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business, mood, and drive comes down to who’s around you. Clients. Mates. Staff. One bad vibe and it all gets harder.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Cancelled jobs, and why work “comes and goes.”I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles.If your workload feels unpredictable, this episode will make a lot of sense.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Why Kevin the Electrician has closed his electrical business...📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, you're already losing.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless about experience and quality control.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it’s making some electricians look lazy without even realising it. More importantly, I explain why real personality, real language, and human connection are about to matter more than ever for electrical businesses.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Are you going to be in the same place this time next year or have a thriving electrical business?Join the waitlist  👉🏼 Link HERE📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects, and why honesty beats anxiety every time. If you’re a sparky stressing about the Christmas rush, capacity, clients and keeping your sanity, this will help you breathe and set better boundaries heading into the break.📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

New Points:https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE

Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just marketing, it’s positioning. So if your marketing you electrical business in the wrong place… you’re cooked. 📈 Work directly with me 👉🏼  HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE📽️ More on Instagram 👉🏼  HERE🎥 More on YouTube 👉🏼 HERE