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PODCAST · business

So Worth It

by Jackie Ellis

Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!

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Episodes

  1. 161. The Meta Ads + AI Paradox

    In this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including: Why AI "helping" everyone is actually flattening results across the board What Meta's AI literally cannot fix no matter how hard it tries Where your actual advantage lives now (spoiler: it's not in your...

  2. 160. The Creative Strategy You Need to Embrace

    Let's get real about video content, the power of imperfection, and the importance of being different and unique. In this episode Jackie emphasizes the embrace of creativity and authenticity in advertising and content creation. Takeaways Authenticity drives engagement Imperfection resonates with...

  3. 159. The Surprising Trick for Fresh Ad Ideas

    Most ad creators play the waiting game for inspiration. Spoiler: it rarely works. Jackie Ellis reveals her no-nonsense, foolproof system for generating ad ideas that actually work, even when you're totally uninspired. Want to stop scrolling and start creating? Stick around.Jackie’s process is a...

  4. 158. The Invisible Problem Killing Your Ad Performance

    Uncover why your funnel might be sabotaging your ad results more than your targeting settings. In this episode, Jackie shares: The crux of misalignment between your ad, landing page, and customer expectations How to diagnose whether your traffic’s top-heavy (lots of clicks, zero conversions) or...

  5. 157. Why Waiting For a Winning Ad Is Costing You

    For years, the whole Meta ads game was finding THE winning combo. One killer headline, one killer creative, one killer copy. Combine them and print money for months. That's not the game anymore, friend. In this episode, Jackie breaks down exactly why "one winning ad" is the most expensive myth...

  6. 156. How Meta Is Exposing Weak Ads

    It's not that the latest changes on Meta are making ads harder... It's that it's making your weak ads more obvious. In this episode, Jackie tackles the myth that the good old days of advertising on Meta are over. You can still get great results with ads, but it requires you to become a better...

  7. 155. The Hidden Psychology Behind Pre-Launching with Brenna McGowan

    In this episode of So Worth It, Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch flopped. Brenna breaks down what a “launch” really is (hint: it’s just a timed promotion), why...

  8. 154. The Cheat Code to a Thriving Business & Life

    The best cheat code to a fab biz and life might be right under your nose. In this episode, Jackie discusses the impact of her marriage on her business and life, highlighting the support, encouragement, and balance provided by her husband. The episode is a heartfelt reflection on the role of...

  9. 153. 5 Habits for Deep-Rooted Growth

    When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn...

  10. 152. The NEW Era of Meta Ads

    If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform. She's sharing all the deets on the new simple…

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  11. 151. How to Keep Going When You Can’t See What’s Next

    Do you ever feel like if you can just figure out a few more things your business would just run smoothly? Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all? In this episode Jackie is sharing how she thought that too...

  12. 150. Let Go of Perfection to Achieve Excellence

    In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move…

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  13. 149. Are You Asking the Right Questions?

    Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question. In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in. The...

  14. 148. How Meta is Making You a Better Marketer

    Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer? In this episode, Jackie unpacks why…

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  15. 147. The Shiny Distraction That’s Killing Your Business

    Stepping away from your business can spark fresh ideas—but not every idea deserves your time. In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the...

  16. 146. The Heart Attack That Changed Everything: 9 Years Later

    Every summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this year’s reflection hits different. In this raw episode, Jackie shares the story of what really happened that day, how it...

  17. 145. How to Make Your Website Sell for You with Kris Jones

    Episode Description/Show Notes: In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website that Turns Visitors into Clients. Kris shares the behind-the-scenes of writing the book, her...

  18. 144. Make Your Price Irrelevant with Amanda Burg

    Episode Description/Show Notes: If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience. In this episode, I sit down with branding and messaging...

  19. 143. The Truth About Trademarks with Sarah Waldbuesser

    If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you. I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about...

  20. 142. Boost Your Summer Sales and Fund Your Summer Adventures

    This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry. In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer...

  21. 141. Messy Motivation from Jackie

    Today's episode straight from my heart to yours. If you're feeling stuck, thinking about pivoting or creating a new offer because maybe it just feels hard right now, this is is for you. This episode is a messy-action-style heart-to-heart on why your message still matters—and why you need to say…

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  22. 140. Sell Their Future, Not Your Offer with Macy McNeely

    What if selling could feel good? In this powerful and refreshingly honest conversation, I sit down with Macy McNeely, CEO and co-founder of The Salesgirls, to talk about redefining what it means to sell online. We dive into the real reasons your offer might not be converting (hint: it’s not the...

  23. 139. 6 Ads You Need to Run This Summer

    Summer gets a bad rap in business — but I’m here to tell you, the so-called “summer slump” is a myth. In today’s episode, we’re flipping the narrative. Because the truth is: buyers don’t disappear in the summer — business owners do. This is your chance to get ahead while everyone else is checked...

  24. 138. Why I'm Letting Go of 80% of My Business

    Have you ever felt like you're meant for something more, but you just can't figure out what? Maybe you ask yourself -- Is this it? Am I really meant to keep doing this forever? Should I be building something bigger? That's where I found myself last year. Stuck and trying to figure out what to do...

  25. 137. The 10X Shift You Need to Make

    If you're in a season of growth in your business, this episode is for you. If you're feeling stuck right now and feel like growth is impossible, this episode is for you too. Today I'm sharing my takeaways from one of my all time favorite business books, "10X Is Easier Than 2X." Grab your big…

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  26. 136. Let's Talk About The "Trust Recession"

    There's this buzz phrase floating around the online course and coaching space right now. Everyone's talking about a 'trust recession'. This episode is all about my take on what's really going on, how we got here, and how to overcome it. Send me a message! Want more help with lead gen, Facebook…

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  27. 135. Just Run The Freakin' Ads

    Ever stare at the “Publish” button on your Facebook ad and suddenly feel like you’re about to jump off a cliff… with your wallet? Been there. 🙋‍♀️ In this episode, I’m sharing a slightly spicy take on what’s really holding you back from running ads — and why that fear might be costing you more...

  28. 134. Are You Setting The Bar Too High?

    Real talk -- Are you celebrating success in your life and biz? In this episode I'm talking about my struggle to celebrate wins, let go of perfectionism, and set realistic expectations for myself and my team. This episode is outside the norm of "tactical" marketing as I share my journey of growth...

  29. 133. The 4-Step Formula for Ads That Actually Convert

    This is the third episode of the 3-part miniseries: Hot Ads for Cold Leads. Running Facebook ads without a clear system? That’s a recipe for chaos—and a guaranteed way to burn cash. In this episode, I'm breaking down my exact 4-step Profitable Ads Formula, a proven framework developed after...

  30. 132. The Ad Copy Strategy That Makes Cold Leads Click

    This is the second episode of the 3-part miniseries: Hot Ads for Cold Leads. Feel like your ads are being ignored? They probably are. In this episode, we’re digging into how to craft ad copy that grabs attention, connects with cold leads, and gets the click—without sounding like a bro marketer or...

  31. 131. The $10K Ads Mistake You Don’t Want to Make

    This is the first episode in a special 3-part miniseries called Hot Ads for Cold Leads. If your Facebook ads aren’t converting, tweaking your targeting or adjusting your budget isn’t going to save them. In fact, it might be the most expensive mistake you can make. In this episode, I’m sharing the...

  32. 130. Adding Personality to Your Copy with Marisa Corcoran

    She's baaaaack! The always hilarious and delightful Marisa Corcoran is joining the show today with tips for writing copy that is full of personality by tapping into your "word closet." Tune in for the most brilliant tips for writing copy that sounds like you....

  33. 129. Is Your Offer Ready To Scale with Ads?

    In this episode of The Profitable Ads Formula, we are talking about the key factors to evaluate to know if your offer is ready to scale with ads and whether hiring and agency or DIY is the best option for you. If you are ready to outsource your marketing and Facebook Ads visit...

  34. 128. How to 10X Your ROI

    The truth is that Facebook Ads are just one piece of your marketing. And if you want to increase your profit from running ads, you need to look beyond just the ad. There are so many simple opportunities to do this and we’ll cover many of them in this episode. This is a CAN’T MISS episode if you...

  35. 127. The BIG MISTAKE Businesses Are Making When It comes To Ads

    As the business owner, you’re good at what you do for your customers. And it makes you happy. That’s why you started your business. But somewhere along the way, you realized you had to figure out marketing, too. If it’s not going quite the way you thought, don’t worry. It’s not your fault. I’m...

  36. 126. The *REAL* Reason Your Ads Aren’t Working

    Don’t be the course creator, coach, or entrepreneur overspending on paid ads and frustrated by results thinking “ads just don’t work for me.” Whether you’re looking for a quick fix to your “meh” or underperforming ads, or some validation that you’re doing this thing right, this episode has some...

  37. 125. Facebook Ads & What’s Working Now

    You know that Facebook Ads can be SUCH a powerful and lucrative system of client attraction for your business. But here’s the reality… there’s no one-size-fits-all solution when it comes to ads. In this episode of The Profitable Ads Formula, I am spilling some shocking info when it comes to paid...

  38. 124. The Profitable Ads Formula Teaser

    Excited about Facebook ads but unsure where to start? Jackie teases a new mini-series, tackling common ad questions and sharing insider secrets on generating profit. Don't miss this sneak peek into what's coming and tips on making your ad strategy truly worth it! Send me a message! Want more help...

  39. 123. 8th Anniversary of My Heart Attack

    Eight years after her heart attack at 34, Jackie reflects on the life-changing experience. Discover how it reshaped her priorities, led to a work-from-home career, and inspired her to be a role model for her daughters. Tune in for a heartfelt discussion on managing stress and embracing change!…

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  40. 122. How Not Even Cancer Stopped Her with guest Linda Sidhu

    Ever wondered how to build lasting partnerships in business? On today's episode, Jackie chats with Linda Sidhu about tailored quizzes and the magic of meaningful connections. Don't miss Jackie's quiz results and the inspiring story behind Linda's business journey! lindasidhu.com/quiz Send me a...

  41. 121. Breast Cancer + Business with guest Marisa Corcoran

    Jackie recently sat down with Marisa Corcoran and it’s easy to say she is pure inspiration. She wore a clown nose to her breast cancer treatments, bringing humor to the toughest days. Her proactive health approach led to an early diagnosis. This episode might be the reminder we all need to trust...

  42. 120. Live A Life Worth Telling A Story About

    Ever wondered if your life story is worth telling? In this episode, Jackie kicks off a new series about living a meaningful life. Reflecting on her heart attack and inspiring interviews lined up, she dives into why it's crucial to live intentionally. Tune in for these powerful stories! Send me a...

  43. 119. Write Better Headlines for Your Ads + Opt In Pages

    Today we're diving headfirst into the world of Headlines. Who knew such few words could have such a gigantic impact? Spoiler alert: I did! We're dissecting headlines like a scientist in a lab and on the importance of headlines and facets like clarity, creativity, and the indispensable art of...

  44. 118. Finding Your Unique Voice with guest Laura Belgray

    In this episode of the podcast, we speak with Laura Belgray, a successful copywriter and founder of Talking Shrimp. She shares her journey from writing for Spy Magazine and TV promos to creating her own copywriting business. Laura has this incredible ability to fuse her sizzling personality into...

  45. 117. Doubling Down on Conversions - A Sit Down with My Copywriters

    In today’s episode Jackie is taking a dive deep into the tricks and strategies of highly successful copywriting. Jackie gathered an expert panel of sizzling hot copywriters who will spill the secrets of their craft, igniting your marketing strategy to a whole new level. Some of the best in the...

  46. 116. Tips for Writing Better Facebook Ads

    Today Jackie is sharing her secrets on how to write compelling Facebook ad copy. She walks us through practical examples and dives deep into the importance of headline, hook, and the body of the ad. Want to avoid common mistakes most people make when writing their ads? Then you won’t want to miss...

  47. 115. Facebook Ads: What's Working Now with guest Tara Zirker

    In this episode, we chat with Tara Zirker, a Facebook ad expert, and founder of Successful Ads Club. Tara shares her story of how she got into Facebook ads and how necessity forced her to develop a data-backed system that set her apart in the industry. She also dispels the rumor that Facebook ads...

  48. 114. How to Find the Gaps in Your Funnel

    This episode of So Worth It is a guide for entrepreneurs who want to know if they're leaving money on the table. We discuss the common gaps in sales funnels that can result in missed opportunities and how you, as a business owner, can step in to fix them. Don't miss this deep dive into the...

  49. 113. Dashboards You Need in Your Business with guest Carolyn O'Brien

    Jackie recently sat down with the amazing Carolyn O’Brien, who is an expert in turning numbers into insights. Carolyn has an incredible knack for turning intangible data into visual, easy-to-understand representations helping businesses make informed decisions. During their chat, they delve into...

  50. 112. Do You Need a Marketing Manager or an Ads Manager?

    Want to learn how to strategically balance between your marketing and ads management especially when confronted with tight budgets, limited time, and resources? Dive into this episode as we uncover the subtle differences between these roles and their influence on business growth. Be prepared to...

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ABOUT THIS SHOW

Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!

HOSTED BY

Jackie Ellis

CATEGORIES

business

Frequently Asked Questions

How many episodes does So Worth It have?

So Worth It currently has 161 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is So Worth It about?

Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable...

How often does So Worth It release new episodes?

So Worth It publishes regularly with 161 episodes available. Check the episode list for the typical release schedule.

Where can I listen to So Worth It?

You can listen to So Worth It on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts So Worth It?

So Worth It is created and hosted by Jackie Ellis.
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