So Worth It cover art

All Episodes

So Worth It — 159 episodes

#
Title
1

159. The Surprising Trick for Fresh Ad Ideas

2

158. The Invisible Problem Killing Your Ad Performance

3

157. Why Waiting For a Winning Ad Is Costing You

4

156. How Meta Is Exposing Weak Ads

5

155. The Hidden Psychology Behind Pre-Launching with Brenna McGowan

6

154. The Cheat Code to a Thriving Business & Life

7

153. 5 Habits for Deep-Rooted Growth

8

152. The NEW Era of Meta Ads

9

151. How to Keep Going When You Can’t See What’s Next

10

150. Let Go of Perfection to Achieve Excellence

11

149. Are You Asking the Right Questions?

12

148. How Meta is Making You a Better Marketer

13

147. The Shiny Distraction That’s Killing Your Business

14

146. The Heart Attack That Changed Everything: 9 Years Later

15

145. How to Make Your Website Sell for You with Kris Jones

16

144. Make Your Price Irrelevant with Amanda Burg

17

143. The Truth About Trademarks with Sarah Waldbuesser

18

142. Boost Your Summer Sales and Fund Your Summer Adventures

E
19

141. Messy Motivation from Jackie

20

140. Sell Their Future, Not Your Offer with Macy McNeely

21

139. 6 Ads You Need to Run This Summer

22

138. Why I'm Letting Go of 80% of My Business

23

137. The 10X Shift You Need to Make

24

136. Let's Talk About The "Trust Recession"

25

135. Just Run The Freakin' Ads

26

134. Are You Setting The Bar Too High?

27

133. The 4-Step Formula for Ads That Actually Convert

28

132. The Ad Copy Strategy That Makes Cold Leads Click

29

131. The $10K Ads Mistake You Don’t Want to Make

30

130. Adding Personality to Your Copy with Marisa Corcoran

31

129. Is Your Offer Ready To Scale with Ads?

32

128. How to 10X Your ROI

33

127. The BIG MISTAKE Businesses Are Making When It comes To Ads

34

126. The *REAL* Reason Your Ads Aren’t Working

35

125. Facebook Ads & What’s Working Now

E
36

124. The Profitable Ads Formula Teaser

37

123. 8th Anniversary of My Heart Attack

38

122. How Not Even Cancer Stopped Her with guest Linda Sidhu

39

121. Breast Cancer + Business with guest Marisa Corcoran

40

120. Live A Life Worth Telling A Story About

41

119. Write Better Headlines for Your Ads + Opt In Pages

42

118. Finding Your Unique Voice with guest Laura Belgray

43

117. Doubling Down on Conversions - A Sit Down with My Copywriters

44

116. Tips for Writing Better Facebook Ads

45

115. Facebook Ads: What's Working Now with guest Tara Zirker

46

114. How to Find the Gaps in Your Funnel

47

113. Dashboards You Need in Your Business with guest Carolyn O'Brien

48

112. Do You Need a Marketing Manager or an Ads Manager?

49

111. The Marketing KPIs Every Business Owner Needs to Know

50

110. Your Biggest Marketing Levers with guest Josh Coffy

51

109. 10 Things You Can Test to Improve Your Conversions

52

108. Complicated Is Expensive

53

107. Smart Ways to Use Data in Your Marketing

54

106. The Right Way to Test Your Ads -- It’s So Much Easier Than You Think!

55

105. The New Habit That Is Creating a Ripple Effect in My Life

56

104. The Two Strengths That Were Actually Holding Me Back in Business and Life

57

103. Cheap Strategies to Keep Leads Flowing Even During Slow Times

58

102. The *TRUTH* About Ad Targeting

59

101. Boost Your Sales Mid-Launch With These Quick Tips

60

100. Steal Taylor Swift's Marketing Strategies for Your Business

61

99. Is Your Business Ready for Ads (For Real)?

62

98. The Truth About Low-Priced Online Events

63

97. 5 Things Our Most Successful Clients Are Doing

64

96. Lessons Learned From My CEO Week

65

95. How to Set Yourself up in October to Take a Break for the Holidays

66

94. Conversion Secrets with guest Michelle Fernandez

67

93. How to Create a Bullet-Proof Marketing Strategy From Scratch

68

92. How I Replaced My Full Time Income in 3 Months Running Facebook Ads

69

91. Why Ads Management Is the Hottest Job For SAHM

70

90. How I Built My Agency

71

89. Tips to Prevent Your Ad Account from Being Hacked

72

88. Profitable Pricing for Service Providers

73

87. How to Run a Business When Life Is CRAZY

74

86. How to Replace Launching With Daily Sales with guest Nicki Krawczyk

75

85. The 7th Anniversary of My Heart Attack

76

84. Gift Ideas for Clients

77

83. 3 Tools I Use to Make Client Management Easy

78

82. 5 Ads That Every Business Needs

79

Episode 81. Finding Opportunity In Your Marketing

80

Episode 80. How to Determine Your Ads Budget

81

Episode 79. Overcoming Price Objections

82

Episode 78. Spreading Kindness with guest Faith Schwalback

83

Episode 77. How to Get More Eyeballs on Your Offer

84

Episode 76. Troubleshoot Your Ads with a Scorecard

85

Episode 75. Fast Decision Making with guest Carina Gardner

86

Episode 74. Steal My Ads System: Part 2

87

Episode 73. Steal My Ads System: Part 1

88

Episode 72. Work Smarter Not Harder on Socials with guest Mandy Emerson

89

Episode 71. Should You Charge New Clients an Onboarding Fee?

90

Episode 70. Is It Your Ads, Your Audience, or Your Offer?

91

Episode 69. Exploring Money, Motherhood, and Business with guest Kimberly Tara

92

Episode 68. Is AI Replacing Copywriters and Marketers?

93

Episode 67. Client Proposals: What NOT To Do

94

Episode 66. How to Automate Your Onboarding

95

Episode 65. 5 Limiting Beliefs Keeping You From Growing Your Business with guest Michelle Vroom

96

Episode 64: 3 Keys to Providing World-Class Service

97

Episode 63: The Silly Mistake Service Providers Make That Will Lose You Clients

98

Episode 62. Turning Unreasonable Requests Into Yeses with guest Stephanie Burns

99

Episode 61. How to Set Boundaries When You Work From Home

100

Episode 60. The Secret to Getting Seen in the Media with guest Beth Nydick

101

Episode 59. How Long Does It Take To See Results From Ads?

102

Episode 58. The Rise of Digital Products with guest Christina Scalera

103

Episode 57. How to Combat High Ad Costs

104

Episode 56. High-Profit, Low-Stress Launches with guest Stephanie Tilton

105

Episode 55. How to Give Up Your Inbox for Good

106

Episode 54. Your Year End Money Checklist with guest Nicole Cooley

107

Episode 53. How to Increase Your Revenue This Month Without Creating Anything New

108

Episode 52. What Testing in Marketing Really Means and Why You Don’t Actually Have to Test Everything

109

Episode 51. The Secret Facebook Strategy That Most Business Owners Are Missing

110

Episode 50. Powerful Storytelling with guest Kris Jones

111

Episode 49. Do Retargeting Ads Still Work?

112

Episode 48. Building a Family-First Business with guest Laura Flood

113

Episode 47. SPECIAL MINISERIES - Million Dollar Messaging: Maximize Your Marketing Part 3

114

Episode 46. SPECIAL MINISERIES - Money Making Strategies: Maximize Your Marketing Part 2

115

Episode 45. SPECIAL MINISERIES - Accelerate Your Growth: Maximize Your Marketing Part 1

116

Episode 44. Becoming an Accidental Entrepreneur with guest Heather O'Donnell

117

Episode 43. The Mom Side of Running a Business with guest Shonta Prince

118

Episode 42. Re-Think Your To-Do’s to Create Repeatable Processes

119

Episode 41. How to Troubleshoot a Funnel That Has Stopped Working

120

Episode 40. The BEST Business Advice I Ever Got

121

Episode 39. Ads Can't Sell Something No One Wants

122

Episode 38. Messaging Is the New Targeting

123

Episode 37. Job Hunting + Hiring In Today's Market with guest Caroline Ceniza-Levine

124

Episode 36. The Worst Business Advice I Ever Got

125

Episode 35. Taking a Summer Sabbatical with guest Kate Northrup

126

Episode 34. My Quarterly Planning Process

127

Episode 33. How to Network As An Introvert with guest Julie Calcote

128

Episode 32. Why Good Copy is the Secret Sauce to Your Ads

129

Episode 31. Taking The Family to Live Abroad with guest Ashley Herd

130

Episode 30. A Day in the Life

131

Episode 29. From Lawyer to Successful Copywriter with guest Sara Anna Powers

132

Episode 28. Are Facebook Ads Still Worth It?

133

Episode 27. A New Way to Think About Organization with guest Stephanie Deininger

134

Episode 26. 4 Books That I LOVE (And That You Have to Read!)

135

Episode 25. Time-Saving Strategies for Entrepreneurs with guest Carey Bentley

136

Episode 24. How A Heart Attack Saved My Life

137

Episode 23. Growing a Business While Growing a Family with guest Chanti Zak

138

Episode 22. Why Low Lead Costs Aren't The Only Metric To Measure

139

Episode 21. Keeping Social Simple with guest Sophia Parra

140

Episode 20. My Top 5 Processes That Save My Sanity

141

Episode 19. What It Takes To Be a Leader Others Want To Follow with guest Daniela Woerner

142

Episode 18. Choosing to Do the Hard Things As a Mom and Business Owner.

143

Episode 17. Writing Emails That Connect with guest Lander Sulser

144

Episode 16. Creating SOP's & Where To Start

145

Episode 15. On building a dream life with guest Rob Murgatroyd

146

Episode 14. Making data-driven decisions vs overanalyzing

147

Episode 13. Creating A Legacy Brand with guest Tiffany Neuman

148

Episode 12. Simplify your marketing with this 4 step approach

149

Episode 3. Automation

150

Episode 11. Taking the stress out of money with guest Nicole Cooley

151

Episode 10. The Most Important Quality I Look For When Hiring

152

Episode 9. Copywriter to 7-figure course creator with guest Nicki Krawczyk

153

Episode 8. What it's like to create a top to bottom onboarding system for your team

154

Episode 7. Can you really do less and be more productive? with guest Megan Sumrell

155

Episode 6. Having trust and faith in life and business

156

Episode 5. Trusting the universe with guest Elena Lipson

157

Episode 4. Leadership

158

Episode 2. Hard Work

159

Episode 1. Teaser